06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Heather Bradley Blog Address: www.h-bradley0811fmp.blogspot.com
Rationale “Simple and effective delivery focussing on type and layout within identity, text and publication.” To work with strong well-executed design concepts. I want to create high print spec, expensive looking design with great attention to detail. I want to create pieces of work that people want to touch (a focus on print finishes). I want to create products that people have to touch (a focus on audience interaction). Subjects / Themes Creative industries – Photography, Architecture, Fashion, Fine Art Retail – Cafes, Fashion Influences/trends – Specifically typographic trends from over the past year Legibility & Readability Interactivity – Paper folding and general audience involvement Distribution – A focus on print but also for web when appropriate Design Disciplines / Creative Development Grids – Pushing them and breaking the rules in order to fully understand them. Font/Type design – playing with legibility and readability.
Digital application – iPad, web, etc in order to fully understand what can/can’t be achieved. 4D - space/exhibition for the ‘real world’ so again I can experience the restrictions. Promotion – events, identity, exhibitions, posters, publication. Print methods & finishes to gain that high print spec & high budget. Practical Skills / Workshops – what, why and when? Photography in order to document work for blog & portfolio throughout module. Drawing skills for initial ideas & sketches. Binding methods are something to consider for publication design. Print production & finishes, i.e. foils, embossing etc - In order to produce something people want to touch. Fontographer for execution of type design. Adobe software (InDesign, Photoshop, etc) development for all briefs.
Brief 1: Café Branding
Deadline
TBC
Rationale: Brand identity & application, menus, possible interior graphics and signage. Strong typographic concept. Brief 2: Type Design
Deadline
Research: Reading week Poducts: TBC
Rationale: Typeface with 3 weights, type spec booklet, promo, etc. Research based project into type trends over the past year. Results will influence type design. Brief 3: Yearbook Proposal
Deadline
04.02.11
Rationale: Publication design – opportunity for layout and grid development. Collaborative opportunity as well as binding exploration, print methods and finishes. Brief 4: Touring Art Gallery (D&AD)
Deadline
11th March
Deadline
Before reading week
Rationale: Conceptual promotional material. Possible scope for signage and interior/space graphics. Brief 5: Flatland (ISTD) Rationale: Playing with conventions of a book.
Opportunity for good concept development and type/layout/grids. Interactivity – folding and general audience interaction. Contextual references / Designers / Studios / Companies (specific) The Consult, Studio Newwark, Haydays, B&W, Hunt
RESEARCH ACTIVITY: Type trends research
Deadline
Before reading week
Details Questionnaire to email out to designers asking for their thoughts on popular influences and design trends from over the past year.
RESEARCH ACTIVITY: Typography exhibition - London
Deadline
Over reading week
Details Visit a typography exhibition in London to further my knowledge of current influences and trends.
RESEARCH ACTIVITY: Printers visit
Deadline
Ongoing
Details Visit a printers to further my knowledge of print specifications, methods of production and finishes.
RESEARCH ACTIVITY: Studio visits
Deadline
Ongoing
Details To gain insight into where exhibition design sits within graphic design, and general experience.
RESEARCH ACTIVITY: CafĂŠ space research
Deadline
Before reading week
Details Visit various cafes to explore layout and restrictions in order to design for a more realistic space.
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced) Evamy, M. (2007) Logo, Laurance King: London Olins, W. (2003) On Brand, Thames & Hudson: London Roberts, L. (2006) Good: An introduction to ethics in graphic design, AVA Publishing: Switzerland
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) IdN Creative Review Computer Arts
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://www.septemberindustry.co.uk/ http://ffffound.com/ http://www.creativereview.co.uk/home http://www.pentagram.com/work/#/all/all/newest/ http://design-milk.com/ http://www.behance.net/ OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? 1
Café space – Visit cafes and get hold of a floor plan
Deadline Before reading week
2
Arrange visit to printers & design studios
Before reading week
3
Register for entry to D&AD and ISTD
ASAP
4
Arrange a placement for over the Easter period
ASAP
5
Yearbook – Design proposal & presentation
4.2.11
6
Get hold of a few quick turn around live briefs
07.02.11
7
Arrange London visit for over Reading week with support team
08.02.11
8
9
10