T H E AE S T H E T I C S
EDIT PRODUCTS
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INSIGHTS
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PROFILES
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TRENDS
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FOCUS
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EVENTS
ISSUE ONE
AU T U M N QUARTER 4
THE AESTHETICS EDIT
WELCOME FROM OUR FOUNDER WELCOME TO OUR FIRST EVER EDITION OF THE HGI AESTHETICS EDIT When I started the company over 6 years ago my vision was to do everything I could to support the growth of my partners business’ through a progressive and integrated approach which is both creative yet commercial. This has guided us well and indeed,driven the evolution of our own business you see today. The last 2 years has seen a transformation in our portfolio and our team in order to continue to deliver on our promise and it makes me proud in signing off this first edition that we are committed as ever to the original mission we set out with. Developing our results driven offerings & business solutions has been our priority to ensure we can always help you enhance client outcomes & experiences at every point of their journey. In honouring this, we have gone from 1 brand to 4 and a team of 6 to 20 in the space of 18 months. The Edit is designed to inspire and support your journey with us and is curated to stimulate new ideas and progression within your business whilst re-inforcing everything we have available to you.. This quarter we prepare for the busiest season of the year and we have tailored this edition to help you maximise the opportunities that arise with it as well as letting you have a glimpse of all the great things we have been working on behind the scenes. We look forward to your feedback and we continue to be inspired everyday by the amazing contribution you make to others
Alana x ALANA MARIE CHALMERS
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
NEXT GEN T HE F UTURE H A S A RRI VED !
GENEXC SERUM BY iS CLI NI CA L GENEXC serum is a revolutionary regenerative & protective formula that has been clinically proven to “turn on” the genes that command cells to “return to youth” GENEXC serum features a powerful combination 20% of iS Clinical’s exclusive Vitamin C (L-ascorbic acid), a proprietary blend of botanically sourced enzymes ( Extremozyme DNA repair technology) antioxidants and fruit acids sourced from both land and sea. These cutting-edge ingredients work synergistically to protect and revitalise the foundations of healthy skin, as they stimulate the genes associated with ageing, hydration and multi-level protection. GENEXC serum provides the most scientifically-advanced, clinically proven benefits; improving the appearance of fine lines and wrinkles and evening the complexion, resulting in a more youthful, glowing appearance and providing a first line response to delaying the onset of ageing.
“ ULTIMATE PREVENTATIVE, REGENERATIVE & PROTECTIVE BENEFIT S FROM THE INSIDE OUT, AS WELL AS THE OUT SIDE IN”.
GENEXC will be launching in the UK during November 2019 – which will also be accompanied with a visit from Dr Charlene DeHaven to official launch the product in the UK.
DR CHARLENE DEHAVEN Clinical Director Innovative Skincare
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
INTRODUCING
HAUTE C OUTURE SKINCARE CODAGE PARIS
After carefully consideration, CODAGE Paris is the latest addition to the Harpar Grace portfolio. It has been carefully selected to work alongside iS Clinical, Déesse and Totally Derma. CODAGE Paris is the perfect brand to meet the current and future needs to the medispa market. CODAGE Paris is the cosmetology brand that sets to reinvent skincare. A designer of beauty, the contemporary French brand is all about efficiency with style, high performing serum with an Haute Couture arm – and a Prêt-â-Porter side crafted to specific skin needs. It is a breath of fresh air for results driven skincare. With roots in French pharmacy, CODAGE was founded by brother and sister duo Julien and Amadine Azencott in 2010. The brand is all about next-generation synergistic skincare and precision formulations provide your skin and its changing needs with the individualised attention it requires. Passionate about health and beauty from a very early age, they aspired to breathe new life into cosmetology. At the core of CODAGE skincare is a comprehensive range of serums, each of which responds to the skin’s nutritional needs in a targeted way, solving every skin issue. Serums provide very high concentration of active nutrients and have the ability to penetrate into the deeper layers of the skin. Two or three drops of serum are enough to bring all the nutrients essential to the skin’s proper functioning to the heart of its cellular metabolism.
