Business Voice Magazine (June 2022)

H A L I FA X C H A M B E R O F CO M M E RC E

MEET FATEN ALSHAZLY

Chair of the 2022-2023 Halifax Chamber Board of Directors Pg 16

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JUNE 2022

2023 NORTH AMERICAN INDIGENOUS GAMES Coming to Kjipuktuk Pg 20

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VOLUME 31

ISSUE 6

LAKECITY WORKS Social enterprise celebrating forty years Pg 19

TABLE OF CONTENTS

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26 03 President’s message 04 Chamber Events 06 New & Noted 13 Members in the news 16 Meet Faten Alshazly 19 Member Profile LakeCity Works

20 Culture meets competition in Kjipuktuk 22 Working for You

Board of Directors – Officers

Faten Alshazly, WeUsThem, Chair Chris Cowper-Smith, Spring Loaded, Vice-Chair Mark Sidebottom, Nova Scotia Power, Past-Chair Roger Boutilier, Nova Scotia Association of REALTORS Ann Divine, Ashanti Leadership Caroline Wolfe Stewart, Nova Scotia College of Nursing

Directors

Andrew de Freitas, TMSI Ltd Christopher Googoo, Ulnooweg Captain (N) A.S. Williams, CD, Maritime Forces Atlantic Hon. Joanne Bernard, Easter Seals Nova Scotia David Rideout, MetroWorks Martha Casey Paul Way, TD Private Wealth Kimberly Stephens, Acadian Seaplants Donna Harding, Engel & Völkers Heath Moore, Grant Thornton Katherine Risley, KBRS & Meridia Recruitment Solutions Ifeanyi Emesih, My East Coast Experience Media Group Inc. Nancy Foran, ESG Partners Wade Keller, Labatt Brewing

Chamber Staff

Patrick Sullivan, President and CEO Becky Davison, Vice President, Marketing Kent Roberts, Vice President, Policy Sandra White, Director of Finance and Administration Emma Menchefski, Communications Manager Emily Bednarz, Communications Coordinator

28 Trends 2

JUNE 2022

Volume 31 • Issue 6 Business Voice is published 11 times a year for members of the Halifax Chamber of Commerce and Metro Halifax’s business community. Views expressed in Business Voice are those of the contributors and individual members, and are not necessarily endorsed by, or are a policy of, the Halifax Chamber of Commerce.

No part of this publication may be reproduced without written consent of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for any errors or omissions that may occur.

Please address editorial enquiries and changes to information to: Halifax Chamber of Commerce 100-32 Akerley Boulevard Dartmouth, Nova Scotia B3B 1N1 Tel: 902-468-7111 Fax: 902-468-7333 info@halifaxchamber.com www.halifaxchamber.com Cover and table of contents photo credit: Ming Photography

PRESIDENT’S MESSAGE

A time for regeneration Welcoming new board of directors, returning to in-person events

PATRICK SULLIVAN PRESIDENT & CEO

W

elcome to the June issue of Business Voice magazine!

As we prepare for sunny summer months at the Chamber, we enter a time of regeneration. Every year, the election of our Board of Directors gives our team a renewed sense of energy. It’s an opportunity for us to reevaluate our goals — to consider where the most attention should be paid to better serve our business community. We are pleased to report

that our newly elected Board of Directors for 2022-2023 is very close to representing 50% in gender parity and 30% from underrepresented groups.

Welcome to our new directors and officers for 2022-2023: Wade Keller, Nancy Foran, Katherine Risley, Ifeanyi Emesih, Heath Moore, and Chris Cowper-Smith. And welcome back to our returning directors and officers: Mark Sidebottom, Roger Boutilier, Ann Divine, Caroline Wolfe Stewart; Andrew de Freitas; Christopher Googoo; Captain (N) A.S. Williams, CD; Hon. Joanne Bernard; David Rideout; Martha Casey; Paul Way; Kimberly Stephens; and Donna Harding.

Our Board of Directors plays an essential role in shaping our direction.

We have been lucky to work with some of the best leaders in our community. Their guidance is invaluable in creating value and prosperity for our members. Thank you to our outgoing officers and directors for volunteering your time to bettering our business community!

Many thanks to Mark Sidebottom, for his tireless work over his tenure as

@prezhfxchamber

Chair. The impact of his knowledge, kindness, and thoughtful approach to leadership will be felt at the Chamber for many years to come.

A big thank you and warm welcome to our new Chair, Faten Alshazly! We are thrilled to have Faten on board as Chair.

Her creativity, conscientiousness, and zeal bring a new sense of optimism and opportunity to our work.

Finally, thank you to our business community and membership. It was incredible to reconnect at our events over the past month: the Annual State of the Municipality with Mayor Mike Savage, the Annual State of the Province with Premier Tim Houston, and our Annual Spring Dinner focusing on Breakthroughs in Healthcare. After two years, it was so rewarding to step back into in-person events in such a seamless way.

We are looking forward to connecting again soon — see you on the links at our annual Chamber Golf Challenge!

Until then, we’re in your corner.■

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PRESENTING SPONSOR

To our finalists, sponsors, nominees, and attendees — thank you for joining us on April 1, 2022 to celebrate our vibrant business community!

Did you know that nominations are now open for the 2023 Halifax Business Awards?

Learn more at: halifaxchamber.com

NEW BUSINESS OF THE YEAR

SMALL BUSINESS OF THE YEAR

NATURAL BUTTER BAR

DELECTABLE DESSERTS

CATEGORY SPONSOR:

CATEGORY SPONSOR:

HOST PARTNERS:

CHAMPAGNE SPONSOR:

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JUNE 2022

EXPORT BUSINESS OF THE YEAR

NOT-FOR-PROFIT BUSINESS OF THE YEAR

CARBONCURE TECHNOLOGIES

FOCAL RESEARCH CONSULTANTS

KIDS HELP PHONE

CATEGORY SPONSOR:

CATEGORY SPONSOR:

CATEGORY SPONSOR:

BUSINESS OF THE YEAR

BUSINESS LEADER OF THE YEAR

PRECISION BIOLOGIC

KATHLEEN JAY - MAPLEWAVE

CATEGORY SPONSOR:

CATEGORY SPONSOR:

INNOVATIVE BUSINESS OF THE YEAR

PREMIERE GALA PARTNER:

PRINT PARTNER:

AV PARTNERS:

IMAGES BY RYAN WILLIAMS, UNBOUND MEDIA BUSINESS VOICE

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EVENTS

CHAMBER EVENTS

For a full list of Chamber events, visit: halifaxchamber.com/events

FREE UPCOMING EVENTS ONLINE EVENTS, TRAINING, AND WEBINARS

JUNE 2 ACCELERATING ACCESSIBILITY FOR BUSINESSES JUNE 8 TRAVEL: DISCOVER VIETNAM INFORMATION SESSION JUNE 8 TECHNOLOGIES FOR INCLUSIVE EMPLOYMENT, EDUCATION, AND LIFE

THURSDAY, JUNE 9, 2022 GRANITE SPRINGS GOLF CLUB

BUSINESS AFTER HOURS

JUNE 16 HOPE BLOOMS SAVE THE DATE

SEPTEMBER 23 SURGE: DIVERSITY, EQUITY, ACCESSIBILITY & INCLUSION CONFERENCE OCTOBER 4

TRADE ACCELERATOR PROGRAM — COHORT 7 Applications are due September 23. Cohort runs from October 4, 2022 to November 2, 2022.

OCTOBER (FINAL DATE TBD)

SMALL BUSINESS BIG GROWTH SUMMIT

NOVEMBER 17

FALL DINNER THANK YOU TO OUR APRIL / MAY EVENT SPONSORS:

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JUNE 2022

NEWSMAKERS

NEW & NOTED We welcome our new Chamber members ABILEX FOOD AND BEVERAGES CO Abiola Alifa

Halifax, NS (647) 674-0701 abilexco@gmail.com abilexfoodbeverages.com RESTAURANTS, FOOD & BEVERAGE - Catering/Food/Drink

AZSPECD SOLUTIONS INC. AzSpecd Solutions’ tagline is “Remarkable Renewables” and we work every day to live up to it. We represent the most innovative green energy products and systems in the world and use 35 years experience to ensure they are implemented to achieve their full potential. We truly build green communities.

Barry Osmun

Dartmouth, NS (902) 221-2773 barry@azspecd.com azspecd.com ENERGY & ENVIRONMENT - Energy Efficiency

B_BRAIDS.HFX Abisola Yusuff

8 Flamingo Dr Halifax, NS (902) 943-1126 oyinkanyusuff2@gmail.com PERSONAL CARE & SERVICES - Hair Services

BENCH AUTOMOTIVE INC. We are a boutique style business offering both general and specialized automotive repair services. We opened in 2013 and have grown from a shop with one employee and two bays to six employees and seven bays. Remaining focused on automotive trends allows for continuous technical growth.

Bruce MacDonald

(902) 435-2886 bruce@benchautomotive.ca benchautomotive.ca TRANSPORTATION - Automotive Repair/Parts

BERKS PAYMENT SOLUTIONS INC Tyler Martin

Halifax, NS (204) 898-1766 tmartin@berkspay.com berkspay.com BUSINESS & PROF. SERVICES Merchant Services/POS

BIRETI I'thandi Munro

Head of St Margaret's Bay, NS (902) 293-5397 ithandi@bireti.ca bireti.ca ARTS, CULTURE & ENTERTAINMENT - Jewellery

BORDELEAU CPA INC. Bordeleau CPA loves making tax and accounting less stressful for private businesses. We’re a regulated services firm focusing on tax planning and compliance, compilation engagements, and accounting services. Our approachable, one-on-one, free access policy provides you with sound advice throughout the year so that you can make confident business decisions.

Carissa Bordeleau Dartmouth, NS (902) 220-6471 carissa@bordeleaucpa.ca FINANCE & INSURANCE - Income Tax Service

CARLETTE'S POP UP SHOP Carlette Gray

Halifax, NS (902) 497-3726 gray.carlette@gmail.com Carlettespopupshop.ca RESTAURANTS, FOOD & BEVERAGE - Bakery

CHAPMAN FAMILY LAW Chapman Family Law is a women owned and operated family law firm helping people get to their next chapter.

