PROJECT SEM I Falcuty: Giang Vy Hung Class: A2.2108.M0 Student name Vo Xuan Truyen Student1327970
Phan Phuong Thao Student1324019
Huynh Anh Hao Student1327975
Nguyen Dieu Ha My Student1319076
CONTENT
An Snails
3.
Brand
20.
Advertisement
25.
Pakaging
34.
Brochure
39.
Accessories
BRAND Designed by Phan Phuong Thao
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BRAND VALUE
In VietNam, when sunset arrives, everybody gathers together to enjoy these wonderful traditional dishes. To eat snails, people have to use a small picker to pluck the meat out of the snail’s shell, then dip it in the tasty sauce before enjoying the sweet, crispy and yummy bite. What a best way to finish a day. At An Snails, HOT, FRESH and FAST flavoured snails are always ready to satisfy our beloved diners. Our service includes a take- away counter and home delivery. “An” in “An Snails” means peaceful in traditional Vietnamese, that is why our mission is to thoughfully pleased customers. As long as the business goes on, we never stop learning and updating our services. Moreover, the cool beverages are also well prepared for your great thirsty after the meal.
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VISION & MISSION An old- but- gold kind of Vietnamese specialties Delicious s easoned snails, from a very long time ago, have been a special kind of Vietnamese street food that are irreplaceable. Those wonderful dishes are served mostly at night for large groups of families and colleagues. Various kind of sea snails and freshwater snails is cooked with professional methods. Moreover, the combination of herbs and dipping sauces is also the soul of a delicious snails dish. Snails- eating- culture represent one of the familiar tradition of Vietnamese. An Snails aims to served hot flavoured snails in two method: on- site counter and home delivery. With our responsibilities and loyalty to beloved diners, we guarantee that the food processing is hygienic with affordable price. An Snails’s opening time is from 6pm to 2am everyday exept Monday.
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OUR CUSTOMER Acording to market researchs, our customer data has a wide range: people in the age above 12, both local residents or expats, domestic and foreign tourists with average economic conditions and above. Snails with Vietnamese are considered as diner or snacks, which depend on the different scale of the meals: number of people, number of dishes.
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REPRESENTATION
Colour 1:
C= 70 M= 29 Y= 78 K= 12
Colour 2:
C= 11 M= 47 Y= 89 K= 0
The Logo
Aa Bb Cc Dd Ee Ff Gg Hh Ii Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Our logo shape is the combinations of a snail and a banana leaf. Banana leaves are an image attached to traditional Vietnamese culinary culture, moreover, they represent the green eco living stylefavorite trend of all time.
The name “An” means peaceful in traditional Vietnamese. It is also short and easy to pronounce no matter what language the customers speak: / an/
The Font The font used for brand name is Cookies with very fun and active style, which suits best with our brand vision. We want to maintain as well as expand the core value of this old-style kind of food in a modern way.
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LOGO SKETCH The logo is combined with a snail shape and the cut- out that represents the tear of banana leaves.
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LOGO ON GRID
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LOGO RATIO
50%
75%
25%
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BLACK & WHITE
Positive
Negative
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COLOR SOLUTIONS
Matching color 1
Matching color 2
Dark backgroud
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PATTERNS Realistic illustrations are duplicate variously. The illustrations can be arranged freely for the visual satisfaction
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FONTS The text colors can be use freely in range of logo color for the visual satisfaction.
Cookies (Headers) Aa Bb Cc Dd Ee Ff Gg Hh Ii Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Quicksand Book (Body text) Aa Bb Cc Dd Ee Ff Gg Hh Ii Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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BUSINESS CARD
100 mm
55 mm
Contact information and logo is placed on front side. The business card of An Snails is also integrated with loyaty card on the backside. Bright patterns highlights the information which feels very active, happy, exciting,
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VOUCHER 210 mm
105 mm
The voucher displays realistic pictures of the snails dishes to attract the customers. The contact information is also placed on voucher for marketing purpose.
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ADVERTISEMENT Designed by Vo Xuan Truyen
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297 mm
Poster Size A3: 297x420 mm
Font Quicksand, SVN-Cookies
Colors C: 70 M: 29 Y: 78 K: 12 420 mm
C: 11
M: 47
Y: 89 K: 0
Meaning Of Poster Wherever you are in Ho Chi Minh City. “An Snails” will deliver to you hot, fresh snail dishes with the fastest delivery service.
Pattern
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Standee
134 mm
Size 134x156 mm (6:16)
Font Quicksand, SVN-Cookies
Colors C: 70 M: 29 Y: 78 K: 12 C: 11
M: 47
Y: 89 K: 0
356 mm
Meaning Of Poster Picture of two main dishes with a glass of water, showing the right promotion: “Same taste discounted rate”.
Pattern
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PACKAGING Designed by Huynh Anh Hao
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Uniform Shirt Font Quicksand, SVN-Cookies
Colors C: 70 M: 29 Y: 78 K: 12 C: 11
M: 47
Y: 89 K: 0
Meaning Of Uniform Shirt The image of Ba Ba shirt is associated with Vietnamese tradition.
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Paper Bag Size 21.5 x 30 x 15 cm
Font Quicksand, SVN-Cookies
Meaning Of Paper Bag The bag is designed with easy-to-use paper, safe for users and environmental protection, on the bag is printed contact information, address as well as delivery unit.
30 cm
15 cm 21.5 cm
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Paper Cup Size 9 x 6.2 x 15.5 cm/650 ml
Font Quicksand, SVN-Cookies
Meaning Of Paper Cup The cup is designed with easy-to-use paper, safe for users and environmental protection, on the bag is printed contact information, address as well as delivery unit. 9 cm
15.5 cm
6.2 cm
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Paper Box Size 15x12,8x7,8 cm/ 1000ml
Font Quicksand, SVN-Cookies
Meaning Of Paper Box The box is designed with easy-to-use paper, safe for users and environmental protection, on the bag is printed contact information, address as well as delivery unit. 15 cm
7.8 cm
12.8 cm
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BROCHURE Designed by Nguyen Dieu Ha My
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Front Of Brochure 297 mm
Size 297x210 mm
Font Quicksand, SVN-Cookies
Colors C: 70 M: 29 Y: 78 K: 12
210 mm
C: 11
M: 47
Y: 89 K: 0
Meaning Of Brochure Brochure is designed to promote the restaurant to customers easily with vivid images.
Pattern
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Back Of Brochure 297 mm
Size 297x210 mm
Font Quicksand, SVN-Cookies
Colors C: 70 M: 29 Y: 78 K: 12
210 mm
C: 11
M: 47
Y: 89 K: 0
Meaning Of Poster The behind of the brochure is designed so customers know what the restaurant sells.
Pattern
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Accessories Designed by Phan Phuong Thao
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Plastic Hand Fan
175 mm
100 mm
Highlight of fan design is the position of the banana leaves. They are placed through the circle line of the fan to create the stunning effect for user. The contact information is also placed on the fan for marketing purpose.
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Wet Tissue
150 mm
35 mm
165 mm
70 mm
12.5 mm Wet tissue design is similar with namecard design. The back is different because only 1 pattern is used.
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Food Kiosk
Food kiosk is design with ratio 1: 20, it has a box shape that can make the most of space, which is very useful for storage, advertisement decoration.
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600 mm
Menu
600 mm
Simple one side menu helps customers choose the food, drinks easier. Highlighting texts, fun pattersns attract the customers’ attention.
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THE END
Happiness a ll da ys… and doubl e on your s pe c i a l d a ys - From An Snails -