GRA - Brian Scott Cohen Recruiting Value Prop

A Proven Model for Success

1. An Inside Look at Guaranteed Rate Affinity

2. Our Fintech Homebuying Mortgage Experience

3. The Brian Scott Cohen Team’s Winning Formula

An Inside Look at Guaranteed Rate Affinity

A National Brand - The Power of our Partnership

Guaranteed Rate Affinity is a strong national brand with great momentum.

+ We are a nationally ranked leader in the mortgage industry.

+ GRA is a joint venture created in 2017 between Anywhere Real Estate Inc., and Guaranteed Rate Inc.

+ Anywhere Real Estate, Inc. is a national powerhouse, having been named the #1 real estate brokerage in America for the 24th year in a row by REAL Trends 500.*

Guaranteed Rate Companies’ Awards**

Scotsman Guide Top Lenders

GRA was ranked #16 overall

Scotsman Guide Top Originators

Recognized for the 10th year in a row for more top originators than any other company

The Ascent’s 2022 Mortgage Lender Awards

Best Mortgage Lender App

Forbes Best Online Mortgage Lenders

Best Online Lender for FTHB

Inc. Magazine’s Fastest Growing Companies in the Midwest

+ Guaranteed Rate Companies

Ranked No. 1 Mortgage Lender on Inc.

Magazine’s List of Fastest-Growing Private Companies in Midwest

HousingWire Awards: + 2022 HousingWire TECH100 Mortgage Honorees

Our Fintech Homebuying Experience

Our Fintech Homebuying Experience

Leverage our award-winning digital mortgage technology for the best client experience. It’s automated, efficient, and hassle-free.

+ Digital Mortgage: Your clients can complete the application process in as few as 15-minutes.

+ Loan Status Monitor: Gives real-time status updates for the loan milestones.

+ PowerVP: This enables you to update pre-approvals while on the go, in seconds.

+ MyAccount: A secure document portal to easily and securely upload documents.

+ FlashClose*SM: Clients can now close in minutes, not hours.

+ MonitorBase: You will be notified when past clients are back in the market.

+ SameDay Mortgage**: Approval in as little as 1 day* and close in 10 days***.

Exclusive access to hundreds of products and to a dedicated POD.

+ Over 150 Loan Products

Leverage our library of over 150 products. Search the market to deliver competitive pricing to clients and prospects.

+ Dedicated Co-op and Condo Teams

I have dedicated teams who specialize in co-ops and condos to get the buildings approved for financing.

+ In-house Underwriting Team

We use a POD model to process loans in-house to elevate your clients’ experience. They are notified during each milestone.

and jumbo loans as well as primary, 2nd home and investment properties. Applicant subject to credit and underwriting approval. Not all applicants will be approved for financing. Receipt of application does not represent an approval for financing or interest rate guarantee. Contact Guaranteed Rate Affinity for current rates and for more information.

**GR Affinfity’s Same-Day Mortgage promotion offers qualified customers who provide certain required financial information/documentation to GR Affinity within 24 hours of locking a rate on a mortgage loan the opportunity to receive a loan approval within 1 business day of timely submission of documentation and does not suggest that the borrower will receive funding on the same day as their application submission. For purposes of this offer, documents provided after 1 pm local time or on a weekend or company holiday will be deemed submitted the next business day. GR Affinity cannot guarantee that a loan will be approved or that a closing will occur within a specific timeframe. GR Affinity reserves the right to revoke this approval at any time if there is a change in your financial condition or credit history which would impair your ability to repay this obligation. Read and understand your Loan Commitment before waiving any mortgage contingencies. Borrower documentation and Intent to Proceed must be signed within 24 business hours of receipt. Not eligible for all loan types or residence types. Minimum down payment requirements apply. Self-employed borrowers are not eligible. Not all borrowers will be approved. Borrower’s interest rate will depend upon the specific characteristics of borrower’s loan transaction, credit profile and other criteria. Not available in all states. Restrictions apply. Visit grarate.com/same-day-mortgage for terms and conditions.