With experience before all levels of Court in Nova Scotia and a reputation as exceptional negotiators, Chapman Family Law handles the complex issues that arise from the end of a relationship.

Jessica Chapman

103 Ochterloney Street Dartmouth, NS (902) 706-7860 jessica@chapmanfamilylaw.com chapmanfamilylaw.com BUSINESS & PROF. SERVICES - Law

CHRIS MELNYK - REALTOR My name is Chris Melnyk. I am a residential REALTOR ® originally from Vancouver. I’ve worked in the industry since 2007 in construction, project management, commercial brokerage, and commercial development on projects as big as $100 million. If you’re particular about your purchase or sale, I can help you.

Chris Melnyk 102 7071 Bayers Rd Halifax, NS (902) 580-6955 chris.melnyk@royallepage.ca nshome.ca REAL ESTATE/CONSTRUCTION Real Estate Residential

CIVICACTION CivicAction’s HireNext program is one way that CivicAction is supporting an inclusive economic recovery. By offering

202 Waverley Rd Dartmouth, NS

BUSINESS VOICE

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NEWSMAKERS employers free digital tools that help you meet your entry-level recruitment challenges, HireNext helps you better attract the young, diverse talent you are looking for. Visit hirenext.civicaction. ca and begin attracting next-gen talent today!

Laraib Ashfaq Toronto, ON (416) 309-4480 laraib.ashfaq@civicaction.ca civicaction.ca NOT-FOR-PROFIT GROUPS - NotFor-Profit Groups

CLEAR SPACE PAINTING Audrey Chainey

Halifax, NS (902) 580-2070 audrey@clearspacepainting.com clearspacepainting.com REAL ESTATE/CONSTRUCTION Contractor/Construction

COPY CAT DIGITAL Terry Higgins

102 Chain Lake Drive Unit 1 D Halifax, NS (902) 455-2200 terry@copycatdigital.ca copycatdigital.ca COMPUTERS, IT & TECHNOLOGY Digital Imaging

CORNERSTONE NATUROPATHIC INC Ashley Margeson

14 Old School Dr Upper Tantallon, NS (902) 820-3443 Ashley@cornerstonenaturopathic.ca cornerstonenaturopathic.ca HEALTH CARE - Health and Wellness

DELECTABLE DESSERTS INC Winners: Small Business of the Year 2022! We are a locally owned and operated specialty bakery, located in Dartmouth’s City of Lakes Business Park. Founded in 2017, our primary goal was to offer gourmet, professionally made and tastefully decorated menuready dessert products to food service operators within HRM. Dennis Mbeba 112-50 Eileen Stubbs Ave Dartmouth, NS 8

(902) 468-2700 dennis@delectabledesserts.ca delectabledesserts.ca RESTAURANTS, FOOD & BEVERAGE - Bakery

DEPARTMENT OF ADVANCED EDUCATION Nancy Doyle-Lynch

1505 Barrington Street Halifax, NS (902) 424-7628 nancy.doyle-lynch@novascotia.ca beta.novascotia.ca EDUCATION & PROF. DEVELOPMENT - Coaching

ENCORE With dedicated, state-of-the-art inventory in every province and all major cities coast to coast, Encore provides a full range of services to support the modern meeting environment, including creative and digital services, virtual meeting technology, social media engagement tools and mobile-app event solutions.

Randy Chiasson 155 Blue Water Road Unit 102 Bedford, NS (902) 454-7100 Randy.Chaisson@Encoreglobal.com encore-can.com EVENTS - Audio/Visual Equipment/ Services

ENTERPRISE CANADA Enterprise Canada is a national strategic communications firm. We’re one of Canada’s leading government relations, public affairs, strategic communications, issues/reputation management and PR firms, located in Hamilton, Toronto, Ottawa, Edmonton, and Halifax.

Our in-house creative team, Creative Currency, offers digital services and campaigns focused on brand building, advocacy, and marketing.

Bonita LeBlanc 1741 Lower Water Street Suite 216 Halifax, NS (416) 586-1474 bleblanc@enterprisecanada.com enterprisecanada.com ADVERTISING, PR & MEDIA - Public Relations/Affairs

JUNE 2022

FIRST DEFENCE SECURITY AND EXHIBIT A BAILIFF ENFORCEMENT First Defence Security is a boutique private security firm revitalizing how security services are offered in Nova Scotia. Creating tailor-made security programs for our clients, we offer a wide range of security services for Commercial and Residential Clients: Mobile, Static Guards, Concierge Security, Events, Fire Watch, and Construction Security.

John Elliott 1574 Argyle Street Suite 14 Halifax, NS (902) 943-1300 john@firstdefencesecurity.ca fdsns.com SAFETY & SECURITY - Security

FLENJOR FOODS Olakunle Fakiyesi

31 Albro Lake Rd Dartmouth, NS (902) 809-4109 kunle@famolex.com flenjorfoods.com SHOPPING & SPECIALTY RETAIL Grocery

GEO NOVA SCOTIA GEO Nova Scotia (Getting Everyone Online) is a non-profit organization founded to support a collective approach to Digital Inclusion for low-income Nova Scotians. Digital Inclusion means having good, affordable internet access; a good, affordable device; and the basic digital skills to use them confidently and safely.

Matt Spurway Halifax, NS (902) 488-7446 geonovascotia@gmail.com geonovascotia.com NOT-FOR-PROFIT GROUPS Associations/Agencies

HANNAH HICKS ART Hannah Hicks is a talented Halifax artist with a mission to spread happiness.

Hannah is inspired by nature, animals, and beautiful Nova Scotia. Hannah’s stunning vibrant art is available as cards, prints, mugs, coasters, and calendars.

Great as personal or corporate gifts.

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Being part of a group can really pay off With Munn group insurance you get the protection, service and satisfaction you deserve – all at a discounted price.

CALL FOR A QUOTE TODAY

844-554-0525

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Spread happiness with Hannah Hicks Art! Hannah Hicks 103-287 Lacewood Drive Suite 210 Halifax, NS (902) 932-7073 HannahHicksArt@gmail.com hannahhicksart.com ARTS, CULTURE & ENTERTAINMENT - Art

INDIGENOUS TREATY PARTNERS Houston Barnaby

2600 Beech Street 406 Halifax, NS (902) 219-2533 info@treatypartners.ca treatypartners.ca EDUCATION & PROF. DEVELOPMENT - Seminars/ Speakers

LAHAVE RENEWABLES INC. Keith Towse

violence and need a place of hope, resources, and solace. It is our goal to help the members within our community accept what was, prepare for what will be, and live a life beyond their hurt!

Khalieha Cunningham Halifax, NS (782) 234-0778 lifebeyondthehurt@gmail.com lifebeyondthehurt.com NOT-FOR-PROFIT GROUPS Community Service

MARITIME DANCE ACADEMY LTD Maritime Dance Academy and Theatre School is Atlantic Canada's largest dance school offering programs for all ages and skill levels, with two locations to serve you. We offer beginner level dance classes for all ages, as well as a variety of summer camps.

Janice MacNeil

Halifax, NS (902) 527-3158 keith@lahaverenewables.com lahaverenewables.com ENERGY & ENVIRONMENT Energy/Natural Resources

36 Duke St. Bedford, NS (902) 835-5776 mdajanicem@gmail.com maritimedanceacademy.com SPORTS & RECREATION Recreation/Sports/Fitness

LIFE BEYOND THE HURT ORGANIZATION

MARKETIFY

Life Beyond The Hurt is a nonprofit organization dedicated to individuals who have experienced domestic

Marketify is a world-class performance marketing agency. They partner with ambitious companies to achieve profitable hyper-growth. Marketify BUSINESS VOICE

helped numerous businesses across North America grow from early stages to millions in revenue and is considered by Google among the top 3% of marketing agencies in Canada.

Marlem Magana Bedford, NS (902) 615-0040 marlem@marketify.ca marketify.ca ADVERTISING, PR & MEDIA Marketing

MATHESON WINDOWS & DOORS LIMITED Jonathan Berkman

10 Akerley Blvd Unit 61 Dartmouth, NS (902) 462-5959 jberkman@trinityenergygroup.ca mathesonwindows.ca REAL ESTATE/CONSTRUCTION Building Materials

MEDIKA BEAUTY INSTITUTE INC Medika beauty institute is a clinical aesthetics school for aestheticians, nurses and medical professionals looking to enhance their clinical skills like laser, dermal needling, skin peels, and much more. Medika is the proud manufacturer of Biomedika, a medical skincare brand developed here in Nova Scotia.

Lurinda Swanepoel Halifax, NS (902) 483-4221

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NEWSMAKERS info@medikainstitute.com medikainstitute.com EDUCATION & PROF. DEVELOPMENT - Education/Schools

MULTICUTURAL FESTIVAL The Nova Multifest Society was established in April 2018 to celebrate diversity, equity, and inclusion through culture by presenting an annual multicultural festival and other events.

Our mission is to be the umbrella association to promote cultural organizations throughout Nova Scotia.

Vishal Bhardwaj Dartmouth, NS (902) 499-9998 Vishal@multifestns.ca multifestns.ca ARTS, CULTURE & ENTERTAINMENT - Art

NOVA HARPS Karen Rokos

Halifax, NS (902) 221-7471 karen@harpmail.com novaharps.ca SHOPPING & SPECIALTY RETAIL Retail (General)

NOVA SCOTIA COLLEGE OF PHARMACISTS

POCKETPILLS

Kate Wall

2-170 Joseph Zatzman Dr Dartmouth, NS (855) 950-7225 matt.parker@pocketpills.com pocketppills.com HEALTH CARE - Pharmacy

Halifax, NS (902) 422-8528 kwall@nspharmacists.ca nspharmacists.ca HEALTH CARE - Pharmacy

Matt Parker

ONSIDE PERFORMANCE CENTRE INC.

PRINT 101 LTD

OnSide Performance Centre provides professional and evidence-based fitness, nutrition, and health services in a supportive team environment. We offer group CrossFit classes, team strength and conditioning, personal training, and nutrition counselling led by professional coaches and a registered sports dietitian.

