*Offer expires 03/31/2025.
Suburban Propane
Discover the Power of Dependable Energy
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Suburban Propane
3325 Chili Ave., Rochester, NY 14624
585-889-3770
Open M-F 8am-5pm and Sat 8am-12pm www.suburbanpropane.com
Welcome
Welcome to the second year of the “Gateway to the Genesee Country” Community Guide, sponsored by the GWA Chamber of Commerce, proudly serving our members and communities in the beautiful Towns of Wheatland, Caledonia, LeRoy and surrounding areas. Highlighted communities in this region include the Villages of Scottsville, Caledonia, LeRoy and the Hamlet of Mumford. The Genesee Country region is a part of the overall Genesee Valley located just a few miles southwest of the City of Rochester. As the northern gateway to this region, the communities presented in this guide embody the essence of “Small Town America” with rural and historic character along with many celebrated traditions. There is an exquisite blend of rural and village life in the region, supporting a harmonious mix of residential, business and farming communities, making this area a great place for people and their families to live, work and play. This area continues to be a budding tourist destination for visitors, featuring amenities and attractions like the Genesee Country Village & Museum, the Big Springs Museum, farming adventures, blue ribbon trout fishing, antique shops, picturesque public parks, hiking and biking trails, including easy access to the Genesee Valley Greenway State Park multi-purpose trail, championship golf, camping, delightful bed and breakfasts, and friendly, hometown restaurants.
The GWA Chamber of Commerce promotes common business interests in the area for the benefit of its members, all local commercial enterprises and the communities served. The GWA Chamber offers activities directed at the improvement of general business conditions and community development including: a comprehensive online business directory, business to business networking, business marketing and education opportunities, academic scholarship and citizen recognition programs and an overall focus on building strong connections between businesses and communities.
The businesses and organizations featured in this guide serve as the backbone for these communities, providing essential services, employment and outdoor recreation opportunities for residents and visitors alike. Whether you are interested in outdoor recreation activities such as fishing, biking, hiking or just going for a leisurely stroll or shopping in quaint communities, or if you like unique fun family farming adventures or a exploring living history, the “Gateway to the Genesee Country” is the place to visit. Enjoy a true “Small Town America” experience of exploring the our local communities and visit our friendly hometown style businesses. You will want to come back over and over again!
On behalf of our local businesses and communities, GWA Chamber of Commerce Board of Directors
Attractions IN THE AREA
Local Parks AND NATURAL AREAS
CALEDONIA FISH HATCHERY
16 North Street, Caledonia
The oldest hatchery in New York State and in the Western Hemisphere, Caledonia Fish Hatchery was established in 1864 by Seth Green, the “Father of Fish Culture.” New York State purchased the hatchery in 1870. It produces approximately 170,000 pounds of brown and rainbow trout. There is a small picnic area and a nature trail on the property.
CANAWAUGUS PARK
Route 251, Scottsville
On the banks of Oatka Creek, this park connects to the Genesee Valley Greenway State Park. Canawaugus Park includes park benches, a picnic area and parking. Historical canal structures may be viewed across the creek from the park.
CHRISTINE SEVILLA WETLANDS PRESERVE
Iroquois
Road, Caledonia
This 23 acre nature preserve contains a ½ mile trail and features an observation deck along the trail. When visiting the preserve, please be respectful of the privately owned properties nearby and stay on the marked path.
FREEMAN PARK
State
Street, Mumford
This park includes a baseball/softball field, a basketball court, horseshoes, a pavilion, playground equipment and a volleyball court. The park is alcohol and tobacco free.
Find details about Genesee Valley Greenway State Park on page 8!
Visit nearby Breese Park for a truly interactive nature experience 108 Westcombe Park, West Henrietta
HAMILTON PARK
229-249 North Street, Caledonia
This park includes a playground, pavilion and picnic facilities.
JOHNSON PARK
Browns Avenue, Scottsville
Named after Jack “Stonewall” Johnson (previous owner of the park property), this year-round park includes a 60-person pavilion, baseball fields, a skateboard park, swing sets and volleyball courts. In winter, there is also an outdoor ice skating rink.
MACKAY WILDLIFE PRESERVE
AND NATURE WALK
Spring Street, Caledonia
This 26 acre nature preserve features a loop trail (under 1 mile) with points of interest and interpretive signs about the surroundings. A pavilion and picnic tables are located near the parking area, with benches available throughout the preserve.
OATKA CREEK PARK
9797 Union Street, Scottsville
This 461 acre park is mostly undeveloped, but does have 2 soccer fields and a 50-person lodge available to rent. One mile of the Oatka Creek runs through the park. Wildlife and fishing enthusiasts can enjoy birdwatching, cross-country skiing, fishing, geocaching, hiking, horseback riding, kayaking/canoeing and snowshoeing.
TENNENT PARK
Pioneer Road, Caledonia
Located at the trailhead of the ¼ mile Matthews Trail, this park includes a baseball/softball field, pavilion and a playground.
WASHBURN PARK
256 Park Place, Caledonia
This park includes a playground and large fenced-in field, as well as a baseball diamond and tennis/pickleball courts.
Genesee Valley Greenway State Park
“Make nature a priority - get out and play!”
A 90-mile corridor of green spaces following the route of the old Genesee Valley Canal (1840-1878) and the Pennsylvania Railroad Rochester Branch (1882-1963) from the Erie Canalway Trail in Rochester’s Genesee Valley Park to the village of Cuba in Allegany County, the Genesee Valley Greenway (GVG) State Park is a work in progress that will eventually extend to Hinsdale in Cattaraugus County.
The Greenway includes a public, multi-use trail and natural and historic resources. The majority of the trail is an old railway bed that is a straight, level surface. The Greenway passes through woodlands, wetlands, river and stream valleys, rolling farmlands, steep gorges, and historic villages in sixteen towns in Monroe, Livingston, Wyoming, Allegany, and Cattaraugus counties.
Like other abandoned towpaths and rail beds across the country, the Genesee Valley Greenway State Park provides various opportunities for public recreation, the preservation of open space, protecting natural and cultural resources in a lineal corridor.
