THE WINNERS ARE…
HARTSELLE HEALTH PARK URGENT CARE CENTER
Voted Best Urgent Care / Walk-in Clinic 2nd Year in a Row
A special publication of Hartselle Enquirer May 29, 2024 see more on page 10
598075-1
Refreshand revitalize your skin with ourexclusive rangeofser vicesdesigned notonlytoenhance your appearance butalso promoteoverall wellness.
Xeomin®: Experience thenextlevel of anti-aging treatments with Xeomin,a highly purifiedneurotoxinthatsmooths finelines andwrinklesfor ayouthful, refreshedlook.
Dermal Fillers: Restorevolumeand fullness with ourpremium dermal fillers Whetheryou’relooking to plumplipsorsof tenfacialcreases,yourtreatments aretailoredtoyourindividualneeds.
IV HydrationTherapy: Revitalize from within with ourcustomizedIV hydrationtherapies.Per fect forcombating fatigue, boosting immune health,or simply giving your skin ahealthy glow
Wednesday, May 29, 2024 | Hartselle Enquirer 2 597382-1
214Highway 31 NW,H ar ts elle (256)292-7410 www.hornsby me d.co m Tha nk youHar tsel le. We appreciate your tr usti nUs!
Best of the Best
Hartselle Enquirer | Wednesday, May 29, 2024 3 Agency on Main ................................................................... 16 Agency on Main - Holly Reeves ............................................. 16 Bank Independent ............................................................... 16 Better Way Termite, Pest and Mosquito Control ........................ 8 Cedar Street Medical Associates ............................................ 4 Charlie’s Vineyard at Frost Farm............................................ 18 Colors Precision Paint & Body ................................................ 9 D2 Sports ............................................................................. 8 Decatur Morgan OB-GYN ........................................................ 9 Dirty South Towing ............................................................... 17 Don Alejo Mexican Retaurant ............................................... 17 El Marie’s Antiques and Art .................................................... 9 Fuqua’s Southern Soul Food ................................................. 19 Gold Mine Jewelry ................................................................. 9 Hannah’s Lawnscaping & Garden Center ............................... 24 Hartselle Health Park Urgent Care Center .......... Cover, 7, 10, 11 Havoline Xpress Lube .......................................................... 18 Hornsby Family Medicine ........................................................ 2 Hospice of the Valley ............................................................. 8 Hulse Chiropractic ............................................................... 18 It’s Your Day Florist .............................................................. 17 Jackson Plumbing, Heating & Cooling .............................. 12-13 Main Street West Gallery ..................................................... 17 Martin’s ................................................................................ 6 Patrick Caver, LLC ................................................................ 16 Peck Funeral Home ............................................................... 7 Peck-Glasgow Insurance ...................................................... 19 Planet Fitness ....................................................................... 5 SEC Construction ................................................................ 18 Superior Carpets ................................................................... 5 Van’s Barber Shop ............................................................... 19 Window World ....................................................................... 6
