視覺失調發現所 !ll - illusion lab (pictogram) Ho Siu Kwan Suen Hei Lam
: The Background
• Located at 12 Oil Street, North Point, Hong Kong • Non- profit organisation operated • An Art & Design Education Centre
: Our Aim Providing a space for leaving this "lack of fantasy" city temporarily to the users, let them can explore diverse of possibilities about art and design & organise kinds of art activities in here. !ll dedicates to change the citizens' mind, then influences the society, let the public pays more attention on art & design, makes Hong Kong surrounding by full of vibrant art & design scent.
Concept : Why ‘illusion’ ? ‘illusion’ as the theme of this centre, we hope the users through experiencing in !ll , they will achieve its learning outcome, which is "illusion excites your brain", just like exploring on Arts or Design, we always break the rules for the innovative inspiration.
: Facility Art & Design Area
Zoom in gallery Treasure Corner > DIY Souvenir station Flex-cite > Multifunctional outdoor venue • Installation art exhibit • Screening Programme Illusion Wall > Outdoor art jam space Kaleidoscopic Theatre Think Big > Classroom Fantasy Photo Studio > 3d art photo booth
General Area
Fusion > Café Toilet Babycare Room Store Room Information Centre Staff Pantry Store Room Office
: The environment (Before)
: The environment (Before)
: The environment
The colour
• Sharp, Vivid > fits our brand identity, excite the users’ mind • Mainly used Primary color tone > represents “start from nothing to everything” in art & design, break the rules is a must.
The lighting
• Bright > giving users a comfortable atmosphere to foster their •
mind on art and design Sharp > fits our brand identity, excite the users’ mind, gives the users a fantasy surrounding.
Bubble
/ Through the forms of bubble, !ll dedicates to influence people’s mind about art and design. Diverse forms of bubble are strongly represents that !ll hopes people can gather in this place, learn and enjoy art or design together, let this place combined with different people’s inspiration & creativity as same as the condensing suds. On the other hand, we mainly based on bursting moment of the bubble to design the signage, which means !ll lets people excite their creativity randomly, exploring and creating its art and design sense, let them will break the rules, having a brand new thinking way.
: Concept 1
Form of the bubble
Bubble
Color
• • •
Colorful Vivid Diversity
Suds
Burst (
• •
)
Excite people’s creativity Break the rules
There’s diverse of possibilities to explore in Art & Design
Gush
high density
inspiration dash out
condense
Representing a place which combined different people’s inspiration & creativity
: Direction
: Visual reference Form of the bubble
Bubble moving/ Bursting moment of the bubble
: Visual reference Form of the bubble
Suds Gush
Suds
: Moodboard
: Colour scheme
#000000
#f f f f f f
#1f00f f
:Computer Sketch Zoom In Gallery Zoom In Gall e r y
Illusion Wall Illusion Wall Women
No Dr inking
Men
Accessible
No Dr inking
:Typeface
Flex-cite
Fusion
Jaapokki
F le x-ci te
Fusion
Arcform
Flex-cite
Fusion
Iris font
Flex-cite
Fusion
Tutano.cc
Bursting moment of the bubble
Typeface:
Arcform • •
Excite people’s creativity Break the rules
Suds
Representing a place which combined different people’s inspiration & creativity
:Concept of the signage
F le x-ci te
T hink Big
Zoom In Galle r y
:Bubble Suen Hei Lam
Zoom In Galle r y Fusion
No Dr inking
:Bubble Suen Hei Lam
Overlay
/ Nowadays, people always think art is hard to touch and have a long distance, so our illusion lab aim is let people and art can mix together. We give a small place to let people know more about art & design and understand the interesting things about art. So, I used overlay effect to design the signage, let the simple lines and some geometric colour shapes mix together as people and art.
: Concept 2
: Direction Overlay
Line
Simple line
Color shape
Bauhaus color
Mix together
People and art
People try to touch the art & design culture in our place
: Moodboard
: Colour scheme
:Overlay Ho Siu Kwan
Women
Stair
Art&design
Men
Gallery
-
People
Mix together
Information centre
Think Big
Down
No Drinking
Black line > people Geometric colour shapes > art & design culture Overlay > Mix people and art & design culture together Typeface:
Building characteristic
/ Oi! is a old building and have some historical building characteristics, eg. red bricks and round vault design. Although we will turn Oi! into a new and modern illusion lab, we still protect and promote this historical things. So, I will use red colour background, round shape and some modern graphics style to design the signage in order to make old and modern elements together.
: Concept 3
: Direction Building characteristic
Red brick
Round vault
Background color
Round shape
Promote/highlight this old building characteristic
Add some modern graphics elements to attract people’s attention
: Visual reference
: Moodboard
: Colour scheme
: Building characteristic Ho Siu Kwan
Treasure Corner
Women
Up
-
Cafe
Men
Down
Babycare
Right
All is round shape > building characteristic (Oil Street) Red color background Simple line images Typeface:
Neon 80s
Thank You