Heather Bradley
Module Code OUGD303 Blog Address h-bradley0811fmp .blogspot.com
Brief Pica Café Tag Brief 1: Cafe Branding
Board no. 1/8
Brief
Concept
Tone of Voice
Audience
Duration
Based on the ISTD ‘Mutton
Using aspects of typography
Inspirational, Informative,
Creative professionals, design
4 weeks.
Quad’ brief.
to create something that only
Sophisticated, Creative, Simple.
students, graduates, anyone with
designers will appreciate. Create the branding for a typographical themed café.
an interest in design.
Heather Bradley
Module Code OUGD303
Brief Pica Café
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 1: Cafe Branding
Board no. 2/8
Typeface A typeface was created for the
inviting feeling that cafés
identity of the café in order to
traditionally have.
make it more unique. The colour red was chosen in order to create that warm and
Heather Bradley
Module Code OUGD303
Brief Pica CafĂŠ
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 1: Cafe Branding
Board no. 3/8
Stationery The brand adapted to the
compliments slips, loyalty cards
stationery, fully exploiting the
and menus.
colour. Stationery range includes business cards, letterheads,
Heather Bradley
Module Code OUGD303
Brief Pica CafĂŠ
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 1: Cafe Branding
Board no. 4/8
The Typography Aspect Typography measurements and
Essentially creating something
rulers have been subtly used
that designers can take away and
to create something that only
find useful.
designers can relate to, but not used too much that it doesn’t appeal to the general public.
Heather Bradley
Module Code OUGD303
Brief Pica CafĂŠ
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 1: Cafe Branding
Board no. 5/8
Interior Wall graphics for the interior of
and other advertisements,
the cafĂŠ.
creating an exciting layout design.
Further exploiting the typography theme by using a grid. This grid can be used to put up posters
P 8pt.
P 9pt.
P 10pt.
P 11pt. P 12pt.
Heather Bradley
Module Code OUGD303
Brief Pica CafĂŠ
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 1: Cafe Branding
Board no. 6/8
Furher Interior Identity further applied to the menus and interior signage.
24
18
12
picas
6
0
Heather Bradley
Module Code OUGD303
Brief Pica Café
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 1: Cafe Branding
Board no. 7/8
Further Range Identity applied to the staff uniform, makinging them fit in with the rest of the café. As this is a café and therefore has the option the take out,
the identity has been further applied to disposable cups and paper bags.
Heather Bradley
Module Code OUGD303
Brief Pica CafĂŠ
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 1: Cafe Branding
Board no. 8/8
Website A website has been proposed in order to target a wider audience. It will contain information about the cafĂŠ explaining the concept, the menu and contact details.