!ll pictogram

視覺失調發現所 !ll - illusion lab (pictogram) Ho Siu Kwan Suen Hei Lam

: The Background

• Located at 12 Oil Street, North Point, Hong Kong • Non- profit organisation operated • An Art & Design Education Centre

: Our Aim Providing a space for leaving this "lack of fantasy" city temporarily to the users, let them can explore diverse of possibilities about art and design & organise kinds of art activities in here. !ll dedicates to change the citizens' mind, then influences the society, let the public pays more attention on art & design, makes Hong Kong surrounding by full of vibrant art & design scent.

Concept : Why ‘illusion’ ? ‘illusion’ as the theme of this centre, we hope the users through experiencing in !ll , they will achieve its learning outcome, which is "illusion excites your brain", just like exploring on Arts or Design, we always break the rules for the innovative inspiration.

: Facility Art & Design Area

Zoom in gallery Treasure Corner > DIY Souvenir station Flex-cite > Multifunctional outdoor venue • Installation art exhibit • Screening Programme Illusion Wall > Outdoor art jam space Kaleidoscopic Theatre Think Big > Classroom Fantasy Photo Studio > 3d art photo booth

General Area

Fusion > Café Toilet Babycare Room Store Room Information Centre Staff Pantry Store Room Office

: The environment (Before)

: The environment (Before)

: The environment

The colour

• Sharp, Vivid > fits our brand identity, excite the users’ mind • Mainly used Primary color tone > represents “start from nothing to everything” in art & design, break the rules is a must.

The lighting

• Bright > giving users a comfortable atmosphere to foster their •

mind on art and design Sharp > fits our brand identity, excite the users’ mind, gives the users a fantasy surrounding.

Bubble

/ Through the forms of bubble, !ll dedicates to influence people’s mind about art and design. Diverse forms of bubble are strongly represents that !ll hopes people can gather in this place, learn and enjoy art or design together, let this place combined with different people’s inspiration & creativity as same as the condensing suds.

On the other hand, we mainly based on bursting moment of the bubble to design the signage, which means !ll lets people excite their creativity randomly, exploring and creating its art and design sense, let them will break the rules, having a brand new thinking way.

: Concept 1

Form of the bubble

Bubble

Color

• • •

Colorful Vivid Diversity

Suds

Burst (

• •

)

Excite people’s creativity Break the rules

There’s diverse of possibilities to explore in Art & Design

Gush

high density

inspiration dash out

condense

Representing a place which combined different people’s inspiration & creativity

: Direction

: Visual reference Form of the bubble

Bubble moving/ Bursting moment of the bubble

: Visual reference Form of the bubble

Suds Gush

Suds

: Moodboard

: Colour scheme

#000000

#f f f f f f

#1f00f f

:Computer Sketch Zoom In Gallery Zoom In Gall e r y

Illusion Wall Illusion Wall Women

No Dr inking

Men

Accessible

No Dr inking

:Typeface

Flex-cite

Fusion

Jaapokki

F le x-ci te

Fusion

Arcform

Flex-cite

Fusion

Iris font

Flex-cite

Fusion

Tutano.cc

Bursting moment of the bubble

Typeface:

Arcform • •

Excite people’s creativity Break the rules

Suds

Representing a place which combined different people’s inspiration & creativity

:Concept of the signage

F le x-ci te

T hink Big

Zoom In Galle r y

:Bubble Suen Hei Lam

Zoom In Galle r y Fusion

No Dr inking

:Bubble Suen Hei Lam

Overlay

/ Nowadays, people always think art is hard to touch and have a long distance, so our illusion lab aim is let people and art can mix together. We give a small place to let people know more about art & design and understand the interesting things about art. So, I used overlay effect to design the signage, let the simple lines and some geometric colour shapes mix together as people and art.

: Concept 2

: Direction Overlay

Line

Simple line

Color shape

Bauhaus color

Mix together

People and art

People try to touch the art & design culture in our place

: Moodboard

: Colour scheme

:Overlay Ho Siu Kwan

Women

Stair

Art&design

Men

Gallery

-

People

Mix together

Information centre

Think Big

Down

No Drinking

Black line > people Geometric colour shapes > art & design culture Overlay > Mix people and art & design culture together Typeface:

Building characteristic

/ Oi! is a old building and have some historical building characteristics, eg. red bricks and round vault design. Although we will turn Oi! into a new and modern illusion lab, we still protect and promote this historical things. So, I will use red colour background, round shape and some modern graphics style to design the signage in order to make old and modern elements together.

: Concept 3

: Direction Building characteristic

Red brick

Round vault

Background color

Round shape

Promote/highlight this old building characteristic

Add some modern graphics elements to attract people’s attention

: Visual reference

: Moodboard

: Colour scheme

: Building characteristic Ho Siu Kwan

Treasure Corner

Women

Up

-

Cafe

Men

Down

Babycare

Right

All is round shape > building characteristic (Oil Street) Red color background Simple line images Typeface:

Neon 80s

Thank You