‘Simplicity is the ultimate form of sophistication.’
Heather Bradley Design Context
Simplicity: Introduction
‘Simplicity is the ultimate form of sophistication.’ - Leonardo Da Vinci Focussing on branding, publication and exhibition design, this book sets out to prove that less really is more and that simplicity in design
There are, of course, different
really can add to the sophistication
elements of design to consider and
and success of a project.
for that reason this book is split into 5 sections; concept, layout, colour, pattern and finish. This is not only an investigation, but a large showcase of design that I aspire to and so therefore will be something that I find helpful and can refer back to for inspiration in the future.
Section 1: Concept
Category: Concept
This section contains a selection of work showing how the use of a simple concept can create an exciting and successful piece of design. Concepts can sometimes be overthought and therefore not always realised by the viewer. This chapter proves that the simple, and sometimes literate approach, can create better results.
Category Concept
Design: The Consult Origin: Leeds, UK
Client: Stack Architects
Brand Identity Stationery
Category Concept
Design: Moving Brands Origin: London, UK
Client: All About Tea
Brand Identity Stationery
Category Concept
Design: Hampus Jageland Origin: Paris, France
Client: Edgeboard
Brand Identity Stationery Exhibition
Category Concept
Design: Province Studio Origin: Tomsk, Russia
Client: Emelyanovsky
Brand Identity Business Card
Category Concept
Design: Believe In Origin: Exeter, UK
Client: Believe In
Brand Identity Stationery
Category Concept
Design: Estudio Mentaw Origin: Valencia, Spain
Client: Sandra Boils
Brand Identity Business Cards
Category Concept
Design: Manual Origin: San Francisco, California
Client: Slice
Logo Brand Identity Exhibition
Category Concept
Design: Departures Design Origin: Cardiff, UK
Client: One
Brand Identity Stationery Signage
Section 2: Layout
Category: Layout
This section contains a selection of work showing how simple grids and clever use of typography can make successful design.
Category Layout
Design: The Consult Origin: Leeds, UK
Client: Willow Club
Brand Identity Stationery
Category Layout
Design: Made Thought Origin: London, UK
Client: Grafik
Publication Editorial
Category Layout
Design: Kutchibok Origin: Cardiff, UK
Client: SEE
Publication Binding
Category Layout
Design: Studio Newwork Origin: New York
Client: Fiftytwo
Publication
Category Layout
Design: Design Project Origin: Leeds, UK
Client: Robert Horne Group
Publication
Category Layout
Design: The Consult Origin: Leeds, UK
Client: Willow Club
Brand Identity Stationery
Section 3: Colour
Category: Colour
This section contains a selection of work showing how the limited use of colour can add to the effectiveness of the design. Colour can be overpowering, but using it well can create a high impact.
Category Colour
Design: Kutchibok Origin: Cardiff, UK
Client: Wordley
Brand Identity Stationery
Category Colour
Design: Lundgren & Lindqvist Origin: Gothenburg, Sweden
Client: Loft
Brand Identity Stationery
Category Colour
Design: Lundgren & Lindqvist Origin: Gothenburg, Sweden
Client: Lundgren & Lindqvist
Brand Identity Stationery
Category Colour
Design: Peter & Paul Origin: Sheffield, UK
Client: Jefferson Sheard Architects
Brand Identity Stationery
Category Colour
Design: Flink Origin: Antwerp, Belgium
Client: Stack Architects
Brand Identity Business Cards
Category Colour
Design: Made Thought Origin: London, UK
Client: Design Miami Exhibition
Promotion Exhibition
Category Colour
Design: Studio Newwork Origin: New York
Client: Robert Geller
Brand Identity Business Card Promotion Look Book
Category Colour
Design: Mind Design Origin: London, UK
Client: Tea
Brand Identity Stationery Interior Design
Category Colour
Design: Lundgren & Lindqvist Origin: Gothenburg, Sweden
Client: Mobilrabatten
Brand Identity Stationery
Category Colour
Design: Anti-ink Origin: Oslo, Norway
Client: Dist
Brand Identity Stationery
Section 4: Pattern
Category: Pattern
This section contains a selection of work showing how the use of simple patterns can add something special to a design.
Category Pattern
Design: The Consult Origin: Leeds, UK
Client: Willow Club
Brand Identity Stationery
Category Pattern
Design: Campo Studio Origin: S채o Paulo, Brazil
Client: Vermelho
Brand Identity Stationery Promotion
Category Pattern
Design: Campo Studio Origin: S채o Paulo, Brazil
Client: Vermelho
Brand Identity Stationery Promotion
Section 5: Finish
Category: Finish
This section contains a selection of work showing how the use of specialist finishes can make a piece of design.
Category Finish
Design: The Consult Origin: Leeds, UK
Client: Stack Architects
Brand Identity Stationery
Category Finish
Design: Kutchibok Origin: Cardiff, UK
Client: Fibre Arts Wales
Publication
Category Finish
Design: The Consult Origin: Leeds, UK
Client: Stack Architects
Brand Identity Stationery
Category Finish
Design: The Consult Origin: Leeds, UK
Client: Stack Architects
Brand Identity Stationery Promotion
Category Finish
Design: The Consult Origin: Leeds, UK
Client: Envy
Brand Identity Stationery
Category Finish
Design: Kutchibok Origin: Cardiff, UK
Client: Canolfan Addysg
Brand Identity Promotion
Category Finish
Design: Daniel Freytag Origin: Edinburgh, UK
Client: London College of Fashion
Brand Identity Promotion