BRIEF #8
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Great British Biscuits
Module Leader/Tutors: Amber Smith,
(collaboration)
Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Bourbons, custard creams, nice biscuits, rich tea, malted milk, digestives. British biscuits are an institution. They have a cultural significance, if only to UK residents, and are known as a comfort givers, tea dippers and happiness makers. Plainly packaged traditional British biscuits are often packaged this way because they are very cheap to purchase. The design problem is to make cheap products look and feel like luxury ones.
Brief or Tasks Revitalise and re-invent those classic favourites among the British biscuit variety. Create packaging that presents and celebrates classic biscuits varieties, and the ‘Britishness’ that they evoke. The packaging must be attractive to the target market, and be designed so that the proposed product is of a high quality, enough to be given as a gift. The brief will capitalise in on each designers chosen focuses within the graphic design practice. Hannah Watt will focus on hand rendered typography and illustration, and Emma Johnson will focus on packaging and logo design. Both designers will work together on the overall branding and presentation of the product.
Preparation/Research suggestions In order to create a well informed product we will have to carry out research into the creation of the net itself as well as the visuals of other food packaging, branding and the history of the existing British biscuits. Emma and myself have split the tasks and will each conduct research into a different theme. This will help us gather a wide range of research for us to be inspired from and hopefully create the best outcome.
Evidence – for this project students should submit We will create a range of packaging for the biscuits we decide to rebrand, 5 minimum Point of sale material.