MWM ask the expert
MWM 17
Why No One Will Joint Venture With You Ouch! You’ve got a great product. In fact, there’s never been another product like yours in the history of the world. Your product is going to sell like GANGBUSTERS because, well, because you just know it will. Because it has to. Because you just sunk the last 6 months and several thousand dollars into building the product, but dammit, it’s going to all be worth it as soon as these stupid, snobby, toogood-to-talk-to-you big shot marketers come down off of their high horses and promote it for you. Whew. Okay, maybe that’s not exactly how you see it. But you do believe you’ve got a great product that will sell well, and you know you’re doing these other marketers a FAVOR by offering them the chance to promote it for you. Because after all, they have nothing to do and nothing to promote. They’re just waiting for you to come along and give them a chance to double the millions they’ve already earned… Yeah. Right. I remember all too well how hard it was to get anyone to take a look at my offer, much less promote it for me when I was new. And do you know why? It’s because like almost every new marketer out there, I had it backwards. Imagine a man knocks on the door of a woman he’s never met before. She opens the door a crack to see who it is and realizes she doesn’t know him from an axe murderer. Through the crack in the door he says to her, “Hi Baby, I have a fantastic deal for you! I’m going to do you a huge favor by letting you drive me in your car to an expensive restaurant where you’ve made reservations for us. I’m going to let you buy me dinner with cocktails and a bottle of wine, and afterwards I’ll let you take me to an expensive Broadway show that’s booked six months in advance. And after that, I’ll do you an even bigger favor and let you sleep with me. What do you say?” Seriously, what do you think she’ll say to this stranger at her door? I suspect she slammed the door shut when he got to the part about the expensive restaurant and reservations. And yet new marketers take this exact same approach all the time when asking established marketers to act as their affiliates or JV partners.
