Le Jardin - Student's Graphic Design Final Project

Page 1

PROJECT SEM 1 Faculty: Giang Vy Hung Class: A1. 2202. A1 Nguyen Ngoc Son Student1367758 Le Tuan Cuong Student1363570 Pham Thi Kim Thoa Student1368499 Giang Thi Tu Anh Student1360073 Nguyen Hoang Chuong Student1318435
Table of Contents Brand 3 PosM a + b 24 Posm c 29 Posm d 38 Catalogue 44

Brand

Pham Thi Kim Thoa

3

Pham Thi Kim Thoa LOGO

The logo take the idea from the J character in Le Jardin brand

which have mean is “garden” in French. The conflation of J and Monstera leaf make brand have a negative space to form a clever visual representation of Le Jardin.

Idea:
name,
Color 1: C=75, M=30, Y=75, K= 15 Color 2: C=30, M=5, Y=55, K=0 4
5

Le Jardin (self-designed)

Logo Fonts

6
the fonts iCielBC Cubano: Bahnschrift: abcdefghijkl mnopqrstuvWxyz 0123456789 AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz 0123456789 7 Pham Thi Kim Thoa

Pham Thi Kim Thoa

8
9

Logo Proportions

Pham Thi Kim Thoa

75% 50%25% 10

Monochromatic color

Pham Thi Kim Thoa

Positive space Negative space

11

Logo’s color solution

Identical color 1 Identical color 2 Dark mode 12 Pham Thi Kim Thoa

Pham Thi Kim Thoa Logo grid

13

Pham Thi Kim Thoa MEMBER CARD

Ideas: By taking the idea from color and shape of brand name, we put together flower and Monstera leaf. Font: iCielBC Cubano, Bahnschrift, Credit Card Font Size: 90x55 mm, horizontal 2 face 55 mm 90 mm 14
15

Pham Thi Kim Thoa

Voucher 1 Ideas: The voucher have the idea from 3D paper cutting art and leafs behind the sunshine in the forest. Font: iCielBC Cubano, Bahnschrift Size: 150x70 mm, horizontal 2 face 70 mm 150 mm 16
17

Pham Thi Kim Thoa

Voucher 2 Ideas: The voucher have the idea from 3D paper cutting art and leafs behind the sunshine in the forest. Font: iCielBC Cubano, Bahnschrift Size: 150x70 mm, horizontal 2 face 70 mm 150 mm 18
19

Pham Thi Kim Thoa paper bag

friendly

carefully,

Ideas: The enviromentally-
paper bag design for plant keeping
lasting and saving. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 420x297 mm, horizontal 1 face 297 mm 420 mm 20
21

Pham Thi Kim Thoa

Sticker was used like a sealing paste on the paper boxes or paper bags, the second sample was affixed on customers.

Bahnschrift, Le Jardin

sticker Ideas:
Font:
Size: 30x30 mm 30 mm 30 mm 22
23

PosM a + b

Giang Thi Tu Anh

24

Giang Thi Tu Anh Poster

Ideas: The comfortable place and cozy home that indoor plants bring to people. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 297x420 mm, vertical 1 face 420 mm 297 mm 25
26

Giang Thi Tu Anh Standee

Ideas: Keep on launching new products of store. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 134x356 mm (6:16), vertical 1 face 356 mm 134 mm 27
28

Posm c

Le Tuan Cuong

29

wobber

Tuan Cuong

Ideas: Advertising and promotion program for some product of store. Font: iCielBC Cubano, Le Jardin Size: 200x190 mm
1 190 mm 200 mm 30 Le
31

wobber 2

Le Tuan Cuong

Ideas: Launching fertilizer being the best salling in store Font: iCielBC Cubano, Le Jardin Size: 200x200 mm
190 mm 200 mm 32
33

danglers 1

Tuan Cuong

290 mm 400 mm Ideas: Super combo with complementary gift Font: iCielBC Cubano, Le Jardin Size: 290x400 mm
34 Le
35

danglers

Tuan Cuong

Ideas: Introducing new items and plant carry the mutation. Font: iCielBC Cubano, Le Jardin Size: 290x290 mm
2 290 mm 290 mm 36 Le
37

Posm d Nguyen Hoang Chuong

38

Nguyen Hoang Chuong Tester

Cubano,

Ideas: Introducing new items and plant carry the mutation. Font: iCielBC
Bahnschrift, Le Jardin Size: 50x80 mm 50 mm 80 mm 39
40

Nguyen Hoang Chuong Leaflet

Ideas: Advertising the appear of indoor plants that coming soon Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 90x200 mm 90 mm 200 mm front 41

Nguyen Hoang Chuong Leaflet

back

90 mm 200 mm
42
43

Catalogue

Nguyen Ngoc Son

44
catalogue Ideas: Introducing kind of plants, how to keep plants alive, price, note, organic fertilizer, garden centre. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 210x200 mm 45 Nguyen Ngoc Son

catalogue

200 mm 210 mm 46

catalogue

Nguyen Ngoc Son

47

catalogue

Nguyen Ngoc Son

48

catalogue

Nguyen Ngoc Son

49

catalogue

Nguyen Ngoc Son

50

catalogue

Nguyen Ngoc Son

51

catalogue

Nguyen Ngoc Son

52

catalogue

Nguyen Ngoc Son

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55
56
57
58
59
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Address: 25 Le Loi St, 3 Ward, Dist 3, HCMC Phone: 028.900.10088 Web: www.lejardin.com

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