Jenny Jeffrey

3667 Strawberry Hill Suite 101 Halifax, NS (902) 442-4144 shannon@print101.ca print101.ca ADVERTISING, PR & MEDIA Signage

114 Chain Lake Dr Unit 5 Halifax, NS (902) 410-9178 jenny@onsideperformance.ca onsideperformance.ca SPORTS & RECREATION Recreation/Sports/Fitness

PLANT CARE Jeff Zettler

30 Simmonds Drive Dartmouth, NS (902) 468-1230 info@plantcare.ca plantcare.ca HOME & GARDEN - Florist/Interior Plantscaping

Shannon Bevis

R & G STRATEGIC INC. R&G blends a creative communications and sustainability practice into one.

We help responsible organizations communicate their positive impact and inspire behaviour change for a cleaner planet and a just society. We believe that together, we can drive responsible business growth for a better world.

Sarah Riley 5557 Cunard St Halifax, NS (800) 674-8804 sarah@rgstrategic.com rgstrategic.com COMMUNICATIONS Communications Consulting

Sunday Brunch Brunch 10-3 10-3 Wed Wed Sunday & Thu Thu 12-9 12-9 &

All Welcome to a New Scottish Pub!

Sun10am-10pm Sun10am-10pm Mon-Wed 11am-10pm 11am-10pm Mon-Wed Thurs 11am 11am -11pm -11pm Thurs Fri 11am 11am -12am -12am Fri Sat10am -- 12am 12am Sat10am

Sunday Brunch Brunch Sunday Live Music Music Weekend Weekendss Live

Contact us us at at info@deerfieldpub.ca info@deerfieldpub.ca || 902-418-7995 902-418-7995 || 40 40 Club Club House House Lane, Lane, Hammonds Hammonds Plains, Plains, NS NS Contact 10

JUNE 2022

NEWSMAKERS SAVE ME SAVE WE Junior Moaku

Halifax, NS (289) 659-8193 juniorm@savemesavewe.com savemesavewe.com HEALTH CARE - Health and Wellness

SEASIDE HEARING Seaside Hearing offers hearing assessments and the largest selection of hearing aid brands and products available locally — including well established brands like Bernafon, Signia and Starkey. Everyone’s needs are unique. That’s why our knowledgeable team will recommend and special order hearing devices to better your overall hearing health.

Cole Crouse 7105 Chebucto Rd Suite 100 Halifax, NS (902) 455-3888 colemcrouse@gmail.com seasidehearing.ca HEALTH CARE - Health Care Services, General

SERVICEMASTER CLEAN OF HALIFAX REGION ServiceMaster provides commercial cleaning and janitorial services to businesses in the Greater Halifax region.

Our company has been in operation for over 50 years. We pride ourselves on providing top quality service and ensuring that the facilities we serve are safe, presentable, and well-maintained, in a timely and cost-effective manner.

Keegan Colville Suite 102 73 Tacoma Drive Dartmouth, NS (902) 434-4646 keegan@smcleanhalifax.ca smcleanhalifax.ca INDUSTRIAL & MANUFACTURING Cleaning/Janitorial

TRIMAC ENGINEERING We are TriMac Engineering, a locally owned engineering consulting firm with offices located in Halifax and Sydney, Nova Scotia. Incorporated in 2015 with roots dating back to 1991, TriMac Engineering has grown to offer clients engineering consulting,

sustainability and energy services, project management, and development services across the province.

Joel MacNeil 380 Bedford Highway Halifax, NS (902) 832-2925 jmacneil@trimaceng.ca trimaceng.ca BUSINESS & PROF. SERVICES Engineering

UNITY WIGS & HAIR SERVICES Unity Wigs & Hair Services is located in the heart of downtown Dartmouth, at 52 Queen Street. Unity offers a variety of inclusive hair services, including cuts, colour, hair extensions, braiding, and more. Our salon also has extension hair and haircare products available for purchase. We welcome everyone!

Nadine Sparks

promise to make it truly worth your time and trust.

Anwulika Ewoh 48 Eliza Ritchie Crescent Halifax, NS (902) 402-3368 info@wuliambaproduction.com wuliambaproduction.com PERSONAL CARE & SERVICES Photography

Are you a new member?

To submit your 50-word description for New & Noted, please contact Mandi Bowser, Administrative Specialist at mandi@halifaxchamber.com or 902-468-7111 within the first six months of membership.

52 Queen St Dartmouth, NS (902) 464-0872 unityhairdartmouth@gmail.com unityhairandesthetics.business.site/ PERSONAL CARE & SERVICES - Hair Services

UPSHAW'S ROLLER DOME Opening June 2022, Upshaw's Roller Dome is the hottest new attraction coming to the Maritimes. Themed music nights, open skates for all ages, and private event booking options mean you're sure to find the right fit to roll into summer with all of your friends and family. Skate rentals available.

Shane Upshaw 16 Denith Drive Halifax, NS (902) 777-0184 S.upshaw@hotmail.com SPORTS & RECREATION Recreation/Sports/Fitness

WULIAMBA PRODUCTION Wuliamba Production is photography and videography company based in Halifax, Nova Scotia. We offer commercial and head shot photography, corporate videography, graduation portraits, maternity, events, and family photography. You can trust us to capture your beautiful moments, and we BUSINESS VOICE

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NEWSMAKERS

MEMBERS IN THE NEWS How our members are growing Halifax

PARKWOOD HOME CARE IS GROWING

ATLANTIC AIR QUALITY & HEALTH WORKSHOP

Parkwood is pleased to welcome Mary Pauls to our growing team. Mary brings with her a wealth of experience and knowledge to our care coordinators and is a perfect fit with Parkwood's compassionate, client focused ethics. She joins us during an exciting time in our growth and celebrated with us at the Halifax Business Awards as finalists for Business of the Year. Mary has taken the lead in partnering with the YMCA in finding employment opportunities for newcomers to Nova Scotia with Parkwood Home Care. For home care enquiries or to find out more about employment opportunities, contact 902-421-9191.

In March, the Lung Association of Nova Scotia hosted the 2022 Atlantic Air Quality & Health Workshop, which gathered experts from around the Atlantic provinces and beyond to discuss air quality issues impacting Atlantic Canadians.

The workshop included topics like the impacts of electric vehicles, climate change impacts on cancer rates, surface ozone pollution, climate change and indoor air quality, and more. For more information on the workshop or to view the presentations, visit www.ns.lung.ca

MARITIME TRAVEL WINS CANADA’S BEST MANAGED COMPANIES’ PLATINUM CLUB AWARD Maritime Travel has been recognized nationally for excellence in business performance for 2022. The Halifaxbased travel company has been named a Platinum Club winner of Canada’s Best Managed Companies. The winners are amongst the best-in-class of Canadianowned and managed companies with revenues over $50 million, demonstrating leadership in strategy, capabilities and innovation, culture and commitment, and financials to achieve sustainable growth.

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PSA EXPANDS PRESENCE IN THE PORT OF HALIFAX PSA International Pte Ltd (“PSA”) and Halifax Port Authority are pleased to announce PSA’s acquisition of Ceres Halifax Inc. from Nippon Yusen Kabushiki Kaisha. PSA Halifax will now operate two container terminals in Halifax, namely Atlantic Hub and Fairview Cove, jointly branded under PSA Halifax. With fast and efficient CN Rail service, backed by a unique and growing network of coastal feeder opportunities, PSA Halifax’ Atlantic Hub and Fairview Cove will offer superior logistical support and environmentally-beneficial options for a broad range of shippers.

JUNE 2022

DARTMOUTH WILL BENEFIT FROM NEW OFFERINGS TO HELP THE TOURISM SECTOR RECOVER AND ATTRACT VISITORS IN THE REGION Government of Canada continues to support the tourism sector for a strong recovery and future growth. Darren Fisher, Parliamentary Secretary to the Minister of Seniors and Member of Parliament for Dartmouth, announced a non-repayable investment of $100,000 through the Tourism Relief Fund for the expansion of the Halifax Busker Festival in Dartmouth. The announcement was made on behalf of the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for the ACOA. The expansion includes international busker and music performances at Alderney Landing and Ferry Terminal Park in Dartmouth.

THE GRATEFUL WARDROBE SEEKS GENTLY USED CLOTHING DONATIONS The Grateful Wardrobe is a secondhand clothing store on Dresden Row that is operated by The Mental Wellness Assistance Society of Nova Scotia. Its profits are used to subsidize 90% of 10 sessions of mental health therapy for those in need. Gently used clothing donations can be made during store hours!

NEWSMAKERS

CARGO ACTIVITY INCREASED IN 2021 AS CARRIERS SET THEIR SIGHTS ON HALIFAX While the past two years have created significant uncertainty for the aviation sector, air cargo activity increased at Halifax Stanfield in 2021 in comparison to 2020, and recovery is expected to continue as exports remain strong, new carriers enter the market, and the new Halifax Stanfield Air Cargo Logistics Park (ACLP) begins operation. Overall, Halifax Stanfield cargo exports contributed $664 million to the provincial economy. Cargo capacity will grow when the ACLP building becomes fully operational later this year.

HUMAN RESOURCE FAIR DOOR PRIZES Hannah Hicks Art was delighted to provide door prizes for the Hospitality Human Resource Council Hiring Fair on April 29th and 30th. As a young female entrepreneur, having the opportunity to introduce my art to employers and job seekers was exciting. The hospitality industry has been working alongside community organizations to fill their labour needs. They are creating a welcoming environment for seekers with disabilities. As advocates for inclusion, dignity, and purpose, Hannah Hicks Art was thrilled to be part of this initiative.

Come visit me at HannahHicksArt.com.

I hope my art will make you happy.

MARITIME PAPER PRODUCTS BRINGS SPECIALTY PRINTING IN-HOUSE As the leading manufacturer of corrugated packaging in Atlantic Canada, locally owned Maritime Paper Products is now poised to deliver a more efficient, high-quality product to its customers. As the company continues to produce a wide range of corrugated packaging products out of its three east coast locations, their Dartmouth, N.S. facility will now house a newly acquired print platemaker. The ability to create unique images, colour and distinctive lettering on our customers’ packaging has always been an advantage for Maritime Paper Products.

This investment allows the company to provide better, custom options and faster service.

MEDIKA BEAUTY INSTITUTE LAUNCHES MEDICAL SKINCARE BRAND Biomedika is a medical skincare brand developed here in Nova Scotia, Canada.

