PROJECT SEM 1 Course: A2.2109.M1 Supervisior: GIANG VY HUNG LE HUU THANG
NGUYEN LE MY
PHAM TU ANH
NGUYEN MINH THANH
SA MUEL KON SO
VU THAI HOA
Student1335905
Student1335951
Student1335851
Student1337741
Student1335926
Student1337437
CONTENT 4. BRAND 15. POSTER 20. STANDEE 25. PACKAGING 32. BROCHURE 36. MENU 40. OTHER
INTRODUCTORY
Project idea: • Tart Corner is a bakery that specializes in tart and pies. At Tart Corner, every treats is made from fresh ingredients by our passionate employees, to ensure the best quality for our customer. • Our mission is to serve every customer the most delicious treats to fuel their day and satisfy their taste buds. You can find us at 82 Dinh Bo Linh, Ward 26, Binh Thanh Disctrict, HCMC. • If you are far away, you can order from us at either tartcorner.com or call 0708296660, we will deliver right to your doorstep. Tastiness is just around the corner.
References: • Google, Pinterest, YouTube,…
PORTFOLIO I Tart Corner 2022 I 3
BRAND Designed by
Le Huu Thang
LOGO
Color 1: C=0 , M=0 , Y=100 , K=0.
Color 2: C=24 , M=62 , Y=100 , K=9.
Logo Idea: • A Wordmark logo designed in a minimal style by modifying the font “Inter V” with some tart and pie related shapes. • Color palette is yellow/ brown to resemble the colors of tart.
Font: Inter V.
Designed by Le Huu Thang
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LOGO RATIO
75%
Designed by Le Huu Thang
50%
25%
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BLACK & WHITE
Negative
Designed by Le Huu Thang
Positive
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LOGO ON GRID
a a
6 5 4 3 2 1 1
Designed by Le Huu Thang
2
3
4
5
6
7
8
9
10
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COLOR SOLUTIONS
Color 1 background
Designed by Le Huu Thang
Color 2 background
Dark mode
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NAME CARD 90 mm
Size: 55x90 mm. Color: 55 mm
C=1 , M=11 , Y=73 , K=0. C=2 , M=18 , Y=85 , K=0. C=24, M=62 , Y=100 , K=9.
Idea: 55 mm
• The card has overlapping circles with the yellow/ brown color palette to create a fun and minimal look. • The points card is inspired from pie slices, customer will collect pie slices with each other to redeem their reward.
Font: Futura. 90 mm
Designed by Le Huu Thang
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GIFT VOUCHER 100 mm
Size: 70x100 mm. Color: 70 mm
C=1 , M=11 , Y=73 , K=0. C=2 , M=18 , Y=85 , K=0. C=24, M=62 , Y=100 , K=9.
70 mm
Idea:
• Using a similar design as the namecard, the voucher has a wordplay tagline and its set of terms and conditions.
100 mm
Designed by Le Huu Thang
Font: Futura.
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ADVERTISEMENT A Designed by
Vu Thai Hoa
POSTER 1 294 mm
Size: 294x420 mm Color: C=0, M=0 , Y=100 , K=0. C=2 , M=18 , Y=85 , K=0. 420 mm
C=24, M=62 , Y=100 , K=9.
Idea:
• The product is inspired by the image of egg tarts, the color of egg tarts when processed. • The lines are inspired by the egg and buttermilk filling inside the tart.
Font: Futura.
Designed by Vu Thai Hoa
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POSTER 2 294 mm
Size: 294x420 mm Color: C=0, M=0 , Y=100 , K=0. C=11 , M=31 , Y=95 , K=0. 420 mm
C=24, M=62 , Y=100 , K=9.
Idea:
• The main color of the poster is yellow/brown, similar to the color of the egg tart, creating a delicious feeling and stimulating the eyes of customers when looking at the Tart Corner brand identity poster.
Font: Futura.
Designed by Vu Thai Hoa
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ADVERTISEMENT B Designed by
Sa Muel Kon So
STANDEE 1 134 mm
Size: 134x356 mm Color: C=2 , M=18 , Y=85 , K=0. C=11 , M=31 , Y=95 , K=0. 356 mm
Idea:
• The familiar color tone of the brand. • Standee shows a light, delicious taste that stimulates appetite.
Font: Futura.
Designed by Sa Muel Kon So
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STANDEE 1 134 mm
Size: 134x356 mm. Color:
C=11 , M=31 , Y=95 , K=0. 356 mm
356 mm
C=24, M=62 , Y=100 , K=9.
Idea:
• The familiar color tone of the brand so that diners can have an unforgettable experience when eating at Tart Corner.
Font: Futura.
Designed by Sa Muel Kon So
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PACKAGING Designed by
Nguyen Le My
68 mm
PAPER BAG
17 mm 38 mm
tartconer.com (+84) 708296660 tartconer@gmail.com 82 Dinh Bo Linh, Ward 26, Binh Thanh Dis., HCM City
Size: 38x68 mm Color:
C=2 , M=18 , Y=85 , K=0. C=1 , M=11 , Y=73 , K=0. C=11, M=31 , Y=95 , K=0.
