Ultimately, we kind of break it down and we say, a membership plugin controls access to what people have, meaning, they have to log in first with their username and a password, and then they can get access to this, and these people can get access to that. So, that's kind of the clarification. Now, if you move on to saying, "Hey, all the way back in 2008, what were the big challenges and roadblocks?" Well, really, when you look at it back then, there was not a clear example of how to structure a plugin business. I mentioned that there were a lot of people selling themes…
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