PROJECT SEMESTER 1
Sara K E K I
ồi
Teacher Class Finished Date Ho Minh Tam Nguyen Ha Anh Huynh Van Do Tra Ngoc Quoc Duong Nguyen Vo Hoang Buu Nguyen Tuan Cuong
Giang Vy Hung A2.2109.M1
Student1328004 Student1335823 Student1337273 Student1335965 Student1336047 Student1335990
CONTENTS
3
Logo
9
Stationary
12
Poster
16
Standee
20
Menu
24
Brochure
28
Packing
33
Uniform
Sara K E K I
Logo Nguyen Ha Anh
Description FINALIZED LOGO FONT
Sara K E K I IDEA
HP Vari, Japanese 3017
COLOR C=5 M=38 Y=18 K=0
C=5 M=38 Y=18 K=0
MEANING Following the Japanese theme, the logo disguises the cherry blossom - sakura, the most popular flower remarking Japan. Part of the flower is combined with rolling pin represents the baking process of making the cupcakes. Sakura represents the time of renewal and optimism. The logo is designed in the hope of spreading optimism and inspire people unwire difficulties that they are facing in their daily life, career or relationships.
4
Màu 1: C=6 M= 38 Y=18 K=0
Màu 2: C=26 M=76 Y=100 K=20
Size Scaling Ý nghĩa: Logo được cánh điệu từ nửa hình hoa anh đào gồm ba cánh hoa kết hợp với dụng cụ lăn bột
2. Các tỷ lệ của logo
Sara K E K I 75%
Sara K E K I 50%
Sara
K E K I
25% 3. Logo một màu (đen trắng)
5
Sa ra K
50%
E K I
Black and White Sara K E K I
75%
25% 3. Logo một màu (đen trắng)
Sa ra K
Sa ra K
E K I
E K I
Positive
Negative
6
Color Theme
Sara K E K I
Sara K
Color 1
E K I
Sara K E K I
Color 2
E K I
Dark mode
7
Logo On Grid
Dark mode 5. Logo trên lưới
a 1
a
Sar a K E K I
2 3 4 5 1
2
3
4
5
6
7
8
9
10
8
9
Sara K E K I
Stationary Nguyen Ha Anh
Namecard 90 mm
Loyalty
C
55 mm
415 Cach Mang Thang 8 St, Ward 9, Tan Binh District, Ho Chi Minh City, Vietnam
A
+84 972 862 553
D •
facebook.com/sarakeki
Sara K
R
•
@sarakeki
•
E K I
Claim 5 points for every 50.000vnd purchases Points can be used to exchange for vouchers and merchandises Go to our facebook or instagram for more information
FONT HP Vari, Japanese 3017, Arial Round
IDEA The front of the namecard includes the logo and contact information decorated with sakura flowers in the corner. The background color is chosen based on the pink color of the logo. The back of the namecard is designed as the loyalty card. It is also decorated with sakura flower in one corner. This side includes a QR code that links to the shop’s facebook and point claiming information.
11
Voucher 150 mm
Be the icing on the cake
GIFT
75 mm
voucher
100.000 vnd
A special token that is sweeter than your crush
FONT HP Vari, Japanese 3017, Arial Round
Address: 415 Cach Mang Thang 8 St, Ward 9, Tan Binh Dist, HCMC
IDEA
Gift voucher
100.000đ • •
The front of the voucher includes the shop’s slogan and the voucher value, decorated with a stream of sakura flower and cupcake picture. The back of the namecard is designed similar to the front, however, assigned from the voucher value, the back also includes the voucher condition.
Must present voucher at the time of purchase Valid till @sarakeki
facebook.com/sarakeki
13
Sara K E K I
Poster Nguyen Tuan Cuong
Poster 297 mm
FONT
420 mm
HP Vari, Japanese 3017
IDEA The two posters are designed with the size of A3 paper. The background stricly follows the japanese - sakura theme with sakura flower, fuji mountain and the sun. Two cupcakes placed in the middle of each poster along with the slogan and contact information at the bottom of the poster
16
Sara K E K I
Standee Tra Ngoc Quoc Duong
134 mm
Standee
FONT HP Vari, Japanese 3017
356 mm
IDEA The two standees are designed with the size of half of the A3 paper. The background also follows the japanese - sakura theme with sakura flower, fuji mountain, the sun and the torii - the japanese gatev. Two cupcakes placed in the middle of each standee along with the offer and headline and contact information at the bottom of the standee.
