BRAND GUIDELINES 2015
LOGO OVERVIEW 01
02
03 The Castle HR logo is at the heart of the brand. The Castle turrets and flag make it an emblem for quality and the carefully chosen colours help build trust.
04
HOW TO USE THE LOGO • Pic 1: Wherever possible the logo should be used in full colour on a white background. Alternatively the logo can only be used in white on one of the 2 primary corporate colours. • Pic 2: The flag and turrets should never move position in relation to the logo text • Pic 3: The flag and turrets can be used on his own to form a icon if needed, but the text can not be used without the flag and turrets. • Pic 4: The logo should never be stretched, rotated or subject to filters/effects such as bevels, drop shadows or strokes.
CASTLE HR BRAND GUIDELINES • 2015
LOGO USAGE 50mm
RECOMMENDED SIZES The logo should always be sized in relation to the overall size of the artwork it is being included on. To preserve legibility there are minimum sizes at which the logo should be used. The smallest size the primary logo can be used in print is 50mm wide.
150px
X
LOGO CLEAR SPACE The minimum amount of clear space above, below and to the sides of the
X X
logo as indicated by ‘X’ is equal to the height of the flag and turrets within X
the logo that’s in use.
X
CASTLE HR BRAND GUIDELINES • 2015
COLOURS
PRIMARY COLOURS Castle HR has a strong palette of corporate colours. The primary colours are White, Castle Red, and Castle Blue. All colours in the primary palette should be adopted on all full colour design work, with Castle Blue and White being used as the most dominant colours.
C 100 M 20 Y 20 K 80
R 0 G 47 B 65
C 10 M 100 Y 60 K 50
R 132 G 8 B 44
C M Y K
0 0 0 0
R 255 G 255 B 255
C 100 M 20 Y 60 K 70
R 0 G 60 B 53
C 70 M 70 Y 10 K 50
R 62 G 53 B 94
C 0 M 0 Y 0 K 85
R 62 G 61 B 64
SECONDARY COLOURS Castle HR has a palette of secondary colours to be used for colour coding services, adding depth to design or when multiple messages are being delivered. Where possible, try and use just one secondary colour at a time, and use it with White.
COLOUR CONSISTENCY Delivering colour consistency of our full brand colour palette is of great importance. To minimise inconsistencies in printed material we ask for printers to make themselves familiar with our colour palette, especially our Castle Blue & Castle Red colours, which should generally be used as the dominant colour on artwork. Printers should conduct regular colour checks when printing. .
CASTLE HR BRAND GUIDELINES • 2015
C 0 M 0 Y 0 K 35
R 187 G 189 B 190
TYPOGRAPHY OVERVIEW Typefaces are integral to our visual identity and act as an extension to the brand.
LOGO FONT: MUSEO SLAB 300 The Castle HR logo font is Museo Slab 300. Use of this font should be restricted to only being used within the logo and highlighting the word Castle HR within website and email addresses on large scale print work. Not
MUSEO SLAB 300
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz • 0123456789
to be used smaller than 30pt.
HEADLINE FONTS: MUSEO SLAB FAMILY The Museo Slab Family (with the exception of Museo Slab 300) can used as the Castle HR headline font, choose a font sympathetic to the message. Tracking set between +25 & -10. Not to be used smaller than
MUSEO SLAB 100
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz • 0123456789 MUSEO SLAB 900
28pt.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz • 0123456789
BODY FONT: MUSEO SANS
MUSEO SANS 100
Castle HR uses all members of the versatile font family Museo Sans as its body font. Museo Sans 100 to be used as a starting point for all body copy, before using bolder and italic versions to highlight important message elements within the text. Not to be used smaller than 8pt.
CASTLE HR BRAND GUIDELINES • 2015
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz • 0123456789 MUSEO SANS 300
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz • 0123456789
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