The brand focuses on acne, anti-aging, and hyper-pigmentation, and all products are Health Canada approved. Each product is developed with nano ingredients and handpicked formulations to create results deep within the dermis.

Visit medikainstitute.com for more information!

JG NOW OFFERS SOCIAL MEDIA MANAGEMENT

NSAR WELCOMES NEW BOARD

With the influx of demand for digital related services across the board, JG Designs has added to our team accordingly and are now offering a full suite of digital services related to social media management and advertising.

The Nova Scotia Association of REALTORS welcomed a new board of directors at their recent AGM in March.

Tammy Hines will serve as the new Board President and looks forward to serving the association's 1900 members.

BUSINESS VOICE

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NEWSMAKERS

FEM ENTITY ON THE RISE Fem Entity is the source for self-care, empowerment, and community. Since launching their business in January 2022, they have built a diverse directory of over 60 businesses and consultants focused around helping people find balance and inner peace in their life. They recently partnered with Dalhousie University class CSCI X691 in building the foundations of their multi-layered website from scratch. Fem Entity will also be curating a workshop series revolving around “Finding your Power,” featuring local fitness studios, mindset coaches, and self-care events.

OFFICE INTERIORS WELCOMES KYLE CHAPMAN

UNITED WAY HALIFAX WINS EMPLOYER AWARD

Office Interiors is excited to welcome their new Technology Sales Specialist, Kyle Chapman. Kyle joins the team with a sales background built on developing strong relationships with his customers. Kyle will be specializing in Office Interiors' range of softphone and software offerings including M365 and SIP lines. Outside of the office, Kyle competes internationally for the Nova Scotia men's Ultimate Frisbee team.

United Way Halifax has been recognized by Hilborn Charity eNews and CCEOC Inc. with a Canadian Nonprofit Employer of Choice Award. We are delighted to be recognized as one of 12 nonprofits across Canada and the sole award winner here in Atlantic Canada.

Our staff are passionate, dedicated, hard-working, and caring individuals.

This Nonprofit Employer of Choice award reflects the United Way Halifax’s staff contribution to our organization and culture.

LOCAL AGENCY RECOGNIZED IN CARIBBEAN The Strategy Up team was delighted to be recognized during the 2021 Annual Results Report of Caribbean Export Development Agency, alongside our partner Etalon Global Solution in Jamaica.

Strategy Up and Etalon Global Solutions are cooperating to bring the first online business game simulation to the Caribbean. We participated in the virtual trade exhibition last year, and this project was the fruit of likeminded organizations looking to further develop local education and business communities.

THE FAMILY KNIFE CELEBRATES FIVE YEARS The Family Knife Marketing Consultancy is celebrating five years of helping some of Canada's best brands and biggest dreamers get what they want for their business by combining marketing strategy with joyful implementation coaching. Founders Joel Kelly and Leah Sanford share their profound gratitude to Halifax's supportive and energetic business community for their ongoing inspiration. We're looking forward to many more years of business, impact, and joy!

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THE HEARING BOUTIQUE HIRING ANNOUNCEMENT Webster Street Hearing Boutique, in Kentville, NS, is thrilled to introduce the newest member of their hearing health team! Having just graduated from Audiology at Dalhousie University, Shayna Swift, is delighted to begin her career in the beautiful Annapolis Valley.

Shayna is passionate about hearing health and improving communication for her patients. Visit thehearingboutique. com to learn more.

JUNE 2022

DISCOVER HALIFAX’S ANNIE CAMERON NAMED ONE OF 30 INTERNATIONAL FUTURE LEADERS OF DESTINATION ORGANIZATION INDUSTRY Discover Halifax is thrilled to announce that Annie Cameron has been named one of Destinations International’s 2022 30 Under 30 recipients. Cameron is one of three Canadian recipients included in the 2022 30 Under 30 Class. To learn more about each honoree, visit destinationsinternational.org.

afterstroke@marchofdimes.ca Online form: www.afterstroke.ca/contact NEWSMAKERS

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hope to one person toward recovery, then I’ve done my job.

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Volunteer, Hospital Visitation Program Our national After Stroke program puts stroke survivors and their families at the

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others keep a positive attitude. If I can bring hope to one person toward recovery, CMHA LAUNCHES THRIVE then I’ve done my job.

Where can adults go to learn about Lara Kaufman mental health and well-being? THRIVE Volunteer, Hospital Visitation Program is a virtual learning centre where anyone can access free courses, webinars, and Our national After Stroke program puts workshops to learn,and gain new skills, and stroke survivors their families at the connect with others theironcommunity. centre of all we do.in Based the best Workshops are developed by subject available evidence, and stroke care best experts and mental health professionals, practices, its development has been a who work with people who have their collaborative effort between March of Dimes Canada, people lived experience own experience in with personal recovery.ofTo health professionals, learn stroke, more about CMHA and THRIVE and academic experts. visit novascotia.cmha.ca.

Find out more about our community-based approach at www.afterstroke.ca/about-us.

March of Dimes Canada Charitable Registration No. 10788 3928 RR0001 871E 08/15

www.afterstroke.ca

After what feels like an eternity, nabs returned to Halifax to screen the Cannes Lions reels for the 5th time. The reels showcased the world's most creative commercials from the 2021 Cannes Lions International Festival of Creativity.

Attendees watched the best ads from this past Cannes award season while supporting their industry charity! Thank you for joining us on June 6, 2022 to celebrate incredible work and reconnect with members of the local marketing community.

Find out more about our community-based approach at www.afterstroke.ca/about-us.

March of Dimes Canada Charitable Registration No. 10788 3928 RR0001

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SUPPORT FOR STROKE SURVIVORS POST STROKE

NEW PRODUCT AT COMPASS DISTILLERS

The After Stroke Program with March of Dimes Canada (MODC) is supporting stroke survivors and their caregivers across Nova Scotia. Once a stroke survivor is home from hospital, the After Stroke Coordinator can provide a needs assessment when the survivor is ready.

The Coordinator can support caregivers and stroke survivors to identify goals to help them move forward in their stroke journey. They then guide them in finding resources within March of Dimes Canada believe everyone deserves to or inWe their community. MODC has many live the best life they after awith stroke virtual programs, suchcan as Living and we help make that possible Stroke, which is an eight-session education series on post-stroke topics, hosted in partnership with the Heart and Stroke Foundation. There is also the Young Stroke Support Network, One to One Peer Support and more!

Compass Distillers has launched a limited edition small-batch ‘Maple Eau de Vie.' With a quantity of just 45 x 500ml bottles, this seasonal spirit is available exclusively at the Compass Distillers’ cocktail bar and the Compass Distillers online store while supplies last. This 100% Nova Scotian rum-style spirit, made from fermented maple syrup, will warm your stomach while tapping into the true taste of Nova Scotia. Visit Compass Distillers in-person or our online store for purchase before this exclusive, seasonal spirit is sold out.

Make sure to follow @compassdistillers on social media for new products and more. With such low quantity available, this spirit was not eligible for early access release.

VIA RAIL MAINTAINS ITS TITLE AS THE MOST TRUSTED TRANSPORTATION COMPANY

CANNES REEL MAKES HALIFAX COMEBACK

centre of all we do. Based on the best available evidence, and stroke care best practices, its development has been a collaborative effort between March of Dimes Canada, people with lived experience of stroke, health professionals, and academic experts.

VIA Rail Canada (VIA Rail) is proud to remain the most trusted transportation company in Canada for the fourth consecutive year according to the 2022 Gustavson Brand Trust Index (GBTI), published by the University of Victoria’s Gustavson School of Business. In addition to having obtained a better ranking than last year, VIA Rail performed as one of the best employers for employee recognition ranking sixth out of 402 brands in the study.

BUSINESS VOICE

CRAYON STRATEGIES LAUNCHES NEW WEBSITE! Crayon Strategies Inc is excited to announce the launch of our new website!

Our goal is to provide our visitors with a more intuitive and user-friendly experience that highlights who we are, what we stand for, and what we can help you achieve as it relates to your equity, diversity, and inclusion goals. The website features a modern feel, complete with easy navigation, making the overall experience more impactful on all devices.

We will constantly update our content with helpful information, and blog posts, to enhance your equity, diversity and inclusion learning. We hope you find our website accessible. You can now find us at crayonstrategies.ca. Happy browsing!

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COVER STORY

Meet Faten Alshazly Chair of the 2022-2023 Halifax Chamber Board of Directors By Emily Bednarz and Emma Menchefski

H

ealthcare, academia, government, policy, consulting, marketing. Faten Alshazly may have worked in a variety of industries over the course of her career, but entrepreneurship was always in her blood. “My foray into entrepreneurship was almost pre-destined by the DNA I inherited from my father,” she says. This innate drive led Alshazly to co-create WeUsThem, a full-service advertising agency based in downtown Halifax. She serves as the firm’s Co-Founder and Chief Creative Officer.

Alshazly’s entrepreneurial spirit makes her a perfect fit to lead the Halifax Chamber of Commerce Board of Directors. The Chamber team was delighted to welcome her as Chair at our Annual General Meeting on April 21, 2022. “Faten will be a great asset to the Chamber and our members,” says Chamber President and CEO Patrick Sullivan. “She has extensive experience in the local business community, a passion for diversity and inclusion, and enthusiasm for exporting Halifax’s wealth of products and services to an international stage.”

Alshazly succeeds Past-Chair Mark Sidebottom, Chief Operating Officer

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IMAGE CREDIT: MING PHOTOGRAPHY

“We are coming out of the darkest period for business in recent history. I hope to bring us back to not just a sense of recovery, but to a place of growth. We are poised with great entrepreneurs, innovators, and service providers that can get Halifax where it’s destined to be.”

— Faten Alshazly Chair, 2022-2023 Halifax Chamber Board of Directors and Co-Founder and Chief Creative Officer, WeUsThem

of Nova Scotia Power. “It has been a pleasure to work with Faten in supporting Chamber members and growing Halifax these last few years,” says Sidebottom.

“The Chamber is in very good hands as Faten assumes the Chair role. I wish her the best of luck and look forward to seeing what she has in store for our members.”

Halifax is where the heart is Alshazly has been a Haligonian since her university days, when her family immigrated from the United States.

