MWM Interview Charles A T Harper
Editor: Today, I'm going to be chatting with a former commercial banker, who decided to leave the corporate world behind to become a full-time internet entrepreneur.
Interview
In early 2008, he set up GainMindshare, which provides consultancy to marketing professionals who want to have their own book, but who don't have the time to write it themselves. Then, in 2015, he started another company, which has become something of a calling card in its own right. And ever since, The PLR Show has created rebrandable marketing training and technical content for online marketers. We really are just scratching the surface here. So let's meet the man behind all of that. Charles T. Harper, welcome to the show. Charles T Harper: Hi. Editor: Now, you've been around the internet for many, many years, but when did your journey start? Charles T Harper: I really started in 2007. Both my wife and I, we were working at a boarding school. What we were doing at that time is we had just finished actually a doctoral programme in instructional technology and we'd done everything except the dissertation. We really were focused in on, well, how do we use this in ways that would not necessarily be directed toward children, but how could we'd be using our own light.
We really started our first blog and all that other stuff around about 2006, and we really just took to it and dived in at that point. So, it was really all around based on the fact that we were doing educational programme that was directed toward teaching people how to use technology, and that's where we got immersed. Editor: Wow. I mean, so did you have an idea that the internet was going to be a great way to reach people, or was that something that you stumbled upon? Charles T Harper: It was all intuitive because we just liked it. I wouldn't even classify myself as a big picture person in that way. We just liked doing this stuff. It was more of a hobby than it was doing anything else, but it really was part of our educational process. So it was sort of like we were forced into having to focus on it and then having to do something with it in order to do what we were doing in education. Editor: Wow. Okay. And then in 2008, you set up GainMindshare. Can you maybe just tell us a little bit about that and how you decided that that was the direction for you and your wife?