The Genesee Valley Greenway provides off-road connections to rural communities, parks, other trails, and attractions in the region. The Greenway connects to the Genesee Riverway Trail, Finger Lakes Trail, Erie Canal Recreation Way, the Erie Attica Trail, and the Lehigh Valley Trail.
The continuity of the corridor creates a ‘tunnel of green’ and acts as a physical link between adjacent habitats for birds, mammals, amphibians, and other wildlife. The Greenway is a vital conservation resource, helping to protect, promote, maintain, and link natural, historic and cultural resources along the Greenway.
Each year, the Friends of the Genesee Valley Greenway partners with Genesee Valley Greenway State Parks and Parks & Trails NY to clear the greenway of trash, paint gates, and provide amenities. Volunteers also help spread the word about the Greenway’s historically significant features such as the Black Creek Canal culvert, historic Lock #2, the Belfast warehouse, Oakland locks, and an array of old railway bridges and bridge abutments.
The Genesee Valley Greenway State Park allows biking, hiking, horseback riding, snowshoeing, crosscountry skiing, snowmobiling in designated areas, and fishing in designated waterways. Families and individuals can even enjoy geocaching along the Greenway. There is truly something for everyone along the Greenway.
Each January, the Friends of the Genesee Valley Greenway rings in the New Year with a guided First Day Hike in Avon, Cuba, Hinsdale, Mt. Morris, Nunda, Rochester, Scottsville, and York. In April, celebrate Earth Day to encourage veterans and newbies to explore the trail with guided tours. May features I Love My Park Day events in towns and villages along the span, encouraging folks to help clean up the community’s fabulous greenspaces. Throughout the year, other community events such as Birding on the Greenway encourage the use and conservation of our incredible natural resources.
The Greenway is part of the Wegmans Passport Program, encouraging families to get outside and explore the GVG, completing 2-7.5 mile hikes along the Greenway to receive a Wegmans coupon and enter to win an Empire Passport.
A work-in-progress, various projects to improve drainage, trail tread, and bridge construction continue to close gaps in the Genesee Valley Greenway State Park, linking greenspaces along the 90-mile corridor.
Visit Friends of the Genesee Valley Greenway for a detailed map of open segments and on-road detours, as well as a mile-by-mile trail description.
Genesee Country Village and Museum
Come visit yesteryear at Genesee Country Village & Museum in Mumford, NY. This is simply not the same museum you visited with your middle school class. Genesee Country Village & Museum is famously known as the largest living history museum in New York state, encompassing a 19th-century Historic Village, Nature Center, and the John L. Wehle Gallery, to name a few of its attractions. The museum constantly finds innovative ways to bring history back to life to share it with new audiences.
GCV&M’s Director of Communications, Paige Engard, particularly notes an exciting new exhibit in the John L. Wehle Gallery – Everybody’s Going to Be There! The American Rural Cemetery Movement is on view now through the 2025 season, and explores the concept of the rural cemetery as a social space. The exhibit presents a wide variety of fine wildlife art, maps, memorial art, natural animal and geological specimens, mourning jewelry and stationery, and cemetery tourism ephemera of the 19th century, and admission to the Gallery is included in general museum admission.
For foodies and beer connoisseurs, there are an abundance of opportunities to try new and delicious food and beer such as you’ve rarely tried before. Stop by August 31 for the Hop Harvest Festival to learn about the history of beer and brewing in NY State and to sample local craft beers. A little-known fact is that GCV&M is one of the few American museums with a working 19th century brewery! Take a guided tour through Grieve’s Brewery and discover how New York State became a leading producer of hops, and impress your family and friends with your newfound expertise. Or just relax and kick back with a drink in the outdoor Beer Garden, which includes live music along with the assortment of historical craft beers on tap as well as hard ciders.
Fall would not be complete without getting in the spooky holiday spirit as the leaves begin to change. GCV&M is the only museum that transforms every Halloween into a wonderfully spectacular and delightfully ghoulish tour through the Historic Village. What better way to revisit the past than walking a guided tour of the museum after nightfall?
To re/discover all that GCV&M has to offer, visit gcv.org for more information.
Springbrook Tavern
Welcome to the New Springbrook Tavern: A Nod to the Past with a Modern Twist
This summer marks a new chapter for a beloved local landmark in Caledonia. Dana Brenner and Jake Chennell, business partners and graduates of Greece Olympia High School, have proudly opened the doors to the Springbrook Tavern. Located on North Street, right in front of the iconic Hatchery, the Tavern is more than just a restaurant; it’s a revival of a cherished legacy.
For decades, the Springbrook Inn was the heart of the community, drawing locals and tourists alike with its famous prime rib Thursday nights, Sunday brunches, and warm, welcoming atmosphere. Now, with the launch of the Springbrook Tavern, Dana and Jake are committed to rekindling that same spirit while introducing fresh elements to the experience.
The history of the building dates to the 1880s when it served as the Spring Creek Hotel. Though the original structure was later torn down, it made way for the Springbrook Inn, which became a local favorite from the 1900s through the early 2000s, welcoming tourists to the hatchery. Today, the Springbrook Tavern aims to
bring back the best of what the community remembers while adding a modern twist.
“Our goal is to get this place going like it used to be back in the day,” says Dana, who has lived in Mumford for six years. Together with Jake, who has a rich background in the restaurant industry, they’re eager to make the Springbrook Tavern a hub for great food, great value, traditional drinks, and old-fashioned hospitality. The full menu and hours are on the horizon, pending their grand opening.
The duo’s vision extends beyond just food. They’re creating a fun, safe community gathering space for the Cal-Mum community—a place where families can bring their kids or adults can unwind with friends. Live bands and other entertainment are part of the exciting future they’re planning. Dana says, “Everyone remembers the Springbrook Inn, and seeing pieces of it coming back is exciting.”
While the Tavern won’t be exactly what it was, the community has embraced the changes and the new life Dana and Jake are breathing into it. With just a few weeks of their soft opening behind them, the Springbrook Tavern is already shaping up to be the new old favorite in town.
Whether you’re a longtime local or new to the area, Dana and Jake invite you to come and experience a taste of history with a modern twist at Springbrook Tavern.
