Twenty-three years ago we set out to revolutionize the mortgage business and provide a better experience for everyone.
Today, we are still driven to make a positive impact on the lives of every person we touch. As you learn more about us, you’ll see that Rate is the best mortgage lender in the country to grow your business and have a great quality of life.”
Victor Ciardelli Founder, President & CEO
From startup to stadiums
In 2023, our top 12 loan officers closed over $100 million
We intend to be the #1 retail mortgage lender in the country with the commitment that the more we grow, the more good we’ll do.
We’ve come a long way in 24 years. With more top LOs on the Scotsman Guide Top Originators list than any other bank or mortgage company in the country,* it’s no wonder our name adorns the stadium = that tower over the city we call home.
*Based on Scotsman Guide’s Rankings 2023
Licensed in all 50 states
$34.5 Billion
In funded loan volume in 2023
$7.7 Million
Granted through the Rate Foundation since its founding
34 Individuals
Helped in 2023 through the Rate Foundation
$357,000
Granted in 2023 through the Rate Foundation
4,000+ Employees
470+ Branches nationwide
90% Of customers would refer us to friends and family
Don’t just listen to us
The awards keep coming year after year
At Rate, we’re no stranger to accolades. Whether it’s from Forbes, NerdWallet, U.S. News & World Report, HousingWire or Bankrate, we continue to earn recognition nationwide. But our proudest achievement? Twelve straight years leading the Scotsman Guide with the most Top Originators. It’s a testament to our exceptional loan originators and team members.
Scotsman Guide
Most Top Originators for 12 Years Running
Nerdwallet
Best Mortgage Lenders for First-Time Homebuyers in 2023
Crain’s Chicago Business
Who’s Who List recognized Victor Ciardelli
Great Nonprofits
Rate Foundation 2023 Top Rated Great Nonprofit
2023 MarCom Awards
Language Access Program work with Transperfect
Bob Vila
The Best Mortgage Lenders of 2023 (Best Online Experience)
Bankrate
Best Home Equity Line Of Credit for Borrowers with Fair Credit
2023 Agent for the Future Award
Won for our Language Access Program
HW Tech 100 Award Winner
Won for our Language Access Program
Chicago Agent Magazine
Lender of the Year
HW Women of Influence
Regina Lall & Courtney Leonard
Committed to inclusion
Changing mortgage for good
At Rate, diversity, equity and inclusion matter. We’re committed to creating an environment of acceptance, belonging and positivity. It’s our mission to make sure people have a space they can belong to and feel represented. Our GROW organization empowers women with a platform for learning and idea exchange. LEAD is our multicultural ERG focused on cultivating future minority leaders to transform the industry. PROUD, our LGBTQIA+ organization, supports individuals for who they are, champions their talents and abilities and fosters a safe environment for success.
We have a plan to double your business in 12 months
The CEO MindsetSM
Our platform enables you to spend 80% of your time being a rainmaker, so you can do what you do best ... SELL
The key is to get out of the weeds and focus on $500-an-hour activities that grow your business. We have the plan to more-than-double your business and have a better quality of life. We provide all the tools and resources to let you do what you do best.
Sell. Build relationships. Make it rain. Our marketing plan is designed to build your personal brand and double your business. Our dynamic marketing system enables you to maximize the number of closings from your database by properly marketing to your past customers, friends, family and people who know and like you – without you having to do all the work yourself.
Make new referral partners without having to cold call yourself.
The Biz Dev Team will set up appointments for you and you can use our Agent Advantage Program to build real partnerships with agents based on tangible benefits you provide them.
We’ve seen it over and over.
Loan officers like you come here and see their business hit whole new levels. And they’re having more fun because they’re doing what they’re great at.
Industry-leading products
Our goal is to help fund every loan that comes your way
Multi-lender platform
• Direct seller to Agencies, Wall Street and Main Street with securitization capabilities
• Proprietary CRA programs and affordable products
• Never say no again; broker out what we don’t offer in-house
• 50-state bond coverage
• Renovation, Builder, New Construction, Reverse*, Seconds/HELOC** and Personal Loans***
Industry-leading pricing
• 100% retail lender gets best pricing
• Dynamic regional pricing and custom compensation models
• Expansive investor rate renegotiation
• Weekend locking and overnight rate protection
• Industry-leading buydowns and EPO protection program
standard conventional mortgage. Pre purchase counseling from a HUD approved agency is required. Subject to credit and underwriting approval. Restrictions apply.
