Sara Keki cupcake - Student's Graphic Design Final Project

PROJECT SEMESTER 1

Sara K E K I

ồi

Teacher Class Finished Date Ho Minh Tam Nguyen Ha Anh Huynh Van Do Tra Ngoc Quoc Duong Nguyen Vo Hoang Buu Nguyen Tuan Cuong

Giang Vy Hung A2.2109.M1

Student1328004 Student1335823 Student1337273 Student1335965 Student1336047 Student1335990

CONTENTS

3

Logo

9

Stationary

12

Poster

16

Standee

20

Menu

24

Brochure

28

Packing

33

Uniform

Sara K E K I

Logo Nguyen Ha Anh

Description FINALIZED LOGO FONT

Sara K E K I IDEA

HP Vari, Japanese 3017

COLOR C=5 M=38 Y=18 K=0

C=5 M=38 Y=18 K=0

MEANING Following the Japanese theme, the logo disguises the cherry blossom - sakura, the most popular flower remarking Japan.

Part of the flower is combined with rolling pin represents the baking process of making the cupcakes. Sakura represents the time of renewal and optimism. The logo is designed in the hope of spreading optimism and inspire people unwire difficulties that they are facing in their daily life, career or relationships.

4

Màu 1: C=6 M= 38 Y=18 K=0

Màu 2: C=26 M=76 Y=100 K=20

Size Scaling Ý nghĩa: Logo được cánh điệu từ nửa hình hoa anh đào gồm ba cánh hoa kết hợp với dụng cụ lăn bột

2. Các tỷ lệ của logo

Sara K E K I 75%

Sara K E K I 50%

Sara

K E K I

25% 3. Logo một màu (đen trắng)

5

Sa ra K

50%

E K I

Black and White Sara K E K I

75%

25% 3. Logo một màu (đen trắng)

Sa ra K

Sa ra K

E K I

E K I

Positive

Negative

6

Color Theme

Sara K E K I

Sara K

Color 1

E K I

Sara K E K I

Color 2

E K I

Dark mode

7

Logo On Grid

Dark mode 5. Logo trên lưới

a 1

a

Sar a K E K I

2 3 4 5 1

2

3

4

5

6

7

8

9

10

8

9

Sara K E K I

Stationary Nguyen Ha Anh

Namecard 90 mm

Loyalty

C

55 mm

415 Cach Mang Thang 8 St, Ward 9, Tan Binh District, Ho Chi Minh City, Vietnam

A

+84 972 862 553

D •

facebook.com/sarakeki

Sara K

R

•

@sarakeki

•

E K I

Claim 5 points for every 50.000vnd purchases Points can be used to exchange for vouchers and merchandises Go to our facebook or instagram for more information

FONT HP Vari, Japanese 3017, Arial Round

IDEA The front of the namecard includes the logo and contact information decorated with sakura flowers in the corner. The background color is chosen based on the pink color of the logo.

The back of the namecard is designed as the loyalty card. It is also decorated with sakura flower in one corner. This side includes a QR code that links to the shop’s facebook and point claiming information.

11

Voucher 150 mm

Be the icing on the cake

GIFT

75 mm

voucher

100.000 vnd

A special token that is sweeter than your crush

FONT HP Vari, Japanese 3017, Arial Round

Address: 415 Cach Mang Thang 8 St, Ward 9, Tan Binh Dist, HCMC

IDEA

Gift voucher

100.000đ • •

The front of the voucher includes the shop’s slogan and the voucher value, decorated with a stream of sakura flower and cupcake picture.

The back of the namecard is designed similar to the front, however, assigned from the voucher value, the back also includes the voucher condition.

Must present voucher at the time of purchase Valid till @sarakeki

facebook.com/sarakeki

13

Sara K E K I

Poster Nguyen Tuan Cuong

Poster 297 mm

FONT

420 mm

HP Vari, Japanese 3017

IDEA The two posters are designed with the size of A3 paper. The background stricly follows the japanese - sakura theme with sakura flower, fuji mountain and the sun. Two cupcakes placed in the middle of each poster along with the slogan and contact information at the bottom of the poster

16

Sara K E K I

Standee Tra Ngoc Quoc Duong

134 mm

Standee

FONT HP Vari, Japanese 3017

356 mm

IDEA The two standees are designed with the size of half of the A3 paper. The background also follows the japanese - sakura theme with sakura flower, fuji mountain, the sun and the torii - the japanese gatev. Two cupcakes placed in the middle of each standee along with the offer and headline and contact information at the bottom of the standee.