Index of Winner’s Ads (Complete list of winners on pages 14-15) C g n to our Best of t he Best 2024 Reader ’s C hoice Poll Winner Sandi Burkhardt $1 50 Winner 5 9 8 2 2 81 on rat lat o
Wednesday, May 29, 2024 | Hartselle Enquirer 4 597737-1 CHOOSE US FOR: Family Care Well Visits Weight Loss IV Hydration Walk-In SickVisits 256-773-2260 www.cedarstmedical.com 220CedarStNWHartselle MORE IN FORMATION YOUR HE ALTH IS OU RPRIORIT Y At CedarStreetMedical, we believe in personalized care thataddresses your unique needs. Our highly trainedand experienced professionals arepassionate aboutguiding youtowards optimal health and supporting youonyour journeyto maintainit. VotedBestofthe Best2024 Primary Care Clinic CE DA RS TR EE T ME DI CA L
Hartselle Enquirer | Wednesday, May 29, 2024 5 2022 2018 2019 TH AN KYOU HA RTSELL E! We are honored youvoted us Best Ca rpet Store! Design Center Design Center Cor ner of 6th Avenueand 14th Street •(256) 351-9988 superiorcarpetala.com CeramicTile• Hardwood •LVP •Carpe t& More 5 2020 2021 Family Owned&OperatedSince 19 88 9 6 6 4 91 2023 Fami ly Ow ned &Operated Since1988 36 AnniversAry YEAR th 597148-1
Valid May 30-June 6, 2024. May not be used with any other cou- pon, offer, or discount Excludes Employees, Gift Cards, Prior Purchases, Shoe Department, Green Sticker Merchandise Limit one coupon per customer Other exclusions may apply. Martin’s/ Wakefield’s reserves the right to deny any coupons that are not be- ing used in accordance with company quidelines. In store only
Wednesday, May 29, 2024 | Hartselle Enquirer 6 18 WindowWorldHuntsville.com 25154One Aviation WaySWMadison,AL35756 *With
details. Than kYou Ha rtsel le &sur roundi ng area s 596709-1 596712-1
approvedcredit. Seestore for
Thank You For Your VoTe Coupon 20% O f f O n e I t e m HSVOTE & TH AN KYOU FO R VO TI NG US BE ST ME N’ SC LO TH IN G ST OR E A nniston •oxford •GAdsden MAll •r Ainbow Cit y •deCAtur •florenCe •Pell Cit y •boA z
Hartselle Enquirer | Wednesday, May 29, 2024 7 Forvotin gus “B estFun eral Home” Th ankYou F am il yO wn ed &O pe ra te dS in ce 19 29 Hw y31S ou th •H ar ts el le PECK FUNERAL HOME Dedicated, Respectful, Professional 596825-1 OPEN EVERYDAY Hartselle Health Park BRINGING URGENT CARE TO YOU THANKYOU FORVOTINGUS#1— 2YEARS IN AROW 595217-1
Wednesday, May 29, 2024 | Hartselle Enquirer 8 596824-1 Thankyou forvoting Better WayPestControl Best of the Best! We really appreciate allofour customer s and their continued suppor t. 256-580-6181 BetterSer vice… BetterResults… That’sthe Better BeeGuarantee! betterwaypc@gmail.com Betterwaypestcontrol.com Termite, Pest, &MosquitoControl 596647-1 596705-1 d2sportsdecatur@gmail.com • Sporting Goods • Screen Printing • Embroidery • Trophies &Awards • Banners • FishingAccessories • Guns &Ammo • CorporateApparel 404 11th Street SE,Decatur 256-353-1258 formerly Lang’sSporting Goods GET THE BEST GEAR Thankyou Hartselle for trusting us and choosing us BestSporting GoodsStore!
Hartselle Enquirer | Wednesday, May 29, 2024 9 596708-1 Gold mi ne Je welr y 822 Highway 31 SW,Hartselle•(256) 773-4188 •www.gminejewelr y.com Thanks forvotingus “Best Jewelry Store” againin2024! Dr.MishantaReyes OB-GYN 596710-1 596835-1 Thank Youfor Voting Us Best of the Best for 5Years in aRow! We aresoproud to be part of the Har tselle Community! 201 SPARKMANSTNW, HARTSELLE• 256-502-9847 AN TI QU ES AN DA RT MA RK ET PL AC E COLORS PRECISION PAINT &BODY C OL LI S I O N S P E C IA LI ST S Thankyou to our customers and our employees, YOU makeusthe Best of theBest! 513Main Street West •Hartselle •256-773-6272
#1 Two Years in a Row
For two years in a row Hartselle Health Park Urgent Care Center has been voted the number one walk-in clinic in the Hartselle Enquirer’s annual Best of the Best contest. It’s an honor the urgent care team is excited and proud to have earned.
