PROJECT SEM 1 Teacher: Giang Vy Hung Class: A2.2109.M1
Duong Ha Song Tho Student1337272 Nguyen Hai Nam Srudent1329283 Vu Tuan Hoang Student1316489 Nguyen Huynh Nhat Truong Student1336090 Hoang Minh Phu Student1336097 Duong Nguyen Tung Quang Student1336108
Content Brand
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Poster
14
Standee
19
Packaging
24
Brochure
28
Menu
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Brand Design by Vu Tuan Hoang
Logo
Font: Myriad variable concept Idea: The inspiration from the Unicorn character combined with the sweetly shaped donuts has become the store’s own trademark.
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Scale
25%
50% 75%
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One color logo
Positive
Negative
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Logo solution
Same color 1
Same color 2
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Logo on grid
1
2
3
4
5
6
7
8
a
9
a
1
2
3
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Name card 90mm
55mm
Front
Back
Size: 55mm x 90mm Font: Myriad variable concept Idea: Donuts Unicorn is a reward for the store’s loyal customers.
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Voucher 100mm
55mm
Front
Back
Size: 55mm x 100mm Font: Myriad variable concept Idea: Based on the shop’s master concept. Valuation discount voucher is 100,000 VND off.
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Poster Design by Nguyen Huynh Nhat Truong
Poster 1 297mm
Size: A3 420mm x 297mm 420mm
Font: Snap ITC , Cooper Black Idea: The combination of unicorn and pink tone creates a dreamy feeling, adding donuts to attract customers.
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Poster 2 297mm
Size: A3 420mm x 297mm 420mm
Font: Snap ITC , Cooper Black Idea: Inspired by the gentle turquoise color along with the unicorn pattern, creating a cool feeling for the poor looking after the colorful donuts arouse the taste of customers.
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Standee Design by Duong Nguyen Tung Quang
Standee 1
134mm
Size: 356mm x 134mm 356mm
Font: Montserrat , Amperzand Idea: Standee uses the group’s two main colors of pink and blue with the effect of melted chocolate and donuts to create a sweet feeling.Designed for Valentine’s Sale event.
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Standee 2
134mm
Size: 356mm x 134mm 356mm
Font: Montserrat , Amperzand Idea: With two signature colors of the shop, pink and blue, Standee is designed for the purpose of introducing new bakery products to the market.
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Packaging Design by Hoang Minh Phu
240mm 80mm
80mm
Box
80mm
120mm 410mm
Size: 410mm x 240mm Font: Myriad Variable Concept Idea: Inspired by melted chocolate and pink, with a little push from deadlines.
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280mm
180mm
Page Bag
100mm
140mm 490mm
Size: 490mm x 280mm Font: Myriad Variable Concept Idea: Inspired by melted chocolate and pink, with a little push from deadlines.
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Uniform Box
710mm
360mm
460mm
82mm
18mm
60mm
Idea: The shop’s signature pink color combined with the logo and brand name helps people to easily recognize it as a donuts shop.
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Brochure Design by Duong Ha Song Tho
Brochure Front
Back
Sale off
20%
DONUTS
210mm
Let's enjoy donuts on sweet Tuesday Let’s enjoy together sweet donuts with the one you love on Tuesday at Sweet Circle. The discount applies to all products.
Every Tuesday
Fruit
Old Fashioned
Open everyday starting 7am, including all holidays unless otherwise noted. Online order available with delivery within 30 miles, curbside pickup or takeout. Delivery via GrubHub, Postmates and Uber Eats.
Keep the sweet taste
Please refer to our service, delivery & shipping policies in Cart. Online order must be completed before 10 AM for same-day take-out or curbside pick-up. Product availability may vary or be out of stock. We do not ship fresh collection beyond 30 miles delivery radius.
905-345-7026
Unicorn
DONUTSD
ONUTS
Cinnamon
$0.25
Apple
$1.25
Chocolate
$1.00
Sugar
$0.25
Banana
$1.25
Chocolate Creme
$1.25
Plain
$0.25
Coconut
$1.25
Vanilla Jelly
Whole Wheat
$0.25
Corn
$1.25
Vanilla Creme
$1.25
Pineapple
$1.25
Cookies & Cream
$1.25
Pomegranate
$1.25
Strawberries & Cream
$1.25
Papaya
$1.25
Blueberry & Jam
$1.50
Lemon
$1.25
Custard & Berries
$1.50
Grape
$1.25
Glazed
$1.00
Strawberry
$1.25
Carmal
$1.00
Watermelon
$1.25
Cherry
$1.25
$1.25
Enjoy DONUTS
35 Adesso Dr Concord, ON L4K 3C7 Sweetcircle.com
TOGETHER
99mm 297mm
Size: A4 297mm x 210mm Font: SVN , Montserrat , Arial Rounded Idea: Use a variety of sweet highlights, especially blue and pink - two signature colors of the bakery to remind customers. Integrate with menu and delivery service information for customers’ convenience in ordering.
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Menu Design by Nguyen Hai Nam
Menu Box MENU
Unicorn
DONUTS
DONUTS
Unicorn
Chocalate .....................................$1,00 Chocalate Creme .......................$1,25
600mm
Vanilla Jellly ..................................$1,25 Vanilla Creme ...............................$1,25 Cookies & Creme ..........................$1,25
MENU
Fruit
DONUTS
Stawberries & Cream ..................$1,25
Apple .................................................$1,25
Buleberry & Jam ...........................$1,50
Banana ..............................................$1,25
Custord & Berries .........................$1,50
Coconut ............................................$1,25
Glazed ...............................................$1,00
Corn ....................................................$1,25
Carmal ..............................................$1,00
Pineapple .........................................$1,25
Old
Pomegranate .................................$1,25 Papaya...............................................$1,25
Fashioned donuts
Lemon ...............................................$1,25
Cinnamon .......................................$0,25
Grape .................................................$1,25
Sugar.................................................$0,25
Strawberry .......................................$1,25
Plain ..................................................$0,25
Watermelon ....................................$1,25
Whole Wheat ................................$0,25
Cherry ................................................$1,25
Chocalate ........................................$1,00
Cookies & Creme ..........................$1,25
Chocalate Creme ..........................$1,25
Buleberry & Jam ...........................$1,50
Vanilla Jellly.....................................$1,25
Custord & Berries .........................$1,50
Vanilla Creme .................................$1,25
Glazed ...............................................$1,00
Stawberries & Cream ..................$1,25
Carmal ..............................................$1,00
Apple .................................................$1,25
Papaya ..............................................$1,25
Banana ..............................................$1,25
Lemon ...............................................$1,25
Coconut ............................................$1,25
Grape .................................................$1,25
Corn ....................................................$1,25
Strawberry .......................................$1,25
Pineapple .........................................$1,25
Watermelon ....................................$1,25
Fruit
Cherry ................................................$1,25
Pomegranate .................................$1,25
Old
Fashioned donuts
Cinnamon ...............................................$0,25 Sugar.........................................................$0,25 Plain ..........................................................$0,25 Whole Wheat ........................................$0,25
600mm Size: 600mm x 600mm Font: SVN , Montserrat , Arial Rounded Idea: - There is a picture of a unicorn, the name of the cake and the price - The font is clear enough to see from a distance - Show the main color tone of the shop
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Thank you