PROJECT SEM 1 MEMBERS Faculty: Giang Vy Hung Batch: A1.2202.E0 Members: Mai Luong Thuy Vi ID: Student1368186 Truong Minh Hao Student1352173 Huynh Tuyet Nghi Student1360098 Vo Chi Hieu Student1367755 Nguyen Thi Hoa Student1363561
CONTENT INTRODUCTION Introdution ............................................................................ 3 BRAND Logo .......................................................................................... 5 Logo In Grids ........................................................................ 6 Logo Ratios ............................................................................ 7 Color Solutions ................................................................... 8 Monocromatic..................................................................... 9 Membercard ........................................................................ 11 Vouchers ............................................................................... 13 Paper Bag ............................................................................ 15 POSTER Poster ..................................................................................... 18 STANDEE Standee ................................................................................ 20 WOBBERS Wobbers .............................................................................. 22 DANGLERS Danglers .............................................................................. 24 LEAFLET Leaflet ................................................................................... 28 TESTER Tester ...................................................................................... 31 CATALOGUE Catalogue ............................................................................ 35 OTHER DESIGN ID Card .................................................................................. 45 Baseball Cap ...................................................................... 47 Uniform ................................................................................ 48 Red Envelope .................................................................... 50 Notebook ............................................................................. 52 Backpack ............................................................................. 54 Car Decor ............................................................................ 56 Designed by Portfolio | Modern House | 2
INTRODUCTION
Modern House is an appliance store that sells all of the greatest and highest quality electrical appliance brands from across the world. We are proud to be one of the leading retail brands in the industry of electronics after officially associating with Central Retail Group.
Modern House, with the purpose of increasing the quality of life, will provide you the finest experience of modernity, convenience, and luxury, allowing you to enjoy the life of a King & Queen living in their dream house.
BRAND
Minh Hao
Truong
IDEAS DESIGN:
The logo combines two primary components: the first is a combination of the words “M” and “H,” which are Morden House acronyms. We made a negative space of the word “H” by utilizing two words “M” as a positive shape. The “Modern House” in geometric sans serif-Exo type gives a strong and solid sense.
The logo is in two colors: red and black, which represent luxury as well as a modern and powerful impression.
FONT: Exo COLOR: C= 10 M=100 Y=80 K=100 C= 0 M=0 Y=0 K=100 Portfolio | Modern House | 5Designed by Truong Minh Hao LOGO
LOGO IN GRIDS
Horizontal Version Vertical Version
Portfolio |
Modern
House | 6Designed by
Truong Minh
Hao
LOGO RATIOS
75% 50% 25% Portfolio | Modern House | 7Designed by Truong Minh Hao
COLOR SOLUTIONS
Dark ModeMatch color 2Match color 1 Portfolio | Modern House | 8Designed by Truong Minh Hao
MONOCROMATIC
PositiveNegative Portfolio | Modern House | 9Designed by Truong Minh Hao
MEMBERCARD
IDEAS DESIGN:
Membership card combined with loyalty card
The front of the card features the logo and member information. The back side has the card usage policy and storage information. Both sides have a logo pattern background.
FONT:
COLOR:
PATTERN
Exo
85mm FRONT BACK 55mm Portfolio | Modern House | 11Designed by Truong Minh Hao
VOUCHERS
IDEAS DESIGN:
The front side of the voucher includes product image, discount amount, expiration date, code. On the other side, there is a hotline and contact information in case the customer needs further information.
FONT:
Exo COLOR 140mm FRONT BACK 65mm VOUCHER 1 Portfolio | Modern House | 13Designed by Truong Minh Hao
FRONT BACK 140mm 65mm VOUCHER 2 Designed by Truong Minh Hao Portfolio | Modern House | 14
PAPER BAG
IDEAS DESIGN:
bag has a red logo pattern
over it and is made of paper, which is both convenient and environmentally friendly. The front side features a full-size logo. All contact information is included on the back.
FONT:
COLOR:
PATTERN
The
all
Exo
MODERN HOUSE 182 PASTEUR ST., BEN NGHE WARD, DISTRICT 1, HO CHI MINH CITY 1800 5800 WWW.MODERNHOUSE.VN 140mm 140mm9mm 38mm 46mm 62mm 62mm 236mm 38mm Portfolio | Modern House | 15Designed by Truong Minh Hao
Thi Hoa
POSTER Nguyen
by Nguyen Thi Hoa
POSTER
IDEAS DESIGN:
The poster’s main character is a happy surprised woman with home appliances making a Crown shape, implying that women who use electrical equipment can enjoy a pleasant life like a Queen. The logo and slogan are at the top of the poster, while the contact information is at the bottom. The background is red, which is also the branding color.
FONT: Exo COLOR:
297mm 420mm
Portfolio | Modern House | 18Designed
STANDEE Nguyen Thi Hoa
STANDEE
IDEAS DESIGN:
Standee captures images of a cheerful woman with a shopping cart, the logo and sales period details are displayed on top, while the location is placed at the bottom of the standee, and the background is red, which is also the branding color.
