WATER IS LIFE Tsang Wing Chi 61305-3D
091324364
01
INTRODUCTION
BACKGROUND
>76% Human body organs contain about 76% of the water.
BACKGROUND
>70% Our body have over 70% is water ,water is main resources of our life!
BACKGROUND
>12% If body have outflow over 12% water ,we have Life-threatening.
BACKGROUND
Hong Kong people are not concerned about the short of water which is a serious problem and they not have strong awareness about the protection of water resources.
About ONE BILLION people live without clean drinking water in the world!!
PROBLEM FINDINGS
1.3% 8.4%
4.5%
6.1%
54.4%
25.3%
Domestic Commercial Industrial Flushing Construction and Shipping Others
* Hong kong people have basic knowledge of environmental protection, but do Not pay attention to water resources. * They consumed water alarming and it has not improved. * They not valued and cared the water resources , resulting in wastage of water.
PROJECT OBJECTIVES
impression
empathy
comprehend
a c ti o n
To feel it or to experience it
To care or consider water issue
To understanding the meaning
To share it and keep in mind
* To precious and pay attention of water resources * To change their behavior of consume water * Life-life infection to extend message “when drinking water think of its source�
02 DESIGN DIRECTION
Promotion Exhibition
Poster
Website
Video Leaflet
Workshop
Introduction Understand Reflection
Impression
Empathy
Comprehend
Expansion
Action
DESIGN IDENTITY
Client is ...
THE CONTEXT DOCUMENT
Exhibition
To promote young people to pay attention to the water problem in Hong Kong by green power.
Aims
Remind them the issues of water resources and let them take action of their water behavior in the future.
Process
To develop a mind for learning in a proposed “Water is life� in exhibition.
THE TARGET
15-25 years old teenage
Secondary school students
College students
THE TARGET
What they learnt from exhibition...
- Our water resources is not enough in the future. - Through the exhibition to change their water habits and thinking. - How to take actions to save water and keep in mind.
THE TONE OF VOICE
Calm and rational Water resources is a serious problem ,so exhibition provide a calm mood which can comfortable to thinking.
Determined and Inspiring This tone reflects confidence to change mind of visitors.It can inspire action and vision for future.
THE TONE OF VOICE
Simple and pure Comfortable and relax feeling ,not have a stress at this issue .It can become a attitude in our life.
Optimistic and hopeful Keep a right mind to overcome the problem ,and happy to share the message with their friends
THE STORY LINE
04
EXHIBITION STRATEGY
1) A single path ensures that all visitors have similar experiences and allows the plan approach to them in detail. 2) Classifying the exhibits - by theme and by time period which divided into a number of chapters.
INTRODUCTION 1) Aim and message�water is life� 2) water resource problem in Hong Kong. 3) How water come from? 4) Hong Kong people use water Habits and data.
Zone B
Zone C
Zone A
Zone D
UNDERSTANDING WATER Video: easy to understand of water resources which is not boring and poster let them to think more about this issue.
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Zone B
Zone C
Zone A
Zone D
REFLECTION Website and workshop:give them a interactive motion and use the website apps to happy share our message to their friends.
Zone B
Zone C
Zone A
Zone D
EXPANSION Some information to teach the visitor how to save water in their life and become a part of life.
Zone B
Zone C
Zone A
Zone DC
DESIGN CONCEPT
05
VISUAL IDENTITY
lively Simple
Determined
Hopeful
Peaceful
Welcoming
Natural
Intimate
Organic
Introduction
Understand
Reflection
Expansion
Youthful Intimate Easy
Natural Simple
Rural Frugal Withered
Peaceful Hopeful
DESIGN CONCEPT
Color
Optimistic
Peaceful
Organic
Hopeful
Rational
Simple
Calm
Natural
DESIGN CONCEPT - LOGO
DESIGN CONCEPT - LOGO
DESIGN CONCEPT - LOGO next generation previous generation
Seeding = Life
grow up
DESIGN CONCEPT - LOGO
DESIGN CONCEPT - LOGO
No time to wait !
Last drop of water
DESIGN CONCEPT - LOGO
Unhusked rice is a important food in chinese society.
Penny saved is a penny earned.
Save water can keep life to next generation.
DESIGN CONCEPT - Typography Testing Try a bubble texture in difference colour!
DESIGN CONCEPT - Typography Texture Testing
DESIGN CONCEPT
Poster
Panda
Tiger
Dolphins
Polar Bear
Elephant
Great apes
DESIGN CONCEPT
Poster Message
(verb)
To give money or goods to an organization,especially one for people or animals who need help.
DESIGN CONCEPT
Poster Message
Save water = Save life Save = Action Save = Donate
Donate = $ Save a water life = Donate a water life Donate = Action
DESIGN CONCEPT
Poster Message
Save water = Save life Save = Action Save = Donate Donate = $ Save a water life = Donate a water life
Donate = Action
Donate a water life
Donate a water life
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Donate a water life
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DESIGN CONCEPT
Poster
Glue - Transparent Cloth - easy absorb water and show Watermark Concept : Give a special experience and interaction to visitor
Watermark
DESIGN CONCEPT
Website
Do some interactive my exhibition .
apps or game to share the message of
DESIGN CONCEPT
Video
Simple information graphic - to give a message “save water� Stop motion - to do this video. Concept : use a line to do some simple information graphic which can more easy to give the message.
DESIGN CONCEPT
Workshop
DIY : Recycle a cover to be a Accessories in exhibition Concept : make a promise and remind them of water issue.
DESIGN CONCEPT
Workshop
REFERENCE We b s i t e
Green power: http://www.greenpower.org.hk/5min/chi/index.shtml Charitywater: http://www.charitywater.org/projects/partners/ Globalmon: http://water.globalmon.org.hk/ Lifelinefind: http://www.lifelinefund.org/about-ilf/ Water footprint:http://www.waterfootprint.org/?page=files/productgallery
Book
“An inconvenient truth”Gore Albert “Designing exhibitions”entwerfen “ ” “ “ . ” 10 “