Caledonia Trout Festival
The birthplace of American trout fishing and Seth Green’s iconic fish hatchery legacy, Caledonia welcomed artist Tim Parsley in 2022 to paint an awe-inspiring mural of Spring Creek and its trout during the Livingston County Walls Project. The mural, titled Trout Culture, highlights Caledonia’s unique natural water resources and the Caledonia Fish Hatchery.
To celebrate the legacy of Seth Green, trout fishing, and the area’s amazing water quality, the Big Springs Historical Society and the Village of Caledonia host an annual Trout Festival in the Village Office parking lot beside the Trout Culture mural.
The festival includes educational displays, workshops, and presentations by local and regional experts who share their knowledge on entomology, fishing techniques and best practices, and other incredible information each year. Local docents lead tours of the Museum and Hatchery to bring science and history to life.
Festival fun includes activities for children of all ages, such as a catch-and-release trout pond featuring some of the trout raised in the hatchery. Local studio Adventures & Art hosts activities such as Gyotaku Printmaking (traditional Japanese fish art) of Trout, a drop-in project for festival-goers of all ages.
A Vintage and Classic Fishing Market features local conservation groups and vendors selling fishrelated gear, supplies, and artwork. Local favorites sell refreshments and local bands entertain festival-goers throughout the day.
Caledonia is proud to celebrate its rich fishing history and looks forward to this festival being a treasured annual event. Stop by and check out the natural treasure that is Caledonia and its clear water.
Pumpkins, gourds, stackers, mums, winter squash, sweet corn, tomatoes, apples, fresh produce, local honey, popcorn and MUCH MORE!! Farm, family, fun - corn maze, animals, games. 3464 Oatka Trail, LeRoy
See our Facebook for current info (or call 585-729-3219)
For more information about the event, including a full list of events, activities, live music, and food/beverage offerings, visit the Caledonia Trout Festival’s Facebook page or go to visitlivco.com. 7 Wolcott St, Le Roy, NY 14482 (585) 768-8300
Hours: Monday - Thursday: 10AM - 8PM Friday: 10AM - 5PM Saturday: 10AM - 5PM
www.woodwardmemoriallibrary.org
@woodwardlibrary
facebook.com/WoodwardMemorialLibrary
GENESEE VALLEY
Trail Town Initiative
The Town of Wheatland has engaged with ten other communities in Southern Monroe, Livingston, Wyoming, and Allegany Counties to establish a network of Trail Town hubs along the Genesee Valley Greenway and Genesee River corridor. The Genesee Valley Trail Town Initiative (GVTTI) is a program to boost outdoor recreation and tourism in the region, creating more resilient communities through the identification, promotion, and preservation of unique recreational assets. Grants awarded through Parks & Trails New York and the Ralph C. Wilson Jr Foundation provide amenities for residents and visitors along the Greenway and in nearby villages and towns.
The initiative revitalizes communities, developing outdoor tourism and small businesses through consistent trail-wide marketing, infrastructure improvements, business coaching and support. Paul Steely White, Executive Director of Parks & Trails New York, says the Trail Town Initiative “[spurs] investments to reinvigorate downtown districts,” and helps “community groups dedicated to the promotion and sustainability of local culture, character, and outdoor recreation.”
WHAT IS A TRAIL TOWN?
A Trail Town is a community through which a trail passes, embraces the trail as an important community resource, promotes the trail to its residents, and supports trail users with services. Trails are valuable community assets and attractive destinations for visitors, drawing people into neighboring communities and stimulating local businesses through spending on meals, lodging, and gear.
WHY OUTDOOR RECREATION AND TOURISM?
Outdoor recreation and tourism stimulates local economies by creating a “virtuous cycle” of economic benefits, including:
• Enhancing residents’ quality of life
• Making communities more attractive to potential employees and businesses
• Highlighting historic villages, small-town lifestyles, homegrown entrepreneurs, open spaces, and
protected environments as key assets for economic sustainability
• Building stronger, sustainable tax bases for long-term municipal sustainability
Outdoor recreation and tourism transform rural economies by leveraging unique natural, cultural, and heritage assets. This approach helps address challenges such as attracting and retaining younger residents, evolving agricultural industries, developing new entrepreneurial ventures tied to the natural environment, and providing employment pathways for youth.
WHEATLAND AND SCOTTSVILLE COMMUNITY VISION
The Town of Wheatland and Village of Scottsville region serves as a prime location for Genesee Valley Greenway State Park (GVGSP) access, driving growth in both resident and visitor use. The GVGSP will serve as a cornerstone for a broader trail system, enhancing bicycle and pedestrian connectivity between the GVGSP and local businesses and amenities. The Genesee Valley
State Park Action Plan integrates Canawaugus Park and Indian Allan Park with the GVGSP, offering additional outdoor recreation opportunities along Oatka Creek.
PROGRAM BENEFITS
The Trail Town Initiative allows for broader alignment with partners across the region to better realize local economic and community development objectives:
• Broadened Community Asset Visibility: Coordinated marketing increases the use of local amenities by residents and visitors. The Greater Wheatland Area Chamber of Commerce (GWACC) helps members gain broader business exposure through regional connectivity, including the Explore Genesee Valley platform and its interactive map tool.
• Leveraged Investment and Expanded Funding Opportunities: Regional partnerships and economies of scale enhance local investment and expand funding opportunities through coordination, consistency, and shared infrastructure.
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GVTTI GRANT AWARDED TO WHEATLAND AND SCOTTSVILLE COMMUNITIES
Trail Town Initiative grants fund projects that enhance visitor experience within the GVGSP and help neighboring communities benefit economically from proximity to the GVGSP.
The Wheatland-Scottsville GVTTI grant award was the largest made by Parks & Trails New York for communities in the Genesee Valley region. The resultant project focuses on promoting, growing, and enhancing the experience of GVGSP users in the Wheatland and Scottsville area through development of aestheticallypleasing informational kiosks, helpful wayfinding signage, and improved trail access with emphasis on safety. This project also promotes local amenities and businesses, such as the Genesee Country Village and Museum, through greater bicycle trail connectivity between the Greenway and the broader Wheatland and Scottsville communities that include supporting services and an emphasis on the area’s rich local history.
In 2023, Scottsville was awarded a nearly $6,000 Trail Town grant to improve accessibility at Canawaugus Park, creating ADA-designated parking spaces and installing a concrete pathway connecting the parking area to the Greenway. With improved access, more people of all abilities can enjoy the area’s natural beauty.
