T H E AE S T H E T I C S
EDIT PRODUCTS
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INSIGHTS
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PROFILES
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TRENDS
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FOCUS
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EVENTS
ISSUE THREE
SPRING QUARTER 2
THE AESTHETICS EDIT
WELCOME FROM OUR FOUNDER Our third edit lands on different doorsteps this time, most likely away from your clinics, as we find ourselves in these unique circumstances and challenged to look at doing everything differently and this edition of our partner magazine is no exception. I want to say a personal thank you for those practitioners who have returned back to the NHS to support in our nations fight against this virus and whilst we are trying to gift as much of the key products to hospitals around the country that we can get stock of, it will never be enough to express the gratitude we collectively feel. We have been working around the clock to develop infrastructure, additional training, online platforms and tailored marketing support to ensure you are supported as much as we can to weather this storm. This edition we focus on how you can leverage several aspects of our offering to maximise your earning potential, whether you are an independent practitioner or large clinic. Diversification is key at this time within your approach to your clients and we are fortunate to have a diversified portfolio that enables you to cater for their previous and current needs with the inclusion of Codage body formulations, LED therapy which has been taking the isolation nation by storm with A list celebs using the DĂŠesse PRO during lockdown, and of course systemic wellbeing from Totally Derma. Together we can evolve, stronger and more dynamic than before and myself and our team are here to support you every step of the way.
Alana x ALANA MARIE CHALMERS
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INTRODUCING E-COMMERCE & VIRTUAL SOLUTIONS TO SUPPORT YOUR BUSINESS IN CHANGING TIMES
NEW
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BRIDAL BEAUTY FROM HARPAR GRACE
Whether the big day is in a year, 6 months or 3 months it's never to early to start a bridal beauty regime
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GOODBYE BLUSHING BRIDE, HELLO GLOWING BRIDE Every bride wants to remember their wedding day for all the right reasons - they want to look and feel beautiful. Photos captured on the big day will out live the memories which is why it is important to get brides on the perfect skin regime for them. Whether the big day is in a year, 6 months or 3 months it's never too early to start forming the base of beautiful glowing skin. Start with a bridal consultation - discover any special skin concerns that the bride may have, like acne scarring, hyperpigmentation, dry skin or dull congested skin. Once any special skin concerns have been discussed it is important to improve skin texture, boost collagen production and encourage skin cell turnover. This will help to create a smooth and plump canvas for the make up artist on the big day. Professional treatments such as the iS Clinical Fire & Ice resurfacing treatment are the perfect answer and depending on the skin issue you should start them 3-6 months in advance with a final treatment 5-10 days before the wedding day. It is important that a professional treatment plan is supported with results driven homecare. This should be started as far in advance as possible to ensure any underlying skin conditions are treated.
When it comes to results driven homecare, iS Clinical offers skin condition kits, designed to offer a full 12 week homecare regime. Each kit features a full size Cleansing Complex & Eclipse SPF 50 along with two products dedicated to treat each skin concern. Additional products can be incorporated into the regime but the kits offer a simple and effective regime - ideal for brides that are busy planning their perfect day! Through the combination of professional treatments and results driven homecare your bride-to-be will be good-to-glow on their big day!
FIRE & ICE RESURFACING TREATMENT Reboot the skin and optimise the skin for the advanced skin regime ahead!
LED PHOTOTHERAPY Create the ultimate
An at home collagen boost option is Totally Derma - a holistic approach to younger looking skin. It works from the INSIDE to tackle the root causes of ageing in the deeper layers of the skin to stimulate the body’s optimum production of collagen, elastin and hyaluronic acid. Addressing both the physical signs of ageing with visible improvements in overall skin, hair, nails and joints supported by targeting
supercharged treatment by combining the Déesse PRO with iS Clinical Fire & Ice & targeted course
RESULTS DRIVEN REGIME Combine in clinic treatments with a results driven homecare regime.
of underlying physiological processes.
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TAKE YOUR CLINIC OFFERING ONLINE AFFILIATE E -C O M M ERCE P L A T F ORM HarpergGrace
MAXIMISING ONLINE BUSINESS HAS NEV ER BEEN EASIER!
We pride ourselves on leadng the way in business solutions for our aesthetics clinic and Covid-19 required us to support more than ever before. We unveil the UK’s first fully integrated e-commerce solution within the aesthetics sector with the New Affiliate Programme, which provides practitioners the opportunity to generate additional income without the costs, time and resource required to manage an online e-shop. Developed to effortlessly integrate within the practitioners existing website, this easy to integrate e-commerce ‘bolts’ on within the frame of your existing website enabling all practitioners to retail from the Harpar Grace portfolio of brands; iS Clinical, CODAGE Déesse Pro and Totally Derma to your patients online. HOW DOES IT WORK? The Harpar Grace team are at hand to ensure the ready made iframe shop is integrated within the website. You would then promote this to your patients with our portfolio of assets and when patients visit the site to shop, they are able to place their order for their favourite or recommended products. After the patient places the order (subject to a £4.95 shipping fee), the payment is processed within the Harpar Grace payment portal and the Harpar Grace team co-ordinate and facilitate the dispatch and shipping for next day delivery (for all orders placed before 2pm). The clinic receives commission based on the net revenue their site generates on a quarterly basis. HOW WILL IT BENEFIT THE PRACTITIONER? This e-shop solution enables clinics and practitioners to access all four of the brands within the Harpar Grace portfolio, as well as the opportunity to benefit from another revenue stream with no set up or ongoing management/fees. Commission is promptly issued based on quarterly net revenue and provides clinics a ready made online store generating revenue 24/7 with no staffing costs or additional resource.