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Inspired by the periodic table of elements, each Nutri-Element is comprised of 2 or 3 active ingredients that work together synergistically. Nutri-Elements are dosed and assembled to create a unique ‘codage’ and to reveal the product formula. The skin reflects moments in our lives: seasons, nights out, lifestyle rhythms, etc; all of these things influence how our skin behaves and its changing needs. As a result, every day , every skin deserves very specific individualized attention. A collection of ultra-targeted and ultra-high performing skin treatments, all CODAGE serums can be combined and mixed together (mixing, zoning and/or layering) to respond to the skin’s primary or occasional needs relating to the constant changes in modern life. CODAGE’s collection of serums put the client and
H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
FOUNDERS Julien & Amadine Azencott
THE COSMETOLOGY BRAND
therapist in charge of their own skincare. The range features a full FACE & BODY treatment menu ranging from Couture Bespoke treatments, Express and a targeted BODY contouring offering to support todays aesthetic practice in treating the entire body with a results driven but therapeutic experience. The integration of the Body offering & laser will be explored in our upcoming Cynosure partner event on 23rd Nov. Contact training@harpargrace.com to request more information
MEET THE FOUNDER Meet the Codage Founder Julien at the PERSONALISED BEAUTY
LAUNCH OFFER Place an opening order for over £5K before the 30th December and receive a FREE Déesse Pro Mask To place your order please contact orders@harpargrace.com
SUMMIT, Millennium Gloucester Hotel London 30th & 31st Oct
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
SAVE THE DATE C YN OSURE & I S C L I NI C AL S Y M P O S I U M 22nd & 23rd NOVEMBER THE KINGS FUND, LONDON
BOOK NOW
Following the announcement of Cynosures collaboration with IS Clinical as their preferred skincare partner we are excited to announce the next event. The FACE & BODY Symposium features world experts Dr Quibell, Dr DeHaven & Miss Sherina Balaratnam to explore the evolution of a patient & practice journey and how to maximise patient oucomes & commetcial incomes through Integrating Topicals & Laser technology. Visit www.cynosureaex.eventbrite.co.uk to book now. Email training@harpargrace.com for full agenda
R E TAIL MAS TE R CLAS S 14th OCT & 11th NOV LONDON
B OOK N OW
Join fellow industry peers to enhance your retailng performance this quarter. Designed to provide you and your team with the emotive, theoretical and practical training to implement a results orientated approach to retailing in business. Visit www.harpargrace.com/training to view programme or
B A C N A ESTH E T I C C ONF E R E NC E
Email training@harpargrace.com to book your place
22nd & 23rd NOVEMBER BIRMINGHAM
P ERS ON A LIS E D B E AU T Y S U M M I T 30th & 31st OCTOBER LONDON
C C R C O NF E R E NC E 10 th & 11th OCTOBER LONDON
SP A F E S T C O R NW AL L 8th & 9th OCTOBER
S P A L I F E C O V E NT R Y 12th NOVEMBER
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AE STHE TIC AWAR DS 7th DECEMBER PARK PLAZA WESTMINSTER BRIDGE, LONDON
Highly-anticipated awards, with dinner, music & dancing.
H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
IN CONVERSATION WITH SHANI DARDEN
Company director Alana Marie Chalmers recently flew to LA to visit VIP facialist Shani Darden to see how she was getting along with the latest version of the Déesse Pro.
MEET THE VIP FACIALIST
Gentle and painless with zero downtime, LED (LightEmitting Diode) phototherapy technology was originally pioneered by NASA and is now used by dermatologists and facialists to target everything from breakouts to collagen breakdown... all without a needle in sight. Breakouts, uneven skin tone, pigmentation or general dullness can mean that for many of us the 'no-makeuplook; is an option best left to super models or the skinconfident. Suitable for all skin types and ethnicities. Déesse Pro's four wavelengths and six treatment modes can be used to treat sun damage, acne, rosacea, eczema, psoriasis, dermatitis, sensitive and inflammatory conditions, wound healing and scarring, as well as anyone a glowgetting mission. "Déesse Pro is a true game changer for anti-ageing, acne and calming the skin. It helps to offset the effects of ageing by boosting collagen in the skin which will minimize fine lines and winkles and it also increases circulation to give you an amazing glow." A course of treatments combined with topical regime supports correction and long-lasting results, although many can see results after the first session. Light therapy is also particularly calming so you'll leave a Déesse pro treatment feeling refreshed and calm. STAY UPDATE TO DATE BY FOLLOWING @DEESSEPRO ON SOCIAL MEDIA Get yours today for £1200+VAT
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
PRESCRIPTION CLINIC
THE HARPAR GRACE GUIDE TO PIGMENTATION
Pigments are coloured substances from normal constituents of cells for example melanin, while others are abnormal and can accumulate in cells, under special circumstances.
TYPES, THE CAUSES, THE SYMPTONS & THE TREATMENTS
The common types of pigment found are exogenous and endogenous. Exogenous pigments are infiltrated into the dermis for example tattoos and inhaled pollutants whereas endogenous are pigments generated in the epidermis such as freckles. These coloured substances are normal constituents of cells that give the skin its colour and they are produced by the melanocyte cells found in the basal layer of the epidermis.
HEAD OF TRAINING, ALISON WAIT
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Pigment is produced when the enzyme tyrosinase catalyses oxidation of tyrosine to dihydroxyphenylanine which creates the colour of our skin, eyes and hair.
