Brief
Concept
Tone of Voice
Design and create an identity and apply this across a range of
To create a simple identity that will capture the essence of
Sophisticated, Inviting, inspiring, clean and simple.
promotional material for the new museum and gallery ‘The
experience the visitor will have.
Type Factory’.
Audience Designers, tourists, generally people with an interest in the history of Typography.
e h t e p y t tory c a f e h t e p y t tory. c a f the type factory. the
type factory.
identity development
The concept was to create an icon with the ‘t’ and the ‘f’, making something that over time will become associated to the ‘type factory’.
the type factory
the type factory.
e h t e p y t tory c a f
TYPE FACTORY TYPE FACTORY
the
type factory
THE
TYPE FACTORY
converting from sans serif to serif:
playing with the serifs:
clarifying the sans serif ‘t’ and serif ‘f’:
final logo:
logo/identity
The concept then went on to become something that contained both serifs and sans serifs in order to fully represent the type factory. This eventually turned into a sans serif ‘t’ and a serif ‘f’ but done in a way that doesn’t interrupt how they sit together. The dark blue was chosen as it added sophistication.
office stationary
Bringing the identity through into business cards, which will be made personal to each member of staff, and letterheads. Keeping to the colour scheme and simplistic layout, therefore making clean and sophisticated stationary.
publication
A publication to promote the upcoming typeface exhibitions, along with giving a little information on what the type factory is about. The logo is die cut into the cover.
signage
Bringing the identity through into the interior signage. It has been kept simple to add to the sophistication of the Type Factory, along with making it easy to navigate through.
“a good
“there are now
typographer
about as many different
does what he
varieties of letters
should do,
as there are different
not what he
kinds of fools.”
wants to do.”
- eric gill
- michael russem
the type factory
3 Shad Thames,
info@thetypefactory.com
Southwark, London,
www.thetypefactory.com
SE1 2YP
adshels
As the type factory is new, no one knows about it or how to get there. Each contains a famous quote about typography. I wanted to create something that didn’t give away too much, but intrigued potential customers to see what it’s about, whether it by a visit or on the website. All of these details can be found at the bottom of the poster.
the type factory
3 Shad Thames,
info@thetypefactory.com
Southwark, London,
www.thetypefactory.com
SE1 2YP
web presence
A website that contains all upcoming events and exhibitions, along with information on what the type factory is and contact details. Having a website will bring in customers on a larger scale, along with those that don’t live in London and see the posters.