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MA R GIN POTENT IAL PLATINUM 40% (profit potential per client transaction – 1 x Cleansing complex + 1 x Active Serum + 1 x Extreme Protect = £55.67 Affiliate Commission) GOLD 35% (profit potential per client transaction – 1 x Cleansing complex + 1 x Active Serum + 1 x Extreme Protect = £48.71 Affiliate Commission) SILVER 30% (profit potential per client transaction – 1 x Cleansing complex + 1 x Active Serum + 1 x Extreme Protect = £41.75 Affiliate Commission)
"WE HAVE UTILISED THE HARPAR GRACE AFFILIATE PLATFORM AND HAVE ALREADY RECEIVED POSITIVE FEEDBACK FROM OUR PATIENTS, WHO WE ARE KEEPING IN TOUCH WITH VIA EMAIL AND E-CONSULTATIONS. THE READY-MADE IFRAME SHOP INTEGRATED WELL WITH OUR WEBSITE AND HAS ENABLED S-THETICS TO OFFER AN ONLINE STORE WITH NO ADDITIONAL STAFFING OVERHEADS OR RESOURCE."
MISS SHERINA BALARATNAM, MBBS, MRCS, MSC (UCL) MEDICAL DIRECTOR, S-THETICS
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HOW WILL IT BENEFIT THE PRACTITIONER?
DELIVER CONSULTATIONS FROM THE COMF ORT OF YOUR OWN HOME
This concierge ordering portal provides practitioners and clinics the ability to service their patients homecare needs remotely at the click of a button, whilst Harpar Grace take care of fulfilment. It enables the clinic to offer a homecare package during a virtual consultation and it will reach the patient the very next day seamlessly, as if sent directly from the clinic- enabling you to maintain the all important responsiveness to your client base.
MARGIN POTENTIAL The NEW Concierge Ordering Portal simplifies e-consultations and demystifies prescriptive homecare solutions, enabling an aesthetic practice to login and access an online portal to order products at their current margin and ensure direct delivery to patients at home the very next day.
Platinum – 55% Gold – 50% Silver – 45%
Our Concierge Portal is available to all of our accounts.
Bronze – 40%
HOW DOES IT WORK? Each practitioner and clinic is supplied with a unique login to access the concierge portal, through which they can conduct a client consultation and define a ‘prescriptive’ skincare home regime. Unlike an online shop – this concierge portal offers flexibility to ‘bundle’ products and packages for patients and charge them directly, whilst accessing the wholesale price offered by Harpar Grace.
*Profit will depend on the final price charged to patient)
The Harpar Grace team receive the order, provide order confirmation to the clinic and ship product next day direct to client. The clinic spend is recorded as normal towards the account growth and rewards programme. There is a £9.95 P,P&F fee but this can be offset against margin or used to encourage higher spend per client
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"WOW! I AM SO IMPRESSED WITH THE SPEED THAT YOU HAVE GOT THIS UP AND RUNNING. THIS IS EXACTLY WHAT I WAS PUTTING INTO PLACE, ONLINE CONSULTATIONS AND PURCHASING SKINCARE - THANKS FOR LEADING THE WAY IN MENTAL FLEXBIBILITY WITH AESTHETICS!" CLARE MCLOUGHLIN RGN INP, AESTHETIC NURSE PRESCRIBER, APPERANCE BASED MEDICINE
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PRESCRIPTION CLINIC
THE HARPAR GRACE GUIDE TO ACNE TYPES, THE CAUSES, THE SYMPTONS & THE TREATMENTS
BUSINESS GROWTH SPECIALIST, REBECCA STREET
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Acne is a common skin condition which usually affects the face, neck, chest, and back. Acne is usually treatable, though sufferers may need treatment for several months. Most people with acne are aged between 12 and 25, but sometimes it can strike older and children too. The question how to treat acne widely depends upon the severity of acne which can range from mild to severe. CAUSES OF ACNE Acne in adults is mostly caused by overactivity of the sebaceous glands in the skin. It is not infectious, so you cannot get it from another person. But it can be hereditary. That means the condition can pass through genes. Sebaceous glands under the skin surface make oil (sebum) which keeps skin supple. The sebum comes out through pores (tiny holes). Hormone changes especially at puberty stimulate the sebaceous glands and make
more sebum. That is why acne is commonly seen in teenagers. When pores get blocked (by thickening of the skin and dead cells) and when sebum collects under these blocked pores pimples or acne occurs. There is a bacterium called Propionibacterium acne which is normally found in the skin. It multiplies in trapped sebum. Sometimes inflammation occurs making the surrounding skin red. The spots can get larger and fill with pus. When several pustules are close by they can get larger and form nodules and cysts. These inflamed spots can heal with time but sometimes may leave a discoloured area (hyperpigmentation). Scars can be left on the skin if cysts are ruptured. Other causes include: Cosmetics: when you use a new product or a product which doesn’t, you’re your skin, it
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THE AESTHETICS EDIT
starts to breakout and this is the kind of acne you get. It could be from makeup, sunscreen, products with ingredients that clog your pores, irritating fragrance from fabric softeners etc.
BEFORE
AFTER
Poor Cell Turnover Rate: when a dead skin cells are not being shed at the proper rate and contribute to pore blockage; it leads to acne. Disturbed Skin: When your skin is irritated (red, flaky, itchy, stingy) or overly dry, it can make you more vulnerable to p.acnes. With poor skin barrier function, your skin doesn’t do a good job protecting itself and keeping itself healthy. Underlying Health Problems: Underlying health problems can also cause acne. These include candida, thyroid problems, PCOS, diabetes, digestive imbalances, and metabolism issues. Toxin Build-Up: Toxins can build up in your body through constipation or poor liver/ kidney/intestinal function. When this happens, the build-up gets released through your skin, resulting in acne. WHAT ARE THE STAGES OF ACNE?
yellowish dots. When squeezed white material will come out.
a cyst may be about half a centimetre in diameter. They contain pus inside.