Skin pigmentation problems occur because the body produces either too much or too little melanin and where the melanin is unevenly distributed the skin may ‘hyperpigment resulting in dark skin patches, freckles and uneven skin tones, which tend to age the appearance of the skin. Although the condition is harmless, it can be distressing for the client affecting their self esteem due to this ageing effect as it creates a dull, tired and devitalised skin. Faulty melanin production is generally caused by unprotected sun exposure or hormones (particularly during pregnancy or from taken certain types of medication). As far as skin is concerned, depending on how much is present melanin does provide some amount of sun protection by absorbing
H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
the sun’s ultraviolet light and this explains why darker skin tones are less susceptible to sunburn and the overall effects of sun damage. It is important to note though that the dark Fitzpatrick skin types tend to suffer from post inflammatory pigmentation when too much inflammation is present in the skin and caution should be taken when working with more abrasive treatments such as medium to deep chemical peels and laser treatments. The reality is that skin pigment melanin varies in all ethnic groups. Dark skin doesn’t contain any more melanocytes than paler skin but there are difference in the melanosomes in the different skin tones. In darker skin the granules are larger, whereas in pale skin they are less obvious. The difference to a higher melanin content is that the skin is more reactive. Any stimulus such as a rash, scratch or inflammation can trigger the production of excess melanin, resulting in dark marks or patches on the skin and these dark areas are the result of post inflammatory hyperpigmentation also known as PIH. Most skin pigmentation conditions can be treated and corrected or minimised if treated with the right actives and vigilant sun protection. iS Clinical have focused on extensive research into ingredient technology which means that they have been able to create their extensive WHITE LIGHTENING range to effectively target the routes to addressing the excitability of melanocyte cells and provide an effective solution against the types of hyperpigmentation concerned. With pigmentation concerns it’s important to manage your client expectations and recognise that a multi-targeted approach is needed treating both optically and from the inside out. With this in mind iS Clinical have created their WHITE LIGHTENING range to support
WHITE LIGHTENING COMPLEX is designed to provide safe brightening benefits to the skin treating hyperpigmentation such as melasma’s and chloasma. They have combined Norwegian Kelp Extract in the formulation to disrupt the communication between melanocytes and keratinocytes while increasing controlled exfoliation, helping to remove the pigmented areas. In addition to this they have AlphaArbutin and Liquorice Root Extract which provide powerful antioxidant properties and act as depigmenting agents. This product ensures adequate hydration in any skincare regime and is able to support any depigmenting treatment programs. For clients preferring a serum-based formulation to work alongside their existing home care regimes iS Clinical have created a WHITE LIGHTENING SERUM to target brightening and providing safe skin lightening even during pregnancy and for nursing mums. The serum is designed to improve the appearance of a blotchy, uneven complexion, age spots as well as melasma and chloasma. As well as key the key actives Kojic Acid, AlphaArbutin and Norwegian Kelp the serum contains a powerful blend of Lactic and Glycolic Acids to support the skins natural desquamation process
enhancing exfoliation of the stratum corneum providing a targeted boost to support the treatment of hyperpigmentation. Not forgetting the delicate eye area where it’s not uncommon to see dark spots around the orbital area the brand provide powerful Vitamin C and Copper Tripeptide Growth Factors, in their C EYE SERUM ADVANCE+ which offers powerful antioxidant properties to help brighten and lighten dark spots. This can be used at home to support their weekly intensive EYE BRIGHT TREATMENT in-clinic. Pioneered in Beverley Hills and coveted by A listers globally the iS Clinical FIRE & ICE RESURFACING TREATMENT is an intensive treatment, clinically formulated to resurface the skin, encouraging cellular renewal and improve the appearance of a dull, devitalised skin. We would recommend this treatment for your clients who are struggling with superficial pigmentation concerns. For those clients needing help with more deeprooted dermal pigmentation we would recommend the iS Clinical PRODIGY PEEL SYSTEMS which has been designed for not only superficial but medium depth pigmentation and will provide a more luminous, smoother and clearer complexion. Because of its innovative formulation design, there is a decreased chance of pigment irregularities and can be used on all skin types, including the darker Fitzpatrick types.
WHITE LIGHTENING COMPLEX
WHITE LIGHTENING SERUM
PR OD I GY P E E L SYS T E MS
Targets all 5 pathways of pigmentation (oxidative stress, inflammation, melanin synthesis, melanin migration,
Provides intensive, targeted
acid, and citric acid to target multiple skin concerns with game changing booster & prep formulations. Available as Prodigy
visible hyperpigmentation)
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the skin topically using the maximum strength of Kojic Acid available. Kojic Acid, also know as Polyporus Umbellatus (mushroom) extract inhibits tyrosinase enzymes that produce melanin, thereby controlling hyperpigmentation.
boost to treat hyperpigmentation – for best results use with WHITE LIGHTENING™ COMPLEX
Combines resorcinol, lactic acid, salicylic
Peel (P2) & Prodigy peel PRO (P3) clients can experience a progressive & tailored made treatment ladder.
H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
A SYSTEMATIC APPROACH TO WELL-BEING Skin aging is continuously influenced by various internal and external factors such as the biologic progression of cells, ultraviolet (UV) radiation, tobacco, nutritional deficiencies, and hormonal imbalances that lead to the degradation of skin cells. Eating a healthy diet, drinking plenty of water, exercising, wearing sunscreen daily, cutting back on sugar, not smoking and using prescriptive grade skincare all contribute to a healthy aesthetic lifestyle.
