PROJECT SEM 1 Faculty: Giang Vy Hung Class: A1. 2202. A1 Nguyen Ngoc Son Student1367758 Le Tuan Cuong Student1363570 Pham Thi Kim Thoa Student1368499 Giang Thi Tu Anh Student1360073 Nguyen Hoang Chuong Student1318435
Table of Contents Brand 3 PosM a + b 24 Posm c 29 Posm d 38 Catalogue 44
Brand
Pham Thi Kim Thoa
3
Pham Thi Kim Thoa LOGO
The logo take the idea from the J character in Le Jardin brand
which have mean is “garden” in French. The conflation of J and Monstera leaf make brand have a negative space to form a clever visual representation of Le Jardin.
Idea:
name,
Color 1: C=75, M=30, Y=75, K= 15 Color 2: C=30, M=5, Y=55, K=0 4
5
Le Jardin (self-designed)
Logo Fonts
Pham Thi Kim Thoa
6
the fonts iCielBC Cubano: Bahnschrift: abcdefghijkl mnopqrstuvWxyz 0123456789 AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz 0123456789 7 Pham Thi Kim Thoa
Pham Thi Kim Thoa
8
9
Logo Proportions
Pham Thi Kim Thoa
75% 50%25% 10
Monochromatic color
Pham Thi Kim Thoa
Positive space Negative space
11
Logo’s color solution
Identical color 1 Identical color 2 Dark mode 12 Pham Thi Kim Thoa
Pham Thi Kim Thoa Logo grid
13
Pham Thi Kim Thoa MEMBER CARD
Ideas: By taking the idea from color and shape of brand name, we put together flower and Monstera leaf. Font: iCielBC Cubano, Bahnschrift, Credit Card Font Size: 90x55 mm, horizontal 2 face 55 mm 90 mm 14
15
Pham Thi Kim Thoa
Voucher 1 Ideas: The voucher have the idea from 3D paper cutting art and leafs behind the sunshine in the forest. Font: iCielBC Cubano, Bahnschrift Size: 150x70 mm, horizontal 2 face 70 mm 150 mm 16
17
Pham Thi Kim Thoa
Voucher 2 Ideas: The voucher have the idea from 3D paper cutting art and leafs behind the sunshine in the forest. Font: iCielBC Cubano, Bahnschrift Size: 150x70 mm, horizontal 2 face 70 mm 150 mm 18
19
Pham Thi Kim Thoa paper bag
friendly
carefully,
Ideas: The enviromentally-
paper bag design for plant keeping
lasting and saving. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 420x297 mm, horizontal 1 face 297 mm 420 mm 20
21
Pham Thi Kim Thoa
Sticker was used like a sealing paste on the paper boxes or paper bags, the second sample was affixed on customers.
Bahnschrift, Le Jardin
sticker Ideas:
Font:
Size: 30x30 mm 30 mm 30 mm 22
23
PosM a + b
Giang Thi Tu Anh
24
Giang Thi Tu Anh Poster
Ideas: The comfortable place and cozy home that indoor plants bring to people. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 297x420 mm, vertical 1 face 420 mm 297 mm 25
26
Giang Thi Tu Anh Standee
Ideas: Keep on launching new products of store. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 134x356 mm (6:16), vertical 1 face 356 mm 134 mm 27
28
Posm c
Le Tuan Cuong
29
wobber
Tuan Cuong
Ideas: Advertising and promotion program for some product of store. Font: iCielBC Cubano, Le Jardin Size: 200x190 mm
1 190 mm 200 mm 30 Le
31
wobber 2
Le Tuan Cuong
Ideas: Launching fertilizer being the best salling in store Font: iCielBC Cubano, Le Jardin Size: 200x200 mm
190 mm 200 mm 32
33
danglers 1
Tuan Cuong
290 mm 400 mm Ideas: Super combo with complementary gift Font: iCielBC Cubano, Le Jardin Size: 290x400 mm
34 Le
35
danglers
Tuan Cuong
Ideas: Introducing new items and plant carry the mutation. Font: iCielBC Cubano, Le Jardin Size: 290x290 mm
2 290 mm 290 mm 36 Le
37
Posm d Nguyen Hoang Chuong
38
Nguyen Hoang Chuong Tester
Cubano,
Ideas: Introducing new items and plant carry the mutation. Font: iCielBC
Bahnschrift, Le Jardin Size: 50x80 mm 50 mm 80 mm 39
40
Nguyen Hoang Chuong Leaflet
Ideas: Advertising the appear of indoor plants that coming soon Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 90x200 mm 90 mm 200 mm front 41
Nguyen Hoang Chuong Leaflet
back
90 mm 200 mm
42
43
Catalogue
Nguyen Ngoc Son
44
catalogue Ideas: Introducing kind of plants, how to keep plants alive, price, note, organic fertilizer, garden centre. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 210x200 mm 45 Nguyen Ngoc Son
catalogue
Nguyen Ngoc Son
200 mm 210 mm 46
catalogue
Nguyen Ngoc Son
47
catalogue
Nguyen Ngoc Son
48
catalogue
Nguyen Ngoc Son
49
catalogue
Nguyen Ngoc Son
50
catalogue
Nguyen Ngoc Son
51
catalogue
Nguyen Ngoc Son
52
catalogue
Nguyen Ngoc Son
53
54
55
56
57
58
59
60
Address: 25 Le Loi St, 3 Ward, Dist 3, HCMC Phone: 028.900.10088 Web: www.lejardin.com
