06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Heather Bradley Blog Address: www.h-bradley0811fmp.blogspot.com
Rationale “Simple and effective delivery focussing on type and layout within identity, text and publication.” To work with strong well-executed design concepts. I want to create high print spec, expensive looking design with great attention to detail. I want to create pieces of work that people want to touch (a focus on print finishes). I want to create products that people have to touch (a focus on audience interaction). Subjects / Themes Creative industries – Photography, Architecture, Fashion, Fine Art Retail – Cafes, Fashion Influences/trends – Specifically typographic trends from over the past year Legibility & Readability Interactivity – Paper folding and general audience involvement Distribution – A focus on print but also for web when appropriate Design Disciplines / Creative Development Grids – Pushing them and breaking the rules in order to fully understand them. Font/Type design – playing with legibility and readability.