Idea:
• Paper bags are designed based on the main color and master concept of the brand. • Paper bags are an indispensable product, meeting the needs of diners to bring food. • Logo and content are clearly shown on the bag for customers to easily contac t when needed.
Font: Futura. Designed by Nguyen Le My
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UNIFORM
Idea:
• The uniform is designed based on the main color and master concept of the brand. Uniforms for grocery workers are designed with the brand’s guiding colors with logos on the chest and back to help identify the brand.
Font: Futura.
Designed by Nguyen Le My
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FOOD BOX
43 mm 29 mm
Size: 43x186 mm Color:
C=1 , M=11 , Y=73 , K=0.
15 mm
C=2 , M=18 , Y=85 , K=0. 186 mm
C=11, M=31 , Y=95 , K=0.
Idea:
tartconer.com (+84) 708296660 tartconer@gmail.com 82 Dinh Bo Linh, Ward 26, Binh Thanh Dis., HCM City
• The paper box is designed based on the main color and master concept of the brand. • Paper boxes are indispensable products to meet the needs of diners to bring food. • Paper boxes are designed with many sizes to suit the needs of customers, easy to contact when needed.
Font: Futura
Designed by Nguyen Le My
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BROCHURE Designed by
Nguyen Minh Thanh
FONT OF BROCHURE 297 mm
About Us • Tart corner is your new favourite bakery around the corner. We have all natural pies and tart in sweet, savory and even vegan flavors. The shop is bright, lively and is open for breakfast and lunch • We also provides catering service for events and city-wide delivery
Size:297x210 mm.
Why choose us Healthy organic treats just around your corner
Made with love and passion
“ Tart & Pie “
We have a passion and commition to provide delicious, freshly baked treats for you. We also have plenty of plant based options for our vegan customers and they are just as tasty as our savory treats. Everything is made from organic ingredients to keep you healthy and happy
Colors:
LOVE AT FIRST
BITE
C=4 , M=19 , Y=82 , K=0.
Grab and Go!
210 mm
Our tarts and pie slices are available for take out in box of 4. Each treats is wrapped carefully to ensure that they retain their shapes and taste when on the go. Take one with you everywhere in your purses, tote bags, gym bags,... to fuel up for a productive day ahead
C=2 , M=18 , Y=85 , K=0.
A Taste of What’s to Come...
C=11, M=31 , Y=95 , K=0.
Get in Touch
0708296660 tartcorner@gmail.com 82 Dinh Bo Linh, Ward 26, Binh Thanh Dis., HCMC
OPEN
Wednesday - Sunday 7am - 4pm Monday Closed Tuesday Closed
Font: Futura.
Idea:
• Brochure to advertise the brand. • Eye-catching and subtle images create a trigger, hitting the viewer’s position.
Designed by Nguyen Minh Thanh
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BACK OF BROCHURE 297 mm
TART
PIE
Tart Flavors
Apple rosemary
210 mm
12 000vnd
Apple Pie
Fresh, local rosemary plus a tang of lemon zest transforms the traditional apple pie into one of our signature flavors. Topped off with a brown sugar butter streusel.
Coconut cream
Key Lim Pie
12 000vnd
Cherry Pie
Designed by Nguyen Minh Thanh
68 000vnd
While the cherry flavor is front and center in this pie, you’ll enjoy the notes of vanilla and almond as well. Vanilla and almond extracts add richness and depth and a touch of lemon juice keeps the overall flavor fresh and bright.
16 000vnd
Blueberry Pie
58 000vnd
This summery dessert is made with the perfect buttery and flaky pie crust, a delicious jammy blueberry filling with a hint of lemon, and sealed with a beautiful lattice top.
18 000vnd
Tart Montmorency cherry filling topped with a brown sugar, butter streusel. Simple, but our regulars love this flavor.
42 000vnd
With a tangy, sweet, light, creamy and refreshing vibe and a big dollop of whipped cream on top w/a hit of finely grated lime zest to finish.
We take fresh raspberries, blackberries, and blueberries, glaze those puppies up with raspberry jam, and lovingly place them on a bed of vanilla bean pastry cream.
Cherry Streusel
58 000vnd
Tender, flavorful, the crust is light and buttery, making each slice absolute perfection.
We go a little against the traditional. But trust us, coconut flavored vanilla bean pastry cream with a heavy dollop of whipped cream will knock your socks off.
Lemon meringue
Pie Flavors
“ Light and refreshing, perfect for a spring or summertime dessert “
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MENU Designed by
Pham Tu Anh
MENU 1 600 mm
Size: 600x600 mm Color:
C=1 , M=11 , Y=73 , K=0. C=11, M=31 , Y=95 , K=0.
600 mm
Idea:
• The menu is made based on the simplest designs but not too monotonous, along with fresh and youthful colors suitable for customers. This design follows the concept of color, design and style.
Font: Futura
Designed by Pham Tu Anh
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MENU 2 600 mm
600 mm
Designed by Pham Tu Anh
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Thanks For Watching
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