Tart Corner - Student's Graphic Design Final Project

PROJECT SEM 1 Course: A2.2109.M1 Supervisior: GIANG VY HUNG LE HUU THANG

NGUYEN LE MY

PHAM TU ANH

NGUYEN MINH THANH

SA MUEL KON SO

VU THAI HOA

Student1335905

Student1335951

Student1335851

Student1337741

Student1335926

Student1337437

CONTENT 4. BRAND 15. POSTER 20. STANDEE 25. PACKAGING 32. BROCHURE 36. MENU 40. OTHER

INTRODUCTORY

Project idea: • Tart Corner is a bakery that specializes in tart and pies. At Tart Corner, every treats is made from fresh ingredients by our passionate employees, to ensure the best quality for our customer.

• Our mission is to serve every customer the most delicious treats to fuel their day and satisfy their taste buds. You can find us at 82 Dinh Bo Linh, Ward 26, Binh Thanh Disctrict, HCMC. • If you are far away, you can order from us at either tartcorner.com or call 0708296660, we will deliver right to your doorstep. Tastiness is just around the corner.

References: • Google, Pinterest, YouTube,…

PORTFOLIO I Tart Corner 2022 I 3

BRAND Designed by

Le Huu Thang

LOGO

Color 1: C=0 , M=0 , Y=100 , K=0.

Color 2: C=24 , M=62 , Y=100 , K=9.

Logo Idea: • A Wordmark logo designed in a minimal style by modifying the font “Inter V” with some tart and pie related shapes.

• Color palette is yellow/ brown to resemble the colors of tart.

Font: Inter V.

Designed by Le Huu Thang

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LOGO RATIO

75%

Designed by Le Huu Thang

50%

25%

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BLACK & WHITE

Negative

Designed by Le Huu Thang

Positive

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LOGO ON GRID

a a

6 5 4 3 2 1 1

Designed by Le Huu Thang

2

3

4

5

6

7

8

9

10

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COLOR SOLUTIONS

Color 1 background

Designed by Le Huu Thang

Color 2 background

Dark mode

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NAME CARD 90 mm

Size: 55x90 mm.

Color: 55 mm

C=1 , M=11 , Y=73 , K=0.

C=2 , M=18 , Y=85 , K=0.

C=24, M=62 , Y=100 , K=9.

Idea: 55 mm

• The card has overlapping circles with the yellow/ brown color palette to create a fun and minimal look.

• The points card is inspired from pie slices, customer will collect pie slices with each other to redeem their reward.

Font: Futura.

90 mm

Designed by Le Huu Thang

PORTFOLIO I Tart Corner 2022 I 11

GIFT VOUCHER 100 mm

Size: 70x100 mm.

Color: 70 mm

C=1 , M=11 , Y=73 , K=0.

C=2 , M=18 , Y=85 , K=0.

C=24, M=62 , Y=100 , K=9.

70 mm

Idea:

• Using a similar design as the namecard, the voucher has a wordplay tagline and its set of terms and conditions.

100 mm

Designed by Le Huu Thang

Font: Futura.

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ADVERTISEMENT A Designed by

Vu Thai Hoa

POSTER 1 294 mm

Size: 294x420 mm Color: C=0, M=0 , Y=100 , K=0.

C=2 , M=18 , Y=85 , K=0.

420 mm

C=24, M=62 , Y=100 , K=9.

Idea:

• The product is inspired by the image of egg tarts, the color of egg tarts when processed.

• The lines are inspired by the egg and buttermilk filling inside the tart.

Font: Futura.

Designed by Vu Thai Hoa

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POSTER 2 294 mm

Size: 294x420 mm Color: C=0, M=0 , Y=100 , K=0.

C=11 , M=31 , Y=95 , K=0.

420 mm

C=24, M=62 , Y=100 , K=9.

Idea:

• The main color of the poster is yellow/brown, similar to the color of the egg tart, creating a delicious feeling and stimulating the eyes of customers when looking at the Tart Corner brand identity poster.

Font: Futura.

Designed by Vu Thai Hoa

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ADVERTISEMENT B Designed by

Sa Muel Kon So

STANDEE 1 134 mm

Size: 134x356 mm Color: C=2 , M=18 , Y=85 , K=0.

C=11 , M=31 , Y=95 , K=0.

356 mm

Idea:

• The familiar color tone of the brand.

• Standee shows a light, delicious taste that stimulates appetite.

Font: Futura.

Designed by Sa Muel Kon So

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STANDEE 1 134 mm

Size: 134x356 mm.

Color:

C=11 , M=31 , Y=95 , K=0.

356 mm

356 mm

C=24, M=62 , Y=100 , K=9.

Idea:

• The familiar color tone of the brand so that diners can have an unforgettable experience when eating at Tart Corner.

Font: Futura.

Designed by Sa Muel Kon So

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PACKAGING Designed by

Nguyen Le My

68 mm

PAPER BAG

17 mm 38 mm

tartconer.com (+84) 708296660 tartconer@gmail.com 82 Dinh Bo Linh, Ward 26, Binh Thanh Dis., HCM City

Size: 38x68 mm Color:

C=2 , M=18 , Y=85 , K=0.