“Cullman Regional prioritizes a ‘patients first’ culture,” says Kelly Patton, administrator of Cullman Regional’s urgent care clinics. “That culture is in place at Hartselle Health Park, too.”
The more than 30-member urgent care team includes physicians, nurse practitioners, nurses, certified medical assistants, lab technicians and registration employees, some of whom rotate between the Hartselle and Cullman urgent care locations.
“We have a large team of healthcare professionals between the two clinics, and we’re all focused on providing high quality urgent care services,” said Dr. Adam Hensley. “Being recognized like this by the community is really rewarding.”
Hartselle Health Park Physician Care
Many patients who visit an urgent care clinic will require follow-up care with a physician specialist like a cardiologist or general surgeon. For patients who prefer not to travel out of town for these appointments, Hartselle Health Park offers a multi-specialty physician clinic that includes general surgery, rheumatology, pulmonology, cardiology and sports medicine physicians. Additionally, a primary care and pediatric clinic is in the same building.
Hartselle Health Park Imaging Services
Right next door to the Urgent Care Center is Hartselle Health Park Imaging Center which offers a full suite of diagnostic imaging capabilities including MRI,
CT and 3D mammography. Urgent care patients who need an X-ray can have one done during their visit instead of being referred elsewhere. If more sophisticated imaging is needed, patients must schedule an appointment at the imaging center or be seen in an ER.
Hartselle Health Park ER (Coming Soon)
After more than a year of providing urgent care services in Hartselle, the Cullman Regional saw a need for local emergency medicine services and received permission from the Alabama State Health Planning & Development Agency to build and operate
a freestanding emergency department at Hartselle Health Park. With construction underway, Hartselle Health Park ER will open later this year.
“Freestanding emergency departments are especially important for communities without a hospital,” said Dr. Bill Smith, chief medical officer at Cullman Regional.
“This project means Hartselle residents will not have to leave their community for life-saving emergency services.”
Freestanding emergency departments are regulated by the state and must meet certain requirements including offering care 24/7, staffed with board certified emergency medicine physicians, and facilities able
to receive and transport patients via ambulance and helicopter. Hartselle Health Park ER will also offer a full suite of imaging technology including MRI and CT as well as pharmacy and lab services.
Patients can arrive by both personal vehicle for walk-in care as well as emergency services transport. If an ER patient requires hospital admission, they will be transferred by ambulance or medical helicopter directly to an appropriate hospital for care and will not need re-evaluation in the hospital’s ER.
“We’ve learned a lot about the Hartselle community and its healthcare needs over the last several years,” said Lisa Courtney,
Wednesday, May 29, 2024 | Hartselle Enquirer 10
Sponsored Content
vice president of physician and outpatient services at Cullman Regional. “We’re proud to be able to add quality emergency care to the services offered in Hartselle.”
The Surgery Center at Hartselle Health Park (Coming 2026)
When it opens in 2026, a planned outpatient surgery center will extend the footprint of Hartselle Health Park to the east side of Hwy 31 across from Hartselle Health Park physician clinics.
The surgery center will offer four operating rooms, one procedure room, 10 pre- and post-surgery bays, as well as waiting areas, business offices and support spaces. It will be staffed by the same clinical teams found in a hospital-based surgery department including surgeons, anesthesiologists, surgical nurses and other healthcare professionals.
The outpatient surgery center will round out the convenient outpatient services offered locally at Hartselle Health Park and add more high-quality healthcare services in a community that needs them.
