A BRAVE NEW AIESEC* *Those recommendations are not tested. By trying you agree to pioneer them. Congrats!
It’s not just about changing a platform, it’s about changing a mind-set Discover if you have the right growth mindset!
Why? To reach Peace & Fulfilment of Humankind’s potential we need to engage and develop leadership in every young person. And it’s time to do it disrupting the AIESEC we know
Where is AIESEC heading to?
1 2 3 4
A youth-leadership movement Shaping what we do around what the world needs Growing disruptively Accessible to everyone everywhere
Make the customer the hero of your story Ann Handley
JUST START FROM THE CF FLOW
CONVERSATIONS WORTH 1 My financial model HAVING 2 My MKTG Strategy 3 My LC/MC Structure 4 My partnership model
*Finance peeps already worked for you, take a glimpse to their summit output!
Switching the customer payment model from Sign-up to Approved, definitely makes you more customer oriented. You don’t really pay your haircut before getting it, right? Evaluate wisely when to switch, in order to be sure that your entity doesn’t experience a drastic cash-flow crisis Talk to entities that already switched! Italy, Egypt and Australia are available to talk to you among many more Check the AI Finance Summit output, the guys know their job
IS YOUR MARKETING STRATEGY MAKING THE CUSTOMER EXPERIENCE AS EASY AS POSSIBLE?
IS THE PLATFORM PERFECTLY ACCESSIBLE BY EVERYONE EVERYWHERE WITHOUT THE NEED OF INTERACTING WITH AIESEC?
ARE YOU EMPOWERING YOUR CUSTOMERS TO BE ATTRACTED BY THE SYSTEM ITSELF AND SELF-MANAGED THEMSELVES, WHILE YOU FOCUS ON THE VALUE DELIVERY?
DO YOU NURTURE YOUR LEADS?
DO HAVE FULLY OP IMPLEMENTED FOR ALL THE PROGRAMMES? IS YOUR CUSTOMER EXPERIENCE COMPARABLE TO THE ONE OF AIRBNB?
We suggest to implement 100% the OP Platform If you have enough resources to invest in email marketing/Hubspot we suggest you to do it, in order to start a LEAD Nurturing strategy Check out the Instanbul Asia case, the LC that is fully implementing OP Be sure to have resources allocated in the creation of contents to nurture the LEADs
DO YOU HAVE A CUSTOMER EXPERIENCE RESPONSIBLE IN THE MC? IS THE STRUCTURE OF YOUR LCS ADAPTED TO THE NEW CF? HOW MUCH OF MY STRUCTURE IS FOCUSED ON VALUE DELIVERY?
We suggest to find a CXP responsible within your MC team and adapt the structure accordingly : maybe take a look at what India is doing! We suggest to start thinking of a way in which you can align your LCs structure with the new customer flow, in order to have necessary resources in each on of the phases, according to the organizational evolution and the importance that value delivery is acquiring We suggest you to look into digitalization of part of the value delivery : for instance AIESEC Australia has part their OPS delivery online!
ON WHAT ARE MY CURRENT PARTNERSHIP BASED? DO YOU ALLOW YOUR CUSTOMERS TO CHOOSE THEIR PRODUCT?
HOW MUCH OF YOUR EXCHANGES ARE DONE IN PARTNERSHIP? WHAT ADDED VALUE IS IT BRINGING?
We suggest to not limit the customers’ choices within or outside the platform Try to develop your partnerships for the value delivery and not only for the attraction Let the customers to get approved with whatever entity in the world!