” TOTALLY DERMA ® CONTAINS THE ESSENTIAL, PHARMACEUTICAL GRADE INGREDIENT S NEEDED FOR T H E PRODUCTION OF COLLAGEN AN D HYALU RON IC ACID R EGENERATIVE & PROTECTIVE BENEFIT S FROM THE INSIDE OUT, AS WELL AS THE OUT S IDE IN”. FOUNDER, ANITA EYLES
But personalized nutrition and taking a systemic approach to health and well-being is emerging as an important trend that is positively impacting the nutraceuticals market. Introducing, Totally Derma®, a powdered amino acid peptide bovine nutraceutical collagen drink supplement, which contains the essential, pharmaceutical grade ingredients needed for the production of collagen and hyaluronic acid to address the signs of ageing from within to increase skin hydration, volume, elasticity and density and to bestow a fresher and more vibrant look and feel.
have been shown to improve skin elasticity, winkles and density. Totally Derma® also contains Type II patented Arthred® collagen amino acid peptides, with clinicals proving a reduction in joint pain and cartilage building in osteoarthritis patients. Taken daily, Totally Derma® is pleasant tasting and provides an integrated approach to skin rejuvenation, offering long term skin health. BOVINE V MARINE Collagen sustains all connective tissues, including tendons, skin and cartilage, thereby supporting integrity, firmness and elasticity of the musculoskeletal system. The hero ingredient in the Totally Derma® formulation is 10,000mg dose Arthred®, an enzymatically hydrolysed bovine collagen which biochemically resembles human collagen; it is skin friendly and integrates easily (the body recognizes it and utilizes it internally). The collagen derived from marine and whey sources has a different chemical structure which may increase the risk of allergic reaction.
Totally Derma® contains Types I and III collagen amino acid peptides which
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
MARGIN MATTERS LOOKING AFTER YOUR BOTTOM LINE (NET PROFIT) IS CRITICAL. THERE ARE SEVERAL FACTORS THAT CONTRIBUTE TO BOTTOM-LINE HEALTH AND MARGIN CAN BE A KEY DRIVER WITHIN THE COMMERCIAL SUCCESS OF YOUR CLINIC
HOW TO IMPROVE YOUR BOTTOM LINE - Control your costs – understand & become more efficient with your operating expenses) - Grow your client base – this will naturally increase your top line sales. - Upsell - this will increase the spend per client, e.g. increase the % of clients who leave with homecare. - Review - ensure you plan to review all sales and costs on a monthly or quarterly basis and make a plan to improve each area. - Grow your margin – the higher margin you make the more profitable you become. It could be as simple as no longer discounting products within your business or reducing your purchase prices from your suppliers. SO WHAT IS MARGIN? Margin is the difference between the amount you charge for a product compared to the amount you paid for it, once all VAT/Tax is removed. This is also referred to gross profit margin. On an average month you sell £2,400 worth of products, if your profit margin increased by
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5% you make an additional £1200 over a whole year, which is an increase of 12.5%. (Table 1) If you then decide to do a marketing campaign to acquire more clients and as a result your average sales increase by 38%, you are now making an additional £5,250 per year, which is an increase of 55%. (Table 2) Understanding your margin is critical across all treatments & retail lines, this will then help you project profit potential and plan for the future. When you have a high profit margin you are in a much better position to ensure an overall positive net profit, you will reach your break-even point faster and it directly impacts your cash flow. The more margin you make the more cash positive your business could become. As a business we offer a progressive rewards and tier pricing structure, so the more you grow with us the greater impact it has on your margin and ultimately your bottom line!
TABLE 1
Current
Future
Monthly Sales
£2,400
£2,400
Less Vat
£2,000
£2,000
Profit Margin £
£800
£900
Profit Margin %
40%
45%
Annual Profit Margin £
£9,600
£1,200
Additional Profit Margin Generated £
Current
TABLE 2
£10,800
Future
Monthly Sales
£2,400
£3,300
Less Vat
£2,000
£2,750
Profit Margin £
£800
£1,238
Profit Margin %
40%
45%
Annual Profit Margin £
£9,600
Additional Profit Margin Generated £
£14,850 £5,250
COMMERCIAL DIRECTOR, CHERYL MARTIN
H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
SEASONAL SKIN AS THE SEASONS START TO CHANGE, WE NOTICE OUR SKIN STARTS TO CHANGE TOO, GONE HAS THE EXTENDED LIGHT NIGHTS, THE SUN IS FALLING AWAY, AND THE TEMPERATURE LIKE OUR HOLIDAY MEMORIES ARE FADING TOO. WE NOTICE THAT THE CLIENT’S SKINS ARE STARTING TO CHANGE TOO, GETTING DRIER, SHOWING THE SIGNS OF SUN DAMAGE AND FEELING THE TIGHTER BECAUSE OF THE EFFECTS OF CENTRAL HEATING. BEING ABLE TO TAILOR OUR CLIENT’S SKINCARE, MEETS THESE DEMANDS AND HERE AT HARPAR GRACE, WE HAVE CREATED OUR GO TO TIPS.
