Beware the Moderators from Hell You’ve got a forum or a Facebook Group or some sort of social media platform that is keeping you super busy. So what do you do? You ask a couple of your most loyal members or followers to act as moderators for you. Or maybe one of them even volunteers. “Hey Nick, I’m on this forum all the time and I know you’re busy… how about I act as a moderator to help you out?” Wow, that’s awesome, right? You get free help from one of your biggest fans - someone who knows your stuff and wants to help you tell the world about you and your products. Except… Except sometimes these helpful moderators are really wolves in sheep’s clothing, ready to take you down, get you banned and even put you into legal trouble. Yes, I know I sound like a crazy, paranoid doomsayer, but this really happens. In fact, it costs companies millions or possibly even billions of dollars a year in lost revenue. Take the case of Bob’s* Facebook Group account. Bob runs his own online marketing business, teaching people how to use social media to get new customers. Bob is a social media marketing expert, and the last person you think would lose his business because of a social media marketing mistake. But that’s essentially what happened. Bob sold his highly acclaimed $1997 social media marketing course to someone we’ll can Suzie. Suzie turned out to be something of a pain, pestering Bob several times a day with questions and demanding far more attention than any of his other 300 students combined. Rather than watch the course and implement what Bob taught, Suzie seemed to think she was entitled to one-on-one teaching 24 hours a day, 7 days a week.
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