4 First home: At least one borrower must be a first time homebuyer with total qualifying income 100% or less of the MSA (Metropolitan Statistical Area) where
area where loan limits exceed standard conforming limits. Must meet income threshold based on the MSA. Amount by which loan cost may be reduced, if at
5
Jumbo/Non-QM
#1 non-bank jumbo lender in the country
30+ national/regional prime jumbo outlets, proprietary jumbo product backed by 150+ investors and in-house securitization capabilities.
• Loan amounts up to $10 million
• New proprietary Rate Rapid Jumbo AUS
• 14 national investors and eight regional investors
Proprietary Edge Product backed by 15+ investors and in-house securitization capabilities. 7+ Non-QM investors with best effort pricing available.
• Bank Statements, DSCR, 1 Year Full Doc, 1099, P&L and Asset Depletion
• Dedicated Credit Concierge / Deal Desk to help with complex scenarios
• Specialized Non-QM underwriters and monthly LO training sessions
• $50k – $3.5M Loan amount
• Fixed and ARM with interest-only options
• 15 – 40 Year terms
Niche products
We are a one-stop shop
Unique product offerings that’ll enable you to close more loans than your competitors.
Reverse1
Dedicated Reverse Team and Referral Program offering HECM for Purchase HECM, Reverse Jumbo up to $4M and Standalone Second. Win over financial advisors and the growing 55+ crowd. Borrowers live in the house payment-free the rest of their lives. No FICO or DTI requirements.
HELOC/seconds2
Digital HELOC, no appraisal, fixed rate, funds in 5 days, 620 FICO, 85% LTV, flexible terms, +14 additional 10/20 HELOCs, Closed End Seconds and Non-QM second options.
Residential bridge financing
Down to 550 FICO, streamlines, simple refinance, $100 down, 203k standard/limited renovation programs, energy efficient/green savings program, 203h disaster program, manual underwriting.
Personal loans3
Earn commissions. Offer no-fee personal loans to borrowers, fast online applications in 10 minutes, funds deposited into account 1 - 2 business days. 1 - 5 year terms.
Buydowns4
RateReduce Sell, Temp and Perm proprietary permanent and temporary buydown programs available on Fannie, Freddie, FHA, VA, USDA, Jumbo and Non-QM. 3-2-1, 2-1-0, 1-1-1, 1-0-0, 1.5/5.0.
Builder options
Extended lock options, Builder Forwards, Long Term Rate Lock, Custom Comp Plans for Specified Projects.
Construction lending5
Lock ‘N’ Build, extended rate lock programs, forward commitments, dream bigger, 2-1 buydown and escrow holdback waivers. Digital marketing kiosk for builder shows. Dedicated builder POD and condo project approval services.
1 Reverse: Borrower must pay taxes, fees, and insurance while maintaining the home and using it as primary residence or the loan will need to be repaid. Not available in all states. Not all applicants will be approved. Restrictions apply. Compare loan types when making a financial decision. <COMPANY NAME>, Inc. is not affiliated with, nor has this material been reviewed, approved or issued by, HUD, FHA or any government agency. To find a Reverse Mortgage counselor near you go to https://entp.hud.gov/idapp/html/hecm_agency_look.cfm or call (800) 569-4287.
2 HELOC: Guaranteed Rate’s HELOC is a fixed-rate open-end product using your home as collateral. Not available in all states. Go to <COMPANY NAME>.com/HELOC for information including important property and borrower requirements and restrictions which impact rate and max available loan amount. Subject to approval.
3 Personal: Representative example of repayment terms for an unsecured personal loan: For $20,000 borrowed over 36 months at 10.74% (including 0.25% autopay discount), the monthly payment is $654.68 with a total loan cost of $23,568.47. This example is an estimate only and assumes all payments are made on time. Savings are not guaranteed and depend on various factors including, but not limited to, interest rate and term length. Loan proceeds cannot be used for post-secondary education expenses or to purchase cryptocurrency or securities. Terms and Conditions: You must be 18 years of age or older (19 years of age or older in Alabama). To qualify, a borrower must be a US citizen, a permanent resident, or a non-permanent resident in the US on a valid, long-term visa. All loan applications are subject to credit review and approval as well as income and employment verification. You must meet our minimum requirements established for this offer including, but not limited to, credit history, debt-toincome ratio, and application information. Your actual rate depends on your requested loan amount, loan term, creditworthiness, and a variety of other factors. Repayment options range from 1 - 5 years. Loan amounts range from $4,000 - $50,000. Standard fixed rates from 10.99% to 21.99% APR. With a 0.25% autopay discount established at loan origination with an automated monthly debit from a qualifying deposit account for repayment, fixed rates range from 10.74% to 21.74% APR. Rates and loan amounts may differ due to state-specific requirements and may impact your ability to qualify for a loan. Limitations: FL, ME, NC, TX, VT, PA, CT, LA, KS, SC, WY, RI, MA, MN, CO, AR and IA (rate); IL, MA, CA, RI, NM and SC (amount); OH (duration). The lowest rate advertised is reserved for the most creditworthy borrowers. Advertised rates and terms are current as of 10/26/2024 and are subject to change without notice. Personal loans are only available in AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, IA, KS, LA, ME, MA, MI, MD, MN, MO, ND, NC, NH, NJ, NM, OH, OK, PA, RI, SC, TN, TX, UT, VT, WA, and WY as of 10/26/2024. Loan applications outside of these states will not be accepted at this time.
