CONCEPT:
Photography Yearbook 2011 Final Concept Boards Collaboration: Emma Price / Heather Bradley / Chloë Galea / Carl Holderness
The concept for this year’s photography catalogue is ‘unseen’, making reference to the work that is to be shown for the first time at their graduating exhibition (of the same name). To the photographers displaying work, this marks a moment in which they finally showcase their photography to the industry. The logo designed plays on this idea of things being hidden and revealed by the separation of the word ‘unseen’ both physically (on the cover) and through weights of type on the inside pages. The same design applies to other headings throughout the publication.
Rather than a yearbook, the photographers are keen for this publication to act as a catalogue to accompany the exhibition and for this reason the inclusion of elements such as profile pictures have been decided as inappropriate. Instead it is important for the work to speak for itself. This has meant that the design of the actual spreads should be minimal with the main aim to direct attention towards the photographs, in a sense the design itself must be ‘unseen’.
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