HOMEBuilders
July 2010
EDUCATIONAL CONFERENCE OFFERS GREAT OPPORTUNITY
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HBAWS
220 Charlois Blvd W-S, NC 27103 336-768-5942 www.hbaws.org
21st Century Building Expo has exceptional line-up of courses and seminars
The 21st Century Building Expo & Conference to be held Sept.
15-17 in Charlotte, North Carolina, offers an exceptional line-up of courses and seminars for everyone in the home building industry. With more than 50 general session seminars, NC Builder Institute courses and NAHB Education classes on the schedule, builders, remodelers, and associates will go home with new ideas and techniques to reinvigorate their business. Nationally-recognized speakers will come from across the USA to share their knowledge of the home building industry. Courses were carefully selected to help builders and associates succeed and prosper in business after months of facing a difficult recession and housing slump. Several seminars will offer builders new marketing and sales techniques, such as The Art of Rediscovering Value, Sales Solutions for Builders on the Comeback, Advertising New Construction, Marketing Self-Help for Builders, Surviving and Thriving in Today’s Economy, and Regaining Your Leadership in the Market.
LOOK LISTEN LEARN
B UILDI NG
Other seminars will help builders and remodelers gain more insight into their buyers. Meet the Buyers: Margo, Elisa, Claire & Maggie will look at new home design in regards to women’s primary personalities. Generational Identity Markers will help builders understand consumers through a generational segmentation system. Innovation in Neighborhood Design will explore what today’s buyer is looking for in terms of neighborhood design, and Trends in Retiree Housing will explain trends and preferences in retiree home building. Business-related courses will help your business and its bottom line: Project Management, QuickBooks Made Easy for Contractors, Reading Economic Keys to Score Big, Business Management for Building Professionals and Maximizing Profits are just a few. (Continued on page 13)
P R O F E S S IO N A L S