Halifax represented a safe and friendly environment where she and her siblings JUNE 2022

could grow and pursue their “adventures in entrepreneurship,” Alshazly says.

Maintaining the city’s welcoming atmosphere is high on Alshazly’s list of priorities. “To me, Halifax has always been a small city with a big city feel,” she says. “I want to continue this vision for Halifax and our broader business community. I envision a city that thrives, adding new businesses each day.”

Alshazly notes that there are more businesses than ever open in Halifax right now — but it’s important that the businesses continue to support one another. “We have entrepreneurs that are willing to help out and pitch in for their

COVER STORY community — as volunteers, mentors, advisors, neighbours and most importantly as Haligonians,” she says. “We are known for our community feel and our welcoming nature. We should never abandon that attitude because, above all else, it defines our city and our business community. We grow, but we also give a helping hand to those that need it.”

Connecting through creativity Alshazly graduated from Dalhousie University with a focus in Business and Computer Science. But if you took a stroll through the WeUsThem office, you would immediately recognize Alshazly’s talent and passion for art and creativity.

“WeUsThem is the culmination of a variety of dreams, not least of which is to have a creative space where I can explore the type of creativity I believe we need on the east coast,” she says.

Where did Alshazly find the fuel for her creativity? She credits her education at the Savannah College of Art and Design in driving the success of WeUsThem. “My education saw me connecting with the best the industry has to offer,” she says. “It saw me building an agency where I could bring together like-minded creatives, technologists, strategists, marketers, administrators to redefine what it means to advertise, market, and communicate effectively, yet creatively.”

The WeUsThem team has been able to take advantage of Halifax’s supportive business community while taking on clients from around the world. 85% of their services are for work outside of Nova Scotia, says Alshazly, but Halifax provides an ideal home base. “This has been a successful formula for us over this past decade,” she says. “It was also why we were well-positioned to face the pandemic. We had already built an infrastructure to support our clients remotely, while also having traveled to shores near and far for those that needed it.”

WeUsThem has built an authentic reach, connecting with clients in 142 countries, says Alshazly. Their client roster includes Telus, the Canadian Space Agency, The Kempinski Group, Kaplan International, Nestle, and Cambridge University. “We’re working with clients that I would never have imagined,” she says. “It’s been our mantra of success, and we continue to organically grow our teams with the same creative mindset that we first founded WeUsThem on.”

Getting involved with the Chamber WeUsThem has been a member of the Halifax Chamber for over seven years, and Alshazly has been a member of the Board of Directors for five years.

“Since joining the Chamber, some of my most memorable moments have been meeting wonderful and innovative businesses from across the city,” says Alshazly. “Being able to chat with and hear about all the unique offerings that

our entrepreneurs are serving up…It makes you proud to showcase everything Halifax is and should be proud of.”

Alshazly has a message to everyone in the Halifax business community: “Reach out to me directly to have a conversation about the future of the city and what we as a Chamber can do for you,” she says. “We survey our membership regularly — and we have had nothing but positive responses for the work we do — but I am here as your representative, and I look forward to speaking with you!”

IMAGE CREDIT: MING PHOTOGRAPHY

BUSINESS VOICE

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COVER STORY

What are your top priorities as Chair?

1. Advocate.

"Lobby government to facilitate a policy framework that supports new entrepreneurship and continued export of our innovations and our services globally."

2. Rebuild.

"Build up a post-pandemic business environment that facilitates growth, not just recovery, for businesses from all industries and sectors."

3. Prepare.

"Work on resiliency for our business community to ensure we are better prepared for the future — for not ‘if’ but ‘when’ we see another pandemic impact our economies and our people locally, nationally, and internationally. " 4. Foster diversity.

IMAGE CREDIT: ATLANTIC LIVE STREAM

What are your most memorable moments with the Chamber (so far)?

1. Wonder Women.

"This conference has become one of our most popular signature events at the Chamber; I still remember being invited to speak at the inaugural conference. The conference provides leaders of all genders with a forum to celebrate, network, and learn from each other."

2. The Nova Scotia Business, Labour and Economic Coalition (NSBLEC) "The pandemic has been hard on everyone. But under Patrick’s leadership — with the entire staff behind him — it was great to see our engagement of all three levels of government through NSBLEC. Over two and a half years, we navigated changing priorities, restrictions, and protocols across our cities, provinces, and the country.

To be part of this group — to be able to put forward our questions directly as business owners and concerned citizens 18

— provided a forum unlike any other. I daresay there has not been a singular engagement group like this across the country. It has been a phenomenal way of connecting with our government representatives, with voices at the table from a variety of industries, sectors, and geographies that spanned all of Nova Scotia."

3. Amplifying Voices.

"I will be the first to say that, as a member of the Chamber and now Chair of the Board, we have a long way to go before we have done everything we possibly can to support DEA&I. But what I am proud of is that the Chamber took this work on, brought in experts, and got us to a level of thinking that ensured we were building a path forward — not just for us at the Chamber, but also for our membership — to be truly representative of the communities we serve. I look forward to our work ahead, and I am excited by the idea that we have a slate of staff, volunteers, and board members that are willing to roll up their sleeves and do their part to push these efforts continually forward."

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"Reflect a business climate that is inclusive of our broader community. With creativity, innovation, and drive, we can showcase the strengths of our diverse community to a global audience. This ensures that we are welcoming of businesses in industries and sectors that are familiar to Halifax as well as those that are new to our shores."

5. Connect.

"More broadly, I want everyone to know that the Chamber has been the greatest supporter of businesses during one of the toughest times in recent history. There is strength in our membership, and we are here to continue supporting the spirit of innovation and entrepreneurship in our city."

Learn more about WeUsThem at: weusthem.com Connect with Faten on social media: @weusthem @weustheminc @weustheminc

MEMBER PROFILE

LakeCity Works: Putting the social in enterprise Celebrating forty years of positive, transformative change By Nichole Carver

T

he labour shortage that began during the early stages of COVID is far from over. According to Statistics Canada, there were 915,500 unfilled positions in the fourth quarter of 2021. That's up by 63% compared to the previous year.

Employers are always searching for innovative and creative ways to find, and retain, staff. LakeCity Works is here to offer employers an opportunity to tap an underrepresented pool of talented and diverse employees that could help close the gap.

For over forty years, LakeCity Works has been facilitating positive, transformative change in both our community and in the lives of clients.

As an early adopter of social enterprise, we recognized it as an effective and socially-conscious business model.

Social enterprise supports people living with mental illness, helping them to follow their employment dreams and develop skills in a safe and judgment-free environment. LakeCity Woodworkers, our award-winning flagship enterprise, supports approximately fifty people living with mental illness. These individuals are involved in the production of quality handcrafted furniture and custom-built wood products for both residential and commercial purposes. LakeCity Plastics, our socially and environmentally

Aimee is a proud client of LakeCity Works.

Image contributed.

“My resume may have got me the interview, but it was LakeCity Works who provided the structure and support to make it possible for me to be hired.”

— LakeCity Works Client impactful venture, transforms plastic lumber – made from recycled film plastics – into a line of beautifully robust outdoor furniture, effectively turning single-use plastics into something that will last a lifetime. These two initiatives place LakeCity Works in the vanguard of social enterprise in Nova Scotia.

Originally founded as a drop-in centre for clients of mental health support services, LakeCity Works has always been deeply rooted in therapeutic woodworking, community support, and social innovation. Over the years, we have assisted thousands of individuals on their journey to living healthier lives. LakeCity Works connects people living with mental illness to employment navigators and job coaches tasked with supporting their journey to employment. With the advent of our microenterprises, such as Bright Fire Starters, ReBoot, and the newly renamed LakeCity Helpers, we have rounded out our suite of client-driven and socially-aware business offerings. These internal but community-facing microenterprises provide hands-on, experiential employability skills building opportunities, including: customer service, disassembly and rebuilding of computers, multistep production, and property maintenance. These opportunities also hone interpersonal communication, time management, and problem-solving skills.

Along with our award-winning social enterprises, LakeCity Works recognizes that recovery and actualizing change in one’s life is a multistep process.

Four years ago, LakeCity Works launched its Therapeutic Woodworking Program BUSINESS VOICE

for Veterans. The goal of the Therapeutic Woodworking Program for Veterans is to create an inclusive space where participants at all stages of recovery can develop their own sense of self-worth through creative recreation and community support. We believe that every person has unique skills and abilities. We also believe that resilient communities are born when these abilities are channeled into compassionate support for ourselves and others, whose struggles resemble our own.

LakeCity Works has firsthand experience with the impact of social enterprise in our community, making us confident in spreading the word.

Through LakeCity Works Employment, our Employment Navigators work with around 250 clients every year to overcome barriers that may prevent them from entering the workforce. Clients receive access to job postings, job development, work readiness skills, and options for volunteering and educational opportunities. All services are client-centered and based on an individual's goals.

Local business owners and hiring managers can tap into a wellspring of talent and pump a little social into their enterprise: a win-win for all parties.

Our awesome team of Employment Navigators can connect you with job seekers looking for an opportunity to make their career dream a reality. Reach out to us to discuss how you can put some social into your enterprise today!

Get in touch with LakeCity Works at: employment@lakecityworks.ca 19

SPOTLIGHT

Culture meets competition in Kjipuktuk 2023 North American Indigenous Games set to take place in Halifax By Emily Bednarz ALL IMAGES CONTRIBUTED

I

t’s the largest multi-sport and Indigenous cultural event ever to be held in Atlantic Canada since contact.

Starting on July 15, 2023, the North American Indigenous Games will bring culture, competition, and celebration to 21 venues across Kjipuktuk (Halifax), Dartmouth, and Millbrook First Nation.

Alongside cultural events and performances, the Games will host competitions in 16 sports over eight days with support from 3,000 volunteers. This time next year, Kjipuktuk will welcome more than 5,000 performers, coaches, managers from 756 nations from across Turtle Island (North America).

Creating opportunity for Indigenous youth The North American Indigenous Games (NAIG) first started in 1990, according to Tex Marshall, President 20

of 2023 NAIG Host Society. It’s now the largest multi-sport and cultural event held for Indigenous youth in North America. “The Games take place every four years with the vision to encourage equal access to participation in the sport, social, cultural, and spiritual fabric of the community,” says Marshall. “In broader terms, the Games provide an opportunity for Indigenous youth to come together to celebrate and feel pride in their culture.”