Around a white head, there is surrounding redness due to mild inflammation and sometimes mild swelling of the area. Apart from whiteheads, there are papules (firm elevated reddish or skin coloured bumps when felt feel rough and irregular) and pustules (small bump or blister filled with yellowish material /pus) which are also called pimples.
There are also firm or hard bumps called nodules. They do not contain pus. When the face is touched, it may cause pain. Scarring is very common in Cystic acne as the lesions are deep.
Papules, when squeezed no fluid, will come out. Pustules when squeezed, yellow colour pus will come out sometimes mixed with blood. Pus is an accumulation of skin debris, white blood cells, and bacteria.
STAGE 1 - MILD ACNE Grade 1 Acne is the mildest of 4 acne types hence it also most known as mild acne. This Acne consists of comedones (blackheads) mostly on the nose, and a few papules which are small, red breakouts typically found on the cheeks. These breakouts are minimal and tend to be occasional.
GRADE 3 - SEVERE ACNE Inflammation is marked and there will be a lot of papules and pustules over the face. Since the lesions occur near to each other, it can spread and merge with each other and look like crops. This will lead to skin damage and even without squeezing, scarring can occur once healed. In severe acne, infection is deep within the skin. There will be more redness and mild swelling of the face.
GRADE 2 - MODERATE ACNE In moderate acne, there are more blemishes. Apart from the T zone area, lesions can occur anywhere in the face. The skin has several whiteheads which are also called closed comedones. They appear like raised white or
GRADE 4 - CYSTIC ACNE This stage is very severe. The blemishes are large. They can occur not only on the face but neck, shoulders, back and sometimes arms. They are deep and firm to touch. There are cysts which look like a boil or a big blister. The size of
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HOW DO WE PREVENT ACNE? • Avoid eating excessive amounts of chocolates, sugary foods • Avoid eating or drinking excessive amounts of dairy products • Avoid stress, practice relaxation techniques, have a good nights sleep • Drink plenty of water and stay hydrated, dehydrated body signals the skin to produce oil to keep it moisturized. • Proper personal hygiene – Wash hair regularly to prevent dandruff, keep skin clean Product Recommendations- iS CLINICAL® products helpful in treating acne include: ACTIVE SERUM™, PRO-HEAL™ SERUM ADVANCE+, HYDRA-COOL™ SERUM, CLEANSING COMPLEX, WARMING HONEY CLEANSER, TRI-ACTIVE EXFOLIATING MASQUE. Homecare should be supported with in clinic treatments such as the iS Clinical Fire & Ice Resurfacing Facial which can be integrated with the Deesse Pro LED therapy mode 2 .
CLEANSING COMPLEX
PRO-HEAL SERUM ADVANCE +
ACTIVE SERUM
TRI-ACTIVE EXFOLIATING MASQUE
Deep cleanses the skin without drying it out. Helps to control acne breakouts while minimising pore size and gently resurfaces
Helps reduce redness and inflammation associated
Provides rapid and longterm improvements.
with cystic acne, rosacea, bug bites and posttreatment
Smoothes & softens skin, while helping to treat acne & reduce pore size
Combines powerful botanical enzymes, Salicylic Acid and eco-friendly microbeads to provide aphysical and biochemical exfoliation
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ON THE SCENE Q1 HIGHLIGHTS 01
NEW TEAM MEMBER
JULIEN VISIT TO STOKE PARK
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TWEAKMENTS EVENT
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05 04 IS CLINICA L FOUNDERS DAY CELEBRATING 06 A CTIVA TION DA Y 07
CODA GE FOUNDERS DAY 7 YEA RS OF HA RPA R GRACE 08 LAUNCH OF OUR NHS CARE KITS 09 LAUNCH OF E-COMMERCE PLATFORMS & CONCIERGE ORDER SERVICE
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BUSINESS BASICS FOR BUSY DIRECTORS
BUILDING A MARKETING PLAN A marketing plan is a fundamental aspect of any well constructed business plan. It essentially maps out all of the activity that is required to be implemented in order to meet the needs of your business & target market, but surprisingly often neglected and overlooked when it comes to appointing responsibility & crucial in times of crisis. DO YOU HAVE A PLAN OF WHO, WHAT, WHERE & WHEN? A ctivity should be defined monthly & weekly as a minimum and ideally, quarterly in advance to enable you to stay ahead of your game
• Website & Social Media • Database engagement • Advertising • Local Regional/National PR • Events • POS & Merchandising Client care initiatives are crucial additional engagement activities that need to be encompassed within the plan to create loyalty, add value & cultivate a true differentiation for your business. For example:
and feel in control as a business owner.