4 Both temporary and permanent RateReduce options are available from participating builders and sellers on select properties. The 1.5/.5 temporary buydown option is not available for VA loans.
5 Locknbuild: Eligible for new construction properties. Borrower must pay the Extended Rate Lock Fee up front within 72 hours. Borrower’s rate may be locked up to 365 days and will be eligible for one renegotiation which will incur a renegotiation fee. The new rate will expire either on the current rate expiration date or 45 days from the renegotiation date, whichever comes first. Subject to approval. Additional restrictions apply
Proactive POD model
The easiest, most-efficient process to close loans is our Proactive POD model
The workflow is all about efficiency; it cuts days out of the process and gets you out of the weeds. Two processors on a file means loans keep moving and removes the peaks and valleys each month. Your dedicated team is compensated for both quality and speed. Focus your time on exactly what you should be doing in this market: growing your business.
Delegates
Satisfied
Same Day Mortgage
72% of our loans are eligible for Same Day Mortgage*
• Expedited path for clients to get an approval in one day
• A fast CTC increases confidence with your agents and reassures both buyers and sellers
• Great communication: the decision maker is the person communicating with clients
• Speed, ease and certainty ensure an exceptional customer experience
• Tier 1 CTC is 6.3 days (appraisal waiver)
• Tier 2 CTC is 11.6 days (condo/appraisal reg) Application
VP of Mortgage Lending Delegates and audits using Rate tech
Same Day Underwriter
Calls for docs
Underwrites the loan
Clears the file to close
VP of Mortgage Lending Satisfied customers generate referrals
Processing Underwriting Approval Closing
* Guranteed Rate’s Same Day Mortgage promotion offers qualified customers who provide certain required financial information/documentation to Guranteed Rate within 24 hours of locking a rate on a mortgage loan the opportunity to receive a loan approval within 1 business day of timely submission of documentation and does not suggest that the borrower will receive funding on the same day as their application submission. For purposes of this offer, documents provided
be deemed
the
Guranteed Rate reserves the right to revoke this approval at any time if there is a change in your financial condition or credit history which would impair your ability to repay this obligation. Read and understand your Loan Commitment before waiving any mortgage contingencies. Borrower documentation and Intent to Proceed must be signed within 24 business hours of receipt. Not eligible for all loan types or residence types. Minimum down payment requirements apply. Self-employed borrowers are
Borrower’s interest rate will depend upon the specific characteristics of borrower’s loan transaction, credit
Guranteed Rate.com/same-day-mortgage for terms and conditions.
Henry Gomez VP of Mortgage Lending NMLS: 444053
Introducing
Game-changing tech to double your impact
Connect with your clients like never before with PowerVP and the Rate App, the ultimate tools to amplify your volume and run your business more efficiently.
PowerVP
Ditch the laptop and run your business from anywhere, anytime.
• 360º visibility of your pipeline
• The easiest way yet to invite clients to our Digital Mortgage
• Dual AUS to beef up your pre-approval letters
• Comprehensive, one-stop access for your entire team with shared notes and loan status
The Rate App
Our Rate App speeds up the process and makes your life easier.
• Same Day Mortgage approvals in 1 day1
• 5-minute loan approvals2
• Insurance savings of $7,603
• Daily educational content to live a balanced, healthy life
1-
Ensure your customers and referral partners think of you first
Our integrated Customer Relationship Management platform makes it really easy:
• Integrations across our entire ecosystem driven by our Loan Origination System (Encompass)
• New contacts are automatically brought into the CRM and marketing begins immediately
• Receive instant alerts for MLS, equity, rate and life events so you can contact customers quickly
• Thousands of emails, video, social and direct mail assets are readily available – and new ones are always being created
Postcards
Show up in their mailbox
24 times per year with two monthly content series.
Email campaigns
Automatically send two emails a month to reinforce the postcards.
