"My Personal Shopper Application"

‘’My Personal Shopper’’ Introduc)on to the online personal shopper for the Chinese market (Net-­‐A-­‐Porter)

What is it?

How Does it work?

The concept of my Personal Shopper is simple, it is divided in 4 four steps:

• • • •

1) Test (awareness of one’s taste, body type and budget...)

2) upload a picture 3) Following 20-­‐30 minutes, a confirma)on email directs to the final 3 looks 4) Access to the virtual fiQng room

Test example

Where is it available?

• My Personal Shopper services will be available for the Chinese Network via Net-­‐A-­‐Porter website, and also on smartphones and Ipad in the form of a free applica)on to download.

Who are we targe)ng?

• hUp://www.jingdaily.com/kaizhi/jing/wp-­‐content/uploads/2009/11/MI-­‐AZ400_LVMHEA_G_20091020223152.jpg

Why is it appropriate?

“Luxury brand consultant Melinda O’Rourke says in China alone, 60 to 70 per cent of luxury consumers are 20 to 27 years old. “Luxury brands have to look overall at their strategies because for the first Fme there’s such a big youth market,” she says • • • •

15% of of Net-­‐A-­‐Porter customers are Asian Youthful target accustomed to online shopping and technology In seek of new retail experience They feel a certain privilege

What will it bring?

• • • • • • • • • •

More personalized rela)onship customer/retailer.

Enjoyable shopping experience Installs brand loyalty Generates repeated sales Enable the customer to interact via the portal/ give feedback Innova)ve idea, Net-­‐A-­‐Porter will be pioneer in this field Increase sales and make profits via other online retailers Net-­‐A-­‐Porter establishment in China and maintain control over the market Improve Net-­‐A-­‐Porter online presence and raise brand awareness Encourages customer awareness/more specified target

Compe)tors

iStylista.com Theonlinestylist.com

Staff needed • • • •

5 stylist (including the guest style advisor) 6 I.T experts 3 people in finance 2 cultural/subcultures analysts

Costs The es)mated cost is quite difficult to calculate: • Involves new jobs, use of technology, I.T skills,…

• average price for the full opera)on, it would be between £100.000-­‐ £150.000.

Conclusion • My Personal Shopper = Perfect addi)on to Net-­‐A-­‐Porter’s website

-­‐ It will permit to reach the Chinese market in a personal way, and while increasing the sales.