C=1 , M=11 , Y=73 , K=0.

C=11, M=31 , Y=95 , K=0.

Idea:

• Paper bags are designed based on the main color and master concept of the brand.

• Paper bags are an indispensable product, meeting the needs of diners to bring food.

• Logo and content are clearly shown on the bag for customers to easily contac t when needed.

Font: Futura.

Designed by Nguyen Le My

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UNIFORM

Idea:

• The uniform is designed based on the main color and master concept of the brand.

Uniforms for grocery workers are designed with the brand’s guiding colors with logos on the chest and back to help identify the brand.

Font: Futura.

Designed by Nguyen Le My

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FOOD BOX

43 mm 29 mm

Size: 43x186 mm Color:

C=1 , M=11 , Y=73 , K=0.

15 mm

C=2 , M=18 , Y=85 , K=0.

186 mm

C=11, M=31 , Y=95 , K=0.

Idea:

tartconer.com (+84) 708296660 tartconer@gmail.com 82 Dinh Bo Linh, Ward 26, Binh Thanh Dis., HCM City

• The paper box is designed based on the main color and master concept of the brand.

• Paper boxes are indispensable products to meet the needs of diners to bring food.

• Paper boxes are designed with many sizes to suit the needs of customers, easy to contact when needed.

Font: Futura

Designed by Nguyen Le My

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BROCHURE Designed by

Nguyen Minh Thanh

FONT OF BROCHURE 297 mm

About Us • Tart corner is your new favourite bakery around the corner. We have all natural pies and tart in sweet, savory and even vegan flavors. The shop is bright, lively and is open for breakfast and lunch • We also provides catering service for events and city-wide delivery

Size:297x210 mm.

Why choose us Healthy organic treats just around your corner

Made with love and passion

“ Tart & Pie “

We have a passion and commition to provide delicious, freshly baked treats for you. We also have plenty of plant based options for our vegan customers and they are just as tasty as our savory treats. Everything is made from organic ingredients to keep you healthy and happy

Colors:

LOVE AT FIRST

BITE

C=4 , M=19 , Y=82 , K=0.

Grab and Go!

210 mm

Our tarts and pie slices are available for take out in box of 4. Each treats is wrapped carefully to ensure that they retain their shapes and taste when on the go. Take one with you everywhere in your purses, tote bags, gym bags,... to fuel up for a productive day ahead

C=2 , M=18 , Y=85 , K=0.

A Taste of What’s to Come...

C=11, M=31 , Y=95 , K=0.

Get in Touch

0708296660 tartcorner@gmail.com 82 Dinh Bo Linh, Ward 26, Binh Thanh Dis., HCMC

OPEN

Wednesday - Sunday 7am - 4pm Monday Closed Tuesday Closed

Font: Futura.

Idea:

• Brochure to advertise the brand.

• Eye-catching and subtle images create a trigger, hitting the viewer’s position.

Designed by Nguyen Minh Thanh

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BACK OF BROCHURE 297 mm

TART

PIE

Tart Flavors

Apple rosemary

210 mm

12 000vnd

Apple Pie

Fresh, local rosemary plus a tang of lemon zest transforms the traditional apple pie into one of our signature flavors. Topped off with a brown sugar butter streusel.

Coconut cream

Key Lim Pie

12 000vnd

Cherry Pie

Designed by Nguyen Minh Thanh

68 000vnd

While the cherry flavor is front and center in this pie, you’ll enjoy the notes of vanilla and almond as well. Vanilla and almond extracts add richness and depth and a touch of lemon juice keeps the overall flavor fresh and bright.

16 000vnd

Blueberry Pie

58 000vnd

This summery dessert is made with the perfect buttery and flaky pie crust, a delicious jammy blueberry filling with a hint of lemon, and sealed with a beautiful lattice top.

18 000vnd

Tart Montmorency cherry filling topped with a brown sugar, butter streusel. Simple, but our regulars love this flavor.

42 000vnd

With a tangy, sweet, light, creamy and refreshing vibe and a big dollop of whipped cream on top w/a hit of finely grated lime zest to finish.

We take fresh raspberries, blackberries, and blueberries, glaze those puppies up with raspberry jam, and lovingly place them on a bed of vanilla bean pastry cream.

Cherry Streusel

58 000vnd

Tender, flavorful, the crust is light and buttery, making each slice absolute perfection.

We go a little against the traditional. But trust us, coconut flavored vanilla bean pastry cream with a heavy dollop of whipped cream will knock your socks off.

Lemon meringue

Pie Flavors

“ Light and refreshing, perfect for a spring or summertime dessert “

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MENU Designed by

Pham Tu Anh

MENU 1 600 mm

Size: 600x600 mm Color:

C=1 , M=11 , Y=73 , K=0.

C=11, M=31 , Y=95 , K=0.

600 mm

Idea:

• The menu is made based on the simplest designs but not too monotonous, along with fresh and youthful colors suitable for customers. This design follows the concept of color, design and style.

Font: Futura

Designed by Pham Tu Anh

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MENU 2 600 mm

600 mm

Designed by Pham Tu Anh

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Thanks For Watching

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