Sweet Circle Donut - - Student's Graphic Design Final Project

PROJECT SEM 1 Teacher: Giang Vy Hung Class: A2.2109.M1

Duong Ha Song Tho Student1337272 Nguyen Hai Nam Srudent1329283 Vu Tuan Hoang Student1316489 Nguyen Huynh Nhat Truong Student1336090 Hoang Minh Phu Student1336097 Duong Nguyen Tung Quang Student1336108

Content Brand

3

Poster

14

Standee

19

Packaging

24

Brochure

28

Menu

31

Brand Design by Vu Tuan Hoang

Logo

Font: Myriad variable concept Idea: The inspiration from the Unicorn character combined with the sweetly shaped donuts has become the store’s own trademark.

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Scale

25%

50% 75%

6

One color logo

Positive

Negative

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Logo solution

Same color 1

Same color 2

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Logo on grid

1

2

3

4

5

6

7

8

a

9

a

1

2

3

4

5

6

7

8

9

10

9

Name card 90mm

55mm

Front

Back

Size: 55mm x 90mm Font: Myriad variable concept Idea: Donuts Unicorn is a reward for the store’s loyal customers.

10

Voucher 100mm

55mm

Front

Back

Size: 55mm x 100mm Font: Myriad variable concept Idea: Based on the shop’s master concept. Valuation discount voucher is 100,000 VND off.

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Poster Design by Nguyen Huynh Nhat Truong

Poster 1 297mm

Size: A3 420mm x 297mm 420mm

Font: Snap ITC , Cooper Black Idea: The combination of unicorn and pink tone creates a dreamy feeling, adding donuts to attract customers.

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Poster 2 297mm

Size: A3 420mm x 297mm 420mm

Font: Snap ITC , Cooper Black Idea: Inspired by the gentle turquoise color along with the unicorn pattern, creating a cool feeling for the poor looking after the colorful donuts arouse the taste of customers.

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Standee Design by Duong Nguyen Tung Quang

Standee 1

134mm

Size: 356mm x 134mm 356mm

Font: Montserrat , Amperzand Idea: Standee uses the group’s two main colors of pink and blue with the effect of melted chocolate and donuts to create a sweet feeling.Designed for Valentine’s Sale event.

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Standee 2

134mm

Size: 356mm x 134mm 356mm

Font: Montserrat , Amperzand Idea: With two signature colors of the shop, pink and blue, Standee is designed for the purpose of introducing new bakery products to the market.

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Packaging Design by Hoang Minh Phu

240mm 80mm

80mm

Box

80mm

120mm 410mm

Size: 410mm x 240mm Font: Myriad Variable Concept Idea: Inspired by melted chocolate and pink, with a little push from deadlines.

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280mm

180mm

Page Bag

100mm

140mm 490mm

Size: 490mm x 280mm Font: Myriad Variable Concept Idea: Inspired by melted chocolate and pink, with a little push from deadlines.

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Uniform Box

710mm

360mm

460mm

82mm

18mm

60mm

Idea: The shop’s signature pink color combined with the logo and brand name helps people to easily recognize it as a donuts shop.

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Brochure Design by Duong Ha Song Tho

Brochure Front

Back

Sale off

20%

DONUTS

210mm

Let's enjoy donuts on sweet Tuesday Let’s enjoy together sweet donuts with the one you love on Tuesday at Sweet Circle.

The discount applies to all products.

Every Tuesday

Fruit

Old Fashioned

Open everyday starting 7am, including all holidays unless otherwise noted. Online order available with delivery within 30 miles, curbside pickup or takeout. Delivery via GrubHub, Postmates and Uber Eats.

Keep the sweet taste

Please refer to our service, delivery & shipping policies in Cart. Online order must be completed before 10 AM for same-day take-out or curbside pick-up. Product availability may vary or be out of stock. We do not ship fresh collection beyond 30 miles delivery radius.

905-345-7026

Unicorn

DONUTSD

ONUTS

Cinnamon

$0.25

Apple

$1.25

Chocolate

$1.00

Sugar

$0.25

Banana

$1.25

Chocolate Creme

$1.25

Plain

$0.25

Coconut

$1.25

Vanilla Jelly

Whole Wheat

$0.25

Corn

$1.25

Vanilla Creme

$1.25

Pineapple

$1.25

Cookies & Cream

$1.25

Pomegranate

$1.25

Strawberries & Cream

$1.25

Papaya

$1.25

Blueberry & Jam

$1.50

Lemon

$1.25

Custard & Berries

$1.50

Grape

$1.25

Glazed

$1.00

Strawberry

$1.25

Carmal

$1.00

Watermelon

$1.25

Cherry

$1.25

$1.25

Enjoy DONUTS

35 Adesso Dr Concord, ON L4K 3C7 Sweetcircle.com

TOGETHER

99mm 297mm

Size: A4 297mm x 210mm Font: SVN , Montserrat , Arial Rounded Idea: Use a variety of sweet highlights, especially blue and pink - two signature colors of the bakery to remind customers. Integrate with menu and delivery service information for customers’ convenience in ordering.

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Menu Design by Nguyen Hai Nam

Menu Box MENU

Unicorn

DONUTS

DONUTS

Unicorn

Chocalate .....................................$1,00 Chocalate Creme .......................$1,25

600mm

Vanilla Jellly ..................................$1,25 Vanilla Creme ...............................$1,25 Cookies & Creme ..........................$1,25

MENU

Fruit

DONUTS

Stawberries & Cream ..................$1,25

Apple .................................................$1,25

Buleberry & Jam ...........................$1,50

Banana ..............................................$1,25

Custord & Berries .........................$1,50

Coconut ............................................$1,25

Glazed ...............................................$1,00

Corn ....................................................$1,25

Carmal ..............................................$1,00

Pineapple .........................................$1,25

Old

Pomegranate .................................$1,25 Papaya...............................................$1,25

Fashioned donuts

Lemon ...............................................$1,25

Cinnamon .......................................$0,25

Grape .................................................$1,25

Sugar.................................................$0,25

Strawberry .......................................$1,25

Plain ..................................................$0,25

Watermelon ....................................$1,25

Whole Wheat ................................$0,25

Cherry ................................................$1,25

Chocalate ........................................$1,00

Cookies & Creme ..........................$1,25

Chocalate Creme ..........................$1,25

Buleberry & Jam ...........................$1,50

Vanilla Jellly.....................................$1,25

Custord & Berries .........................$1,50

Vanilla Creme .................................$1,25

Glazed ...............................................$1,00

Stawberries & Cream ..................$1,25

Carmal ..............................................$1,00

Apple .................................................$1,25

Papaya ..............................................$1,25

Banana ..............................................$1,25

Lemon ...............................................$1,25

Coconut ............................................$1,25

Grape .................................................$1,25

Corn ....................................................$1,25

Strawberry .......................................$1,25

Pineapple .........................................$1,25

Watermelon ....................................$1,25

Fruit

Cherry ................................................$1,25

Pomegranate .................................$1,25

Old

Fashioned donuts

Cinnamon ...............................................$0,25 Sugar.........................................................$0,25 Plain ..........................................................$0,25 Whole Wheat ........................................$0,25

600mm Size: 600mm x 600mm Font: SVN , Montserrat , Arial Rounded Idea: - There is a picture of a unicorn, the name of the cake and the price - The font is clear enough to see from a distance - Show the main color tone of the shop

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Thank you