S K IN M OISTU R E
For the body, as this is an area that gets forgotten about until Spring, but we recommend using BODY COMPLEX all year round, as it not only will protect your skin, but keeping your clients skin party ready. It aids desquamation & provides deep hydration, containing no less than 8 active ingredients. The secret to this product, is it lays down a foundation for the skin to repair and strengthen, giving the client lasting results. This is a perfect partner for post holiday where skin is lethargic and shedding and advance body treatments.
B ODY HE ALTH
TOTALLY DERMA, is the perfect nutraceutical, as it not only supports joint health but by the added hyaluronic acid it also supports general health and promoting visible skin health changes. In a nutshell works from the inside out, which is invaluable, when following a health regime, tackling conditions, from Arthritis, Menopause, joint wear and tear from gym or workout use.
SU N PIG ME N TATION
Autumn is the best time to start treating skin that has suffered sun damage. Whilst ACTIVE SERUM can be used to prep patients for intervention treatments, WHITE LIGHTENING COMPLEX is a punchy cocktail of resurfacing actives designed to tackle all 5 pathways of pigmentation production and with regime compliance is capable of getting results on a range of pigment cases. Couple Déesse mask used on green light therapy and if you wish to super charge. SPF is a must all year round and our EXTREME PROTECT is a multi tasking hero with DNA repair and anti- inflammatories to work cohesively with any client wanting to prevent & correct pigmentation.
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
SKIN SAVIOURS BY HARPAR GRACE
D EH YD R AT E D
TAT TOO HE ALIN G
POST IN J E CTAB LE
P O LY V I TA M I N S E R U M
S H E AL D
DÉESSE MODE 4
Dull, tired and dehydrated skin
iS Clinical’s SHEALD is the perfect
Speed up the recovery process
can benefit from iS Clinica ’s POLY
product to aid tattoo healing,
with Déesse Mode 4, designed
VITAMIN SERUM, with its ability
it provides an anti-oxidant rich
for post injectable procedures. It
to promote cellular regeneration
barrier and relieves itching and
combines near infrared (830nm),
and increases cellular metabolism.
tightness which occurs during the
red light (630nm) and blue light
Leaving skin looking and feeling
early stages to healing. SHEALD
(415nm).
revitalised.
also helps to reduce scar tissue formation and scabbing.
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
ON TH E G O
DRY LIPS
S K I N C A R E T R E AT M E N T WAT E R S
LIP POLISH
Keep skin glowing and refreshed
Be ready for those under the
all day with the CODAGE Skincare
mistletoe kisses with iS Clinical’s
Treatment Waters – available for
Lip Polish. Designed to gentle
dry, dull skin and oily skin. Skin will
exfoliate while also restoring
look and feel radiant with just a
moisture and providing
spritz..
antioxidant protection.
A N TI AG E I NG
DU LL HAIR
DU LL & TIR E D
DÉESSE PRO MODE 6
L’ H U I L E
SERUM NO.1 & 3
Want younger looking skin and
Perfect for adding shine and
Maximise CODAGE’s mix and
want it now? Mode 6 on our
moisture from head to toe. This
match possibilities by combing
Déesse Pro is designed to expose
rich oil is suitable to help get soft,
Serum No1 (Intense Hydration and
the skin to double the amount of
glossy hair without weighing the
Serum No3 (Radiance & energy).
LED’s as Mode 1 so you get double
hair down.
Skin will be left feeling soft and
the power for the same amount
radiant, making heavy makeup a
of time.
thing of the past.
ARTH R I T I S
PR E G N AN CY
T O TA L LY D E R M A
ACTIVE SERUM
LY M PHATIC CONCENTRATED BODY MILK
As the winter sets in arthritic
Acne can be brought on by the
patients will start to develop more
change in hormones during preg-
Give your client’s red-carpet ready
pain – Totally Derma can help to
nancy. iS Clinical’s ACTIVE SERUM
legs with CODAGE’s SLIMMING
relieve some of this pain. Originally
is suitable for use throughout both
& DRAINAGE CONCENTRATED
designed with arthritic patients in
pregnancy and nursing. This is due
BODY MILK. Designed to burn
mind it works from the outside in.
to the fact that it is non-systemic
and prevent the accumulation
and does not penetrate into the
of subcutaneous fat. Jiggle will
blood stream.
disappear in a tingle.
D RY
TE CH N E CK
BODY COMPLEX
NECK PERFECT COMPLEX
Have a patient with flaky, dry skin?
Everyone is guilty of spending too
iS Clinical’s BODY COMPLEX
much time on their phone. Tech
provides immediate hydration and
neck is an issue that involves lack
forms an antioxidant protective
of skin elasticity and results in a
barrier. It also helps to soothe
saggy or double chin. iS Clinical’s
contact dermatitis, eczema and
NECK PERFECT COMPLEX is
psoriasis.
here to save the day.
