PROJECT SEMESTER 1
TORU BURGER Faculty: Mr. Giang Vy Hung Batch: A2.2111.M1 Member: Nguyen Thi Phuong Minh Student1349584 Nguyen Quoc Anh Student1349585 Le Hoang Phuc Student1346949 Nguyen Thi Thu Hien Student1349569 Tran Hung Thinh Student1349587 Le Thi Thanh Thao Student1348861
LIST OF CONTENTS BRAND
...................5
POSTER
. . . . . . . . . . . . . . . . 22
STANDEE
. . . . . . . . . . . . . . . 27
PACKAGE .. . . . . . . . . . . . . .
32
BROCHURE .. . . . . . . . . . . .
54
MENU. . . . . . . . . . . . . . . . . . . .
58
BRAINSTORM
INTRODUCTION We wanted our burger brand to represent ourselves, young, dynamic, joyful, and friendly. In order to fulfill that, we came up with a few key points: a comic atmosphere, a catchy slogan, soothing colors, and a cute and fun mascot to represent the brand. We created the mascot from scratch, representing the little craving monster that sleeps in all of us. The use of a comic font further enhances the fun vibes in addition to clear visual items such as a UFO, speech balloons with very simple and recognizable words, funny icons, and so on. The overall idea is to present a burger restaurant where anyone can go, eat and meet, have a good time, and make memories.
C: 35
M: 10
Y: 95
K: 0
C: 5
M: 0
Y: 15
K: 0
C: 10
M: 60
Y: 70
K: 0
C: 55
M: 45
Y: 45
K: 10
BRAND Designed by Nguyen Thi Phuong Minh
LOGO Design idea: The TORU’s characters brand get its inspiration from youth and comic vibes. The inlined “O” written with the Comic Sidekick font creates an eye and horns are added on top in order to draw the mascot of the brand, a monster. The letters “BURGER” below are misaligned to create movement and enforcing an eye catching effect on customers.
Font: Comic sidekick, Monstserrat. Color:
Designed by NGUYEN THI PHUONG MINH
C: 5
M: 45
Y: 45
K: 10
C: 55
M: 45
Y: 45
K: 10
C: 5
M: 0
Y: 15
K: 0
TORU BURGER
6
FONTS
COMIC SIDEKICK: This font is used for title.
Montserrat: This font is used for body text.
.
Designed by NGUYEN THI PHUONG MINH
AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz0123456789!@#$%^&*()<>
AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz0123456789!@#$%^&*()<>
TORU BURGER
7
LOGO ON GRID
x x
Designed by NGUYEN THI PHUONG MINH
TORU BURGER
8
LOGO RATIOS
75%
Designed by NGUYEN THI PHUONG MINH
50%
25%
TORU BURGER
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COLOR SOLUTIONS
Primary color 1
Primary color 2
Primary color 3
Secondary color
Light background
Dark background
Designed by NGUYEN THI PHUONG MINH
TORU BURGER
10
MONOCROMATIC
Grayscale
Designed by NGUYEN THI PHUONG MINH
Back and white
TORU BURGER
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OTHERS VERSION
Square Version
Designed by NGUYEN THI PHUONG MINH
Compact Version
TORU BURGER
12
MOCKUP LOGO
CHARACTER
TORU’s friend
Designed by NGUYEN THI PHUONG MINH
TORU
TORU’s friend
TORU BURGER
14
STICKERS
Designed by NGUYEN THI PHUONG MINH
TORU BURGER
15
BUSINESS CARD
Design idea: 55 mm
Name card integrated with points card. The front of the card display the representative figures of the brand with the logo, slogan as well as the brand’s signature elements, along with all the information. On the back is a Loyalty card with the circles
90mm
inspired by the letter “O” in the logo. The layout looks like the character Toru is juggling balls.
Size: 90mm x 55mm Font: Comicsidekick, Montserrat. Color:
Designed by NGUYEN THI PHUONG MINH
TORU BURGER
16
VOUCHER
Design idea: 70 mm
Gift Voucher with a face value of 100,000 VND, applying all the typical elements of the brand from characters and decorative elements to slogans with a picture of a burger. The simple back design gives priority to the important information of the
150mm
voucher (such as conditions of use, serial number, expiry date, contact information).