Stokoe Farms
Stokoe Farms has been the area’s favorite Harvest Fest and Christmas Tree farm for over 20 years. The farm welcomes guests to come and play with over 40 familyfriendly activities. It is truly fun for all ages. According to the Customer & Staff Experience Director, Julie Izzo Niedzwick, “Some favorite guest activities include the Bee Zip Lines, Paint Ball Target Range, Low Ropes Course, Hayrides, and Bounce Pillows. We are excited to announce that this year’s corn maze celebrates Peanut’s 75th Anniversary. Come see Snoopy in our maze!”
Animal lovers flock to Stokoe Farms, with the area’s largest Petting Zoo with animals ranging from the usual to the unusual: goats, pigs, sheep, and highland cattle, as well as emus, a Patagonian mara, peacocks, armadillos, hedgehog, bearded dragon, and a mob of kangaroos and wallabies. Suzanne Stokoe, farm owner, says, “Little kids and adults alike love all the furry friends and create memories that last a lifetime.”
serving specialty hot chocolates, and brand new this year is a Frozen Hot Chocolate delectable treat!
Each weekend day wraps up with the Candy Cannon raining down gummy bears and other favorites upon the crowd.
The Canine Spectacular Dog Show makes its 10th annual return to Stokoe Farms with three shows daily on weekends starting September 28th, with rescue dogs doing agility and Frisbee tricks as well as flips and funny antics.
Foodies delight with an abundance of fall treats. Harvest Fest includes mouth-watering apple cider donuts, kettle corn, and homemade fudge (made with real butter, of course!) Stop by the Old Barn Grill for lunch or check out the new Cocoa and Cookies Corner,
Providing a comfortable, family-friendly atmosphere is what Stokoe Farms does best. “It’s really meant as a way for families to come together,” Suzanne says. “It is the very best part of our year.”
Stokoe farms also offers Private Animal Encounters, bringing their petting zoo to your home or business year-round. After Harvest Fest, the farm turns its focus to U-Cut and Pre-Cut Christmas Trees, Wreaths, and a holiday gift shop. “Dino Roar” will be back at the farm late spring 2025, as will their very popular Homestead Series of classes, teaching skills such as how to make the perfect jam, pickles, soap, and even sourdough bread.
Local History OF THE AREA
CALEDONIA
Historically a stopping point for Senecas traveling between Canandaigua Lake and the Niagara River, Caledonia was settled by European Americans in the early 1800s. Settled around 1797 by families from Scotland, the town incorporated as Southampton in 1803. The village of Caledonia incorporated in 1891.
It is best known as the home of the oldest Fish Hatchery in the Western Hemisphere. Established in 1864 by Seth Green, the hatchery pioneered the use of artificial fish breeding. Caledonia is also home to a dozen springs that legend says erupted to form a small lake called Big Springs. The Iroquois called the site “Gan-e-o-di-ya.” The Big Springs Museum offers insights into the rich history of Caledonia.
Caledonia’s quaint main street is perfect for browsing boutiques and taking in the sights. A stroll around the village should include stops at Pastique, the Caledonia Village Inn, and the MacKay Wildlife Preserve.
MUMFORD
Mumford, initially called McKenzie’s Corners, was settled by Scots in 1799, including the McNaughtons, McPhersons, Campbells, and McVeans. In 1803, John McKay purchased 200 acres including the hamlet of Mumford, building a gristmill and a sawmill on Spring Creek. Donald McKenzie followed, establishing a sawmill and a woolen mill, becoming the first clothier west of the Genesee River. Thomas Mumford arrived in 1813, running a gristmill on George Street, and the hamlet was named Mumfordville in 1832, later shortened to Mumford. Oliver Allen and William Remington took over McKenzie’s clothier works in 1821 and in 1829 built their factory, the Allen Woolen Mill that prospered over three generations of Allens until it closed around 1903.
Libbens White built the Exchange Hotel in 1835, which became the Mumford Fire Department Building. The Donnelly House, opened as a hotel in 1876, now houses the Mumford Library. In the nineteenth century, Mumford was a busy industrial town with various mills and shops, including grist mills, sawmills, gypsum mills, woolen mills, blacksmith shops, carriage shops, farm implement shop, a malt shop, a hardware shop, and general stores.
The Gardner Paper Company, the last large industry, operated until it moved south in 1939.
SCOTTSVILLE
The Village of Scottsville is named after its first settler, Isaac Scott. The Scott family came to Wheatland from New England in 1790, purchasing about 150 acres of land including almost all of what is now Scottsville. The early 1800s saw many new settlers in Scottsville. Powell Carpenter arrived in 1804, leading various village business projects and building the Eagle Hotel, which stood until 1930. The Lacys, Goodhues, and McVeans settled along North Road, while Isaac and Joseph Cox, Quakers from Saratoga County, built homes on River Road.
Scottsville prospered from 1830 to 1850, with busy mills and the Genesee Valley Canal, completed in 1840, providing shipping routes. However, the late 1850s and 1860s brought challenges due to a wheat disease, westward migration, and the Civil War. Despite this, Scottsville maintained a thriving Main Street, with cooper shops, wagon shops, and blacksmiths successful until the early 1900s. George Slocum’s tinsmith and hardware shops continued through three generations, and John Talcott Wells invented the Wells Truss, used to span large barns and auditoriums, which still stand today. Scottsville’s iconic Windom Hall, built in 1891 as a theater and community center, home to concerts, productions, and celebrations over the years, became the Scottsville Free Library, known across the area for its beauty and charm.
WHEATLAND
The Town of Wheatland lies along the west bank of the Genesee River in the southwest corner of Monroe County. Wheatland includes several smaller communities: the Village of Scottsville, and the Hamlets of Mumford, Garbutt, Belcoda, Beulah, and Wheatland Center. Initially part of Ontario County and the Town of Northampton (1789), Wheatland became part of Genesee County in 1802 and then Monroe County in 1821. The town’s name, given in 1821, reflects the successful wheat crops from its fertile soil. Oatka Creek, which flows through town to the Genesee River, powered flour and plaster mills, making Wheatland’s villages and hamlets thriving communities. Today, Wheatland is known for its picturesque countryside and recreational opportunities.
