MWM Business HELP
MWM 22
Why Your Story Telling Might be Ruining Your Business This is mainly for marketers in the “make money online” niche, although it does cross over to other niches as well. Over and over they tell us to “tell our story” so that our audience can relate to us. After all, if we can go from being poor to being rich, then we can teach our customers to do the same, right? “I was $500,000 in debt, sleeping on my brother-in-law’s couch and driving a 1971 Chevy Vega that was missing the steering wheel. After I had tried everything and was so desperate I was ready to hold up the local liquor store, I accidentally discovered the method I’m about to show you. 10 minutes later I had six figures in the bank and today I live in a 142 room mansion and drive three dozen brand new cars.” Okay, yes, I exaggerated that one just a bit for effect, but you get the idea. When you read something like this, are you immediately suspicious? I know I am. Rags to riches stories do work, but maybe not like you think they do. I want you to take a moment right now and picture your perfect prospect. Is it someone who can barely afford your $47 product, let alone your $200 product? Or is it perhaps someone who could easily hand over $3000 on the spot if you can gain their interest and prove to them that you’re legitimate? Your messaging is going to determine what kind of client demographics you attract. Using a rags to riches story tends to attract people on the lower end of the financial spectrum who are perhaps desperate or simply not all that knowledgeable in the world of business and marketing. These are the folks who will spend $17 or $47 on a product, but they will never shell out hundreds or thousands of dollars for training. It simply isn’t in their mindset to do that, even if by chance they can afford it. Conversely, high-ticket clients are generally turned off by rags to riches stories because they view it as internet hype and do not take it seriously. If your goal is to offer a wide range of products at different price levels, your best option is to damp down the - “I was broke and now I’m rich” - stories that are so prevalent in the online marketing niche.