Hartselle Enquirer | Wednesday, May 29, 2024 11
Wednesday, May 29, 2024 Hartselle Enquirer 12 Hartselle Enquirer Wednesday, May 29, 2024 13 AHugeThank You To Our Customers&Employees! kEEPINGCUSTOMERS COMFORTABLE SINCE1987! (256)229-3374 jACKSONPLUMBINGHEATINGANDCOOLING.COM best in septic best places to work 20+ best in hvac best in plumbing 5968 26-1 (Employees)
Adults and Childrens Events
Depot Days - HACC
Antique Store
El Marie’s Antiques
Apartment Complex
Summer Key
Appliance Store
Lowe’s
Auto Body Repair
Colors Auto Body
Automotive Car Salesperson
Trent Preuitt
Automotive Service Department
Garnett’s Automotive
Bank
Bank Independent
Bar
Moe’s BBQ
Barbershop
Van’s Barbershop
Best All Around Restaurant
Oh! Bryan’s
Best Menu
Oh! Bryan’s
Biscuits
Jack’s
Biscuits and Gravy
Jack’s
Book Store
Branch Books
Boss
Michael Penney
Bridal Registry
Something Blue
Business Curb Appeal
Hannah’s Lawn & Landscape Service, Inc.
Candy Shop
Eatin in the Attic
Car Wash
Tidal Wave
Carpet Cleaner
American Steemer
Carpet Store
Superior Carpets & Floor Coverings
Caterer
Lux Party Co.
Cellular Phone Store
AT&T
Childrens Clothing Store
The Robin’s Nest
Chiropractor
Hulse Chiropractic
Church
Daystar
Best of the Best Categories
Cleaning Service
H&H Pressure Washing
Computer Repair/Sales
Computer Center
Consignment Store
Worn Again
Contractor
Jason Self
Convenience Store
Greg’s Grocery
Credit Union
Redstone Federal Credit Union
Customer Service
Beth Foote - Administration Assistant
at Linamar
Dance/Cheer
Shining Star Dance Studio
Day Care
Kids Kastle Learning Center
Day Spa
Bliss Skin Spa
Dentist
Widner Family Dentistry
Dermatologist
Decatur Dermatology
Barbeque
Pigskin All Sports BBQ
Breakfast
Cracker Barrel
Brunch
Main Street Bakery
Brunswick Stew
Pigskin All Sports BBQ
Buffet
Fuqua’s Southern Soul Food
Catfish
Libby’s
Chicken
Dairy Delight
Chicken Wings
Holy Smoke BBQ
Chinese
Taste of China
Coffee Shop
Warehouse Coffee Shop
Cupcakes
Main Street Bakery
Delivery Service
Door Dash
Dessert
The Freight house
Eye Care
Drake Eye Center
Fast Food
Zaxby’s
Farms/Local
Reeves Farm
Fine Dining/Romantic
The Freight House
Food Truck
Briks and Embers Pizza
Hamburger
Homemade by LaLa
Hot Dog
Sonic Italian
Pizza Ed
Lunch Special
Oh! Bryan’s
Mexican Restaurant
Don Alejo
Milkshake
Dairy Delight
Pizza
Pizza Ed Ribs
Holy Smoke BBQ
Salad Bar
Oh! Brayn’s
Seafood
Moody Crab
Soul Food
Fuqua’s Southern Soul Food
Steak
Oh! Bryan’s
Subs
Jimmy John’s
Sweet Tea
Southern Hickory BBQ
Milkshake/Shave Ice
Oliwia’s Shave Ice
Discount Store
Wamart
Drug Store
Gilchrist Pharmacy
Dry Cleaner
Copeland Classic Cleaners
Elected Official
Randy Garrison
Electrician
Dr. Shock
Electronics Store
Electronic Express
Entertainment Venue
The Venue
Equipment Rental
Americ Equpitment Rental
Wednesday, May 29, 2024 | Hartselle Enquirer 14
Event Planner
Lux Party Co.
