Dolce and Gabbana Pop-‐up -‐The project -‐The Venue -‐Descrip8on of the main theme, concept and idea -‐Inspira8ons -‐Pop-‐up -‐Inside the store
The Project • Create a Pop-‐up store for Dolce & Gabbana from july-‐august 2011 in Ibiza • Promote the brand’s fragrance “Anthology ”
The Venue (Km5-‐Ibiza)
Why Ibiza?
• Youthfull, trendy and fes8ve popula8on • Corresponds to the Mediterranean lifestyle • One of the most strategic places for business (Summer)
Dolce & Gabbana’s Image • Young, sexy and versa8le • Mediterranean Dolce Vita • Glamorous lifestyle • Dolce and Gabbana image is ecclec8c (Mix of modern and ancient)
“ The Fortune Teller”(Theme)
Inspira8ons • • • • •
Neoclassical Italian classic art Oriental salons Fluorescent Mirrors
Neoclassic
Musée Jacquemart-‐André (Blvd Haussman)
Prada store (Paris)
Viktor & Rolf (Milan)
Italian classic art
“The Birth of Venus” Bo8celli
Oriental Â
H&M (Barcelona)
J-‐J-‐D-‐C christmas ligh8ng (Paris)
Dolce & Gabbana Pop-‐up
Inside the store
The  merchandise Â
Armchair (Louis the XVI)
Oriental vase
Chandeliers Â
Bibliography • • • •
h`p://a10.idata.over-‐blog.com/499x310/2/00/11/42/ITALIA/venus.jpg h`p://tarotgirl.files.wordpress.com/2008/06/03-‐the-‐empress.jpg h`p://notremariagevictorien.blog.1001mariages.com/media/01/01/661264032.jpg h`p://www.oprah.com/style/September-‐New-‐Beauty-‐and-‐Perfumeh`p://1.bp.blogspot.com/ _BFBDn7Tefuc/TPU5JoxgzLI/AAAAAAAAIYE/wJBPddFim1o/s1600/sign_fortune_teller_thmb.jpg
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h`p://blog.evans.co.uk/wp-‐content/uploads/2010/07/louis-‐vui`on-‐.jpg h`p://smythson.wordpress.com/ category/stores/ h`p://charlesanastase1979.com/?post/2010/05/24/PARIS-‐JANUARY-‐2010 h`p://www.boymeetsfashion.com/tag/louis-‐vui`on/ h`p://carlton-‐luggage.blogspot.com/2009/03/carlton-‐stores-‐celebrated-‐mothers-‐day.html h`p://www.interiordesignhome.org/wp-‐content/uploads/2009-‐12-‐dark-‐wood-‐floor-‐8les-‐for-‐bedroom.jpg
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