Public Relations NST III Round | 2014/2015
Intro Dear AIESEC in Italy, There’s nothing new in saying that our organization is doing everyday something amazing and that there is no such thing in Italy as AIESEC, but we lack of external relevance and we do not always excell in communicate externally why and what we do. The good news is that you can contribute by using a tool called PR, and the even better news is that running the right PR activities in a proper way we can really have a huge impact on AIESEC in Italy. That’s why we decided to re-think about what is really important for our organization and to challenge ourselves by innovating our strategies.
If you are willing to take a challenge, dare do be ambitious, represent AIESEC in Italy’s voice and face, make a difference on a large scale...well, this is probably the opportunity you are looking for. There are some opportunities available also for current or past Team Members and Team Leaders, so, please make sure you share them within your LC!
I am looking forward to know the brave people who will join me and the awesome people that has already been elected as part of the national PR crew. Good luck! Gaia + Fabrizio and Leonardo
NST Structure MCVP PR
NST Corporate PR
NST Government Relations for oGIP
NST Team Leader Media Relations
Press Office Manager
Content Manager ICX & Corporate
Content Manager oGCDP/oGIP
Content Manager TMP/TLP
NST Press Office Manager • • • •
Job Description Responsible for reaching national publications on media (online & offline). Oversees national communications to the media, by collecting and checking national media appearances. Cultivates and manages relationships with media and journalists. Responsible for writing national press releases and creating other content initiatives (e.g. articles, interviews, blog posts) about general news (e.g. conferences, national events, elections).
Main Responsibilities Achieve publications Press review and archive update Update national media and journalists target list Account management of journalists Create and update the the national electronic press kit Write national press releases and create other national content (e.g. Articles, interviews, blog posts) for media and AIESEC online channels (e.g. LinkedIn, Website) about general news (e.g. conferences, events, elections, awards). • Update «news» section on www.aiesec.it • Reporting to NST Team Leader Media Relations Main Benefits • Get experience in a professional field • Gain practical skills and knowledge about press office management, content writing and journalism • Direct contact with journalists and national media • Opportunity to have your material published at a national level • Get feedbacks and trainings from national board and professionals KPIs # Weekly communication with the Team Leader Media Relations Task Force # National Media Appearances # national media in target list # journalist contacts % preparation of national EPK # Press releases/articles written # Publications on «news» section on www.aiesec.it Further Details Open to: AIESEC in Italy’s former or current Team Leaders/LCVPs/LCPs • • • • • •
Questions 1. What is your motivation for applying for this position? What do you expect from this experience? 2. What should be the role of a national press office in your opinion? 3. List at least 3 different national media (they can be different kind: newspaper/magazine/radio/tv/website etc.) you would like to approach to reach the right target for oGIP, oGCDP, iGIP, Hosting Families, EduCHANGE, TMP recruiting. 4. List the contacts of at least 3 journalists that you would like to approach and motivate your answer.
NST Content Manager - ICX & Corporate Job Description
• Responsible for creating national material for media (online and offline) with ICX/corporate target .
• Responsible for writing national press releases and creating other content initiatives (e.g. articles, interviews, blog posts).
Main Responsibilities • Write national press releases • Create other national content (e.g. Articles, interviews, blog posts) for media and AIESEC online channels (e.g. LinkedIn, Website) • Update «news» section on www.aiesec.it • Check content of LCs publications on media and give feedbacks • Reporting to NST Team Leader Media Relations Main Benefits • Get experience in a professional field • Gain practical skills and knowledge about content writing and journalism • Opportunity to have your material published at a national level • Get feedbacks and trainings from national board and professionals KPIs # Weekly communication with the Team Leader Media Relations Task Force # Press releases written # Articles written # Publications on «news» section on www.aiesec.it Further Details Open to: AIESEC in Italy’s former or current Team Members/Team Leaders/LCVPs/LCPs
Questions 1. What is your motivation for applying for this position? What do you expect from this experience? 2. What should be the role of a national press office in your opinion? 3. Write an article about iGCDP: you are free to choose the main topic (EduCHANGE, Global Family, Help 2 Help etc.) and the format (interview, storytelling, event report etc.). The article must be written in Italian. 4. Write an article of maximum 2 pages with the title ÂŤ5 buone ragioni per cui la tua impresa dovrebbe internazionalizzarsiÂť. The article should be interesting and include information based on real data and case history. The article should mention Global Talent, and must be written in Italian.