Event Venue
The Venue
Family Physician
Nurse Practitioner Lori Henry
Florist
It’s Your Day
Foot Wear Store
Downtown Southern Sass Boutique
Funeral Home
Peck Funeral Home
Furniture Store
Standard Furniture
Furniture/Appliance Rental
Something Vintage
Garage Door
Brandon Price
Garden/Nursery
Hannah’s Garden Center
Grocery Store
Kroger
Guest Service Agent
Madison Widner
Hair Salon
Salon 209
Hardwood Flooring Store
Lowe’s
Health Fitness Club
Planet Fitness
Health Food Store
Gloria’s Good Health
Heating/Air Conditioning Service
Jackson Plumbing, Heating & Cooling
Home Decor
Main Street West Gallery
Home Healthcare Provider
Hospice of the Valley
Home Improvement/Hardware
Lowe’s
Hotel
Fairfield Inn & Suites Decatur
Insurance Agent
Peck-Glasgow Agency
Investment Firm
Edward Jones Investments
Jewelry Store
Gold Mine Jewelery
Ladies Clothing
Sadie’s Boutique
Landscape/Lawn Care
Hannah’s Lawn & Landscape Service, Inc.
Laundromat
The Missing Sock
Best of the Best Categories
Law Firm
Patrick Caver, LLC
Local Music Group/Band
Mill Burray
Mattress Store
Bedzzz Express
Meat Department
Hometown Grocery
Mechanic
Dustin Free (Garnett’s Automotive)
Mens Clothing
Martin’s Family Clothing
Mortgage Company
Main St. Mortgage
Nail Salon
Lavish Nail Bar
New/Used Car Dealer
Eddie Preuitt Ford
OB-GYN
Dr. Mishanta Reyes
Oil Change
Havoline Express Lube
Opthalmologist/Optometrist
Drake Eye Care
Orthodontist
Dr. Sample, DMD, MS, PC
Outdoor Equipment
Garnett’s Lawn Equipment
Pastor/Preacher
Andrew Blaylock
Personal Stylist
Miller Howse
Personal Trainer
Conley Duncan
Pest Control
Better Way Pest Control
Pet Store
Pet Supplies Plus
Photographer
Christina & Co. Imagery
Physical Therapy
LifeWork
Places to work over 20 employees
Jackson Plumbing, Heating & Cooling
Places to work under 20 employee
County Line Veterinary Services
Plumber
Jackson Plumbing, Heating & Cooling
Preschool
Hartselle First Methodist
Primary Care Clinic
Cedar Street Medical Assoc.
Primary Care Doctor
Jeb Hornsby, MD
Real Estate Agent
Holly Reeves
Real Estate Company
Agency On Main
Rental Place
Americ Equipment Rental
Restaurant Manager
Kevin-Osaka
Senior Living Center
Summerford Nursing Home
Septic Tank Company
Jackson’s Drain Pro
Southern Cooking
Cracker Barrel
Sporting Goods Store
D2 Sports-Decatur
Tanning Salon
Liquid Bronze
Tattoo/Ink
Ink City
Temporary Employment Agency
Express Employment
Therapeutic Massage
Kindred Spirits
Thrift Store
The Spotted Ladybug
Tire Dealer
B & G OK Tires
Towing Service
Dirty South Towing & Recovery
Transmission Repair
Garnett’s Automotive
Travel Agency
Monday Cleghorn
Tutoring Professional
Sylvan Learning Center
Unique Gift Shop
Zoey’s Downtown
Used Car Dealer
Eddie Preuitt Ford
Waiter/Waitress
Brook Robinson (Osaka)
Walk In Medical Clinic
Hartselle Health Park Urgent Care Center
Wedding Reception/Location
Charlie’s Vineyard at Frost Farms
Weight Loss Center
Decatur Internal Medicine
Window Company
Window World
Youth Pastor
Noah Hogan-Danville Baptist
Hartselle Enquirer | Wednesday, May 29, 2024 15
