g Heather Bradley OUGD301 Brief 1 - Branding & Stationary 1/3
Brief
Concept
Tone of Voice
Audience
Duration
Produce the branding and stationary for a graphic design
Reflect the work of the agency. Emphasise on the branding
Approachable, Clear, Simple, Colourful, Affordable.
Possible clients; anyone wanting branding/a re-brand.
5 days.
studio called ‘great’. Great is a design studio based in the
skills.
heart of London. They specialise in branding but also do the odd publications and exhibition graphics.
g
Heather Bradley OUGD301 Brief 1 - Branding & Stationary 2/3
Logo concentrates on typography and draws attention to the details such as serifs. The bold purple has been used to create a striking statement.
g
Heather Bradley OUGD301 Brief 1 - Branding & Stationary 3/3
Along with stationary, the branding has been applied to general around the office products, making client meetings more professional.