FONT: Exo COLOR:
134mm 356mm Portfolio | Modern House | 20Designed by Nguyen Thi Hoa
WOBBLERS
Vo Chi Hieu
WOBBLERS
IDEAS DESIGN:
Wobbler is placed at locations on supermarket shelves, stores to provide detailed price information, specific discount rates. They can be rotated to many display positions and are easily clamped in a variety of secure positions. Wobbler is a highly effective form of advertising, helping customers easily identify brands and extremely effective marketing. to customers.
FONT: Exo COLOR:
216mm 281mm 201mm 173mm
WOBBER 2 Portfolio | Modern House | 22Designed by Vo Chi Hieu
DANGLERS
Vo Chi Hieu
DANGLER
DANGLERS
IDEAS DESIGN:
Danglers or hangers will be affixed to the celling so that both the front and back display two different designs and contain different messages. product image and information are short and in readable size on red background.
FONT: Exo COLOR:
Portfolio | Modern House
420mm 297mm FRONT BACK
1
| 24Designed by Vo Chi Hieu
Chi
420mm 297mm FRONT BACK
DANGLER
2 Designed by Vo
Hieu Portfolio | Modern House | 25
LEAFLET
Huynh Tuyet Nghi
LEAFLET
IDEAS DESIGN:
The leaflet is designed with the logo at the top of the first page and the store information at the bottom of the second page. Photos and product information are displayed briefly from front to back. The background is dark and grey to provide a powerful feeling of product.
FONT:
COLOR:
Exo
90mm 200mm FRONT BACK Portfolio | Modern House | 28Designed by Huynh Tuyet Nghi
TESTER
Huynh Tuyet Nghi
TESTER
IDEAS DESIGN:
FONT:
This glass box is a gift for a new customer. The interior of the glass box includes a glass base holder.
Exo COLOR: 85mm 85mm 85mm 85mm20mm 90mm 90mm 90mm 30mm 30mm 90mm 15mm BOX Portfolio | Modern House | 31Designed by Huynh Tuyet Nghi
CUP HOLDER
85mm 12mm 13mm 65mm 19mm 12mm10mm 12mm9mm 8mm 6mm 85mm 15mm 12mm
Designed by Huynh Tuyet Nghi Portfolio | Modern House | 32
CATALOGUE
Mai Luong Thuy Vi
CATALOGUE
IDEAS DESIGN:
The catalog is organized by function, with product description, technique specifics, and unit pricing provided beneath each product photo. The background is in light color so that the reader can concentrate on the product photos and information. The logo appears on both front and back covers, along with contact information.
FONT: Exo COLOR:
210mm 200mm Portfolio | Modern House | 35Designed by Mai Luong Thuy Vi
Designed by Mai Luong Thuy Vi Portfolio | Modern House | 36
Designed by Mai Luong Thuy Vi Portfolio | Modern House | 37
Designed by Mai Luong Thuy Vi Portfolio | Modern House | 38
Designed by Mai Luong Thuy Vi Portfolio | Modern House | 39
Designed by Mai Luong Thuy Vi Portfolio | Modern House | 40
Designed by Mai Luong Thuy Vi Portfolio | Modern House | 41
Designed by Mai Luong Thuy Vi Portfolio | Modern House | 42
Designed by Mai Luong Thuy Vi Portfolio | Modern House | 43
OTHER DESIGN
IDEAS DESIGN:
PATTERN
53mm 85mm
The ID card has a red pattern background with brand and staff information on the front. FONT: Exo COLOR:
Mai Luong Thuy Vi Portfolio | Modern House | 45Designed by Mai Luong Thuy Vi ID CARD
BASEBALL CAP
IDEAS DESIGN:
The
FONT:
cap has a simple red logo on a black base.
Exo COLOR: 70mm 180mm Portfolio | Modern House | 47Designed by Mai Luong Thuy Vi
IDEAS DESIGN:
Staff uniforms are black in order to highlight the red logo and trimmings. FONT: Exo COLOR: 460mm 190mm 490mm 660mm Portfolio | Modern House | 48Designed by Mai Luong Thuy Vi UNIFORM
RED ENVELOPE
IDEAS DESIGN:
The red envelopes are designed with the logo
brand name in gold pop up on a red background. This could be a gift to the consumer for the lunar new year.
FONT: Exo
COLOR:
PATTERN:
80mm80mm 10mm 160mm 20mm 10mm
and
Portfolio | Modern House | 50Designed by Mai Luong Thuy Vi
NOTEBOOK
IDEAS DESIGN:
notebook has a red cover with a logo
information shown on the front. this notebook is used as employee stationery
as a customer gift.
FONT:
COLOR:
Vo Chi Hieu
This
and
or
Exo
FRONT BACK 210mm 297mm Portfolio | Modern House | 52Designed by Vo Chi Hieu
BACKPACK
IDEAS DESIGN:
The backpack is crimson all over with black trim and webbing. The logo is embelished on the front. This bag is used as employee stationery or as a customer gift.
FONT: Exo COLOR:
400mm 500mm FRONT BACK Portfolio | Modern House | 54Designed by Vo Chi Hieu
Nguyen
CAR DECOR
IDEAS DESIGN:
Thi Hoa
The truck is painted completely red and features the logo, business information, and a slogan on the side. FONT: EXO COLOR: “Modern house - modern life” 3300mm 1720mm 1800mm LEFT - RIGHT LEFT - RIGHT FRONT Portfolio | Modern House | 56Designed by Nguyen Thi Hoa
THANK YOU