The Games connect competition, culture, and opportunity for Indigenous youth. “The collective experience of being among 5,000 other Indigenous youth not only helps to increase pride in being Indigenous, but also has the potential to push their athletic career to new heights,” says Marshall.

For many of the athletes, the Games will be their first opportunity to represent their nation. “That’s why culture

JUNE 2022

is so intertwined in every aspect of the Games,” says Marshall. “We want them to feel comfortable and proud to show their culture — from the venues they compete in, to the accommodations they stay in, and throughout the whole city.”

The impact for participating Indigenous youth goes beyond performance. “That sense of pride, connection, and confidence not only helps them in their athletic goals,” says Marshall. “It can also lead them to so many other opportunities in their lives. That’s why these Games are so important.”

What the Games bring to Kjipuktuk Fiona Kirkpatrick Parsons, Board Chair of the 2023 NAIG Host Society, outlines what to expect in Kjipuktuk next summer. “The first day of the Games promises to be magical, beginning with

SPOTLIGHT

an inspiring Opening Ceremonies that will feature an array of Indigenous performers and cultural celebrations,” she says. Then, competitions will begin for 16 different sports, including three traditional Indigenous sports: lacrosse, canoe / kayak, and archery (in 3D!). At the Halifax Common Cultural Village, visitors and community members will be able to come together, learn, and experience Indigenous cultures from across Turtle Island.

The Games will generate visible, positive impact for Kjipuktuk and Millbrook First Nation, says Parsons — and they will be hard to miss, given their size! “While the focus is on creating an exceptional athlete experience, we really want these Games to be for everyone,” says Parsons. “These Games have a real opportunity to be a game-changer for our city, the province, and our relationships

with Indigenous communities, and they also bring tangible financial benefits. The Games are anticipated to deliver more than $19.8M in new money for the city and province.”

Beyond the boon to the economy, Parsons anticipates that the impact of the Games will be felt for years in Kjipuktuk.

“The Games will be a focal point in this city and on Indigenous cultures for well beyond a week. What will remain is an amazing legacy as a result of learning, sharing, and experiencing this event together. We’re excited to welcome participants and their family members to our part of the world and have them experience Mi’kmaq culture and hospitality.”

and support the Games any way they can,” says Parsons. “From cheering on the athletes, to experiencing the many represented cultures, to volunteering, to joining as a company partner. We know these games will have a real lasting impact, and we know the 3,000 volunteers we’ll need from across the community will play a big role in making that happen.”

What unites the team and supporters behind the North American Indigenous Games? “Our goal is simple,” says Parsons. “To create a safe, fun, and welcoming environment for our athletes—an experience they will remember all their lives.”

Getting involved

Learn more about the 2023 North American Indigenous Games at: naig2023.com

There are many ways to get involved with the Games and support its cause.

“We want the community to come out

BUSINESS VOICE

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WORKING FOR YOU

Welcoming our new directors Meet the professionals and innovators who have joined the Halifax Chamber Board of Directors for 2022-2023 Chris Cowper-Smith Founder and CEO Spring Loaded

Chris is a published and award-winning leader, product innovator, and go-to market strategist with commercial experience in start-ups, manufacturing, and medical devices.

In 2012, Chris founded Spring Loaded Technology, a medical device company that develops and manufactures patent protected knee braces that unload weight and reduce compressive forces throughout the knees. The company addresses large, previously unserved markets in sports medicine, orthopaedics, and physical rehabilitation.

The company’s knee braces are distributed across Canada and the United States, and the company is now expanding into the European Union.

Ifeanyi Emesih

Founder and CEO My East Coast Experience Media Group Inc.

Ifeanyi Emesih is a serial entrepreneur, community leader, marketing expert, and innovator.

He is the Founder and CEO of My East Coast Experience Media Group Inc., the Executive Director of the Mosaic International Film Festival of Arts and Culture, and Founder and Chief Creative Officer of Récit Creative Agency.

He launched My Halifax Experience magazine in the winter of 2015, and it has since become one of the leading voices of the immigrant experience in the province. He also partnered with Halifax Chamber of Commerce and other organizations to launch the Amplifying Voices research project to discover how the local business community understands the needs of an increasingly diverse workforce.

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Wade Keller

Director of Corporate Affairs – Atlantic Canada Labatt Brewing

Wade has been part of the Labatt Breweries of Canada Corporate Affairs team since late 2009. He leads government relations with the Federal government and four Atlantic Provinces, with a focus on regulatory issues including taxation, environmental sustainability, and health. He also acts as spokesperson for Labatt in the Atlantic region and leads the company’s charitable and community engagement efforts.

Prior to joining Labatt, Wade was Director of Communications in the Nova Scotia Premier’s Office from 2007-2009.

That followed a 20-year career in journalism, which included time with the three main television broadcasting companies in Nova Scotia.

Katherine Risley

Managing Partner KBRS/Meridia Recruitment

As a Managing Partner with KBRS/ Meridia Recruitment, Katherine has built a track record of delivering outstanding talent solutions for a variety of organizations – from small start-ups to some of Canada’s largest employers. Katherine has been instrumental in the successful completion of hundreds of search assignments with Meridia Recruitment over the past 10 years.

With more than 15 years of recruitment experience, Katherine specializes in recruiting top talent for engineering, construction, manufacturing and operations roles in both public and private sectors. Outgoing and professional, she has an aptitude for understanding the needs of a client and working closely with individuals to support them in achieving their career goals. Katherine’s recruitment expertise, established networks, and coaching & facilitation experience

JUNE 2022

make her an ideal partner to assist organizations in their talent journey.

Nancy Foran, FCPA, FCMA, C.Dir. President and Founder ESG Partners

Nancy brings over 25 years of professional and executive experience to ESG Partners where she provides guidance to companies, investors, boards of directors and leadership teams as they incorporate environmental, social and governance factors into strategies that create longterm, sustainable value.

With extensive local and international experience, she has worked with start-ups, multinational organizations, investors, government and regulators, and she has navigated regional, national and international complex, multi-stakeholder environments.

Nancy believes strongly in giving back to the communities where she lives and works and sits on local and international boards and provides mentorship and guidance to new and emerging businesses and their leaders.

Heath Moore CPA, CA

Managing Partner, Nova Scotia Grant Thornton LLP

As the Managing Partner for Grant Thornton Nova Scotia, Heath leads a team of highly skilled and diverse business advisors who support a wide range of private and public organizations. Leading with action and impact, he guides his teams to focus on building client value and achieving excellence in service delivery. Previously, Heath was the National Tax Leader, responsible for advising colleagues and clients on tax strategy and planning, and most notably, serving as an advocate for clients concerning government and public policy issues. Passionate about helping his community thrive, Heath has spent many years volunteering with local organizations.

Meet the Halifax Chamber's 2022-2023 Board of Directors OFFICERS:

FATEN ALSHAZLY Chair of the Board WeUsThem

CAROLINE WOLFE STEWART Membership Committee Chair Nova Scotia College of Nursing

CHRIS COWPER-SMITH Vice Chair of the Board Spring Loaded

MARK SIDEBOTTOM Past Chair of the Board Nova Scotia Power

ANN DIVINE HR & Governance Chair Ashanti Leadership

ROGER BOUTILIER Audit & Risk Chair NSAR

DIRECTORS:

IFEANYI EMESIH My East Coast Experience Media Group Inc.

MARTHA CASEY Volta

CHRISTOPHER GOOGOO Ulnooweg

KIMBERLY STEPHENS Acadian Seaplants

DAVID RIDEOUT MetroWorks

DONNA HARDING Engel & Völkers

WADE KELLER Labatt Brewing

PATRICK SULLIVAN Halifax Chamber of Commerce

KATHERINE RISLEY KBRS & Meridia Recruitment Solutions

ANDREW DE FREITAS TMSI Ltd

CAPTAIN (N) A.S. WILLIAMS, CD Maritime Forces Atlantic

PAUL WAY TD Wealth

JOANNE BERNARD Easter Seals Nova Scotia

NANCY FORAN ESG PARTNERS

Interested in joining our Board of Directors, or know someone who would make a great addition?

BUSINESS VOICE Connect with Kassinda at kassinda@halifaxchamber.com!

HEATH MOORE Grant Thornton

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WORKING FOR YOU

Chamber response to the 2022-2023 budget Seeking clarification from municipal and provincial government By Kathleen MacEachern

W

ith the passing of the provincial and municipal budgets, the Halifax Chamber has had time to reflect on our pre-budget submission recommendations and the budget items that either mirror these recommendations or missed the mark entirely. While restrictions have been lifted, and more people are visiting local restaurants and shops, there are still sectors facing a long road to recovery.

The provincial and municipal budgets, while setting aside money for some of our most pressing issues, like healthcare and climate change, neglected to focus on the business community, a staple in many of our lives. Over the course of this article, we will delve a bit deeper into the budget items that we support and those that need more clarification or are just in fact, missing.

2022-2023 Nova Scotia Provincial Budget Supported Items Expanding Immigration Services and Increasing Funding for Immigration marketing. The Chamber has been a tireless supporter of immigration in Nova Scotia. It is not only a necessity to grow our tax base but also to increase diversity in our province, creating greater variety in ideas, goals, and priorities.

Investment In Housing. The budget outlines $15 million more for affordable housing and $2 million to continue the work of the joint planning task force.

These funds will help alleviate housing 24

supply issues and address some of the affordable housing pressures, but much more tangible action and funding are needed to address the serious housing shortfall in the HRM. Items of Concern The Non-Resident Property Tax and Non-Resident Deed Transfer Tax.* The Nova Scotia government has done great work over the past year to create a welcoming atmosphere, encouraging out-of-province residents to relocate here even if those residents were working remotely. These taxes detract from those efforts. This is not the best way to increase our revenue base, our population or address the housing shortage and creates animosity towards non-residents who currently pay property taxes at a rate that already exceeds some residents since their property taxes do not fall under the Capped Assessment Program.