Wednesday, May 29, 2024 | Hartselle Enquirer 16 596858-1 "No representation is made that the quality of the legal services to be performed is greaterthan the qualityoflegal services performed by other lawyers.". Thank you forvotingour Paw-Paw “The BestLaw Firm” Law OfficeofPatrickCaver,LLC 1210 Highway 31 NW, Ste E Hartselle, AL 35640 256.751.5991 patrickcaveresq@hotmail.com Proudly serving citizens of Hartselle and Morgan County forover 20 years! 597030-1 TH ANKYOU HARTSELLE &Surrounding Communities forVotingUs BEST RE AL ESTATE COMPAN Y CONGRATULATIONS! Holly Reeves BEST REAL ESTATEAGENT 5 9 7 0 3 0 1 ! s RajaneJohnson Broker/Owner Ag en cy On Ma in .c om •7 25 Ma in St re et •H ar ts el le 25 6- 50 2- 990 5 DwightTankersley Assoc.Broker/Auctioneer/Owner Putour ex pe rience to work foryou! JennyTankersley REALTOR®/Owner 597097-1 ThankYou Best of theBestVoters! We’reproud to be your bank of choice. Hartselle SalesOffice 902Hwy 31 N, Hartselle,AL BIBANK.COM | ME MB ER FD IC | 877.865.5050 597300-1 Ag en cy On Ma in .c om 72 5M ai nS tr ee t, Ha rt se ll e 25 6- 50 2- 99 05 A Tha nk youNor th Alaba ma forvotingme Best Real Estate Agent. HollyReeves RE ALTOR® • (256)345 -9887 HReeves@live.com Holly.AgencyO nMain.com “Mybiggest concernasa RE ALTOR® is to treatpeoplet he wayt hatI wouldwanttobet reated.Integ rity is choosing your thoughts and actionsbased on va lues rather than personal ga in.Ihopet hatI ca nser ve theneeds of each customer with integrit y. ”
Celebrating the ArtinEverything…
Hartselle Enquirer | Wednesday, May 29, 2024 17 597147-1 Beautiful handcrafted real and artificial floral arrangements for any occasion and any day Thank You forChoosing Us as Best Florist! 405 WMainStreet,Har tselle (256)778-3094 www.itsyourdayfloral.com FollowusonFacebook 597150-1
FR AM IN G•W IN E•S OU TH ER N& LO CA LA RT HO ME DE CO R•A RT IS TI CE XP ER IE NC ES 123mainstreet W.,hartselle •256.502.9544• www.mainstreetwestgallery.com Thankyou forvoting forusand foryourfriendship! Thank you for Voting Us Best TowingSer vice! We appreciate your Business! 2100 MalloneRoadSE, Hartselle (256) 580-5096 597727-1 800 Hwy31SW• SuiteD •Hartselle • 256-778-3325 We ar ep ro ud to se rv et he Ha rt se ll ec om mu ni ty. Thank Youfor Voting Us Best Mexican Restaurant! 597732-1
Wednesday, May 29, 2024 | Hartselle Enquirer 18 596504-1 Hulse C iropractic 897 US-31 South, Hartselle, AL (256) 751-0033 Thankyou for voting us Best of the Best again in 2024! We are g to receive for the 5th a row and loo to continuing ser ve the wonder f ul people of our communit y. r t y t eatly honored his award ear in k for ward o Dr .E ri kH ul se 597736-1 Thank YouHartsellefor VotingUs BestContractor! Jason Self (256)214-1224 597152-1 Tuesdays Ladies’Day Thursdays Senior’sDay Oilchangeincludes a16-point STAR SERVICE CHECKLIST 1202Highway31NW, Hartselle •(256) 751-1050 117 2nd Avenue SW,Cullman •(256) 739-5888 Thank Youfor voting our Har tselleLocation Best of theBest Oil ChangeSer vice! 597749-1 Thank you for voting us Best Wedding Venue!
Hartselle Enquirer | Wednesday, May 29, 2024 19 596853-1 Thank you for your trust and support. Having the Best Clients has allowed us to be the Best Insurance Agency 5 years in a row. 597733-1 Thanks for voting forUs! We appreciate your business and tr ust. Van'sBarberShop 309 Main St W, Hartselle, AL (256)773-4062 Come and See Us Tuesday - Friday 8 am - 5:30 pm 597151-1 Thank You for Voting for Us. It is our pleasure to Ser ve You! 711 Nance Ford Rd SW (256) 502-9081 Call (256) 340-2360 or Anna.Baker@tnvalleymedia.com Anna Baker Marketing & Advertising Consultant HARTSELLE LIVING Contact me today for your free market analysis and consultation, and start getting the sales results you want!
