Heather Bradley
Module Code OUGD303
Blog Address h-bradley0811fmp .blogspot.com
Brief The Art Ward
Tag Brief 4: Touring Art Gallery
Board no. 1/8
Brief
Concept
Tone of Voice
Audience
Duration
Re-design the logo, cover and
Take the existing contents of the
Inspirational, Informative,
Creative professionals, students,
4 weeks.
page spreads for the designers
hectic magazine and create a
Sophisticated, Creative, Simple.
graduates, anyone with an
magazine, How. Create a new
sophisticated catalouge of design
identity which can be used
that frames the work within.
throughout the year.
interest in art & design.
Heather Bradley
Module Code OUGD303
Blog Address h-bradley0811fmp .blogspot.com
Brief The Art Ward
Tag Brief 4: Touring Art Gallery
Board no. 3/8
The brand applied to the
slight preview of the exhibition.
promotional posters. Using the artists work as backgrounds for
There will be a different poster for
the posters creates an eye-
each location allowing the date
catching solution as well as a
and place information to change.
Heather Bradley
Module Code OUGD303
Blog Address h-bradley0811fmp .blogspot.com
Brief The Art Ward
Tag Brief 4: Touring Art Gallery
Board no. 4/8
The brand identity brought
Green arrow stickers can be
These stickers are also brought
through to the signage and
applied to the floor throughout
through to the exhibition space,
exhibition design.
the hospital in order to create
suggesting ways in which to
a more fun way of showing
view it.
patients/visitors how to get there.
Heather Bradley
Module Code OUGD303
Blog Address h-bradley0811fmp .blogspot.com
Brief The Art Ward
Tag Brief 4: Touring Art Gallery
Board no. 5/8
Heather Bradley
Module Code OUGD303
Blog Address h-bradley0811fmp .blogspot.com
Brief The Art Ward
Tag Brief 4: Touring Art Gallery
Board no. 6/8
NOTEBOOK /
NOTEBOOK / £2.00
NOTEBOOK /
£2.00
£2.00
Heather Bradley
Module Code OUGD303
Blog Address h-bradley0811fmp .blogspot.com
Brief The Art Ward
Tag Brief 4: Touring Art Gallery
Board no. 7/8
Heather Bradley
Module Code OUGD303
Blog Address h-bradley0811fmp .blogspot.com
Brief The Art Ward
Tag Brief 4: Touring Art Gallery
Board no. 8/8
The brand developed across
they will be coming to a hospital
a larger range of promotional
near them.
material including an easy to use website where users can learn about the artists and learn when