COVID-19 Supports. While the removal of COVID-19 restrictions will aid in the economic regrowth of our business community, for many this won't be a short-term turnaround. Those in the tourism and hospitality sectors are facing an acute labor shortage that will impact their ability to provide the services customers require. There needs to be an investment in activations as well as creative labour solutions. Businesses that will no longer receive federal or provincial resources are facing debt and liquidity issues that could have serious consequences in the short to mid-term.

The Capped Assessment JUNE 2022

Program. The Chamber has been asking for the review of and subsequent removal of our Capped Assessment Program.

The program shifts the tax burden to first-time homebuyers and renters and ultimately reduces the amount of revenue our municipality could be receiving, thus having a direct impact on our commercial taxation rates. There are examples of programs in other provinces that can protect vulnerable populations from significant increases in assessment and should be studied to determine how the CAP can be improved.

2022-2023 Halifax Regional Municipality Budget Supported Items Integrated Mobility. The Chamber has been an active supporter of the Integrated Mobility Plan. We are thrilled to see that budget 2022-2023 continues to support the projects that provide safe, sustainable, and accessible travel options. Ensuring individuals and groups can participate in community activities, commute safely and efficiently to work and patronize our businesses will help to restore our economic growth. The Chamber will continue to monitor our transportation options within the municipality, as the lack of transit options to many of our business community locations is often a concern for our members.

Responsible Administration. Each year the Chamber asks the government to look at potential ways to increase efficiency and optimize its size. We are glad

WORKING FOR YOU to see that budget 2022-2023 focuses on a fiscal sustainability strategy, service-centered budgeting and reporting, and a corporate performance management program. We hope that these initiatives will help create a more positive and sustainable economic environment for our municipality's growth.

Items of Concern Taxation and the additional Climate Tax. We know the municipality must invest in green technology, electrify our transit, and upgrade our communities to move forward. These are the facts. But another fact is that many in our business community are still struggling to find employees, secure supplies, and continue operations with a less-than-normal economy and many individuals are struggling to pay rent and buy groceries.

The 3% Climate Tax is a permanent addition that many may struggle to pay.

We questioned if we have exhausted the federal avenues or approached provincial representatives before placing the burden of climate action on HRM citizens and businesses, who pay over three times the amount of the residential tax rate? We also asked if we have looked at the timeline to achieve our climate goals with the new lens of COVID-19 to determine if now is the appropriate time or whether it will add a greater burden to our business community and residents. With the ever-increasing cost of living and assessments, how will this annual 3% be paid by those struggling today?

Housing. The housing shortage manifested itself during COVID-19 as an affordable housing issue, but in the larger context of economic recovery and future economic growth, affordable housing is only one component of the housing crisis now facing Halifax. Everything on the housing topic, from emergency shelters to market homes, needs to be reviewed to ensure our city has sustainable and inclusive growth. The data has shown us for over 6 years that we would face a housing shortage if something wasn’t done to accelerate development, and this has now resulted in a housing gap of over 12,000 housing units, according to the municipality’s own numbers. It is the Chamber’s belief that although we are approving approximately 4,000 building permits per year, we need to approve approximately 11,000 building permits for new housing units each year for the next five years, just to catch up. We look to the municipality to put the processes in place to ensure this target can be achieved to catch up and reach the city’s own population target, which was recently approved as part of the Halifax Partnership’s new strategic plan.

submission outlined the asks and recommendations from our membership, and while the budget only reflected a small number of those, we will continue to advocate for a positive business environment for our business community. There are, of course, more issues we could discuss in our budget response, but we would love to continue this discussion with our members. * Update: The Chamber was pleased that the provincial government reversed their decision on the Non-Resident Property Tax. Due to the hard work and collective voice of our members, the business community, and those that would feel a direct impact, the tax has been eliminated. The Chamber is pleased that the government will listen to feedback and hopes it will ensure consultation on new items going forward.

For our full budget responses, visit the Chamber’s policy library at: halifaxchamber.com/advocacy Share your opinion on the budget and learn more about our advocacy work by connecting with me directly at: kathleen@halifaxchamber.com.

Final Thoughts The Halifax Chamber has made communication with governmental and organizational stakeholders a priority over the past two years and will continue to do so as we emerge from COVID19. Our recent Provincial 2022-2023 Pre-Budget Submission and municipal

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WORKING FOR YOU

Moving tourism forward Tourism is bringing prosperity and opportunities to the communities that are prepared

ROSS JEFFERSON PRESIDENT AND CEO DISCOVER HALIFAX

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rior to 2020, Halifax’s tourism industry was riding a wave of seven consecutive years of growth. The visitor economy was a high-performing and vital economic driver – generating $1.3 billion, with 54% of provincial travellers visiting Halifax. While the last two years have been challenging, the visitor economy has gained momentum in being seen for its power to build economic and social benefits.

As the tourism industry recovers, we have an opportunity to move forward in a smart way — a way that adds value and ensures that the tourism industry is thriving as a community-builder and job generator. Tourism done right makes Halifax a better place for everyone who works, lives, visits, and invests here.

Our goal is not to grow simply to extend beyond previous milestones but rather to grow because tourism creates opportunities for our communities and enriches the lives of residents and visitors.

DISCOVER HALIFAX

Destination development Tourism is one of the fastest-growing industries globally, and it is bringing prosperity and opportunities to the communities that are prepared. Before the pandemic, the Halifax tourism industry predicted and prepared for continued growth. We have an opportunity to shape that growth, maximize it, and get the best opportunities from it in a way that takes a community-first approach.

This is a position that many destination marketing organizations have taken in the last decade as tourism saw global growth. Tourism leaders have broadened their scope beyond marketing to include managing the challenges and opportunities of tourism. And this is a path that we, too, are on. Discover Halifax is evolving into a destination management organization to help ensure the best for our region.

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TOURISM NOVA SCOTIA/ACORN ART & PHOTOGRAPHY

Discover Halifax’s ability to evolve would not be possible without the ongoing support of our funding partners: the Halifax Regional Municipality and the Hotel Association of Nova Scotia. This funding greatly enhances our ability to grow and expand the services that will help us define and support the greatest areas of opportunity.

National Tourism Week By the time this publication goes to print, we will have celebrated this year’s National Tourism Week. Tourism Week is an opportunity for tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees. For the first time in three years, Discover Halifax hosted

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its annual general meeting and industry session in-person on June 1. The thrill of coming together with our members, community partners, funders and supporters was the perfect occasion to mark National Tourism Week. I firmly believe that we have weathered the storm over the last two years because of collaboration. Being in a room with many of our partners and members was a reminder.

Halifax is an enviable city for many reasons, including the deep passion and desire from multiple stakeholders to work together to better our region. There is a collective understanding that when we come together, good things can happen.

Learn more at: discoverhalifax.ca

WORKING FOR YOU

Nova Scotia healthcare — there is hope!

Exploring the necessary investments in healthcare innovation

ASHWIN KUTTY PRESIDENT & CEO WEUSTHEM

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ealthcare occupies the majority of our political, societal, and innovation discourse — as it should. We spend a lot of money, time, and resources to improve how care is delivered, and we continue to hear about the changing face of healthcare provincially and nationally.

Numerous governments have also taken differing approaches in how to solve some of the foundational issues we have had in healthcare for some time now.

What is different now, however, is that the innovation agenda is taking centre stage in both the public and private sectors. We need new ideas surrounding the delivery of healthcare while continuing to right the ship of our healthcare system.

One of the key ingredients in these efforts has been the burgeoning start-up community in Nova Scotia, which is supported by various organizations, levels of government, and post-secondary institutions. Additionally, our healthcare institutions have adopted an innovation mandate that is seeing them take differing approaches to how care is delivered, including approaches that utilize PPP models. Their support of commercializing the renowned research in our province — by helping innovators and researchers in our academic and healthcare institutions — is yet another brilliant mainstay. It will produce not just a change in our system, but also an

export of ideas and innovations nationally and internationally.

The Nova Scotia Health Innovation Hub launched this past February, during the Nova Scotia Health Innovation Showcase. It was an encouraging beginning to what I hope becomes a mainstay in our clinical and academic portfolios (i.e. innovating how we shift the needle in some of our practices). Should this become a mandate in our clinical portfolios, as well as a key aspect of the learning journey in our academic settings, this could make room for a better plan for the future.

The head of the Department of Surgery at a local healthcare institution once described to me his analogy of the healthcare industry: it’s like needing to fix the aircraft while still in mid-air. His analogy of change, while supporting the needs of the here-and-now, resonates with the understanding of not only what we need to do for today, but also for tomorrow. When you recall the waitlists, the shortages of healthcare providers, and the societal demands pertaining to the institutions we have today, it’s a tough argument to make to have our providers take time to innovate. Innovation, however, is a key component of not doing the same thing repeatedly for infinitum.

We need to think differently — and this requires flying the plane while we fix it.

There is good news on the horizon, however. Ground-breaking innovations — from bionic enhancements, to A.I. mammography, to wielding COVID-19 in the fight against various cancers — are taking place in the healthcare sector here in our beautiful province. Every day, there is an innovator trying to bring their innovations to market. I am proud to recognize WeUsThem in spearheading an innovation in mental health and addictions care, which has propelled our firm to being named as one of the Top 10 Innovative Businesses in Canada this year.

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We need a continual look at what we do, how we do it, and what else we can do. Innovation needs to be about monumental, not incremental change. It is encouraging to see that we have a climate that is attracting millions of dollars of investment, research, and commercialization opportunities that are reaching a global marketplace of consumers and partnerships.

In their Accountability Report for 2020-2021, Innovacorp reported that they made 22 investments totalling $9.7 million. Their portfolio of companies during the same period raised $141 million, of which the life sciences sector was well represented in the mix. Similarly, in their 2021 Year-In-Review, the Canadian Venture Capital & Private Equity Association reported $18 Million in private equity deals that included three life sciences companies. They also reported $53 million in venture capital deals that included seven life sciences companies.

To put this into further context, the life sciences sector received venture capital investments totaling $1.8 billion (a 50% increase from the previous year) and private equity deals totaling $1.2 billion in the same period across the country.

Clearly, there is an appetite to fix healthcare systems across the country, as well as an eagerness to invest in innovations that can shift the landscape dramatically.

We need new approaches that will make the necessary impact to improve our societal wellbeing. We cannot shy away from the fact that these investments support what is most precious to us all: life. The beauty is that, beyond the societal imperative, there is also a huge economic benefit to our communities.