For hundreds of years, the area was hunting grounds for the Seneca tribe of the Iroquois Nation. At the time of the American Revolution, western New York was still an untamed wilderness. Members of the Sullivan Campaign of the Revolutionary War returned after their discharge. In 1786, Ebenezer Allan obtained land through the Phelps and Gorham Purchase and settled near what is now Scottsville on the flats along the Genesee River. Peter Sheffer and his family arrived in 1789, spending the winter in Allan’s log cabin. In the spring, they purchased Allan’s lands when Allan move to build the first mills in the City of Rochester, and Sheffer and his sons, Peter Jr. and Jacob, became the first permanent settlers in Wheatland.
The settlement of the Sheffers marked the beginning of Wheatland and the development of all the territory west of the Genesee River. The trickle of settlers in the 1790s turned into a steady stream after 1800, and the communities began to grow. The Town of Southampton, later named Caledonia, was divided from Northampton. By 1821, Monroe County formed, and Wheatland separated from Caledonia.
Shopping IN THE AREA
Chamber Commerceof
MEMBER LISTINGS
Banach Wasson Team at eXp Realty
590 Titus Avenue, Rochester 585-460-2502
Big Springs Historical Society 3095 Main Street, Caledonia 585-538-9880
Caledonia Family Dentistry 3352 Brown Road, Caledonia 585-538-4500
Caledonia Marketplace 3136 Main Street, Caledonia ........... 585-538-2136
Charity Bible Church 1794 Scottsville Mumford Road Scottsville 585-502-8387
Colby’s Catering 1254 Rush Scottsville Road, Rush 585-533-2310
CooperVision 711 North Road, Scottsville
Coyle’s Pumpkin Ranch and Farm 3464 Oatka Trail, LeRoy ................... 585-729-3219
Cute as Can Bee Child Care 2980 Main Street, Caledonia ........... 585-294-5012
Davis Trailer World 1640 Main Street, York ..................... 585-538-6640
Scan to learn more about Chamber-affiliated events in the area!
Excellent Air Heating & Cooling
376 Scottsville Mumford Road, Scottsville 585-889-7840
Featured Media 1471 Route 15, Avon 585-226-8111
Fox Pest Control
333 Metro Park Suite M-108, Rochester 585-318-8874
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ABOUT THE CHAMBER
The GWA Chamber of Commerce is a New York State Not-for-Profit Corporation with a purpose to promote common business interests in the Towns of Wheatland, Caledonia and the surrounding area of Western New York State, for the benefit of its members, all local commercial enterprises and the communities served.
The Chamber is a membership driven enterprise consisting of an association of interested parties working collaboratively together to further the general interests and common goals of the organization, with activities directed at the improvement of general business and economic conditions while helping to facilitate a suitable quality of life across the communities served Members may include corporations, small businesses, not-for-profit organizations, municipal organizations, other organizations, professionals and interested individuals. Visit our website at www.gwachamber.org for more information about the community
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Free Style Mercantile 2659 Scottsville Mumford Road, Mumford 585-294-3035
Genesee Country Campground 40 Flint Hill Road, Caledonia 585-538-4200
Genesee Country Chiropractic 7133 West Main Street, LeRoy 585-639-4652
Genesee Country Inn Bed & Breakfast 948 George Street, Mumford 585-538-2500
Genesee Country Village & Museum 1410 Flint Hill Road, Mumford 585-538-6822
Genesee Valley Agency, Inc. 258 North Street, Caledonia 833-781-5556
LeRoy Discount Liquor & Wine 128 West Main Street, LeRoy 585-768-2230
Livingston County Chamber of Commerce 4635 Millennium Drive, Geneseo.............. 585-243-2222
FRIENDS MEMBERSHIPS
Jeremy Carnes • Kevin Marks • Kristen Tyler
Linda Turner • Maggie Ridge
Friends Memberships are designed for individuals with general interest in the improvement of business and economic conditions in the communities served by the Chamber. Friends of the Chamber have the opportunity to support the Chamber’s mission and objectives as both interested parties and advocates.
Mark’s Pizzeria 3892 Scottsville Road, Scottsville 585-889-2550
Meyer’s RV 3342 Caledonia Avon Road, Caledonia 585-494-7636
Patrick Place 2006 Scottsville-Chili Road, Scottsville 585-889-0040
Pickard Solutions 9427 Summit Street Road, LeRoy ............. 585-502-9400
Primitive Country Gifts 1014 Main Street, Mumford ...................... 585-538-6560
S & S Auto Sales 812 Malloch Road, Churchville.................. 585-261-6627
Salvatore’s Old Fashioned Pizzeria 11 Main Street, Scottsville ......................... 585-889-5555
Scottsville Ice Arena 2000 Scottsville-Chili Road, Scottsville ..... 585-889-1810
Scottsville Spirits 3892 Scottsville Road #5, Scottsville......... 585-889-0550
Stokoe Farms 656 South Road, Scottsville 585-889-0770
Terzo Printing 3155 McCorkindale Road, Caledonia 585-943-7761
Tom Gorrow Plumbing LeRoy 585-690-4796
Vanguard Website Solutions Scottsville
Victory Hill Studio Churchville
Wheatland Historical Association 69 Main Street, Scottsville
American Wayside
In 2021, Adam Brenner faced the tough decision to close his business due to the COVID-19 pandemic, a situation impacting countless entrepreneurs nationwide. Determined to find new opportunities, when New York State legalized adult cannabis use, Brenner decided to open American Wayside in September 2021, an arts consignment store dedicated to local artists and CBD wellness education.
Housed in a historic 1800s general storefront in the hamlet of Mumford, American Wayside provides a nurturing environment for artists to showcase their talents. Brenner says, “My goal is to help independent artists and entrepreneurs thrive within the local community.” He says people have loved the local meat sauces the shop carries as well.
Beyond art and local products, American Wayside offers educational resources on cannabis use. Brenner is a passionate advocate for CBD’s therapeutic benefits, particularly in managing anxiety—an issue he has personally found relief from through CBD over the years.
