TORU Burger- Student's Graphic Design Final Project

PROJECT SEMESTER 1

TORU BURGER Faculty: Mr. Giang Vy Hung Batch: A2.2111.M1 Member: Nguyen Thi Phuong Minh Student1349584 Nguyen Quoc Anh Student1349585 Le Hoang Phuc Student1346949 Nguyen Thi Thu Hien Student1349569 Tran Hung Thinh Student1349587 Le Thi Thanh Thao Student1348861

LIST OF CONTENTS BRAND

...................5

POSTER

. . . . . . . . . . . . . . . . 22

STANDEE

. . . . . . . . . . . . . . . 27

PACKAGE .. . . . . . . . . . . . . .

32

BROCHURE .. . . . . . . . . . . .

54

MENU. . . . . . . . . . . . . . . . . . . .

58

BRAINSTORM

INTRODUCTION We wanted our burger brand to represent ourselves, young, dynamic, joyful, and friendly. In order to fulfill that, we came up with a few key points: a comic atmosphere, a catchy slogan, soothing colors, and a cute and fun mascot to represent the brand.

We created the mascot from scratch, representing the little craving monster that sleeps in all of us.

The use of a comic font further enhances the fun vibes in addition to clear visual items such as a UFO, speech balloons with very simple and recognizable words, funny icons, and so on.

The overall idea is to present a burger restaurant where anyone can go, eat and meet, have a good time, and make memories.

C: 35

M: 10

Y: 95

K: 0

C: 5

M: 0

Y: 15

K: 0

C: 10

M: 60

Y: 70

K: 0

C: 55

M: 45

Y: 45

K: 10

BRAND Designed by Nguyen Thi Phuong Minh

LOGO Design idea: The TORU’s characters brand get its inspiration from youth and comic vibes. The inlined “O” written with the Comic Sidekick font creates an eye and horns are added on top in order to draw the mascot of the brand, a monster. The letters “BURGER” below are misaligned to create movement and enforcing an eye catching effect on customers.

Font: Comic sidekick, Monstserrat.

Color:

Designed by NGUYEN THI PHUONG MINH

C: 5

M: 45

Y: 45

K: 10

C: 55

M: 45

Y: 45

K: 10

C: 5

M: 0

Y: 15

K: 0

TORU BURGER

6

FONTS

COMIC SIDEKICK: This font is used for title.

Montserrat: This font is used for body text.

.

Designed by NGUYEN THI PHUONG MINH

AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz0123456789!@#$%^&*()<>

AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz0123456789!@#$%^&*()<>

TORU BURGER

7

LOGO ON GRID

x x

Designed by NGUYEN THI PHUONG MINH

TORU BURGER

8

LOGO RATIOS

75%

Designed by NGUYEN THI PHUONG MINH

50%

25%

TORU BURGER

9

COLOR SOLUTIONS

Primary color 1

Primary color 2

Primary color 3

Secondary color

Light background

Dark background

Designed by NGUYEN THI PHUONG MINH

TORU BURGER

10

MONOCROMATIC

Grayscale

Designed by NGUYEN THI PHUONG MINH

Back and white

TORU BURGER

11

OTHERS VERSION

Square Version

Designed by NGUYEN THI PHUONG MINH

Compact Version

TORU BURGER

12

MOCKUP LOGO

CHARACTER

TORU’s friend

Designed by NGUYEN THI PHUONG MINH

TORU

TORU’s friend

TORU BURGER

14

STICKERS

Designed by NGUYEN THI PHUONG MINH

TORU BURGER

15

BUSINESS CARD

Design idea: 55 mm

Name card integrated with points card. The front of the card display the representative figures of the brand with the logo, slogan as well as the brand’s signature elements, along with all the information.

On the back is a Loyalty card with the circles

90mm

inspired by the letter “O” in the logo. The layout looks like the character Toru is juggling balls.

Size: 90mm x 55mm Font: Comicsidekick, Montserrat.

Color:

Designed by NGUYEN THI PHUONG MINH

TORU BURGER

16

VOUCHER

Design idea: 70 mm

Gift Voucher with a face value of 100,000 VND, applying all the typical elements of the brand from characters and decorative elements to slogans with a picture of a burger. The simple back design gives priority to the important information of the

150mm

voucher (such as conditions of use, serial number, expiry date, contact information).

