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A Note for Anyone Afraid to Look Like an Idiot I have a theory that the #1 thing holding online marketers back from major success is being afraid to make mistakes, look stupid or just plain screw up. That’s why I want to tell you the story of Pinnacle Airlines Flight #3701 – not because it’s something you should emulate, but to illustrate just how safe it is for you to totally and completely screw up in your online business. October 14, 2004, two pilots are ferrying an otherwise empty CRJ-200 aircraft from Jefferson City, Missouri, to Minneapolis, Minnesota. This should have been a simple, routine flight. But because of multiple errors by the pilots, it was anything but routine. Just a few of the mistakes made by the 2 pilots included performing several non-standard maneuvers including pitchups that induced stall warnings, exceeding the manufacturer’s recommended climb rate, using an excessive angle of attack and over-stressing the engines. They climbed to the highest altitude the plane was rated for (41,000 feet) where they cruised at a rate barely above stall speed. During all of this the anti-stall devices repeatedly activated but the pilots overrode the automatic nose-down that would increase speed to prevent a stall. In fact, they did this no less than 4 times. All this time while they were climbing to the outermost reaches of altitude and overriding safety features of the aircraft, they could be heard on the cockpit recorder laughing. A lot. So much so, that when they commented they had never been so high, a person might wonder if they were referring to altitude or something else. After the fourth override, both engines flamed out and shut down. The plane then stalled, the pilots recovered from the stall and tried repeatedly to restart the engines. Now on the cockpit recorder, instead of laughing you can hear a great deal of swearing as nothing the pilots try is working. Most notable is when the pilot repeatedly tells the co-pilot to put the plane into a nosedive to attain a speed of 300 knots to restart the engines, and yet the co-pilot never does it, nor does the captain take over control to make it happen.