In addition to CBD, American Wayside stocks CBG (another derivative of the cannabis plant) products known for their effectiveness in alleviating arthritis pain, muscle soreness, and inflammation—very helpful for many customers.
As a Navy Veteran, Brenner prioritizes supporting fellow service members grappling with Post-Traumatic Stress Disorder (PTSD). He believes cannabis can offer natural relief amidst such challenges. American Wayside has positively impacted numerous lives. “I really enjoy helping people find relief when they are struggling,” Brenner says, underscoring his commitment to personalized customer care.
American Wayside has something for everyone. Whether you are a local artist looking to showcase your work or you are looking to learn more about cannabis’ health benefits, stop in to the shop at 1020 Main Street, Mumford.
Recently appointed Commissioner of Mumford Fire Department, an all-volunteer unit reliant on community support, Brenner also encourages visitors and community members to visit the fire museum adjacent to American Wayside’s property, a testament to his dedication to both business and community service.
Free Style Mercantile
In 2019, Russell and Deborah Free opened Free Style Mercantile – a one-stop shop for takeout, groceries, gifts, and more. Located in the Hamlet of Mumford, this mercantile offers the energy of an old-fashioned general store while also providing fresh, delicious, homemade food every day.
Deborah says, “We have a little bit of everything here – we are more than a convenience store and more than a deli.” From a warm meal to a selection of local products like Hershey’s ice cream, Andy’s Candies, River Rat Cheese, Steele Sausage, Bozza Pasta, The Pierogie Guy pierogies, to plenty of gift ideas, Free Style Mercantile is a destination in the Wheatland area.
If you are coming in for a bite to eat, check out their daily “Grab-N-Go” specials. Whether stopping in for a morning breakfast sandwich or an afternoon pick-me-up, you are guaranteed fresh flavors. Free Style even roasts their own meats for their mouthwatering sandwiches –talk about old-fashioned goodness!
Looking for something sweet? Try Free Style’s homemade carrot cake, muffins, or banana bread. Or, like many regulars that frequent the mercantile, go for Deborah’s cookies – she has several tasty varieties to choose from!
Aside from the delicious meals and incredible merchandise you’ll find inside the store, the mercantile itself resides in an historic building. Originally built in 1933 as a gas station, this cobblestone Tudor-style building has been recognized by the Landmark Society of Western New York for its architectural significance to the community. Russell and Deborah spent a year renovating the building before opening, and visitors feel the love they poured into the space.
To top it off, Free Style Mercantile offers a Beer, Band, and BBQ Night on the third Friday of every month. So, bring your chair and get ready to try some local beers while listening to great tunes!
Russell and Deborah want you to feel welcome and at home when you stop into Free Style Mercantile. They are grateful for their regulars and for the new faces they see every day. Next time you’re in Mumford, stop in and say hello. And don’t forget to grab some cookies for the road!
HOURS: MON 6AM-1PM TUES-FRI 6AM-7PM SAT 7AM-7PM SUN 8:30AM-5PM
Check website for seasonal hours
Services IN THE AREA
Genesee Country Inn Bed and Breakfast
The Genesee Country Inn: A Short Drive … A World Away
Nestled in the quaint hamlet of Mumford, NY, the Genesee Country Inn offers a blend of rich history and unparalleled hospitality. Originally established as the John Garbutt Plaster Mill in 1833, the property transformed over the years into the residence for the Gardner Paper Company’s superintendent in 1905 and then into a beloved bed and breakfast after Greg and Glenda Barcklow purchased the property in 1982.
In 2006, enter Richard and Deborah Stankevich, who had been looking for the “perfect place” for six years. On a trip home to visit family, they visited the Genesee Country Inn and fell in love with the property. Deborah says, “We have been here for 18 years and have loved every minute of it!” Richard and Deborah renovated the Inn in 2007 and each year since have chosen a project to update to give their guests a truly unique experience.
Deborah says her personal favorite part of running the Genesee Country Inn, besides serving the community, is getting to meet people from around the country and the world. “This is our home and we are blessed to be able to share this inn and property with others.”
Situated on eight picturesque acres along Spring Creek, the Genesee Country Inn boasts a serene environment with a mill pond and cascading waterfall, creating an ideal getaway for travelers seeking tranquility. The creek, home to brown trout, is a haven for fly-fishing enthusiasts.
Guests are welcomed into ten elegantly decorated rooms adorned with antiques, reproductions, and special architectural features paying homage to the building’s historic past while offering modern amenities such as private baths, air conditioning, televisions, and complimentary Wi-Fi.
The Inn’s common areas include a cozy parlor for relaxation and conversation, a fireplace-adorned dining room with modern amenities to feel like home, and a newly appointed four-season gathering room with a gas stove and beautiful views of the Old Mill Pond and the fountain.
A highlight of the stay is the daily full country breakfast, featuring homemade granola, home-baked breads and muffins, as well as coffee, tea, hot chocolate, juices, fresh fruit, and a hearty hot entree prepared fresh daily from award-winning recipes. Afternoon refreshments and home-baked cookies add to the warm hospitality extended to every guest.
Beyond its charming accommodations, the Genesee Country Inn is conveniently located near Rochester International and Buffalo International airports, making it accessible for travelers. It offers easy access to nearby attractions such as wineries, state parks, beaches, and antique shops, ensuring there’s something for every guest to enjoy.
Richard and Deborah have enriched the Inn with their passion for hospitality and community involvement. They take pride in hosting various events, workshops, retreats, meetings, and wedding weekends, blending
the Inn’s peaceful countryside setting with the vibrancy of nearby urban areas.
Discover why the Genesee Country Inn has earned a stellar reputation on Google, TripAdvisor, Yelp, and other travel review sites. Whether you’re seeking a relaxing retreat or a venue for a special event, the Genesee Country Inn promises an unforgettable experience, blending history, comfort, and warm hospitality in every stay.
Seiferts Tree LLC
Exceptional Tree Care
Nestled in the heart of Livingston County, Seiferts Tree LLC is a trusted, family-owned business dedicated to providing top-tier tree services with a foundation of hard work and community spirit.
Owner Tim Seifert brings a lifetime of experience and passion to the business. Growing up on a farm, Tim’s father, Tom, introduced him to the world of tree work early on. Tim spent his youth working with chainsaws, first on the family farm and then for a logger, gaining a deep understanding of and respect for trees and their care.
