Dolce & Gabbana Pop-up Store

Dolce and Gabbana Pop-­‐up -­‐The project -­‐The Venue -­‐Descrip8on of the main theme, concept and idea -­‐Inspira8ons -­‐Pop-­‐up -­‐Inside the store

The Project • Create a Pop-­‐up store for Dolce & Gabbana from july-­‐august 2011 in Ibiza • Promote the brand’s fragrance “Anthology ”

The Venue (Km5-­‐Ibiza)

Why Ibiza?

• Youthfull, trendy and fes8ve popula8on • Corresponds to the Mediterranean lifestyle • One of the most strategic places for business (Summer)

Dolce & Gabbana’s Image • Young, sexy and versa8le • Mediterranean Dolce Vita • Glamorous lifestyle • Dolce and Gabbana image is ecclec8c (Mix of modern and ancient)

“ The Fortune Teller”(Theme)

Inspira8ons • • • • •

Neoclassical Italian classic art Oriental salons Fluorescent Mirrors

Neoclassic

Musée Jacquemart-­‐André (Blvd Haussman)

Prada store (Paris)

Viktor & Rolf (Milan)

Italian classic art

“The Birth of Venus” Bo8celli

Oriental Â

H&M (Barcelona)

J-­‐J-­‐D-­‐C christmas ligh8ng (Paris)

Dolce & Gabbana Pop-­‐up

Inside the store

The  merchandise Â

Armchair (Louis the XVI)

Oriental vase

Chandeliers Â

Bibliography • • • •

h`p://a10.idata.over-­‐blog.com/499x310/2/00/11/42/ITALIA/venus.jpg h`p://tarotgirl.files.wordpress.com/2008/06/03-­‐the-­‐empress.jpg h`p://notremariagevictorien.blog.1001mariages.com/media/01/01/661264032.jpg h`p://www.oprah.com/style/September-­‐New-­‐Beauty-­‐and-­‐Perfumeh`p://1.bp.blogspot.com/ _BFBDn7Tefuc/TPU5JoxgzLI/AAAAAAAAIYE/wJBPddFim1o/s1600/sign_fortune_teller_thmb.jpg

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h`p://blog.evans.co.uk/wp-­‐content/uploads/2010/07/louis-­‐vui`on-­‐.jpg h`p://smythson.wordpress.com/ category/stores/ h`p://charlesanastase1979.com/?post/2010/05/24/PARIS-­‐JANUARY-­‐2010 h`p://www.boymeetsfashion.com/tag/louis-­‐vui`on/ h`p://carlton-­‐luggage.blogspot.com/2009/03/carlton-­‐stores-­‐celebrated-­‐mothers-­‐day.html h`p://www.interiordesignhome.org/wp-­‐content/uploads/2009-­‐12-­‐dark-­‐wood-­‐floor-­‐8les-­‐for-­‐bedroom.jpg

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