• Care Calls
The first aspect to consider is what new news and added value that
• Skin Concierge services
quarter are you going to bring to your clients in the period being planned. Review the following : • Seasonal Treatment Focus • New Treatments • Seasonal Product Focus • New Product Launches • Expert, Education & Engagement experiences • New & Existing services to meet their needs Bear in mind that the most successful businesses within this sector thrive when taking steps to create their own news and going above & beyond to stand out from the crowd. Once the above is identified, detailed plans should be outlined monthly & weekly for the following channels of communication to your existing & potential clients to ensure news hits when it needs to maximise traction;
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• Personalised mailings • Gifting & associated offers • VIP access, events & services So we have the what, where & when but the WHO is almost always a grey area and one that needs to be firmly set in order to get the work done and on time. Identifying who is responsible for the overall plan & each channel of communication & initiative is the role of the business leader and will help you sleep better at night knowing the details are being taken care of and you are maximising your impact. AND NOT FORGETTING...The internal team communication, training & incentive plan that needs to cohesively work alongside this marketing plan in order that your clients receive a seamless experience at every touch point. Use this time to create a plan that gets your business set now & post COVID
C O M P AN Y D I R E C T O R , ALANA MARIE CHAL MERS
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DISCOVER THE
POWER OF INTEGRATION
THE PROCESS OF SKIN REJUVENATION IS A PROGRESSIVE ONE, THERE IS NO RULE WHICH FITS ALL AND VERY MUCH DEPENDS ON TAILORING TO THE NEEDS & BUDGET OF YOUR CLIENT. A solid skincare regime should form base of any treatment programme as results are enhanced when a comprehensive regimen is combined with modality treatments. When these align, it’s possible to reverse signs of aging, improve symptoms of sun damage and even prevent future skin damage from occurring. The ultimate goal is to find the right balance for the skin and treat specific and future needs. The HG portfolio offers a multitude of options when taking an integrated approach. When combining these ranges alongside devices, we offer guidance on pre-treatment, immediately after treatment and post care. This offers a comprehensive treatment plan for clients and boosts revenue as well.
LASER RESURFACING
Laser resurfacing treatments essentially remove the uppermost layers of skin in order to eliminate damaged cells, so skin care plays an indispensable role before and after these procedures. Before laser treatment, it’s especially important to have an even skin tone so the result is uniform, which is skin prep using White Lightening Complex or Active Serum is key. A proper skin care regimen also ensures that the result is optimised. When the skin is peeling and healing immediately after treatment, patients can use a very gentle regimen of Cleansing Complex and Sheald and Extreme Protect SPF30. From CODAGE before and after body treatments, we would suggest using Skin Recovery Body Milk
BODY SHAPING
Cool Sculpting is one of the key treatments for this concern-it freezes small pockets of fat cells, which freeze at a higher temperature than other tissues. Those frozen cells are then metabolized by the body and excreted. That’s where CODAGE Slimming and draining body milk offers a perfect compliment to support internal & external outcomes with firmer & smoother skin & supporting the bodys processing of eliminating toxins
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H A R PA R G R AC E . CO M
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HEROES TREATMENT PARTNERS
L A S E R R E S U R FAC I N G Sheald
BODY SCULPTING Slim m ing & Drainage Body M il k
MICRO-NEEDL ING
Micro-needling helps with acne scars, fine lines and wrinkles, and large pores. The tiny needles cause microscopic damage to the skin, which draws the body’s skin-healing cells to the scene to repair and nourish. Some practitioners use Micro-needling to channel serums into the skin. You can prep skin with a resurfacing acid like White lightening Complex or Active Serum and Pro Heal Serum Advance+, 24-48 hours after to support process with key actives such as Vitamin C, E & A and anti inflammatories. Totally Derma offers a total body approach to Collagen production and will boosts the bodys natural synthesis of collagen in this recovery process whilst ensuring areas of depletion in the rest of the body are targeted systemically.
MICRO-NEEDLING Totally Derm a & Pro Heal
RADIO-FREQUENCY
RADIO-FREQUENCY SKIN TIGHTENING
Super Serum & N eck Per fec t
Radio-frequency skin tightening is an aesthetic technique that uses radio frequency (RF) energy to heat skin with the purpose of stimulating cutaneous collagen, elastin and hyaluronic acid production in order to reduce the appearance of fine lines and loose skin. From IS Clinical we would recommend for use after treatment- Youth Eye Complex, Super Serum Advance+, Youth Complex or Youth Serum and Neck Perfect Complex all with collagen synthesis support & actives that contribute to tightening the skin.
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H A R PA R G R AC E . CO M
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iS CLINICAL FOUNDER DAY iS CLINICAL FOUNDERS, BRYAN JOHNS AND ALEC CALL JOIN HARPAR GRACE INTERNATIONAL AT FLAGSHIP LOCATION, THE BULGARI HOTEL, LONDON, TO TELL OUR PARTNERS THE STORY OF HOW THE BRAND WAS BUILT ABIGAIL RICHARDS, EVENTS, PR & MARKETING CO-ORDINATOR
The day kicked off with our iS Clinical activation session, where attendees were educated in full product formulation knowledge, learning how to prescribe the appropriate ingredients to address specific skin conditions. The session closed with each attendee gaining certification in the signature iS Clinical Fire & Ice treatment.
That afternoon, we moved onto our Maximisation session, an interactive session structured to work with clinic leaders and their teams on a plan to implement a results orientated approach to mastering and maximising retail within their business. This led us to our evening event, where we were joined by Bryan Johns and Alec Call, iS Clinical founders. Bryan opened the evening, telling our audience of his scientific background, working in the field of genetics and biochemistry, researching the internal causes of anti-ageing. As the only business outside the world of movies to be located in Burbank, California, we heard the journey of iS Clinical from it's humble beginnings in a small apartment, to becoming the A-listers skincare of
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choice (before it was even branded, or had packaging!) Bryan and Alec told us of their proudest moments, launching the brand as they trialled Active Serum with teenagers, and seeing the incredible physical and emotional transformation of those young people, and working with amazing charities including providing Poly-Vitamin Serum to cancer patients going through radiotherapy and chemotherapy to encourage skin healing. Telling us how iS Clinical is set apart from other brands, we heard how the products, using a combination of Eastern and Western pharmaceutical-grade ingredients to create a botanically based and globally sourced cosmeceutical product, are handled in house.