Tim purchased his first bucket truck in 2009, gaining valuable experience from a seasoned arborist/tree surgeon. After more than a decade honing his skills and helping friends and family, Tim officially established Seiferts Tree LLC in 2020.
Tim says his favorite part is helping people. Each job is a new challenge that keeps him growing and improving, and nothing is more rewarding than seeing the satisfaction on customers’ faces.
Seiferts’ goals are simple: to make customers happy and to keep growing through professionalism, honesty, and hard work. This year, the addition of a second bucket truck enables them to serve the community even better.
When you choose Seiferts Tree LLC, you choose reliability and expertise with:
• Family-Owned Values, treating customers like family to provide the service and respect you deserve.
• State-of-the-Art Equipment, continually updating equipment to ensure safety and efficiency on every job.
• Professional and Personal Care, bringing dedication and professionalism to every job, large or small.
Seiferts Tree LLC is proud to serve Livingston and surrounding counties, providing exceptional tree-cutting services to both residential and commercial clients. Their comprehensive tree care solutions are designed to exceed expectations, ensuring every customer receives the highest quality service.
If you’re in need of reliable, professional tree services, look no further than Seiferts Tree LLC. Experience the difference of a family-run business dedicated to excellence and customer satisfaction.
VOLUNTEERS
Patrick Place is a Comfort Care Home in Scottsville that provides love and support for the terminally ill in a home-like setting. Patrick Place allows them to live out their lives with the freedom to spend time with their loved ones; to talk, share and grieve.
No experience or medical background needed. Bring a willing heart and all training will be provided!
All County Gutter
A Legacy of Family, Quality, and Community
For nearly four decades, All County Gutter has been a fixture in the Caledonia community, offering expert gutter solutions with a steadfast commitment to quality and customer satisfaction. Established in 1986 by Michael Oathout, the company remains family-owned and operated, now under the leadership of his son, Mark Brewster, who took over after Michael’s retirement.
Mark, who has been at the helm for over a decade, credits his father with teaching him the ins and outs of the industry. He reflects, “Getting into this business in my early 20s was the best decision I could have made. I love helping people solve their problems and making life easier for our customers.”
Hearing about the challenges some homeowners
face with unreliable contractors is something Mark finds disheartening. He notes, “At All County Gutter, we want our customers to know we always show up and treat their homes with the same respect as if they were our own.”
This family-oriented approach extends to their employees, who are treated like family, and to their customers, who are treated like friends. Even when they can’t personally help, All County Gutter offers trustworthy referrals to guide customers in the right direction.
Every job at All County Gutter is handled with the utmost care, ensuring clients’ needs are fully met. The company’s goal is to provide a service that customers will confidently recommend to their family and friends.
Mark describes the employees as the backbone of the company, emphasizing their crucial role in the business’s success. “They are what makes the company so strong. Employee happiness is directly related to the quality of work our customers receive,” he explains.
Mark’s passion for problem-solving is evident in his work. “One of my favorite parts of the job is talking with customers about the issues they’re facing and coming up with solutions,” he says. Hearing how much better a homeowner’s life is after a successful gutter installation, especially after the first rain, is what keeps him motivated. “Knowing we’ve helped prevent a flooded basement or protected a home from damage is incredibly rewarding,” he says.
This year, All County Gutter introduced a new leaf guard product as part of their gutter installations. Mark is enthusiastic about the addition, stating, “It’s a gamechanger. We’re able to offer a lifetime warranty on both gutter sturdiness and protection against clogs and overflows, and we’ve extended our standard installation warranty from one year to three. We want our customers to have peace of mind about the quality of our workmanship and the products we use.”
Beyond their commitment to quality service, All County Gutter is deeply invested in giving back to the community. This year, they donated a complete gutter and leaf guard system to the new Caledonia Library. They also contribute annually to the Cal-Mum school district’s events and sports, veterans’ charities, church programs, the local fire department, and sponsor local race car and kart drivers.
At All County Gutter, the mission is straightforward: to provide exceptional service, ensure employee satisfaction, and continue being a trusted name in the community for years to come. When it rains, we shine!
The Banach Wasson Team
Over a combined 40 years of Real Estate Expertise.
We service Residential, Commercial and Business Brokerage. We have dual licenses with eXp Realty and eXp Commercial Real Estate in addition to a strong partnership with ValueCap Inc., a successful Business Brokerage that offers buying and selling businesses, business valuations and valuation enhancement, plus exit and succession planning.
We are proud to be a Full-Service Team that can take you from the starting line to the finishing line with Residential, Commercial real estate and Business Brokerage.
Whether you are a buyer or seller; we are your SOLUTION BASED PARTNERS!
590 Titus Avenue, Rochester, NY 14617
Office: 585-460-2502 • Email: banachwassonteam@gmail.com
boring; it constantly evolves, and there’s always someone new to help.”
The Banach Wasson Team, founded by partners Lisa Wasson and Paul Banach, has been a cornerstone in the Greater Wheatland areas for nearly three decades. Lisa, with 29 years of experience, oversees the Commercial and Business Brokerage Sales, while Paul Banach, with 9 years in the industry, manages the Residential Sales.
The Banach Wasson Team specializes in “rightsizing” aging communities with a dedication to serving Veterans, handling all aspects of real estate, including Residential, Commercial, and Business transactions. The Team and eXp Realty’s efforts have not gone unnoticed; Lisa has been honored with numerous accolades, such as Associate Realtor of the Year, Entrepreneur of the Year, and the team has won a variety of sales awards.
The team thrives on collaboration, continually seeking the best solutions for their clients. Meeting people from all walks of life and assisting them in making significant financial decisions is incredibly rewarding. They share this learning every day and applying it for their clients’ benefit is what inspires them. “Real estate is never
A particularly proud moment for Lisa was partnering with her son-in-law, reflecting their family-oriented approach and commitment to nurturing careers. EXP Realty’s goals are to diversify the team’s expertise and not rely solely on one aspect of real estate. They aim to build careers by setting and achieving individual goals for each team member.
This year has seen a significant rebranding for the team, symbolizing their growth and evolution. They believe in giving back to the community that supports them, participating for example in the annual Breast Cancer Walk in October.