Size: 150mm x 70mm Font: Comicsidekick, Montserrat.

Color:

Designed by NGUYEN THI PHUONG MINH

TORU BURGER

18

MOCKUP VOUCHER

STAFF CARD

85.6 mm

53.98 mm

Design idea: The Staff Card uses the main colors of the brand and decorative elements running on one side. The Logo is rotated along the side of the image frame to create a little different application. The back is simply designed with a character image and a square Logo.

Size: 53.98mm x 85.6mm Font: Comicsidekick, Montserrat.

Designed by NGUYEN THI PHUONG MINH

Color: TORU BURGER

20

MOCKUP STAFFCARD

POSTER Designed by Nguyen Quoc Anh

POSTER 1

Design idea: The poster uses light green as the main color. The poster’s design elements combine images of alien UFOs with the burger and headline “Burger is Invading” to create a playful atmosphere.

420mm

Size: 297mm x 420mm Font: Comicsidekick, Montserrat.

Color:

297mm

Designed by NGUYEN QUOC ANH

TORU BURGER

23

mockup poster 1

Designed by NGUYEN QUOC ANH

TORU BURGER

24

POSTER 2

Design idea: The poster uses orange as the main color, along with decorative motifs for the background. The design uses the image of Toru holding a burger as the first perspective, with the headline running 420mm

along with it, bringing a new and cool feeling to customers.

Size: 297mm x 420mm Font: Comicsidekick, montserrat.

Color:

297mm

Designed by NGUYEN QUOC ANH

TORU BURGER

25

mockup poster2

Designed by NGUYEN QUOC ANH

TORU BURGER

26

STANDEE Designed by Le Hoang Phuc

STANDEE 1 Design idea: The first standee announces the opening of the restaurant through a light green youthful theme. A cute Toru monster is affixed to a large appetizing burger with the restaurant slogan to eye catch the customer in addition to the sale promotion.

356mm

Size: 134mm x 356mm Font: Comic sidekick, Monstserrat.

Color:

134mm

Designed by LE HOANG PHUC

TORU BURGER

28

MOCKUP STANDEE 1

STANDEE 2 Design idea: The second standee displays a promotional event for the restaurant. The same light green theme is used with multiple Toru monsters in the background. The layout of the standee is thought to further infuse the feeling of friendliness and eating together, as well as a dynamic and 356mm

cheerful mood.

Size: 134mm x 356mm Font: Comic sidekick, Monstserrat.

Color:

134mm

Designed by LE HOANG PHUC

TORU BURGER

30

MOCKUP STANDEE 2

PACKAGE Designed by Nguyen Thi Thu Hien

BURGER BOX

250mm

420mm

220mm

200mm

Design idea: The burger box is designed with the upper part being light green and the lower part of the box being dark green. The surface is the Toru mascot. The front is the logo and slogan, the left is the size of the cake, and the right is the contact information.

Size: 420mm x 250mm Font: Comicsidekick, Montserrat. Color: Designed by NGUYEN THI THU HIEN

TORU BURGER

33

Mockup Burger box

PAPER BAG 602mm

310mm

280mm

Design idea: The front is light green with the logo and the Toru mascot holding a board with the brand’s slogan.

The two sides are dark green with a pattern spread all over the surface. The back is dark green with

150mm

thank you notes and contact information.

Size: 602mm x 310mm x 150mm x 242mm Font: Comicsidekick, Montserrat.

Color:

242mm

Designed by NGUYEN THI THU HIEN

TORU BURGER

35

Mockup Paper bag

Designed by NGUYEN THI THU HIEN

TORU BURGER

36

PAPER CUP

Design idea: Paper cups are designed with a logo and contact information on a light green background color.

280mm

The highlight of the paper cup is the pattern on the dark green array.

Size: 280mm x 140mm x 198mm Font: Comicsidekick, Montserrat. mm

140

Color:

198mm

Designed by NGUYEN THI THU HIEN

TORU BURGER

37

MOCKUP CUP DRINK

FRIES BOX

Design idea: The potato box is designed with an orange background color. The logo is arranged in the middle and around are patterns spread across the surface of the box.

280mm

Size: 180mm x 280mm Color:

180mm

Designed by NGUYEN THI THU HIEN

TORU BURGER

39

Mockup Fries box

300mm

WRAP PAPER

300mm

Design idea: The wrap paper is designed with 2 background colors: light green (Size: Single) and orange (Size: Double). The logo is arranged in the middle, surrounded by patterns spread all over the surface of the wrap paper.

