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00 Project title

Food Decode Final Year Project

61305 CHUNG CHUN MAN

01

Background

Today food securities are facing serious problems. All food products existing rely heavily on Taste Production rate increase sales

02

Problems Finding

The general public do not know the problems of Food processing GM Foods

03 Project Objective

1To educate the targets group to understanding food labels, how to read them and what those nutrition claims actually mean

2The project could change the shopping habits (more healthy food) of target group

3To encourage everyone to pay more attention to health food and food safety

03 04 ProjectAudience Target Objective

Their habits impulse of food buying in supermarket Always buy food for their own family members (i.e housewife)

Gender Females 25-55 Housewife is powerful in a family

03 05 Project Direction Design Objective

FoodDecode

Food

Decode

Simple to Understand

05 Mood board

05 Mood board

Professional Clean, Contrast

05 Logo sketches

FooDecode

F00DEC0DE

A

D E S I G N

A Message

This food is fake.It is bad for your health.

A Sketches

A Sketches

Pixel art as a style

A idently Pixel art is a form of digital art, created through the use of raster graphics software, where images are edited on the pixel level. Graphics in most old (or relatively limited) computer and video games, graphing calculator games, and many mobile phone games are mostly pixel art.

A Logo B&W

A Logo B&W

A Primary color

A Poster Layout

A Poster Layout

A Visual Reference

B

D E S I G N

B identity

A Sketches

A Logo B&W

A Logo B&W

A Primary color

B Poster Layout

A Visual Reference

C

D E S I G N

Research Existing Food label

Research Existing Food label

it hard to understand the serving unit is not clean

Design Solution New color System for food label

Oil,sweet =Yellow milk,cheese Group=Purple Meat Group=Red Vegetable Group =Green Bread & Pasta Group =Brown

food process Fresh =colorful

Stale =light color

no processed

more processed

Color display in new food label

food process

Fresh =colorful

Stale =light color

no processed

more processed

Design Solution New Classification of food label

Cover all food

}

Type1: Organic food Type2: Nature food Type3: Processed food Type4: GM foods

Design Solution New icon of food label

Size =1 Cup For Food type Rice,pasta Fruit Veggies

Size =1 counces For Food type Meat FishPoultry

Size =1 counces For Food type Nuts Raisins

Size =1 counces For Food type Chips Popcorn Pretzels

Size =1 teaspoon For Food type Peanut butter Hard cheese

Size =1 ounce For Food type Cooking oil Mayonnaise Sugar

Size =1 cup For Food type any drinks

Size =1/2 cup For Food type any drinks

Design Solution Sketches 1

Design Solution Sketches 2

How to apply in supermarket Flow chart Reguler shape (orgnic)

POP Printing

Ireguler shape (Geometric)

A life

No need Package

renewed the layout of the label as well, in an attempt to integrate the packing into more easy to read and orderly arrangement

No life

Print available

Sticker

Print unaiable

Direct Printing

Need Package (Box or Bage)

繫手label

單一數量

Sticker

捆綁數量

Cylinclrical sticker

Further Planning

Continue developing the campaign logo applications, food packaging, posters

Project Goal

The campaigns could change the eating habits of public

The End