***Eligible borrowers must qualify for a "Clear to Close Loan Commitment" ("CTC”). GR Affinity cannot guarantee that a loan will be approved or that a closing will occur within a specific timeframe. CTC is subject to certain underwriting conditions, including clear title and no loss of appraisal waiver, amongst others. Not eligible for all loan types or residence types. Minimum down payment requirements apply. Property must be eligible for an Appraisal Waiver and borrower must opt in to AccountChek for automated income and asset verification. Self-employed borrowers and Co-borrowers are not eligible. Not all borrowers will be approved. Restrictions apply.

Now is the time to give your clients the homebuying experience they will refer their friends and family to.

The Brian Scott Cohen Team Winning Formula

Advantages

of Joining The Brian Scott Cohen Team

With 19 years of mortgage industry experience, Brian Scott Cohen has risen to the top of his field, even while working in one of the country’s most competitive housing markets.

In the last decade alone, Brian’s commitment to his clients has allowed him to serve 9,000+ homeowners, funding over $5 billion in loans.

Other notable benefits include:

+ Reliable and dedicated in-house team of processors and underwriters.

+ The very strong agent and manager connections with Anywhere Real Estate subsidiaries.

+ Most importantly, being part of the commitment to our clients: Be Reliable, Be Responsive, Build Relationships, Foster Trust.

The Marketing Difference

The Brian Scott Cohen Team has access to a number of powerful platforms that can help grow your business.

MBS Highway

+ This unparalleled resource includes market updates, analyses, and charts that you can share with your sphere of influence to elevate those relationships.

Mortgage Coach

+ Create home loan strategies and virtual presentations to elevate your pipeline conversations.

+ Easily create total cost analysis for your clients.

Monitor Base

+ Monitor your past clients’ credit for actionable alerts.

+ Proactively connect with potential borrowers to ensure you make the first contact with a potential lead.

Yelp Enhanced Profile

+ Cost-per-click advertising: Post ads to your Yelp page and on other competitors’ pages.

CRM Tools

Red Arrow Connect - PRO

+ All customizable by The Team’s dedicated Marketing Manager.

+ Marketing includes Auto-Campaigns, Email, Print, Social, Video, Texting, and Co-Branded Assets.

Rebel IQ

+ Each lead includes specific details that will allow you to closely track your leads.

+ Data is automatically fed to Red Arrow Connect.

Team Experiences to Remember

+ The Team routinely hosts intimate events with top-producers and agents they want to do business with in the future.

+ We sponsor open houses to strategically engage with agents and consumers.

+ The Team’s Marketing Manager will leverage National Days to ensure each event is memorable.

Build Your Own Network

+ Work exclusively with Brian’s dedicated events team and leverage to elevate your own events for that memorable experience.

+ You will stand out at events with custom and memorable marketing material to strongly position yourself in front of your audience.

Leverage a Proven Brand on Social

+ Brian took advantage of his strong connections with two celebrity real estate agents on social media. They engaged with their B2B and B2C audiences about the opportunity of buying in the fall 2022 market.

+ Leverage Brian’s social channels on Instagram, TikTok, Facebook, and LinkedIn to build your own brand and educate your audience about GRA’s products.

+ Brian has over 19K followers on TikTok and almost 7K followers on Instagram.

The Team’s Digital Presence

Each month, Brian’s Marketing Manager sends out a newsletter to the team’s database of about 14,000 agents to highlight their most relevant and popular products, tools agents can use to win new business, and features a mortgage hack.

The average open rate for The Team’s Monthly Newsletter is 33%. This open rate is 6% above the mortgage industry average email marketing open rates.

What does this mean for you? We can get your name and any notable news in front of 14,000+ agents on a regular basis.

The Power of Adwerx

+ Adwerx is a powerful brand recognition tool to stay top-of-mind by digitally targeting relevant audiences via zip codes to expand your brand presence.

+ You can also target your databases and unique lists to maintain your presence in front of specific contacts.

Welcome to The Brian Scott Cohen Team

During your first week at GRA, Brian’s dedicated Marketing Manager, Allie Zoll will meet with you to discuss your marketing goals, and will execute a marketing plan that drives demand.

During your one-on-one meetings, Allie will cover various topics which include:

+ Acclimating and providing you with continuous support on GRA’s technology

+ Overseeing your website development

+ Managing your client database in Red Arrow Connect

+ Designing custom marketing assets

+ Strategizing to support your brand’s advancement

These are sample “I’ve Moved” Announcements