Design context book

‘Simplicity is the ultimate form of sophistication.’

Heather Bradley Design Context

Simplicity: Introduction

‘Simplicity is the ultimate form of sophistication.’ - Leonardo Da Vinci Focussing on branding, publication and exhibition design, this book sets out to prove that less really is more and that simplicity in design

There are, of course, different

really can add to the sophistication

elements of design to consider and

and success of a project.

for that reason this book is split into 5 sections; concept, layout, colour, pattern and finish.

This is not only an investigation, but a large showcase of design that I aspire to and so therefore will be something that I find helpful and can refer back to for inspiration in the future.

Section 1: Concept

Category: Concept

This section contains a selection of work showing how the use of a simple concept can create an exciting and successful piece of design.

Concepts can sometimes be overthought and therefore not always realised by the viewer. This chapter proves that the simple, and sometimes literate approach, can create better results.

Category Concept

Design: The Consult Origin: Leeds, UK

Client: Stack Architects

Brand Identity Stationery

Category Concept

Design: Moving Brands Origin: London, UK

Client: All About Tea

Brand Identity Stationery

Category Concept

Design: Hampus Jageland Origin: Paris, France

Client: Edgeboard

Brand Identity Stationery Exhibition

Category Concept

Design: Province Studio Origin: Tomsk, Russia

Client: Emelyanovsky

Brand Identity Business Card

Category Concept

Design: Believe In Origin: Exeter, UK

Client: Believe In

Brand Identity Stationery

Category Concept

Design: Estudio Mentaw Origin: Valencia, Spain

Client: Sandra Boils

Brand Identity Business Cards

Category Concept

Design: Manual Origin: San Francisco, California

Client: Slice

Logo Brand Identity Exhibition

Category Concept

Design: Departures Design Origin: Cardiff, UK

Client: One

Brand Identity Stationery Signage

Section 2: Layout

Category: Layout

This section contains a selection of work showing how simple grids and clever use of typography can make successful design.

Category Layout

Design: The Consult Origin: Leeds, UK

Client: Willow Club

Brand Identity Stationery

Category Layout

Design: Made Thought Origin: London, UK

Client: Grafik

Publication Editorial

Category Layout

Design: Kutchibok Origin: Cardiff, UK

Client: SEE

Publication Binding

Category Layout

Design: Studio Newwork Origin: New York

Client: Fiftytwo

Publication

Category Layout

Design: Design Project Origin: Leeds, UK

Client: Robert Horne Group

Publication

Category Layout

Design: The Consult Origin: Leeds, UK

Client: Willow Club

Brand Identity Stationery

Section 3: Colour

Category: Colour

This section contains a selection of work showing how the limited use of colour can add to the effectiveness of the design.

Colour can be overpowering, but using it well can create a high impact.

Category Colour

Design: Kutchibok Origin: Cardiff, UK

Client: Wordley

Brand Identity Stationery

Category Colour

Design: Lundgren & Lindqvist Origin: Gothenburg, Sweden

Client: Loft

Brand Identity Stationery

Category Colour

Design: Lundgren & Lindqvist Origin: Gothenburg, Sweden

Client: Lundgren & Lindqvist

Brand Identity Stationery

Category Colour

Design: Peter & Paul Origin: Sheffield, UK

Client: Jefferson Sheard Architects

Brand Identity Stationery

Category Colour

Design: Flink Origin: Antwerp, Belgium

Client: Stack Architects

Brand Identity Business Cards

Category Colour

Design: Made Thought Origin: London, UK

Client: Design Miami Exhibition

Promotion Exhibition

Category Colour

Design: Studio Newwork Origin: New York

Client: Robert Geller

Brand Identity Business Card Promotion Look Book

Category Colour

Design: Mind Design Origin: London, UK

Client: Tea

Brand Identity Stationery Interior Design

Category Colour

Design: Lundgren & Lindqvist Origin: Gothenburg, Sweden

Client: Mobilrabatten

Brand Identity Stationery

Category Colour

Design: Anti-ink Origin: Oslo, Norway

Client: Dist

Brand Identity Stationery

Section 4: Pattern

Category: Pattern

This section contains a selection of work showing how the use of simple patterns can add something special to a design.

Category Pattern

Design: The Consult Origin: Leeds, UK

Client: Willow Club

Brand Identity Stationery

Category Pattern

Design: Campo Studio Origin: S채o Paulo, Brazil

Client: Vermelho

Brand Identity Stationery Promotion

Category Pattern

Design: Campo Studio Origin: S채o Paulo, Brazil

Client: Vermelho

Brand Identity Stationery Promotion

Section 5: Finish

Category: Finish

This section contains a selection of work showing how the use of specialist finishes can make a piece of design.

Category Finish

Design: The Consult Origin: Leeds, UK

Client: Stack Architects

Brand Identity Stationery

Category Finish

Design: Kutchibok Origin: Cardiff, UK

Client: Fibre Arts Wales

Publication

Category Finish

Design: The Consult Origin: Leeds, UK

Client: Stack Architects

Brand Identity Stationery

Category Finish

Design: The Consult Origin: Leeds, UK

Client: Stack Architects

Brand Identity Stationery Promotion

Category Finish

Design: The Consult Origin: Leeds, UK

Client: Envy

Brand Identity Stationery

Category Finish

Design: Kutchibok Origin: Cardiff, UK

Client: Canolfan Addysg

Brand Identity Promotion

Category Finish

Design: Daniel Freytag Origin: Edinburgh, UK

Client: London College of Fashion

Brand Identity Promotion