00 Project title
Food Decode Final Year Project
61305 CHUNG CHUN MAN
01
Background
Today food securities are facing serious problems. All food products existing rely heavily on Taste Production rate increase sales
02
Problems Finding
The general public do not know the problems of Food processing GM Foods
03 Project Objective
1To educate the targets group to understanding food labels, how to read them and what those nutrition claims actually mean
2The project could change the shopping habits (more healthy food) of target group
3To encourage everyone to pay more attention to health food and food safety
03 04 ProjectAudience Target Objective
Their habits impulse of food buying in supermarket Always buy food for their own family members (i.e housewife)
Gender Females 25-55 Housewife is powerful in a family
03 05 Project Direction Design Objective
FoodDecode
Food
Decode
Simple to Understand
05 Mood board
05 Mood board
Professional Clean, Contrast
05 Logo sketches
FooDecode
F00DEC0DE
A
D E S I G N
A Message
This food is fake.It is bad for your health.
A Sketches
A Sketches
Pixel art as a style
A idently Pixel art is a form of digital art, created through the use of raster graphics software, where images are edited on the pixel level. Graphics in most old (or relatively limited) computer and video games, graphing calculator games, and many mobile phone games are mostly pixel art.
A Logo B&W
A Logo B&W
A Primary color
A Poster Layout
A Poster Layout
A Visual Reference
B
D E S I G N
B identity
A Sketches
A Logo B&W
A Logo B&W
A Primary color
B Poster Layout
A Visual Reference
C
D E S I G N
Research Existing Food label
Research Existing Food label
it hard to understand the serving unit is not clean
Design Solution New color System for food label
Oil,sweet =Yellow milk,cheese Group=Purple Meat Group=Red Vegetable Group =Green Bread & Pasta Group =Brown
food process Fresh =colorful
Stale =light color
no processed
more processed
Color display in new food label
food process
Fresh =colorful
Stale =light color
no processed
more processed
Design Solution New Classification of food label
Cover all food
}
Type1: Organic food Type2: Nature food Type3: Processed food Type4: GM foods
Design Solution New icon of food label
Size =1 Cup For Food type Rice,pasta Fruit Veggies
Size =1 counces For Food type Meat FishPoultry
Size =1 counces For Food type Nuts Raisins
Size =1 counces For Food type Chips Popcorn Pretzels
Size =1 teaspoon For Food type Peanut butter Hard cheese
Size =1 ounce For Food type Cooking oil Mayonnaise Sugar
Size =1 cup For Food type any drinks
Size =1/2 cup For Food type any drinks
Design Solution Sketches 1
Design Solution Sketches 2
How to apply in supermarket Flow chart Reguler shape (orgnic)
POP Printing
Ireguler shape (Geometric)
A life
No need Package
renewed the layout of the label as well, in an attempt to integrate the packing into more easy to read and orderly arrangement
No life
Print available
Sticker
Print unaiable
Direct Printing
Need Package (Box or Bage)
繫手label
單一數量
Sticker
捆綁數量
Cylinclrical sticker
Further Planning
Continue developing the campaign logo applications, food packaging, posters
Project Goal
The campaigns could change the eating habits of public
The End