Any hour of the day or night, we’ve got your news.
Wednesday, May 29, 2024 | Hartselle Enquirer 20 har tselleenquirer.com
S P28397
Customer retention strategies
Thriving businesses rely on their custosmers to sustain their success. Business owners spend ample time drawing up ways to attract customers. But in addition to attracting new customers, savvy business owners recognize how vital repeat business is to their success.
Repeat customers are the lifeblood of successful businesses.
According to Simple CRM, a customer relationship management and intelligent automation company, a new customer is almost 16 times more expensive than retaining an existing one to whom a business can cross sell and upsell. In addition, a survey from SAS and Loyalty360, two
companies geared toward supporting customer intelligence research, found that 68 percent of business comes from existing clients.
Business owners who want to emphasize customer retention can try various strategies to keep consumers coming back for more.
• Identify highly valued customers. Certain customers are not only repeat buyers, but also advocates for a company. These are the most valuable to retain since they do marketing work for you. Consider these customers VIPs when offering customer perks.
•
Offer customer perks and surprises. In regard to perks, customer loyalty can be fostered by offering deals or surprises to your client base. Showing customers they are appreciated may come down to sending a hand-written note or offering insider-only discounts or specialized shopping hours.
• Implement feedback initiatives. Set up survey mailings, text check-ins or have customer feedback cards at checkout to provide insight into how customers view the business. Feedback provides insight into how the service is performing in comparison to customer expectations. Treat compliments and
complaints equally, valuing the role each can play in bettering your business.
• Recognize that one hand washes the other. Solidify customer retention by using the products and services of your own customers. For example, if a customer has a printing business, you can use that business for your stationery needs.
• Develop a system to receive and address complaints. Complaints should be addressed promptly and properly. Negative online reviews can do damage if left unchecked and unresolved. Reducing response time to address customer issues will result in higher customer engagement.
• Build trust through community relationships. Customers may be more inclined to return to companies they see having positive effects in their communities. Sponsor community sports teams, get involved in school functions, engage in community clean-up initiatives, and make your business seen and heard around town.
Customer retention comes down to getting to know your customers and building trust in the community.
Hartselle Enquirer | Wednesday, May 29, 2024 21
How to make shopping more comfortable for customers
The holiday shopping season begins around Thanksgiving and continues at a frenzied pace for about a month. Across the country, billions of dollars will be spent on gifts, entertaining and decor. Various businesses can increase their profits if they make an effort to make shopping more consumer-friendly.
According to a survey from LivePerson, a global leader in conversational AI, two out of three consumers were planning to do most of their 2020 holiday shopping online due to the pandemic. Welcoming those shoppers back to stores may mean making some changes designed to make shopping more comfortable and convenient.
key shopping hours or days for those who can benefit from smaller crowds.
• Offer in-store and online capabilities. Though many consumers now feel better about shopping safely in stores, there are some who still may prefer the perks of curbside pickup or delivery capabilities. LivePerson’s survey shed light on
• Offer special shopping hours. The pandemic opened retailers’ eyes to the needs of certain shopping demographics, including the elderly. Navigating packed stores can be stressful for people with mobility issues or special needs. Over the last several years, select Target stores have opened their doors a little earlier on certain days for individuals with autism, and also dimmed the lights and music to create a sensory-friendly environment. Other stores may want to follow suit, offering
some common consumer concerns when shopping online, which included asking questions about products, finding products and services, and finding revelant promotions. Businesses can utilize conversational commerce experiences, including chat options, to enable customers to interact online with greater efficiency and convenience.