Size: 300mm x 300mm Font: Comicsidekick, Montserrat.

Designed by NGUYEN THI THU HIEN

Color: TORU BURGER

41

750mm

UNIFORM

580mm

Design idea: The body of the t-shirt is light green. The front of the t-shirt has the logo, and the back has the slogan. The hem and right sleeve of the t-shirt are dark green, which is seen as the highlight of the shirt.

Size: 580mm x 750mm Font: Comicsidekick, Montserrat.

Designed by NGUYEN THI THU HIEN

Color: TORU BURGER

43

APRON

Design idea: The apron is dark gray. On the top pocket of the apron is the mascot Toru, reaching out his hand, giving it a cute and friendly look.

850mm

Size: 680mm x 850mm Font: Comicsidekick, Montserrat.

Color:

680mm

Designed by NGUYEN THI THU HIEN

TORU BURGER

45

mockup Uniform & apron

Designed by NGUYEN THI THU HIEN

TORU BURGER

46

360mm

TRAY PAPER

260mm

Design idea: The tray liner is designed with a background color of light green. The logo and slogan are arranged in the middle, the slogan is on a dark green array, surrounded by patterns spread across the surface of the tray paper.

Size: 360mm x 260mm Font: Comicsidekick, Montserrat.

Designed by NGUYEN THI THU HIEN

Color: TORU BURGER

47

ACCESsORIES Designed by Nguyen Thi Thu Hien

FLAG

Design idea: The two primary colors of the Toru brand and mascot are used to design flags.

90mm

Size: 40mm x 90mm Font: Comicsidekick, Montserrat.

Color:

40mm

Designed by NGUYEN THI THU HIEN

TORU BURGER

50

Mockup wrapping paper

MASK & HAT

Design idea: The two primary colors of the Toru brand and mascot are used to design hats, masks.

Font: Comicsidekick, Montserrat.

Designed by NGUYEN THI THU HIEN

Color:

TORU BURGER

52

MOCKUP MASK

Mockup Mask & Hat

Designed by TRAN HUNG THINH

TORU BURGER

54

BROCHURE Designed by Le Thi Thanh Thao

BROCHURE FRONT SIDE

Design idea: The front of the brochure is designed with the main color being light green. Next is the cute Toru mascot image, along with the restaurant’s attractive burgers. The middle and left pages are the contact information and introduction of the 210mm

Toru Burger restaurant with an eye-catching font for customers.

Size: 210mm x 297mm Font: Comicsidekick, Montserrat.

Color: 297mm

Designed by LE THI THANH THAO

TORU BURGER

57

BROCHURE BACK SIDE

Design idea: At the back of the brochure is a menu of hamburgers, combos, and side dishes. The background color is still light green as the main color along with comic-style patterns suitable for young people. In addition, in the lower right corner 210mm

of the brochure, there is a cute burger combo and Toru mascot.

Size: 210mm x 297mm Font: Comicsidekick, Montserrat.

Color: 297mm

Designed by LE THI THANH THAO

TORU BURGER

58

Brochure mockup

MENU Designed by Tran Hung Thinh

MENU 1

Design idea: The menu is designed with pictures of two of the most special hamburgers in the restaurant and a variety of hamburgers for customers to choose from.

The main colors, comic-style patterns, and Toru 600mm

mascot allow for a long-lasting visual effect on the customer and make brand recognition easier.

Size: 600mm x 600mm Font: Comicsidekick, Montserrat.

Color:

600mm

Designed by TRAN HUNG THINH

TORU BURGER

61

MENU 2

Design idea The menu is designed following the brand’s three primary colors. The image of the restaurant’s bestselling hamburger combo with equally attractive side dishes brings many options to customers.

600mm

Size: 600mm x 600mm Font: Comicsidekick, Montserrat.

Color:

600mm

Designed by TRAN HUNG THINH

TORU BURGER

62

MOCKUP MENU

SPEACIAL THANKS FROM GROUP 2 GIANG VY HUNG

ANTI ANTI PROJECT TEAM

TORU Burger 269 Mac Dinh Chi St., Dakao Wrd., D.1, HCMC. 1800269269 www.toruburger.com