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
01
02
03
04
06
05
07
09
08
ON THE SCENE Q3 HIGHLIGHT S 01 CODAGE FILMING 02
PROFESSIONAL BEAUTY AWARDS 03
THE PRODIGY PEEL IN CLINIC 04 LONDON ACTIVATION DAY HILLS- S-THETICS WINNING THE 2018 WORLD STARS AWARD
LAUNCHING 05 BEVERLY
06 CYNOSURE &
IS CLINICAL EVENT 07 LAUNCHING PRODIGY PEEL AT ACE 08 HARPAR GRACE 2ND WORLD DISTRIBUTOR - POLAND 09 ALANA VISITING SHANI DARDEN IN LA
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
5 WAYS TO MAXIMISE THE IMPACT OF FIRE & ICE THIS WINTER! INTEGRATING THE CELEBRITY COVETED FIRE & ICE WITHIN YOUR CLIENT’S SKIN PROGRAMME MAKES THEIR JOURNEY TO ACHIEVING THE SKIN OF THEIR DREAMS ALL THAT MORE ACHIEVABLE. FOLLOW OUR GUIDE BELOW TO ENSURE YOU MAXIMISE ITS IMPACT THIS Q4!
SHOU T A B OUT I T The treatment name is memorable and intriguing along with it having a great celeb following so use that to your advantage.. Do a quick health check to ensure you have a clear communication of the treatment across all platforms; Social media Use our activation folder assets, testimonials & videos to create a buzz! If its good enough for the A-listers its good enough for us! Your website needs to shout about the treatment & ideally use the icon to stimulate interest. Newsletters- If you communicate regularly with your clients do a feature on it or run a special fire & ice eblast ( Use our activation folder assets) Local press- invite them in for a VIP experience to get free coverage & get tongues wagging! In clinic- Use our fire & ice standing banner ( £50) and posters and cards on our order form to communicate its available with you
HOLD A VIP TREATMENT EVENT This treatment was designed for VIP! So lean on this!.. Our most successful event is buy 3 products and receive a 30 minute Fire and Ice treatment free. It can be done as a designated VIP treatment day where the treatment & products are done in one session or month offer. Everybody
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loves a this is a great way of rewarding loyalty and getting clients to introduce friends! RUN A SPOTLIGHT PROMOTION Promotions all depend on what your client base will respond too and run as part of a strategic plan can have a great impact in clinic. We have a range of Fire & Ice Promotions to choose from– all you need is to decide when and we will provide the posters & assets to help communicate your offer
ENCOURAGE COURSE SALES A course offer is always a commercial win – encouraging loyalty & guaranteeing the best results. Sell your fire & ice in courses of 3 this season to see them through the party season & new year. Offer a saving or complimentary product/service to reward them for their investment with you! OFFER OUR NEW FIRE & ICE VOUCHERS! Offer the ultimate gift this Christmas & guarantee new clients with our NEW fire & Ice experience vouchers. With gifted cards, posters & social assets we have done all the hard work & it lines up a new injection of business for the new year – lets face it.. who doesn’t want a hero product or two they have experienced during the treatment too!
NEW LUXURY
FIRE+ICE TREATMENT EXPERIENCE
BUSINESS GROWTH SPECIALIST REBECCA STREET
H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
LUX TRENDS
KEY EVENTS PERSONALISED BEAUTY SUMMIT 30TH OCTOBER LASER & BODY EVENT- LONDON 23RD NOVEMBER
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H A R PA R G R AC E . CO M
THE AESTHETICS EDIT
INDUSTRY EXPERT SHELLEY HEPBURN SHARES HER INSIGHTS ON THE KEY TRENDS OCCURRING WITHIN THE LUXURY TREATMENT MARKET CURRENTLY SPA TRIBES While social media has done its job connecting us, it has also left some relationships fractured and disjointed, and make the whole generation yearn for a sense of community or belonging. Clinics or spas that offer opportunities for people to feel included and part of a family continue to be key to loyalty. EXPRESS services can be a more social way to experience the modern treatment environment, connecting us with our tribe. Déesse Celebrity loved masks have a strong Instagram following and offer an easy way to introduce such concepts with a experiential edge. Coupled up with our Is Clinical and CODAGE newly developed EXPRESS menus, clients can have fun, connect and drink their favourite tipple whilst enjoying results driven treatments which they may of not otherwise have tried on their own.
TOTAL BODY The rise in clinically proven body contouring technology has been prevalent in the last 2 years within the clinical sector and this trend is seen overlapping into the SPAs and Medispas offering a new era within the body treatment market within both sectors. This will give rise to integration opportunities for both CLINIC & SPAS as those seek to enrich the results one step further.
RESULTS DRIVEN
POWER OF LIGHT
Gone are the days where we have oodles of time on our hands where we can lounge around having hours of relaxing treatments with very little effect or we leave feeling relaxed only to find the effects have worn off within a moment of leaving. Today’s clients need & deserve results and want to have a service where they can see the difference with very little downtime. It’s important to ensure you choose well though as the modern day client is savy and cosmeceuticals are much more known entity now – so distinguish these highly effective treatments on your menu and team with relaxing treatments to offer a full range to ensure your clients are returning to you time and time again.