Our winners, S-Thetics, were joined by finalists PHI Clinic, Qutis Clinics and Palm Tree Skin and, following a meet & greet to close the event at The Bulgari, were taken for an exclusive celebratory dinner at Galvin at Windows. The enthusiasm and support for iS Clinical from Bryan Johns and Alec Call, along with the UK & Ireland practitioners that stock and offer iS Clinical in their aesthetic practices was overwhelming & luckily one of the last of their year as all further travel was unfortunately cut short due to COVID-19 and restrictions that were bought into effect only a week after the event.
Following their story, we were proud to have Bryan and Alec join us to congratulate and present our winner & 3 finalists of the World Star awards, topping over 300 clinics across the UK and Ireland.
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TOTALLY DERMA
THE FUTU RE OF AGE MANAGEMENT NUT RAC EUTI C ALS
Therapeutic Dosages - Multitasking Formulation Anti-Ageing | Post Procedure | Acne | Joints | Post Menopause | Post-Partum
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BODY BEAUTIFUL DISCOVER HOW TO INTEGRATE BODY PRODUCTS INTO YOUR REGIME PRESCRIPTION
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When it comes to taking care of the skin, may people forget about the skin on their body and instead all of their focus is on the face. However, it is important to take care of our skin as a whole. It the largest organ found in the human body – it also experiences a variety of environmental aggressors. CODAGE
EXFOLIATING
BALM, this oily balm composed of both thick sugar particles and fine rice particles will deeply exfoliate, intensely Nourishes with Shea Butter and smooths the skin with Macadamia oil. Recommended for all skin types, use twice a week as a preparation for any treatment. At the heart of the CODAGE body range is their collection of Concentrated Body Milks. A concentrated body milk is an “all-in-one” hybrid treatment that is both a body milk and a serum. Each formula contains a high concentration of active ingredients, just like a serum,, while each texture has been designed to provide the comfort of a body milk. Unlike a serum, which requires the application of a protective cream, a concentrated body milk provides everything you need: it nourishes and protects the skin, and softens and soothes it, in one easy step. Key staples in the collection include: INTENSE HYDRATION BODY MILK is ideal for a dry or sensitive skin with soothing Aloe Vera, this formula is highly concentrated in Hyaluronic Acid to deeply moisturize & plump and will Intensely nourish the skin with both Shea Butter & Baobab Oil. Recommended for all skin types. SLIMMING & DRAINAGE BODY MILK is highly concentrated in pro-liolytic agents such as Chorella Extract its highly concentrated in Encapsulated Caffeine to burn fat and fight cellulite also stimulating Lymph Drainage and micro-
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circulation to fight water retention and relieve the sensation of ‘Heavy Legs.' Skin Recovery Body Milk is a powerful boost to skin regeneration with Baobab Oil it repairs and soothes the skin using soothing tetrapeptides and oat amino acids that calm irritated and weakened skin from the cold, sunburn, burns, epilation or an abrasive aesthetic procedures also contains purifying Zinc that prevent the formation of blemishes and ingrown hairs. Also, from CODAGE we have the ultimate multi-tasking product. L’Huile is mixture of 8 exceptional oils with 8 synergist effects using over 90% oil, Baobab Oil, Apricot Oil, Pomegranate Oil & Coconut Oil to Restructure, Brighten, AntiAge and Nourish. Recommended for the face, hair and body. Use post spa or aesthetic treatment at home. Introduce a body treatment or enhance your massage medium with iS Clinical's brand new massage silk. MASSAGE SILK is available in 3 scents: Unscented, Blood Orange & Lavender. It is suitable for both facial and body massages - perfect for integration and a full body experience. This unique and luxurious gel thins to the perfect consistency as it warms, providing the ultimate massage medium, and rinses off completely with water, leaving the skin soft, supple and hydrated. MASSAGE SILK contains natural extracts of coconut, hydrating glycerin, soothing vitamin E and restorative sunflower seed oil. iS Clinical & Codage's body products are a great incremental revenue source. Taking care of skin from head to toe has never been easier!
BUSINESS GROWTH SPECIALIST, ABIGAIL RAWLE
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CORONAVIRUS A FIVE-STEP CRISIS COMMUNICATION STRATEGY
FOUNDER, TIERNEY FOX
THE CORONAVIRUS OUTBREAK IS FIRST AND FOREMOST A HUMAN TRAGEDY, AFFECTING HUNDREDS OF THOUSANDS OF PEOPLE. THE GLOBAL ECONOMIC IMPLICATIONS HAVE QUICKLY BEEN FELT IN THE AESTHETIC MEDICINE AND SPA SECTORS, AS CLOSED CLINICS AND CONTRACTED SALES SWIFTLY CURTAIL A PERIOD OF EXCEPTIONAL GROWTH. DEALING WITH A PANDEMIC IS UNCHARTED TERRITORY. WHAT WILL IT TAKE TO NAVIGATE THIS CRISIS, NOW THAT OUR TRADITIONAL ASSUMPTIONS HAVE BEEN RENDERED IRRELEVANT? KEY DECISION-MAKERS AND COMMUNICATION TEAMS MUST DECIDE WHAT IMMEDIATE MESSAGES ARE NECESSARY TO INFORM AND PROTECT CUSTOMERS, CLIENTS AND THE GREATER COMMUNITY. IF YOU GET MOVING NOW WITH A ROBUST CRISIS COMMUNICATIONS PLAN, YOU CAN RIDE THE WAVES OF UNCERTAINTY INSTEAD OF BEING OVERPOWERED BY THEM.