Social media
Sign up for Rate Social, and 12–15 posts per month will be posted for you.
Digital retargeting
Personal re-targeting ad campaigns advertise YOU online 15x per month.
Stay in front of your customers, family, friends and referral partners with 16–20 touches per month, without having to do it all yourself.
Red Arrow Connect
In-house events team
Build stronger relationships
White-glove service from our Events Team makes meeting with agents easy and efficient. We take care of everything, from selecting the venue to sending the invitations. All you have to do is show up and follow up. These services are provided for those who have qualified as President’s Club level or higher.
Branded items
Have branded items on hand for every situation: charging stations, dog bowls outside restaurants and water bottles for showings and open houses.
Guaranteed Goods
Our online promo store, Guaranteed Goods, offers everything from stress balls to brand-name merchandise in our “luxe” product line: the Black Arrow Collection.
ClipboardSM
Set up guest check-in on any device — phone, tablet or laptop — and the info automatically syncs to your database.
Agent Advantage
#1 most-trusted lender by real estate agents
Offers agents a complete CRM platform for free.
Our proprietary agent portal enables agents to:
• Receive loan status updates
• Instantly generate property flyers in seconds with auto-populated MLS info, photo, contact info and pricing
• Access an expansive library of co-branded marketing materials: flyers, emails, postcards and social content
Biz Dev
Identify and target the top 20% of agents in your market.
Our proprietary technology enables you to categorize and sort agents by product mix, production and geography.
• Target other referral partners in your market — financial planners, attorneys, CPAs, everyone involved in real estate
• Focus on the people who are winning
• Click a button, the name goes into your CRM and targeted marketing is automatically released
Meet new referral partners without making the cold calls yourself. Our Biz Dev Team calls agents, builders, attorneys, financial planners and CPAs to set up 1:1 meetings for you. We’ll collaborate on your customized plan and get 8–12 meetings with new referral partners each month. Leverage our follow-up strategies that are proven to successfully transform new relationships into long-term business parterships.
Select the market you want to dominate.
We’ll make the calls to help build your roster of referral partners Our process 1 2 3 4 5 6
Create a buzz in that market so everyone knows you.
Identify the top 20% of agents who are doing 80% of the business.
Use the Events Team to help get your referral partners together and have a little fun.
If an agent doesn’t attend an event, the Biz Dev Team will set up a coffee or lunch meeting.
When you meet with agents face to face, leverage the Agent Advantage Program.
Onboarding
Our dedicated transition team makes it simple and easy to move loans through the pipeline
We’ve onboarded some of the biggest originators in the country and they haven’t missed a beat.
1 Fast ramp-up
Onboarding offers smooth support and access to the entire platform.
2 Transition team
The team picks up your pipeline and manages it right away.
3 Day-one marketing
Celebrate your move and connect with all of your customers and prospects.
Justin Froiland Brookings, SD NMLS: 956715 “
Everyone on the transition team was amazing. They’re not joking when they say you will be up and running day one.”
Shane Masterman & Kristen Dail Branch Managers / SVPs of Mortgage Lending Dallas,
TX | NMLS: 231190 / 488313
guidance will help you reach your goal
Our CEO Victor Ciardelli and our Executive Team provide best practices to leverage the unique Rate model.
You have a voice: regular calls for you to tell us your pain points so we can fix them. VPs who have grown their business using the CEO MindsetSM share how they did it. Ongoing sales contests generate competition, rewarding the group’s top performers.
Climb the ranks
Soul Club
Anybody closing up to $10 million
President’s Club
Anybody closing between $25 million and $30 million and closing 100-120 units
Family Circle
Anybody closing between $10 million and $30 million and closing 40+ units
Chairman’s Circle
Anyone closing between $80 million to $100 million and closing 300+ units
Every penny of every dollar goes to someone in need
The Rate Foundation provides customized financial support to those working to overcome extraordinary hardships. Our goal is to offer hope to those in crisis — an opportunity to stop, take a breath and begin healing. In 2023, we granted over $300K in aid.
OVER $7.7 Million has helped more than 1,500 individuals since inception
The Rate Foundation is a non-profit charitable organization pursuant to Section 501(c)(3) of the United States Internal Revenue Code. Our Federal Tax ID # is 45- 4204135. Your donation to the Rate Foundation may qualify for an income tax deduction in accordance with Federal and/or State income tax laws. Please consult with your tax advisor to determine whether your donation is tax deductible in whole or in part. Nothing in this communication is intended to constitute legal or tax advice. No goods or services were forwarded or offered in exchange for this contribution. 1800 W Larchmont Ave, STE 2, Chicago, IL 60613.