Size: 150mm x 70mm Font: Comicsidekick, Montserrat. Color:
Designed by NGUYEN THI PHUONG MINH
TORU BURGER
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MOCKUP VOUCHER
STAFF CARD
85.6 mm
53.98 mm
Design idea: The Staff Card uses the main colors of the brand and decorative elements running on one side. The Logo is rotated along the side of the image frame to create a little different application. The back is simply designed with a character image and a square Logo.
Size: 53.98mm x 85.6mm Font: Comicsidekick, Montserrat. Designed by NGUYEN THI PHUONG MINH
Color: TORU BURGER
20
MOCKUP STAFFCARD
POSTER Designed by Nguyen Quoc Anh
POSTER 1
Design idea: The poster uses light green as the main color. The poster’s design elements combine images of alien UFOs with the burger and headline “Burger is Invading” to create a playful atmosphere. 420mm
Size: 297mm x 420mm Font: Comicsidekick, Montserrat. Color:
297mm
Designed by NGUYEN QUOC ANH
TORU BURGER
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mockup poster 1
Designed by NGUYEN QUOC ANH
TORU BURGER
24
POSTER 2
Design idea: The poster uses orange as the main color, along with decorative motifs for the background. The design uses the image of Toru holding a burger as the first perspective, with the headline running 420mm
along with it, bringing a new and cool feeling to customers.
Size: 297mm x 420mm Font: Comicsidekick, montserrat. Color:
297mm
Designed by NGUYEN QUOC ANH
TORU BURGER
25
mockup poster2
Designed by NGUYEN QUOC ANH
TORU BURGER
26
STANDEE Designed by Le Hoang Phuc
STANDEE 1 Design idea: The first standee announces the opening of the restaurant through a light green youthful theme. A cute Toru monster is affixed to a large appetizing burger with the restaurant slogan to eye catch the customer in addition to the sale promotion. 356mm
Size: 134mm x 356mm Font: Comic sidekick, Monstserrat. Color:
134mm
Designed by LE HOANG PHUC
TORU BURGER
28
MOCKUP STANDEE 1
STANDEE 2 Design idea: The second standee displays a promotional event for the restaurant. The same light green theme is used with multiple Toru monsters in the background. The layout of the standee is thought to further infuse the feeling of friendliness and eating together, as well as a dynamic and 356mm
cheerful mood.
Size: 134mm x 356mm Font: Comic sidekick, Monstserrat. Color:
134mm
Designed by LE HOANG PHUC
TORU BURGER
30
MOCKUP STANDEE 2
PACKAGE Designed by Nguyen Thi Thu Hien
BURGER BOX
250mm
420mm
220mm
200mm
Design idea: The burger box is designed with the upper part being light green and the lower part of the box being dark green. The surface is the Toru mascot. The front is the logo and slogan, the left is the size of the cake, and the right is the contact information.
Size: 420mm x 250mm Font: Comicsidekick, Montserrat. Color: Designed by NGUYEN THI THU HIEN
TORU BURGER
33
Mockup Burger box
PAPER BAG 602mm
310mm
280mm
Design idea: The front is light green with the logo and the Toru mascot holding a board with the brand’s slogan. The two sides are dark green with a pattern spread all over the surface. The back is dark green with
150mm
thank you notes and contact information.
Size: 602mm x 310mm x 150mm x 242mm Font: Comicsidekick, Montserrat. Color:
242mm
Designed by NGUYEN THI THU HIEN
TORU BURGER
35
Mockup Paper bag
Designed by NGUYEN THI THU HIEN
TORU BURGER
36
PAPER CUP
Design idea: Paper cups are designed with a logo and contact information on a light green background color.
280mm
The highlight of the paper cup is the pattern on the dark green array.
Size: 280mm x 140mm x 198mm Font: Comicsidekick, Montserrat. mm
140
Color:
198mm
Designed by NGUYEN THI THU HIEN
TORU BURGER
37
MOCKUP CUP DRINK
FRIES BOX
Design idea: The potato box is designed with an orange background color. The logo is arranged in the middle and around are patterns spread across the surface of the box.
280mm
Size: 180mm x 280mm Color:
180mm
Designed by NGUYEN THI THU HIEN
TORU BURGER
39
Mockup Fries box
300mm
WRAP PAPER
300mm
Design idea: The wrap paper is designed with 2 background colors: light green (Size: Single) and orange (Size: Double). The logo is arranged in the middle, surrounded by patterns spread all over the surface of the wrap paper.
