PROJECT SEMESTER 1
SMOOTHIES TAKE AWAY Faculty: Batch:
Giang Vy Hung A1.2109.A0
Members:
Phan Dang Khoa Student1333839 Do Nguyen Phuong Thao Student1327913 Tran Ngoc Tram Student1328448 Nguyen Hoang Ngoc Anh Student1280724 Le Thanh Tung Student1333849
LIST OF CONTENTS Brand . . . . . . . . . . . . . . . . . . . 5 Menu. . . . . . . . . . . . . . . . . . . . 19 Brochure . . . . . . . . . . . . . . . . . 23 Package. . . . . . . . . . . . . . . . . . 29 Poster . . . . . . . . . . . . . . . . . . . 33 Standee . . . . . . . . . . . . . . . . . . 38
BRAINSTORM
INTRODUCTION During the ideation process, we thought about the summer and typical fruits. We have chosen the pineapple, one of the typical fruits of summer, as the symbol for the smoothie bar. We named the smoothie bar “THƠM” - basicaly is a Vietnamese name, to create a more familiar feeling with customers. THƠM is a provider of healthy, convenient smoothies by take away way. So, no matter how busy you are, you can still get the super power of proper nutrition anytime, anywhere.
C: 86
M: 32
Y: 83
K: 21
C: 3
M: 18
Y: 98
K: 0
C: 1
M: 3
Y: 33
K: 0
BRAND Designed by PHAN DANG KHOA
LOGO STRUCTURE 9,6a
22a 16a 8a
1,6a
a 12a
Designed by PHAN DANG KHOA
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6
LOGO Design Idea: Pineapple is one of the typical summer fruits, it is often used to make juices and smoothies that are very good for health. We use the symbol of pineapple with yellow-green tones to represent our smoothie brand, in a summer-style concept. Our brand name is THƠM with pineapple shape and circular cuts inward forming 120 degrees. Covered with 2 standard green and yellow colors of pineapple with the bottom is the name of the project “THƠM”.
Font: Opake Heavy Color:
Designed by PHAN DANG KHOA
C: 3
M: 18
Y: 98
K: 0
C: 86
M: 32
Y: 83
K: 21
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LOGO RATIOS
75%
Designed by PHAN DANG KHOA
50%
25%
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LOGO ON GRID
Designed by PHAN DANG KHOA
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MONOCHROMATIC
Positive
Designed by PHAN DANG KHOA
Negative
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COLOR SOLUTIONS
Matching Color 1
Designed by PHAN DANG KHOA
Matching Color 2
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COLOR SOLUTIONS
Light Background
Designed by PHAN DANG KHOA
Dark Background
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NAME CARD & LOYALTY CARD 90mm
Design Idea: The front is a name card with the main color being light yellow and decorated with stroked pineapple. The back is 55mm
a loyalty card with the main color being green designed in the form of a puzzle game map called Thom’s Journey. At each destination of pineapple is each box to accumulate points, creating an impression and exciting for customers.
Size: 90mm x 55mm Font: Coiny Regular, Montserrat Color:
Designed by PHAN DANG KHOA
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VOUCHER 165mm
Design Idea: Voucher uses yellow and light yellow as the main color 70mm
along with stroked pineapple elements. The front side shows the voucher value and contact information, the back side contains information about the terms and duration of the voucher.
Size: 165mm x 70mm Font: Opake Heavy, Coiny Regular, Montserrat Color:
Designed by PHAN DANG KHOA
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MENU Designed by DO NGUYEN PHUONG THAO
MENU 600mm
Design Idea: The menu is designed to be eye-catching to help diners pay attention and stimulate them to choose more dishes. With the main colors and available patterns of the brand to increase the level of recognition and make a 600mm
lasting impression on diners.
Size: 600mm x 600mm Font: Coiny Regular, Montserrat Color:
Designed by DO NGUYEN PHUONG THAO
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MENU 600mm
Design Idea: The menu design is based on the 3 main colors of the brand’s available patterns, bringing the ability to advertise and introduce. Through the menu, diners can evaluate the scale of the organization of dishes in the store, thereby being able to identify the store’s 600mm
characteristics through the dishes.
Size: 600mm x 600mm Font: Coiny Regular, Montserrat Color:
Designed by DO NGUYEN PHUONG THAO
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BROCHURE Designed by PHAN DANG KHOA
FRONT SIDE Design Idea: Trifold-brochure is made in the form of folding 2 sides inward. The front page from the right is a smoothie cup with the logo, the middle page is the message from THOM with contact informations, and the last page is 210mm
the picture page. The main color tones are light yellow, yellow and green that work together with vivid images.