Luxury treatment providers have the expertise to guide and support the guests needs both on & off the couch and the industry is becoming very much more aware and have seen the light! From psoriasis to acne to seasonal affective disorder light not only has the power to address key concerns and conditions but can be used to enhance the sensory and treatment experience of a client to make the visit even that more memorable. As well as results its also important to remember the benefits of your clients switching off so the inclusion in the relaxation zone could be a great synergy. Integration opportunities and formats are an exciting development in the treatment market if used to their maximum potential.
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THINGS WE LOVE
THIS AUTUMN P H I CLIN IC Everyone is trying to get perfect glowing skin, Phi Clinic in London is extremely a-peeling place to visit. Offering the Prodigy Peel Systems from iS Clinical, you’ll wonder why you didn’t try out chemical peels sooner.
CLIN IQU E LA PR AIR IE Summer has gone and now it’s time to get excited about those gorgeous ski getaways. La Prairie in Switzerland offers stunning views, great skiing and also has its own spa featuring Déesse Pro.
FOUR S E AS O NS JE T Embark on a one of a kind global adventure with the Four Seasons jet. Air travel has never been so stylish – especially when accompanied with CODAGE Paris amenities.
CE N TR AL PAR K HYAT T Fall foliage, hot cider, Halloween, cosy sweaters and snuggling —there’s nothing quite like fall in New York. Why not pay a visit to the Central Park Hyatt where you can look over the changing leaves and relax in the spa with the Déesse Pro.
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BUSINESS BASICS FOR BUSY DIRECTORS
Interestingly many aesthetic businesses will often find themselves led by someone not necessarily having qualifications or the innate desire to be business drivers but its vital to get some basics in place to ensure your moving forwards happily & profitably. ARE YOU A GOAL ORIENTATED BUSINESS? Personal & Professional goals are key to driving your growth in & out of the business but it is often something that many of us don’t prioritise and it gets lost of blurred in the chaos of everyday life. Your personal goals will ultimately set the framework for your professional goals to ensure an authentic alignment & rewarding business for your & your team. Top level goals that are easily measured for a business at the very basic level to keep you on track should include • • • • •
Revenue Split of business /income by brand/treatment type Number of clients Spend per client Operating Profi
automated and digitalised the better to set the foundations for a structured approach to monitoring your business health.. This is also where you can include additional key performance indicators such as; • Client Satisfaction • Client Loyalty • Net margins per brand/income type amongst others that are indicative to your type of business • Productivity per team member Whilst patient health & outcomes are critical and should remain at the heart of the business, the key indicator of your success in business, is your bottom line. Without the right net profit monthly & annually everything can come crashing down around you as it will quickly impact on cash flow and longevity, so having a clear P&L budget and monthly appraisal of your actuals versus projection and being responsive to the results is key to protect your business. Are you managing your business health as well as you could be? ALANA MARIE CHALMERS COMPANY DIRECTOR,
ARE YOU MEASURING YOUR PERFORMANCE? The next step is putting processes in place to measure your goal attainment and this should be done on a monthly basis at the very minimum. There are many ways in which you can report on the factors you define as key to your business success and the more
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Look out for our quarterly Business Workshop coming 2020 where we will be guiding & supporting our partners in becoming the optimum business operation.
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INGREDIENT INNOVATION EXTREMOZYME DNA REPAIR TECHNOLOGY Extremozymes are enzymes developed by plants living in extreme environments that assist survival and adaptability. Organisms able to not only survive but thrive in harsh planetary locations are called “extremophiles”, a term that literally means “extreme loving.” Many of these extremophiles are micro-organisms. These organisms, some of which date back more than 40 million years, use powerful biologic processes to protect themselves against extreme cold, heat, salinity, pH balance, dehydration and radiation. Human skin also experiences environmental extremes. The power of Extremozymes may be harnessed for skin protection against environmental damage including dryness, wind, radiation (solar UVA and UVB), heat, cold, salinity (saltiness from sweating) and irritation. Exposure of structural proteins including collagen and elastin to moisture loss, radiation, heat, cold, and free radical damage as well as
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YOUTH LIP ELIXIR
YOUTH SERUM
Nourishing crème complex provides intense and penetrating hydration,
Clinically proven to increase collagen I synthesis. Helps prevent
visibly improving the appearance of dry and dehydrated lips
DNA damage with Extremozyme® technology
exposure to environmental stresses causes aging with loss of elasticity, resilience, immune function, and cancer resistance. Exposure of skin to solar rays causes photoaging. Just as Extremozymes® shield extremophilic organisms from damaging environmental radiation, the ravages of solar radiation on skin can be lessened by incorporating Extremozymes technology into skin care. The genetic adaptations of extremophiles and their Extremozymes have profound functional applications to skin care. Over time, environmental conditions have a very noticeable and disastrous effect on our skin. Nature’s miracles of adaptation can also be used to protect human skin. INNOVATIVE SKINCARE® has drawn from extremophilic organisms to pioneer the future of skin care in terms of ultimate protection for healthy skin.
