CDM4141
User centered Design & Usability
DES4004
Graduation Project
+ CDM4141
User centered Design & Usability
+ DES4018
Visualization and Portfolio
=
Holistic
solution
User journey +
Touchpoints
CDM4141
User centered Design & Usability
Touch points & user journey
user journey touch point
Users
Shoppers
Readers
Organisations
Users
Shoppers
Readers
Organisations
Service
Product
Brand
CDM4141
User centered Design & Usability
Concept map
CDM4141
User centered Design & Usability
Concept map
CDM4141
User centered Design & Usability
Concept map
CDM4141
User centered Design & Usability
Concept map
CDM4141
User centered Design & Usability
Concept map
CDM4141
User centered Design & Usability
User journey
CDM4141
User centered Design & Usability
CDM4141
User centered Design & Usability
Touch points Experience
Experience Diagram Packaging
Reacting
There is a code for customers, they can though the code to get some tools in the moblie game.
App Mobile Game Knowing | Understanding Brand background information
Preserve and remind the healthy image of Ovaltine
Comic
Reacting
Share with customers 6 different stories to creat the concept of ‘small things mak big difference’.
Offline Promotion - Packaging - Popup Store
Engaging
Play game Downlaod the app Set/ login account
cards
Collect : - a set of cards - the healthy tips
Reward
Popup Store Souvenir For game winner
tips
Engaging
Website
Online Promotion - App - Website
Login account
Question - Create the new healthy and energetic generation - Raise the public's awareness of health matters
Reward
Reacting
CDM4141
User centered Design & Usability
Touch point | Knowing | Understanding | Reacting
CDM4141
User centered Design & Usability
Touch point | Knowing | Understanding | Reacting
CDM4141
User centered Design & Usability
Touch point | Knowing | Understanding
CDM4141
User centered Design & Usability
Touch point | Reacting
CDM4141
User centered Design & Usability
Touch point | Knowing | Understanding
CDM4141
User centered Design & Usability
Touch point | Understanding | Engaging
CDM4141
User centered Design & Usability
Touch point | Knowing | Understanding
CDM4141
User centered Design & Usability
Touch point | Knowing | Understanding
CDM4141
User centered Design & Usability
Proto.io Pricing Request an e-couppon
https://proto.io/en/contact/discount/
Free Start For 15 day full-featured trial 5 pages only Student & Non-profit (50%off with your school email) US$14.5 monthly 5 projects
HK$113 monthly HK$23 for each
CDM4141
User centered Design & Usability
Information design | App & Site plan Home
My profile
Name Gender Date of birth Email
Brands
Friends
CHOCOLATE izzue TOPSHOP TOPMAN
Gift box Active Used Sent
Gift card User name Message Expires Terms and conditions
Redeem
Shape
Settings
CDM4141
User centered Design & Usability
UI | Wireframe
CDM4141
User centered Design & Usability
Graphic production | Graphic elements
CDM4141
User centered Design & Usability
Graphic production | Color scheme
RGB HEX
CDM4141
User centered Design & Usability
Graphic production | App example graphic style | navigation | color scheme | functions | subject
CDM4141
User centered Design & Usability
Graphic production | Example
AWWWARDS. A meeting point, where digital design professionals from across the globe find inspiration.
CDM4141
User centered Design & Usability
Graphic production | Mood board Graphic elements Reference graphic style | navigation | color scheme | functions | subject
Color scheme
CDM4141
User centered Design & Usability
Graphic production | Iconography
+
CDM4141
User centered Design & Usability
Graphic production | Iconography A series of icons for representing the experience with UI.
My profile Brands Friends Gift box Redeem Shape Settings
Features
Gift card User name Message Expires Terms and conditions
CDM4141
User centered Design & Usability
A2 presentation board
CDM4141
User centered Design & Usability
Concept video
DES4004 Graduation Project
+
CDM4141 User centered Design & Usability
Experience Identifying user experience and planning
20%
Development Graphic production and UI design
20%
Prototyping Concept video and Technical skills
60%
DES4004 Graduation Project
+
CDM4141 User centered Design & Usability
Schedule
CA1 | Week 23 Digital experience design
CA2 | Week 26 Graphic production | UI design
EA | Week 33 Prototype | Presentation board | Concept video
CDM4141
User centered Design & Usability
Submission A2 presentation board
Prototype
Concept video
Backup files
Idea generation Learning Proto.io Information design UI Graphic production Prototype production Concept video production