With The Banach Wasson Team of eXp Realty/ Commercial, they go above and beyond to understand the communities they serve. This knowledge is crucial in helping clients achieve their goals. “Knowing the community sells the product,” Lisa emphasizes, highlighting their commitment to comprehensive service.
Whether you’re buying or selling a home, commercial property, or business, trust The Banach Wasson team to be your dedicated partner in all aspects of real estate and business brokerage. Experience the difference with a team that values collaboration, innovation, and community engagement.
Genesee Valley Agency
Discover the Genesee Valley Agency Difference
Since its formation in 2016 through the merger of three local agencies providing valuable insurance protection for multiple generations, Genesee Valley Agency (GVA) has become a trusted name in insurance across Western New York. With roots dating back to 1897 through the Skivington Agency in Caledonia, GVA is built on a strong legacy of community support.
Under the leadership of Philip Weise, former president of Calbranch Insurance Agency, Genesee Valley Agency offers a comprehensive range of insurance services, including commercial insurance, life insurance, Medicare, home and auto coverage, general liability, and workers’ compensation.
Genesee Valley Agency is committed to offering the right coverage at the best price. Their philosophy of providing “Valuable Insurance Protection” (VIP) is not just a slogan—it’s the foundation of their business. GVA’s team of “super agents” are dedicated to going above and beyond for their clients, ensuring each customer
feels truly cared for.
This proactive approach is at the heart of GVA. Whether it’s offering advice, saving customers money, or ensuring claims are covered adequately, the impact GVA has on its clients is a source of pride for the entire team.
As the agency continues to grow, its goals remain clear: to be a trusted and respected independent agency in the Western NY area. GVA’s commitment to providing value is unwavering, especially with recent years’ consistent rate increases among many insurance companies. By educating clients on how to best manage insurance costs and finding better insurance solutions, GVA continues to fulfill its mission of offering protection and peace of mind.
Beyond their business operations, GVA is deeply invested in the local community. They support a wide range of local organizations, from youth sports and schools to fire departments and hospices. Their recent partnership with CURE Childhood Cancer in Rochester exemplifies their dedication to giving back.
At Genesee Valley Agency, the focus is on more than just insurance—it’s about building lasting relationships, providing real value, and making a positive impact on the community they serve.
Lakeview Construction
Your Trusted Partner in Building Dreams
For over two decades, Lakeview Construction has been the beacon of excellence in the construction industry, serving the community with dedication and integrity. Founded in 2004 by Dave and Renee Fanaro, Lakeview Construction embodies the values of hard work, commitment, and customer satisfaction.
Dave Fanaro, the driving force behind Lakeview Construction, brings with him a wealth of experience from his tenure as a civil engineer in the United States Air Force. After active duty, Dave continued to develop his skills as he served in the AF Reserves out of Niagara Falls and worked full-time as a heavy equipment operator for Villager Construction. His leadership, combined with his expertise gained from overseeing water and sewer installations across multiple counties, has been instrumental in shaping Lakeview’s reputation for excellence.
What sets Lakeview Construction apart is their unwavering commitment to understanding and fulfilling customer needs. Dave, along with his sons Nate and Zach, and the dedicated team at Lakeview, ensures that every project is completed on time and within budget. With a fully operational repair shop and a skilled workforce, Lakeview Construction is equipped to handle projects of any scale with precision and efficiency.
The staff at Lakeview takes pride in fostering longlasting relationships with clients. Dave’s favorite aspect
of running Lakeview is the opportunity to connect with people and cultivate relationships built on trust and reliability. With each project, they strive to exceed expectations and leave a lasting impression. Dave and Renee, office manager at Lakeview, are especially proud that their boys are blending into the business at many levels, and that they are able to raise their children in such a great town and county.
As a family-owned business deeply rooted in the community, Lakeview Construction is committed to giving back. They proudly support local fundraisers and not-forprofits, and are large supporters at Empire Dragway.
They are also active with the National Wild Turkey Federation, supporting wild turkey habitat conservation and supporting the education of youth hunters. Dave also serves on the Livingston County Development Corporation and Economic Development, along with his role as a board member at the Livingston County Water and Sewer Authority, reflecting Lakeview’s commitment to driving positive change and growth in our community.
As they look to the future, Lakeview Construction is expanding its horizons with a new civil division, catering to the growing demand for renewable energy development in the area. With their focus on innovation and sustainability, Lakeview is poised to lead the way in shaping the future of construction.
Lakeview’s mission is simple: to deliver a quality product at a reasonable price, while upholding the highest standards of craftsmanship and professionalism. As they continue to grow, their dedication to serving their community remains unwavering.
Whether you’re planning a residential project, commercial development, or seeking expertise in renewable energy solutions, Lakeview Construction is your trusted partner every step of the way. Contact them today and let them bring your vision to life with excellence and precision.
Look what
PUBLISHING
• Genesee Valley Penny Saver
• HOME Magazine
• Directories & Community Guides
• The Southern Tier Shopper
• Custom Ad Creation
• State & National Advertising
PRINTING
+ MAILING
• Flyers, Banners, Roll Up Displays
• Cards, Invites
• Newsletters, Brochures & Programs
• Direct Mail
• Printing Newspapers
PROMO PRODUCTS
• Seasonal Items
• Custom Gifts
• Trade Show Items
• Apparel & Bags
• Drinkware
WEBSITE DESIGN
• Mobile Responsive Websites
• Ecommerce Platforms
• Analytics, Data & SEO
• Content Development
• Landing Pages
DIGITAL
MARKETING
• Search Campaigns
• Digital Display Advertising
• Video Advertising
• Retargeting & Geofencing
• Targeted Email Blasts
SOCIAL MEDIA
• Awareness Campaigns
• Lead Generation
• Contests & Giveaways
• Facebook Page Management
• Build a Facebook Page
PHOTO + VIDEO
• Signature Headshots
• Product Photography
• Business Brand Story Photos
• Video Recording
• OTC/OTT
GRAPHIC DESIGN
• Logo Design
• Business Collateral
• Invites & Flyers
• Cards, Invites
SEO + SEM
• Google Listings
• Keyword Optimization
• Image Optimization
• Listings Management
• Review Management