1. MAKE OPERATIONAL ADJUSTMENTS Must. Get. Content. Out. Instantly. During a PR crisis, lots of brands panic and succumb to reactionary, kneejerk comms. This path is perilous and almost always leads to losing the sense of who you are and what you stand for. So take a deep breath. Drop your shoulders. Stay calm. Now you have an opportunity. While everyone else panics and creates white noise, you can get your head down and plan. Consider what you can do to adjust. How can your clinic or spa become more agile in response to your crisis? How can your knowledge and expertise serve your community and what does that look like operationally? By the way, don’t forget to consider future customer sentiment. Because this will end. 2. IDENTIFY YOUR PUBLIC Staying quiet during a PR crisis is not an option. It’s a time for leadership, direction and clear communication. Now, one of the secrets of good messaging is retaining a sharp focus on the person receiving your message. So be clear who you need to talk to – be it your customers, your suppliers, your staff or your company stakeholders. And no, you won’t be sending a one-size-fits-all message to everyone. You need to consider each of your audiences carefully. For example, you may need to alert suppliers about payment expectations or notify customers about delivery delays and closures. 3. CREATE A CLEAR AND MEANINGFUL MESSAGE FOR EACH AUDIENCE
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For each of the audiences you have identified, create a message that is accurate, transparent and – if possible – positive. Keep in mind that things can change at breakneck speed during a crisis. You may have to recraft your message and reach out to your audiences on a weekly or even daily basis. With things in flux, you need to flex. Just remember: never panic and always consider your operational position carefully. 4. DON’T SENSATIONALISE To expand: during a crisis people need clarity and trustworthy information. Sensationalism adds to the sense of anxiety. Don’t feed the hype machine. Don’t share your speculations on possible outcomes. Don’t wade into the media debate unless it’s your area of expertise. Be considered. Be diplomatic. Be the company that sticks to the facts. The clarity and accuracy of your message is crucial. 5. USE THE RIGHT CHANNELS Make full use of your available communication channels. Go where your audience is. And select the most appropriate channels for each message and each audience. Remember that communication is a two-way thing. You need to be receptive to queries from your audiences – again, be they customers, suppliers or a separate group. If you don’t have the resource to field queries across all channels, shut some down and direct all queries to one or two places. Your audience will appreciate the honesty. And they will appreciate knowing that you are taking steps to make sure their voices are heard.
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STAFF FAVOURITES 1
iS CLINICAL PRO HEAL SERUM
Rebecca - Business Growth Specialist My favourite product is Pro Heal Serum Advance+. Why? - it’s a little powerhouse in a bottle that has cleared my inflammation and helps keep it at bay. It ‘s something that I will always use!
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iS CLINICAL WARMING HONEY
Laura - HR My favourite is Warming Honey Cleanser, it’s great after wearing makeup all week and gives you a warming hug when applied, it leaves my skin feeling silky smooth and richly moisturised.
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L’HUILE BY CODAGE
Abi- PR, Events & Marketing Co-ordinator I can’t say that I’ve enjoyed using a body oil until I discovered L’Huile by CODAGE! It’s nourishing without feeling heavy, and the scent really lasts!
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iS CLINICAL ACTIVE SERUM
Alexandra - Sales & Marketing Manager Before discovering iS Clinical, I had always suffered with hormonal acne prone skin. Since incorporating Active Serum into my routine, my acne and skin texture has been dramatically improved!
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iS CLINICAL CLEANSING COMPLEX
Abigail - Business Growth Specialist My go to product is defiantly iS Clinical Cleansing Complex. This product is so lightweight on your skin but really feels like it’s getting deep into your pores to cleanse them. After using the product my skin always feels so soft and really gives me a glow.
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CODAGE SLIMMING & DRAINAGE CONCENTRATED BODY MILK
Alicia - Marketing Co-ordinator Before discovering CODAGE Slimming & Drainage Milk I was always self-conscious of my legs – I’m now looking forward to the summer and having an excuse to get my legs out and enjoy summer to its fullest!
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TOP PICKS
CODAGE EXFOLIATING BALM
Ella - Customer Services This product gives you a vigorous scrub with the Brown Sugar and Rice exfoliating particles, it leave an envelopment of macadamia oil & shea butter to nourish and brighten the skin giving you an amazing skin glow! Not to mention the aroma of Coconut, Bergamot and peach leaving you smelling incredible for hours.
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SIGN UP TO OUR STAFF BENEFITS E-STORE
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BEYO ND T H E
TREATMENT ROOM IN CHANGING TIMES, IT IS SO IMPORTANT TO OPEN YOUR BUSINESS TO NEW OPPORTUNITIES AND ADAPT QUICKLY. WHETHER THAT MEANS FOCUSSING ON VIRTUAL CONSULTATIONS AND HOMECARE PACKAGES, DIGGING INTO SOCIAL MEDIA MORE THAN EVER BEFORE, OR STRATEGISING FOR RELAUNCH, NOW IS THE TIME TO THINK BEYOND THE TREATMENT ROOM.
