MWM success guide
MWM 12
Podcast Producers: Apple and Spotify Launch Paid Subscriptions Now you can ask your loyal fans to support your podcast by charging monthly fees through Spotify and Apple. And you can even receive 100% of the subscriber revenue for the first two years. Here are three ways you might use this: • Keep your free podcast but also offer bonus subscriber-only content to paid subscribers. Want even more? Upgrade here and join our inner circle. • Launch an ad-free version of your show for paid subscribers. Want an ad free experience? Sign up here. • Give paid subscribers earlier access to your podcasts. Want stock tips the moment I know about them instead of waiting until the next podcast? Sign up here. Of course, you could also do a paid-only podcast without a free version. If you already have a name and reputation online, this might be a good choice. But if people don’t know you, then you might want to offer a free version to introduce your show to people. Here’s how these paid-subscription programs for podcast creators work: Spotify is shaping up to be (almost) a podcasters dream: For the first two years you will pay no creator fees on your paid subscribers. This means you get to keep 100% of the subscriber revenue minus the paymenttransaction fees. In 2023, Spotify plans on taking a modest 5% cut of subscription revenue. There’s also no exclusivity, meaning you’re not locked into terms. Spotify offers three subscription price tiers: $2.99, and $7.99 per month. Imagine if you have 1000 subscribers at just the first tier… it’s like publishing a paid newsletter or membership site without the hassle of creating a newsletter or membership site. Jump on your podcast, talk to your listeners and interview your guests… for many marketers, this is light years easier than most residual income models. Now here’s what Apple is offering: Just like other App Store subscription purchases, Apple is keeping 30% of podcast subscription fees in the first year. Year two and beyond sees a drop to 15%.