NST Content Manager – oGCDP/oGIP Job Description
• Responsible for creating national material for media (online and offline) with OGX target.
• Responsible for writing national press releases and creating other content initiatives (e.g. articles, interviews, blog posts).
Main Responsibilities • Write national press releases • Create other national content (e.g. Articles, interviews, blog posts) for media and AIESEC online channels (e.g. LinkedIn, Website) • Update «news» section on www.aiesec.it • Check content of LCs publications on media and give feedbacks • Reporting to NST Team Leader Media Relations Main Benefits • Get experience in a professional field • Gain practical skills and knowledge about content writing and journalism • Opportunity to have your material published at a national level • Get feedbacks and trainings from national board and professionals KPIs # Weekly communication with the Team Leader Media Relations Task Force # Press releases written # Articles written # Publications on «news» section on www.aiesec.it Further Details Open to: AIESEC in Italy’s former or current Team Members/Team Leaders/LCVPs/LCPs
Questions 1. What is your motivation for applying for this position? What do you expect from this experience? 2. What should be the role of a national press office in your opinion? 3. Write an article about oGCDP: you are free to choose the main topic and the format (interview, storytelling, event report etc.). The article must be written in Italian. 4. Write an article of maximum 2 pages with the title «I 5 motivi per cui uno stage all’estero fa la differenza nel CV». The article should be interesting and include information based on real data and case history. The article should mention Global Talent, and must be written in Italian.
NST Content Manager – TMP/TLP Job Description
• Responsible for creating national material for media (online and offline) with TMP/TLP target.
• Responsible for writing national press releases and creating other content initiatives (e.g. articles, interviews, blog posts).
Main Responsibilities • Write national press releases • Create other national content (e.g. Articles, interviews, blog posts) for media and AIESEC online channels (e.g. LinkedIn, Website) • Update «news» section on www.aiesec.it • Check content of LCs publications on media and give feedbacks • Reporting to NST Team Leader Media Relations Main Benefits • Get experience in a professional field • Gain practical skills and knowledge about content writing and journalism • Opportunity to have your material published at a national level • Get feedbacks and trainings from national board and professionals KPIs # Weekly communication with the Team Leader Media Relations Task Force # Press releases written # Articles written # Publications on «news» section on www.aiesec.it Further Details Open to: AIESEC in Italy’s former or current Team Members/Team Leaders/LCVPs/LCPs
Questions 1. What is your motivation for applying for this position? What do you expect from this experience? 2. What should be the role of a national press office in your opinion? 3. Write an article about TMP/TLP program or about the concept of Make in Italy: you are free to choose the main topic and the format (interview, storytelling, event report etc.). The article must be written in Italian. 4. What would be an original and effective way to manage TMP-TLP storytelling at a national level in your opinion?
NST Government Relations for oGIP Job Description
• Responsible for reaching national institutional support for oGIP, in particular for oGIP Teaching
• Responsible for reaching collaboration with national embassies according to oGIP International Relations strategy.
• Responsible for account management of national institutions and diplomatic entitities connected with oGIP.
Main Responsibilities • Target main institutions and organizations to approach according to oGIP and PR strategy and needs • Manage «sales» by approaching institutions and potential partners, negotiating, closing the deal • Account management of of national institutions and organizations connected with oGIP • Reporting to MCVP PR
Main Benefits • Gain practical skills and knowledge about Public Relations, Sales, International Relations • Approach organizations and institutions at a national level • Dynamic and rewarding position, highly professional role • Get feedbacks and trainings from national board and professionals
KPIs # Weekly communication with the MCVP PR # Meetings # Patronages # Endorsements # Institutions that give us visibility support # Institutions that give us strategic support
Further Details Open to: AIESEC in Italy’s former or current LCVPs/LCPs
Questions 1. What is your motivation for applying for this position? What do you expect from this experience? 2. What are the main oGIP bottlenecks that we could solve through national PR activities (in particular through the relation with insitutitions) in your opinion? 3. What are the main obstacles that a young person graduated/about to graduate in Foreign Languages/Literature/Teaching finds when looking for some professional experience? Please, provide some concrete information and data if possible. 4. List 3 institution (ministries, departements, national agencies, forums etc.) you would focus on. Motivate your choices. 5. Which kind of visibility and strategic benefits would you ask to each one of them?