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TOP TIPS O NL I NE CO NSULTAT I ON S At a time when everyone needs an element human contact is more important than ever, online consultations should be at the forefront of your business plan. Offer your expertise first-hand to the client, building their homecare package as you talk them through their treatment plan. Tie this in with our new Concierge Ordering Portal, enabling you to order products from across our luxury portfolio at your current margin, whilst we ensure home delivery to clients the very next day. Contact us today to sign up! SO C I A L MA RKET I N G Social Media is a fantastic tool - it enables clients to feel connected to you at all time. Posting engaging and informative content regularly will not only allow you to create a conversation with your clients but also enable you to positively influence them. This could be at home facial tips using the amazing iS Clinical or CODAGE, how to incorporate the Deesse Pro mask into their regime, or the benefits of taking Totally Derma daily. Try an IGTV introduction with your lead practitioner, featuring client testimonials, or before and after images – this is incredibly powerful! NURT URE YO UR O N LI N E COM M U N I T Y Find ways to bring your community together online. Begin a hashtag on Instagram to bring people together, encouraging them to share their results from their treatment, or their homecare… or ask your followers to tell you why they love a specific product, for example iS Clinical Active Serum. Now is be the perfect time to build your online family. C A RE C A L L S
to see how they are getting on with their homecare, ensuring they are maximising the results of in-clinic treatments, discuss any further retail opportunities and ensure they rebook for relaunch. VIP EVENTS & REWARDS To recognise your loyal clients, offer exclusive treatment packages just for them or rewards redeemable in clinic based on activity & interaction during the time when they are not able to visit. If you’re introducing a new offering for relaunch, invite them to be the first to try it a week or so before it’s official launch. Advertise this perk, and it will incentivise other clients to become a ‘VIP’! You could also share exclusive content with your VIP clients, such as a exclusive benefits package, newsletter or online seminars. SAMPLING Sampling can be incredibly powerful. Sending a personalised note along with a care kit, will bring you to the forefront of their mind. They will feel engaged and cared for, and you will really stand out from the crowd. Associate this with consult and/or your online webshop if you have one to help boost their engagement & results as well as your income. LIFE CHANGING EVENTS Look for these through social media and effective CRM. Celebrate times of change with your clients and support them through milestones. Encourage your team to make a note of upcoming weddings, or milestone birthdays, and offer packages accordingly. Consider the bigger picture, does a client have a teenager who is ready to embark on their skincare journey? Now could be a great time to introduce them to advanced skincare.
This is a great touch point for ensuring clients feel constantly cared for. Care calls offer the opportunity
N ow is the time to embrace new ways of reaching our client and maximising business, to ensure we all evolve stronger & more capa ble than ever before.
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DÉESSE PRO
THE MASK THAT IS TAKING THE GLOBE BY STORM Shani Darden Studio, Beverly Hills
“FACIALIST & BLOGGER MUST HAVE” Leaving its rivals for dust, Déesse Pro LED Mask New Edition is taking light-therapy to an entirely new level. Harnessing the power of four different wavelengths – red light, blue light, green light and near infrared light – with a choice of six treatment modes, there’s a reason this mask has amassed a cult following. Shani Darden, one of Déesse's biggest advocates recently launched it into her new Beverly Hills medispa - where she tends to A-list clients including Rosie Huntington-Whitely and Jessica Alba.
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“A NEW DAWN IN SKINCARE” From Mykonos to New York Déesse Pro is the LED mask used by flagship spas & clinics around the world. With the ability to compliment and enhance both injectable & non surgical based treatments. It is loved by doctors, aestheticians & facialist everywhere. “I s o la t io n s a v io u r” As featured in
“CELEB FAVE”
Rosie Huntington Whiteley
Park Hyatt Spa, New York
An avant-garde treatment the A-List adore, the game-changing mask spells a new dawn in skin care. Going above and beyond, this miraculous mask features 770 medical-grade LEDs (light emitting diodes) – that’s over 3x more than any other leading consumer-grade LED mask – with four different wavelengths and six different settings to quickly address your client’s skin needs (from their sofa or your treatment couch).
“ Ta k i ng l ig ht - t hera py to a n ent i rely new level ” As featured in
Clinique La Prairie, Switzerland
Huda Kattan
“GOLD STANDARD FOR LED” A safe, pain-free and entirely non-invasive way to diminish dark spots, lessen scars, battle breakouts and stimulate collagen synthesis, this works to reverse signs of damage while helping the skin become stronger, firmer, plumper, smoother, brighter… you name it. “ T his mas k has a mas s ed a cu lt follow in g” As featured in
Earn up to £560 per mask with our Concierge or Affiliate E-Commerce store
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INGREDIENT INNOVATION VIPER M IMICKING PEPTIDE
A snakebite can be fatal – but it can also be beautiful. Snake venom & Botox aren’t all that different. Venom is a snake’s natural form of defence and contains neurotoxins that paralyze the victims by impacting their neuromuscular function – which is very similar to the way that Botox influences the neuromuscular system, preventing it from contracting and causing wrinkles. Viper venom mimicking peptides are safe for topical applications, it is preservative-free, glycerine-based aqueous solution. Syn-Ake is a synthetic ingredient that mimics snake venom to be used in antiageing skincare. It was developed by Pentapharm, a pharmaceutical research company in Switzerland whom claim that Syn-Ake is a “small peptide that mimics the activity of Waglerin 1, a polypeptide that’s found in the venom of the Temple Viper”.
S ERUM N ENERGY
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O
3 RADIANCE &
DAY CREAM
Formidable concentrate of active nutrition, this treatment quickly
A real anti-pollution and antioxidant filter, it protects the skin from external
erases traces of skin fatigue and restores vitality to the skin.
aggressions (thermal shock, pollution, air conditioning).
In the realm of anti-ageing, snake venom is the next best thing to Botox. It’s genius to mime and ingredient that enables muscle paralysis. Benefits of viper venom mimicking peptides include effectively reducing expression lines, visible deep wrinkle smooth and helping the skin to relax without the ability to show expression. Skin is left in a stunned state, as if it had been attacked by the reptile itself. It is left looking youthful, radiant and glowing. Viper venom mimicking peptides can be found throughout CODAGE Paris products - in particular products aimed at making the skin look more youthful and radiant. To discover more about viper mimicking peptides in CODAGE products join our on-demand product knowledge webinar!
SERUM N O6 ANTIAGEING SUPREME
A concentrate of anti-aging technologies that contains the latest innovations in cosmetology research.
EYE CONTOUR CREAM
A true global multi-corrector, it lifts the eye by filling in the wrinkles and fine lines of crow's feet, drains water bags and erases dark circles.