• Run a holiday giveaway. Attract customers and make the shopping experience more fun by using a social media platform to advertise a holiday giveaway. Customers who are spending a lot of money will appreciate getting something for free.
• Create a welcoming atmosphere. Here is where small businesses can really shine over larger corporations. The sights and the smells of the holidays are often magnified in cozy environments. Offer coffee or hot chocolate and gingerbread cookies to customers when they enter the store. Set up a soft sofa where shoppers can rest during shopping sprees.
• Offer generous return policies. Some gifts simply will not be the right fit. Ensure that shoppers, whether they purchased online or in person, can return or exchange gifts with ease.
• Offer free gift-wrapping. Time-strapped shoppers will appreciate the efficiency of having gifts wrapped right on the spot. This is an ideal job for a teenager or an older worker looking to make some seasonal cash.
Small businesses can help solidify repeat customers by making the holiday shopping experience convenient, comfortable and friendly.
Wednesday, May 29, 2024 | Hartselle Enquirer 22
3 customer service practices that can make consumers happy
In 2009, a handful of protest songs posted to YouTube created quite a stir. After their guitars were mishandled and damaged while traveling on United Airlines, the Canadian folk duo Sons of Maxwell attempted to negotiate with the airline in an effort to be reimbursed for the damage. Those negotiations ultimately proved fruitless, so the rockers took to YouTube, posting a series of comical songs and videos.
While the songs became viral and drew many a laugh, the people at United Airlines, and their shareholders, were not laughing. The bad publicity sparked by the videos caused United stock to plummet, costing shareholders as much as $180 million.
Incidents like that highlight the importance of exceptional customer service, especially in regard to small businesses. Industry giants like United Airlines can no doubt afford some bad publicity, but small, locally owned businesses operate on much thinner margins.
In recognition of the effects bad customer experiences can have on their businesses, business owners can emphasize the following three strategies to keep customers happy.
1. Encourage customer input. Business owners may not have their boots on the ground every day, so encouraging customer input may be the only way for business owners to get a handle on what it’s like to be their customer. That input can be used as a springboard to making positive changes that make customers happy, and it also can be used to help business owners recognize which staff members are going above and beyond to make sure customers have positive experiences.
2. Respond to reviews.
A 2018 survey from Review Trackers found that 63 percent of reviewers never received a response to their reviews. Engaging with customers is vital for small businesses. Consumers appreciate it when business owners respond to their reviews. Customers who leave negative reviews are more likely to put such experiences behind them if business owners reach out and seek their input while assuring that they’ll work to provide better experiences in the future. Responding to customers who share positive experiences takes little or no time at all and it’s a thoughtful gesture to thank customers
who take the time to leave positive reviews.
3. Get personal with customers.
A personal experience drives many consumers to support local businesses. Taking time to be cordial with customers also is a great way to learn about their needs and wants so you can better serve them, potentially turning them into highly valuable repeat customers. Repeat business is vital to the survival of small businesses. In fact, a 2018 survey from
InMoment found that 77 percent of consumers acknowledge having had relationships with specific brands for 10 years or more. Getting personal can lay the foundation for customer-business relationships that can last for years to come.
Customer service is vital for small businesses, which can employ various practices to keep customers happy and coming back.
Hartselle Enquirer | Wednesday, May 29, 2024 23
596827-1 Whatever you do,work atitwithall your heart, as workingfor theLord, notfor men. Colossians3:23 Thank you to allofour customers over thelast 35 years for choosing Hannah’sfor your landscaping needs.Weappreciate you all andyour business more than youknow. We lookforwardtocontinue ser ving Morgan County inthe years to come. 1302Hwy 31 NW,Har tselle, AL 35640 256-773-7391 Garden Center :256-502-9989 www.hannahslandscaping .com Lawn &Landscape Service 35 YEARS Est. 1989 CELEBRATING Lawn & Landscape HEADQUARTERS