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Exhibition at the Science Museum, Tsim Sha Tsui “Eternal Life – Exploring Ancient Egypt”

Tsoi Hiu Ching Ho Siu Kwan Li Chi Ying Suen Hei Lam

The Content Document

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Introduce to the audience about 6 Egyptian individuals who lived between 3,000 and 1,800 years ago, Exploring their lifestyle, religious practices and the mummification process.

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Shows objects and digital visualisations of the mummies > Demonstrates how archaeologists determine the age and sex of the mummified bodies via hi-tech.

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Arrange the artifacts by scale, in order to highlight some important artifacts. And use small size artifacts to tell the details of stories.

The Storyline / Theme The Beginning / multimedia zone

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Introducing the “eternal life” story through the videos, let the audiences have a concept for taking the journey of the mummies and Egyptian culture.

Main Areas / Demonstrate area

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Explain the culture of the mummies, including its transport method, ceremony.

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6 chapters about the 6 mummies different stories and lives in the past, e.g. age, jobs.

/ Interactive area

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10 game booths to let the audience experience their lifestyle.

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VR experience room can let audience to be an archaeologist , and go inside the pyramid to discover the Egypt history.

The Target Audience Primary audience Some interested in this topic people (inquisitive, serious)

Secondary audience Primary / Secondary students (creative, playful)

Visitor outcome This history about mummies, how to make mummies and studying Egyptian lifestyle and religion through the Demonstrate and Interactive area. Also, they have curious to understand all the classic historical stories.

Object-based / experience-based

Multimedia Programmers

A Day in Ancient Egypt

• An interesting story about the daily lives of ancient Egyptians A Journey to Eternal Life

• By using projection mapping technology, this programme introduces the afterlife journey of Nesta Wedjat 1. Using graphic and Narration, telling the story to the target audience in funny way.

2. let the exhibition makes more attractive.

Object-based / experience-based Interactive Exhibits

/ Virtual Tomb Adventure

• Allows you to explore an ancient Egyptian tomb through the Virtual Reality technology

/ CT Scan and Archaeology

• Introducing the technology and functions of CT scan / The Mummy Maker

• Be an embalmer and make an Egyptian mummy 1. There have an area for Interactive Exhibits, everyone can through the interactive games to learn the development of ancient Egyptian science and technology.

2. Suitable for children to learn the knowledge form the game easily.

3. Use technology to increase interaction, not only the display and word for description and introduce. The audience can be more remember the content of the exhibition.

Visual Identity / Brand information • The exhibition name and graphics which shown in ticket, booklet and the backdrop panel.

• The brand using a serif typeface. Give audiences a classic feeling.

• Also, ticket, booklet and the backdrop panel using dark color tone to give audiences a solemn and respect.

Visual Identity / Brand information • The exhibition has many graphics to enhance

attractive of the exhibition. Also, it can let visitor easy to understand about this exhibition.

• The interactive exhibits using colorful cartoons style illustration, which can attract more visitor to experience the exhibition.

Visual Identity / Brand information

Backdrop panel English Big cap: First letter(E) 808 pt (L)440 pt

• English Small cap: 128 pt • Chinese: 184 pt • Date: 200 pt • Caption: 96 pt • Eng caption: 70 pt • Credits: 32 pt

Visual Identity / Brand information

Pull Out on Backdrop panel • Chinese Credit: 64 pt • English Credit: 56 pt • Text English: 72 pt • Text Chinese: 96 pt

Visual Identity / Brand information

Display’s Explanation Board • English Caption: 10 pt • Chinese Caption: 14 pt • Chinese Heading:21 pt • English Heading: 16 pt • Text Chinese: 16

pt

• Text English: 8 pt

• Panel dimension: 77 x 47 (cm)

Visual Identity / Brand information Game instruction • Chinese Heading: 32 pt • English Heading: 28 pt

Subtitle • Chinese: 16 pt 25 words per line • English: 14 pt • Text Chinese: 14 pt

• Text English: 12 pt • Panel size: 40 x 21 (cm)

Game Table • Full dimension: 169 x 58 x 146 (cm) • Table height: 75 (cm)

Storytelling Strategy Interactive games • Easy to understand the complicated, serious and historical messages.

• Leaves a memorable experience and

impression about the exhibition’s knowledge after playing games.

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Attracts students or children to enjoy the exhibition, and have fun in this experience.

Classification • Use difference scale subject to highlight the

important message and help to telling stories

• The timeline presentation is from old to new,

The presentation manner used by the timeline, which is from old to new era to explain in detail. Let audience study this history first, thereby easier to receive more extra information.

• There are 6 chapters to demonstrate different age, job and background of the mummies. In order to allow audience realise the details of Egyptian's lives.

Storytelling Strategy

Navigation / The Single Path Let the audience follows the timeline, step by step to understand the historical information and stories . Ensure all the audience can receive the same message and experience.

“ Thank You ”