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IN THE KNOW WE’RE CONSTANTLY TRYING TO MAKE RUNNING AN AESTHETIC BUSINESS AS SMOOTH AS POSSIBLE SO THAT YOU CAN FOCUS ON DELIVERING HIGH QUALITY TREATMENTS.
CONCIERGE SERVICE Consultations & Prescriptive homecare has never been so easy!
NEW
Order products at your current margin and ensure direct delivery to your clients home address the very next day. You then charge your clients directly and take payment from them yourself. Any orders placed through the concierge platform will be added to your account spend. Set up your portal now! Contact us now to sign up.
ON DEMAND TRAINING
NEW
Harpar Grace are dedicated to the growth and success of your business which is why we are offering extended support and a wide selection of virtual training including a range of modules at a date & time of your choice! Use this opportunity to discover more about our portfolio, expand your brand knowledge, deliver effective online consultations for your clients and much more. Visit www.harpargrace.com to book.
NEW
AFFILIATE PROGRAMME Giving you the opportunity to generate additional income without the costs, time and resource needed to manage your own store. The Affiliate Programme will provide you with an e -commerce platform, enabling you to re tail a dynamic portfolio of results driven products to your end clients online. We will take care of the full ordering process including fulfillment, dispatch and payment. You will then b e rewarded with commission based upon the net revenue generated & the margin tier you are on. Contact us now to sign up if you are a Silver + Partner.
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STAFF BENEFITS E-STORE Get access to your favourite results driven skincare with our brand new Staff Benefits Webshop. We are please to offer all our partners and teams a 30% discount when they order through the webshop. Visit www.harpargrace.com/staff-benefits-programme to register.
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THE HARPAR GRACE
TRAINING PROGRAMME
AB I G AI L
R E B E CC A
H O LL Y
KIM
MONTHLY WEBINARS CONTENT
TRAINING
TYPE
DURATION
APR
MAY
JUNE
iS CLINICAL EDUCATION
Skin Specific Workshop: Pigmentation
VIRTUAL
1 HOUR
EDUCATION
Skin Specific Workshop: Redness
VIRTUAL
EDUCATION
Skin Specific Workshop: Acne
VIRTUAL
EDUCATION
Skin Specific Workshop: Skin Ageing
VIRTUAL
11th
9th
14th
1 HOUR
9th
14th
11th
1 HOUR
9th
14th
11th
1 HOUR
9th
14th
11th
26th
29th
BUSINESS
iS Clinical Device & Treatment Integration
VIRTUAL
1 HOUR
27th
BUSINESS
iS Clinical Consult & Prescriptive Retailing
VIRTUAL
1 HOUR
27th
26th
29th
VIRTUAL
1 HOUR
1st
6th
3rd
VIRTUAL
1 HOUR
1st
6th
3rd
VIRTUAL
1 HOUR
27th
26th
3rd
VIRTUAL
30 MINS
8th 22nd
6th 20th
3rd 17th
DÉESSE EDUCATION
Déesse LED & Integration
TOTALLY DERMA EDUCATION
Totally Derma USPs & Core Concepts
CODAGE BUSINESS
CODAGE Consult & Prescriptive Retailling
HARPAR GRACE BUSINESS
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Concierge Platform & Virtual Consults
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ON DEMAND TRAINING CONTENT
TRAINING
TYPE
DURATION
iS CLINICAL EDUCATION
iS Clinical In A Nutshell
VIRTUAL
20 MINS
EDUCATION
iS Clinical Refresher For Receptionists
VIRTUAL
45 MINS
EDUCATION
iS Clinical Refresher For Practitioners
VIRTUAL
1 HOUR
EDUCATION
iS Clinical Product Knowledge
VIRTUAL
1 HOUR
EDUCATION
Introduction To Prodigy Peel
VIRTUAL
30 MINS
EDUCATION
Prodigy Peel Theory Refresher
VIRTUAL
40 MINS
Maximising Your Business With iS Clinical
VIRTUAL
1 HOUR
BUSINESS
DÉESSE EDUCATION
Déesse LED Pro In A Nutshell
VIRTUAL
20 MINS
EDUCATION
Integrating Déesse Into Your Clinic
VIRTUAL
1 HOUR
EDUCATION
Integrating Déesse Into Your Spa
VIRTUAL
1 HOUR
TOTALLY DERMA EDUCATION
Totally Derma In A Nutshell
VIRTUAL
20 MINS
EDUCATION
Totally Derma Training
VIRTUAL
1 HOUR
CODAGE EDUCATION
CODAGE In A Nutshell
VIRTUAL
20 MINS
EDUCATION
Body Integration & CODAGE
VIRTUAL
30 MINS
EDUCATION
CODAGE Product Knowledge
VIRTUAL
1 HOUR
EDUCATION
CODAGE Refresher For Receptionists
VIRTUAL
1 HOUR
EDUCATION
CODAGE Refresher For Practitioners
VIRTUAL
90 MINS
BUSINESS
Maximising Your Business With CODAGE
VIRTUAL
1 HOUR
HARPAR GRACE BUSINESS
E-Commerce Brand & Retailing
VIRTUAL
90 MINS
BUSINESS
1-1 Business Strategy And Planning
VIRTUAL
1 HOUR
BUSINESS
The Art of Virtual Consultations
VIRTUAL
40 MINS
BUSINESS
How To Utilise Social Media To Benefit Your Business
VIRTUAL
30 MINS
BUSINESS
Concierge Programme In A Nutshell
VIRTUAL
30 MINS
BUSINESS
Affiliate Programme In A Nutshell
VIRTUAL
30 MINS
Visit www.harpargrace.com/training for more information and to book
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H AR P AR G R AC E . C O M