I am encouraged by the fact that we do not lag in healthcare innovations, but I remain impatient for the legitimate, urgent leaps we need to take to improve the lives of our fellow Nova Scotians.

Learn more about WeUsThem at: weusthem.com 27

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Join Ride Don’t Hide and support mental health The Canadian Mental Health Association Nova Scotia Division announces the return of Ride Don’t Hide

ERIN CHRISTIE COMMUNICATIONS AND COMMUNITY ENGAGEMENT CMHA NS

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he Canadian Mental Health Association Nova Scotia Division [CMHA NS] is proud to announce the return of Ride Don’t Hide.

Ride Don’t Hide is CMHA’s signature event, raising funds for programs and services to support people living with mental illness and those experiencing mental health challenges across the province.

Ride Don’t Hide is a virtual, chooseyour-own-adventure challenge.

The cyclists cycle and the walkers

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walk. The runners run and the spinners spin. You can ride, walk, run, dance or do yoga – whatever you do to move for your mental health, for 330 minutes in June, and help support essential programs and services across Nova Scotia.

It’s free to register and open to anyone living in the province, so no one gets left out or left behind.

Why ride?

Each year, 1 in 5 people in Nova Scotia experiences a mental illness or mental health issue, but 5 in 5 of us—that’s all of us—have mental health. And we all need to take care of it. Participating in Ride Don’t Hide gives everyone an opportunity to play a vital role in ensuring that more Nova Scotians have access to mental health

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programming and navigational support, free of cost, when and where they need it.

Register at ridedonthide/novascotia.com and bring your friends, family, coworkers and classmates along for their own rides.

To get involved, support this event, or register, visit: cmha.ca

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Tourism businesses level up with digital Tourism Digital Assistance Program matched hundreds of tourism business owners with local digital experts

SAM RICHARDSON COMMUNICATIONS COORDINATOR DIGITAL NOVA SCOTIA

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ocated on Nova Scotia’s South Shore, Petite Riviere Vineyards has long been the anchor winery of the gorgeous Lahave River Valley. The COVID-19 pandemic forced significant changes to the wine industry’s retail and distribution, requiring businesses to make extensive use of online stores, content marketing, and social media advertising.

Although Petite Riviere had some of this already in place, there was a need to level up in order to meet these requirements, particularly in regards to an online store.

So Petite Riviere turned to the Tourism Digital Assistance Program.

The Tourism Digital Assistance Program (TDAP) is a partnership between Digital Nova Scotia (DNS) and Tourism Nova Scotia aimed at matching tourism businesses with DNS’s vast network of digital service providers. The program’s purpose is to increase digital opportunities and showcase the unique tourism businesses here in Nova Scotia.

Through TDAP, Petite Riviere connected with Arbuckle Media, and a partnership was formed.

With experience in the tourism industry, Joel Arbuckle (President of Arbuckle Media), took no time devising a plan of action. The team at Arbuckle Media quickly helped Petite Riviere make the most of Shopify through virtual marketing opportunities and by making their online catalog more accessible to customers through improved design and user experience. With a great online store ready to go, they helped roll out a digital marketing strategy with streamlined ad spend and clear measurements.

For social media messaging, Arbuckle

“It was great timing. Things were running a little lean and these online assets neded a boost.”

— Sean Sears Co-Owner, Petite Riviere Vineyards Media’s strategy was to focus less on direct selling and more on speaking to the experience of the South Shore area — an idea that would eventually lead to cross promotion with other local businesses.

A major component of Arbuckle’s marketing strategy for Petite Riviere was determining what their brand is about.

The goal was to give Petite Riviere better brand positioning and make their brand voice more consistent and authentic for them.

Upon completion of the project, Petite Riviere Vineyards noted a huge increase in their visibility thanks to the initiatives implemented by Arbuckle.

For example, the owners discovered that many of their products could be marketed better if sold together as branded packs. Since then, bundles such as their Date Night Pack and Beach Pack have proved successful in increasing purchases and adding fun to the customer’s experience.

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As a small business, Petite Riviere was thrilled to be able to work with a Nova Scotian digital service provider.

A local company selling local products to local communities needs a voice that understands the Nova Scotian business climate, especially in the midst of a pandemic. According to Joel Arbuckle, the passion and effort seen from small business owners inspires digital service providers like Arbuckle Media to go above and beyond the scope of the grant to ensure there are systems that clients feel comfortable with moving forward.

The Tourism Digital Assistance Program has matched hundreds of tourism business owners with local digital experts. Together, they are working to continue to increase the profile of our beautiful province. Digital Nova Scotia is proud to partner with our friends at Tourism Nova Scotia to continue to deliver this impactful program!

Learn more at: digitalnovascotia.com 29

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The new age of estate planning How millennials are rethinking their digital legacies

“More than half of millennials don’t know or don’t have access to their parents’ passwords for their online accounts.”

— Erin Bury Co-Founder and CEO, Willful Embracing difficult conversations

ERIN BURY CO-FOUNDER & CHIEF EXECUTIVE OFFICER WILLFUL

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hen the pandemic suddenly halted our day-to-day routine, many were forced to think about estate plans and end-of-life planning for the first time.

Estate planning goes beyond just our physical assets in our digital age. In a world full of passwords and digital assets, you might be surprised by how millennials are changing their attitudes on endof-life planning and digital handovers.

Rethinking estate planning Making a will is probably not on your top to-do list. It may not even be on your list at all. The truth is, most millennials (72%) still don’t have a will. In a study we commissioned with 1Password and Trust & Will, we found that cost, lack of time, and confusion on the process are the main barriers to making a will for millennials. But without a will, descendants of the deceased would lose access to an average of $29,297. That’s A LOT of money.

When COVID-19 struck, it urged millennials to create or update their will.

Fun fact: 16% of those with wills used an online platform like Willful.

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Canadian millennials are battling a hard truth: it’ll be their responsibility to handle their parent's end-of-life wishes when the time comes. This is easier said than done when in reality, millennials aren’t set up for success.

Wrapping up an estate is a lot of work. We found that individuals who have been an executor for someone’s estate said that accessing accounts after death was more complicated than expected.

More than half of millennials don’t know or don’t have access to their parents’ passwords for their online accounts, so it’s no surprise this task is more difficult than it should be. The good news?

We found that the pandemic encouraged 15% of millennials to initiate the digital handover discussion in the past year, but this is a discussion more Canadians need to have.

The millennial way of passwords Millennials are told to protect their passwords. But what happens when your loved ones need access to family photos in your cloud account or important financial statements? Without a solid password-sharing plan established, laying to rest our digital life will be harder than needed. So, where do millennials stand when it comes to storing their passwords and documents?

Surprisingly, millennials prefer JUNE 2022

old-school solutions as opposed to digital solutions such as cloud, password managers, or email. The survey found that more than half of (52%) millennials say they currently store their passwords by memory, and just under half of the millennials say that no one knows their passwords in case of an emergency. For important paperwork like birth certificates, seven in ten millennials say they keep theirs in a physical location such as a filing cabinet, safe, or safety deposit box.

So what?

COVID-19 has reshaped many aspects of our lives, from our daily routines to our attitudes about our finances and careers. Suddenly, Canadian millennials are facing their own mortality, talking about wills, and planning for death more than ever before. The shock of the pandemic pushed this generation to step into the role of the “sandwich” generation and found themselves handling their parents' financial affairs as well as their own.

As we continue to build up our digital life, we’re reminded to leave our successors in great hands by passing on access to the digital resources we use every day. This act of kindness will equip them to handle our after-life digital affairs and treasure memories from our legacy.

Learn more at: willful.co

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Filming in the “hearts” of downtown Halifax Key takeaways on building relationships in business and television during unpredictable times

JON MANN FOUNDER POPULAR DEMAND PICTURES

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roducing a show is intoxicating.

Making a series like Pub Crawl, a docu-series that highlights the history and novelty of Halifax’s most well-known bars, even more so. The obstacles to overcome, the unpredictable and fast-paced nature of the work, and the responsibility of building trust with a community that’s faced so much uncertainty over the past few years combined to create an incredibly rewarding challenge.

Popular Demand Pictures began shooting Pub Crawl back in the spring of 2020, just when the pandemic began.

The docu-series follows actor, producer, and Acadia graduate Rob Ramsay as he immerses himself in the stories and local folk tales behind Halifax’s most historically significant bars.

The goal of the docu-series is to showcase the unique and dynamic personalities of the bars and the people who occupy them — a challenging task during a pandemic. But our ability to pull off this series was due to the incredible nature of the business community in Halifax.

To be successful filming in this city, you need to know how to show up in person,

make things happen fast, and stay true to those hand-shake favours and quick passing promises.

After filming two seasons of Pub Crawl in Canada’s fastest growing city, we have some key takeaways when it comes to building successful relationships in business and television during unpredictable times.

1. Get used to change When working in business, or on projects of certain sizes, we often have a reactionary entitlement to make things as complicated as possible. But producing is reducing, and writing is often rewriting. In some cases, fast is fine, but accuracy is everything. And yet in other cases, written is better than right. Producing requires you to recognize and adapt to shifting priorities at every step.

2. Perpetual orbit You have to identify the relationships you need and orbit them. In high-pressure and time-sensitive environments, the success of those relationships will often determine the outcome of the project. For example, consider a relationship that is mutually beneficial. In Halifax, this is key to building trust and engagement with businesses, especially BUSINESS VOICE

with those who have faced compounding challenges over the past few years. If your project needs creativity and longevity, orbit and maintain newly formed relationships and include people in the process whenever possible.

3. Consistent communication Anything can happen, on-set or off-set, and you need to be ready to pivot — without leaving people behind.

This starts by ensuring communication remains strong between members of crew, location scouts, talent, broadcasters, and anyone else who is responsible for the success of the project.

Filmmaking is a balance between creativity and consistency. An independent production company is similar to any startup or small business, as it requires you to adjust your conception of a workday. Responsibilities are fluid. We devote our time to thinking about future projects while also managing complex teams in the present — but we wouldn't have it any other way.

To learn more about Popular Demand Pictures, visit our Instagram (@populardemandpictures) and watch Seasons 1 and 2 of Pub Crawl on Bell Fibe TV or the Bell Fibe App.

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