REPARATIVE MOISTURE EMULSION
Provides penetrating and surface protection. Helps prevent DNA damage with Extremozyme® technology
EXTREME PROTECT
Clinically proven to protect and repair DNA utilizing Extremozyme® technology (including intrinsic DNA damage). Helps protect and repair collagen
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IN THE KNOW WE’RE CONSTANTLY TRYING TO MAKE RUNNING AN AESTHETIC BUSINESS AS SMOOTH AS POSSIBLE SO THAT YOU CAN FOCUS ON DELIVERING HIGH QUALITY TREATMENTS.
CONCIERGE SERVICE Our concierge service is designed to help you get your patients off and away on their regime as soon as possible. This means that should you require an item that you don’t hold in stock we can get it sent directly from our warehouse to your patients address for the next working day.
GROWTH & REWARD PROGRAM We love to see our accounts grow and develop. This is one of the reasons we have the growth and rewards program – the more you grow, the more we reward. You have opportunity to increase your margin from 40% to 55% + every quarter you receive a kickback allowance which can be used to purchase full size products, samples, marketing materials or save it up and use is as a part payment towards bigger purchases .
STAFF INCENTIVE & BENEFITS A great way to motivate your staff is with the chance of gaining a freebie. Every quarter we offer a staff incentive in the form of a free product for hitting your quarterly target – we can however, set up a staff incentive for an individual clinic and tailor it. Whether you want to increase your amount of iS Clinical or CODAGE bookings, increase retail sales or both we can help you reach those targets. We want your staff to love our portfolio of products as much as we do – which why we offer a 30% discount across our portfolio with our staff benefits programme. To find out more contact our customer service team on 02038 686242.
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COMING SOON Affiliate website for our silver & gold tiered accounts.
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SEASON SUCCESS With the festive season fast approaching now is your biggest opportunity to not only maximise your annual kickback but to also increase your profits. We thought we’d share with you a few simple ways increase your profits this season LAU N C H C H RI S T M AS GI F T I NG E AR L Y
We launch 3 Christmas gifting collections from iS Clinical this year, but we also have many other products perfect for gifting in the festive season – whoever the receiver is there is the perfect product for them. Drive incremental income this season!
GI F T YOUR TEAM
Set your sights high this season & create a clear Q4 plan of attack to end the year on a high. Keep targets at the forefront & reward monthly and give your team a creative reward for a year-end success. There is nothing more motivating than a team effort and the high spirits will certainly be noticed by your clients. ( See our retailing masterclass sessions to book your team onto )
UNVEI L A N EW T R E AT M E NT
LAU N CH N E W FIR E & ICE VOU CHE R S
What do you buy the person that has everything? We’ve launched the Fire & Ice gift card for that very purpose. Enable your clients to treat their loved ones to a luxury treatment experience they will never forget. Buy in Packs of 10 including luxury gift box & luxury gift card that we have made with fully degradable plastic to ensure maximum efficacy for all
Excite & engage your existing and new clients with a New treatment offering. Incorporate LED, Fuse devices, bundle, enhance your best facial treatment with a touch of luxe. We have no shortages of ideas if you need them!
HO LD A DI S C OV E R Y E V E NT Crack open the bubbly, invite the plus ones & treat your valued clients to a taster experential & education event which attracts a free treatment with a purchase amount that evening. Make christmas gifting a walk in the park with plenty of tempting opportunities for your guests to treat themselves or loved one to your retail & treatment offerings. CONTACT US FOR ANY SUPPORT THIS SEASON
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THE HARPAR GRACE
TRAINING PROGRAMME
AB I G AI L
AL I S O N
ACTIVATION
CONTENT
R E B E CC A
EDUCATION
TRAINING
BUSINESS BUILDING
TYPE
DURATION
OCT
NOV
DEC
iS CLINICAL ACTIVATION
IN PERSON
1/2 DAY AM
7th
4th
ACTIVATION
IN PERSON
1/2 DAY PM
7th
4th
ACTIVATION
VIRTUAL
1 HOUR
16th
13th
EDUCATION
IN PERSON
1/2 DAY AM
17th
EDUCATION
IN PERSON
1/2 DAY PM
17th
EDUCATION
IN PERSON
1/2 DAY AM
14th
EDUCATION
IN PERSON
1/2 DAY PM
14th
EDUCATION
SYMPOSIUM
FULL DAY
EDUCATION
VIRTUAL
1 HOUR
22nd
5th
BUSINESS
IN PERSON
FULL DAY
14th
11th
BUSINESS
IN PERSON
FULL DAY
VIRTUAL
1HOUR
17th
14th
4th
VIRTUAL
1 HOUR
16th
13th
3rd
VIRTUAL
1 HOUR
16th
1 3th
3rd
ACTIVATION
VIRTUAL
1 HOUR
16th
13th
3rd
BUSINESS
VIRTUAL
1 HOUR
17th
14th
4th
HG/ iS Clinical Discover Morning and Fire & Ice Activation
BUSINESS
3rd
22nd 17th
2nd
DEESSE EDUCATION
TOTALLY DERMA EDUCATION
CODAGE
•
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CENTRAL LONDON
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HARROGATE / LEEDS
•
BIRMINGHAM
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