Size: 300mm x 300mm Font: Comicsidekick, Montserrat. Designed by NGUYEN THI THU HIEN
Color: TORU BURGER
41
750mm
UNIFORM
580mm
Design idea: The body of the t-shirt is light green. The front of the t-shirt has the logo, and the back has the slogan. The hem and right sleeve of the t-shirt are dark green, which is seen as the highlight of the shirt.
Size: 580mm x 750mm Font: Comicsidekick, Montserrat. Designed by NGUYEN THI THU HIEN
Color: TORU BURGER
43
APRON
Design idea: The apron is dark gray. On the top pocket of the apron is the mascot Toru, reaching out his hand, giving it a cute and friendly look. 850mm
Size: 680mm x 850mm Font: Comicsidekick, Montserrat. Color:
680mm
Designed by NGUYEN THI THU HIEN
TORU BURGER
45
mockup Uniform & apron
Designed by NGUYEN THI THU HIEN
TORU BURGER
46
360mm
TRAY PAPER
260mm
Design idea: The tray liner is designed with a background color of light green. The logo and slogan are arranged in the middle, the slogan is on a dark green array, surrounded by patterns spread across the surface of the tray paper.
Size: 360mm x 260mm Font: Comicsidekick, Montserrat. Designed by NGUYEN THI THU HIEN
Color: TORU BURGER
47
ACCESsORIES Designed by Nguyen Thi Thu Hien
FLAG
Design idea: The two primary colors of the Toru brand and mascot are used to design flags.
90mm
Size: 40mm x 90mm Font: Comicsidekick, Montserrat. Color:
40mm
Designed by NGUYEN THI THU HIEN
TORU BURGER
50
Mockup wrapping paper
MASK & HAT
Design idea: The two primary colors of the Toru brand and mascot are used to design hats, masks.
Font: Comicsidekick, Montserrat.
Designed by NGUYEN THI THU HIEN
Color:
TORU BURGER
52
MOCKUP MASK
Mockup Mask & Hat
Designed by TRAN HUNG THINH
TORU BURGER
54
BROCHURE Designed by Le Thi Thanh Thao
BROCHURE FRONT SIDE
Design idea: The front of the brochure is designed with the main color being light green. Next is the cute Toru mascot image, along with the restaurant’s attractive burgers. The middle and left pages are the contact information and introduction of the 210mm
Toru Burger restaurant with an eye-catching font for customers.
Size: 210mm x 297mm Font: Comicsidekick, Montserrat. Color: 297mm
Designed by LE THI THANH THAO
TORU BURGER
57
BROCHURE BACK SIDE
Design idea: At the back of the brochure is a menu of hamburgers, combos, and side dishes. The background color is still light green as the main color along with comic-style patterns suitable for young people. In addition, in the lower right corner 210mm
of the brochure, there is a cute burger combo and Toru mascot.
Size: 210mm x 297mm Font: Comicsidekick, Montserrat. Color: 297mm
Designed by LE THI THANH THAO
TORU BURGER
58
Brochure mockup
MENU Designed by Tran Hung Thinh
MENU 1
Design idea: The menu is designed with pictures of two of the most special hamburgers in the restaurant and a variety of hamburgers for customers to choose from. The main colors, comic-style patterns, and Toru 600mm
mascot allow for a long-lasting visual effect on the customer and make brand recognition easier.
Size: 600mm x 600mm Font: Comicsidekick, Montserrat. Color:
600mm
Designed by TRAN HUNG THINH
TORU BURGER
61
MENU 2
Design idea The menu is designed following the brand’s three primary colors. The image of the restaurant’s bestselling hamburger combo with equally attractive side dishes brings many options to customers.
600mm
Size: 600mm x 600mm Font: Comicsidekick, Montserrat. Color:
600mm
Designed by TRAN HUNG THINH
TORU BURGER
62
MOCKUP MENU
SPEACIAL THANKS FROM GROUP 2 GIANG VY HUNG
ANTI ANTI PROJECT TEAM
TORU Burger 269 Mac Dinh Chi St., Dakao Wrd., D.1, HCMC. 1800269269 www.toruburger.com