Size: 297mm x 210mm Font: Coiny Regular, Montserrat Color: 297mm
Designed by PHAN DANG KHOA
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BACK SIDE Design Idea: The back of the brochure is the menu of smoothies, yogurts and toppings of THƠM. The main background color is light yellow combined with stroked pineapple elements. 2 corners of the back use the image of 2 210mm
bowls of yogurt for decoration.
Size: 297mm x 210mm Font: Coiny Regular, Montserrat Color: 297mm
Designed by PHAN DANG KHOA
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PACKAGING Designed by TRAN NGOC TRAM
PAPER CUP 266mm Design Idea: Paper cups are designed based on the main color and the main pattern of the brand. Paper cups bring a lot of energy of THOM Size: 85mm x 63mm x 150mm
www.thomzone.com
m
609 Calmette St, District 1, HCMC
150m
028 3609 906
Font: Coiny Regular, Montserrat
Color:
197mm
Designed by TRAN NGOC TRAM
Pattern :
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PAPER BOWL 283mm
(028)3 609
609 C al
906
mett e St
, Dis tric
t 1,
HC MC
57 m
m
thom zone .com
242mm
Design Idea: The yogurt bowl is designed based on the main color and the main pattern of the brand. The bowl of yogurt with a lot of energy of THOM Size: 90mm x 77mm x 57mm
Pattern :
Font: Coiny Regular, Montserrat Color:
Designed by TRAN NGOC TRAM
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PAPER BAG
600mm 200mm
100mm
340mm
240mm Design Idea:
Size: 200mm x 100mm x 240mm
The front of the bag uses a light yellow background, it
Font: Coiny Regular, Montserrat
contains the logo and contact informations. The back also uses a light yellow background decorated with stroked pineapple. The two sides of the bag are the
Pattern :
pineapple pattern. Color:
Designed by TRAN NGOC TRAM
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UNIFORM Have
it your way
Design Idea:
Size: 750mm x 360mm
Thom’s uniforms aim at simplicity, closeness to cus-
Font: Coiny Regular
tomers completely. But there are still specific details and colors of the shop
Designed by TRAN NGOC TRAM
Color:
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POSTERS Designed by NGUYEN HONG NGOC ANH
POSTER 1 Design Idea: The design is based on the color of pineapple, with the main color being yellow and green to bring a very fresh blend in the design. Using THOM’s signature pattern brings uniformity 420mm
in design. Size: 297mm x 420mm Font: Coiny Regular, Montserrat Color:
297mm
Designed by NGUYEN HONG NGOC ANH
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POSTER 2 Design Idea: The design is based on the color of pineapple, with the main color being yellow and green to bring a very fresh blend in the design. Using a distinctive pattern and front-to-back with ratio creates depth for the publication. Headline “Summer 420mm
with smoothie” affirms that Thom’s products will bring a cool and refreshing summer while still ensuring health.
Size: 297mm x 420mm Font: Coiny Regular, Montserrat Color:
297mm
Designed by NGUYEN HONG NGOC ANH
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STANDEES Designed by LE THANH TUNG
STANDEE 1 Design Idea: Standee is designed to promote new products. With 2 main colors of the brand comes with the available patterns of the brand to increase the level of brand awareness to attract users but still not forget to make a lasting brand 356mm
impression for users. Ratio of 6,16 to real size
Size: 134mm x 356mm Font: Coiny Regular, Montserrat Color:
134mm
Designed by LE THANH TUNG
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STANDEE 2 Design Idea: Standee promotes certain product sale events on a weekly basis. Apply decoration according to golden ratio photography with the product name, promotion information name and 356mm
two product description images, respectively. Ratio of 6,16 to real size
Size: 134mm x 356mm Font: Coiny Regular, Montserrat
Color:
134mm
Designed by LE THANH TUNG
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Special thanks from Group 3 We would like to thank teacher Giang Vy Hung for enthusiastically supporting and guiding our team during the implementation of this project. Thanks to team a.k.a Group 3 for working together to complete the project successfully. Thanks to teachers and friends for watching the project.
STAY SAFE STAY CREATIVE
THƠM Smoothies 609 Calmette, District 1, HCMC 028 3609 906 www.thomzone.com