Experience the transience of taste from our cupcakes 415 Cach Mang Thang 8 St, Ward 9, Tan Binh District, Ho Chi Minh City, Vietnam
+84 972 862 553 facebook.com/sarakeki @sarakeki
19
Sara K E K I
Menu Ho Minh Tam
Menu
600 mm
coconut cupcake
banana cupcake
25.000 Vnd
600 mm
20.000 Vnd
peanut butter cupcake
25.000 Vnd
vanila cupcake
stawbery cupcake
23.000 Vnd
25.000 Vnd
stawbery cupcake
29.000 Vnd
apple cupcake
chocolate cupcake
29.000 Vnd
25.000 Vnd
lemon cupcake
30.000 Vnd
rocky road cupcake
30.000 Vnd
banana cupcake
lemon cupcake
apple cupcake
20.000 Vnd
25.000 Vnd
25.000 Vnd
coconut cupcake
25.000 Vnd
rocky road cupcake
30.000 Vnd
24.000 Vnd
23.000 Vnd
15.000 Vnd
30.000 Vnd
cervera cupcake
vanila cupcake coffee
peanut butter cupcake
chocolate cupcake
25.000 Vnd
cervera cupcake
24.000 Vnd
matcha
25.000 Vnd coffee
15.000 Vnd
matcha
25.000 Vnd
FONT HP Vari, Japanese 3017
IDEA The two designs are inspired as two different ways of presenting the the menu. They both follow the background theme with sakura flower, fuji mountain and the main color of the shop - pink.
22
23
Sara K E K I
Brochure Huynh Van Do
Brochure 297 mm
Regular
24h
Premium
Enjoy Good deals 1.Buy 5 regular get 1 preimum free
Banana 20.000 vnd
210 mm
S r K
Vanilla 23.000 vnd
Chocolate 29.000 vnd
Candy apple 25.000 vnd
2.Buy 5 regular get 2 regular free 3.Buy 10 regular , get 10% off
Fast delivery 4.Buy 10 premium , get 20% off
About Shop Our cupcake shop inaugurated upon the objective of visualizing the taste of sweet and happiness through the traditional and the exclusive premium cupcakes.
415 Cach Mang Thang 8 St, Ward 9, Tan Binh Dist, HCMC
Coconut 25.000 vnd
Sara K E
K
Peanut butter 25.000 vnd
Lemon 30.000 vnd
Rocky road 30.000 vnd
I
+84 972 862 553 facebook.com/sarakeki
5.Buy in the golden hour will get 1 sara cupcakes (not for sale)
And many special gifts are waiting for you
-Since 2020Strawberry 25.000 vnd
@sarakeki
Sara cervera 34.000
FONT HP Vari, Japanese 3017
IDEA The front of the brochure includes the shop’s information and the contact information, decorated with sakura in one corner and the shop logo on page 1. The back of the brochure includes the menu with cupcakes’ pictures, name and price with special offers when purchasing cupcakes.
25
Sara K E K I
Packing Nguyen Vo Hoang Buu
Food Box 23 cm
2.5 cm
10 cm
10 cm 15 cm
FONT HP Vari, Japanese 3017
IDEA The color of the food box follows the main color of the shop - pink. The background consists the sakura tree, fuji mountain, the sun and floating clouds wrapping aroung the box. The box is big enough to carry 6 cupcakes.
28
Paper Bag
3.5cm
15cm
10cm
17 cm
25cm
FONT HP Vari, Japanese 3017
IDEA The color of the paper bag follows the main color of the shop - pink. The background consists the sakura tree, fuji mountain, the sun and floating clouds wrapping aroung the box. The bag is big enough to fit the food box.
30
Sara K E K I
Uniform Nguyen Vo Hoang Buu
T-shirt
FONT HP Vari, Japanese 3017
IDEA The color of the t-shirt follows the main color of the shop - pink with the coloar and the end of the sleeves red . The front has the The back of the shirt consists the slogan which is also in red.
33
Apron
FONT HP Vari, Japanese 3017
IDEA The apron goes along with the logo color - pink and brown. The front consists of the logo in white on top and the pocket pink. The straps are also pink as well.
34
THANK YOU Group 2 | Porfolio | Sara Keki Ho Minh Tam Nguyen Ha Anh Nguyen Tuan Cuong Tra Ngoc Quoc Duong Huynh Van Do Nguyen Vo Hoang Buu
Sara K E K I