Experience the transience of taste from our cupcakes 415 Cach Mang Thang 8 St, Ward 9, Tan Binh District, Ho Chi Minh City, Vietnam

+84 972 862 553 facebook.com/sarakeki @sarakeki

19

Sara K E K I

Menu Ho Minh Tam

Menu

600 mm

coconut cupcake

banana cupcake

25.000 Vnd

600 mm

20.000 Vnd

peanut butter cupcake

25.000 Vnd

vanila cupcake

stawbery cupcake

23.000 Vnd

25.000 Vnd

stawbery cupcake

29.000 Vnd

apple cupcake

chocolate cupcake

29.000 Vnd

25.000 Vnd

lemon cupcake

30.000 Vnd

rocky road cupcake

30.000 Vnd

banana cupcake

lemon cupcake

apple cupcake

20.000 Vnd

25.000 Vnd

25.000 Vnd

coconut cupcake

25.000 Vnd

rocky road cupcake

30.000 Vnd

24.000 Vnd

23.000 Vnd

15.000 Vnd

30.000 Vnd

cervera cupcake

vanila cupcake coffee

peanut butter cupcake

chocolate cupcake

25.000 Vnd

cervera cupcake

24.000 Vnd

matcha

25.000 Vnd coffee

15.000 Vnd

matcha

25.000 Vnd

FONT HP Vari, Japanese 3017

IDEA The two designs are inspired as two different ways of presenting the the menu. They both follow the background theme with sakura flower, fuji mountain and the main color of the shop - pink.

22

23

Sara K E K I

Brochure Huynh Van Do

Brochure 297 mm

Regular

24h

Premium

Enjoy Good deals 1.Buy 5 regular get 1 preimum free

Banana 20.000 vnd

210 mm

S r K

Vanilla 23.000 vnd

Chocolate 29.000 vnd

Candy apple 25.000 vnd

2.Buy 5 regular get 2 regular free 3.Buy 10 regular , get 10% off

Fast delivery 4.Buy 10 premium , get 20% off

About Shop Our cupcake shop inaugurated upon the objective of visualizing the taste of sweet and happiness through the traditional and the exclusive premium cupcakes.

415 Cach Mang Thang 8 St, Ward 9, Tan Binh Dist, HCMC

Coconut 25.000 vnd

Sara K E

K

Peanut butter 25.000 vnd

Lemon 30.000 vnd

Rocky road 30.000 vnd

I

+84 972 862 553 facebook.com/sarakeki

5.Buy in the golden hour will get 1 sara cupcakes (not for sale)

And many special gifts are waiting for you

-Since 2020Strawberry 25.000 vnd

@sarakeki

Sara cervera 34.000

FONT HP Vari, Japanese 3017

IDEA The front of the brochure includes the shop’s information and the contact information, decorated with sakura in one corner and the shop logo on page 1.

The back of the brochure includes the menu with cupcakes’ pictures, name and price with special offers when purchasing cupcakes.

25

Sara K E K I

Packing Nguyen Vo Hoang Buu

Food Box 23 cm

2.5 cm

10 cm

10 cm 15 cm

FONT HP Vari, Japanese 3017

IDEA The color of the food box follows the main color of the shop - pink. The background consists the sakura tree, fuji mountain, the sun and floating clouds wrapping aroung the box. The box is big enough to carry 6 cupcakes.

28

Paper Bag

3.5cm

15cm

10cm

17 cm

25cm

FONT HP Vari, Japanese 3017

IDEA The color of the paper bag follows the main color of the shop - pink. The background consists the sakura tree, fuji mountain, the sun and floating clouds wrapping aroung the box. The bag is big enough to fit the food box.

30

Sara K E K I

Uniform Nguyen Vo Hoang Buu

T-shirt

FONT HP Vari, Japanese 3017

IDEA The color of the t-shirt follows the main color of the shop - pink with the coloar and the end of the sleeves red . The front has the The back of the shirt consists the slogan which is also in red.

33

Apron

FONT HP Vari, Japanese 3017

IDEA The apron goes along with the logo color - pink and brown. The front consists of the logo in white on top and the pocket pink.

The straps are also pink as well.

34

THANK YOU Group 2 | Porfolio | Sara Keki Ho Minh Tam Nguyen Ha Anh Nguyen Tuan Cuong Tra Ngoc Quoc Duong Huynh Van Do Nguyen Vo Hoang Buu

Sara K E K I