Visual Meaning
What comes to your mind when one says, “Local Ginger ”?
–
–
–
–
Mandela Poster project – icograda http://www.jacobsonrost.com/jr-air/
It is the CHEMISTRY that visual elements create together, that leads viewers to think and interpret the message. 化學作用
Pawel Kuczynski
Asaf Hanuka
Pawel Kuczynski
Pawel Kuczynski
Pawel Kuczynski
Substitution
This is a classic two-in-one technique. The designer substitutes on element within the image to introduce the second idea.
Poster for Tomorrow: Right to education Parallaxi Magazine illustration
Pawel Kuczynski
Alex Nabaum
Francesco Bongiorni
Hokusai’s 36 views of Mt. FUJI
More than 300,000 children are sexually abused in Germany every year Anti-rape campaign Louise Livesey 2007
Jonathan Mak Long
Steve Jobs Tribute Logo Sparks Controversy for Graphic Designer
Modification
The form of an image is tailored, slightly modified, rearranged in some way, exaggerated or taken to extremes, in order to introduce the second idea.
Pawel Kuczynski
Pawel Kuczynski
Illustration in the Radio Times promoting a World Around Us programme on cats. Not less of a cat for being more than a mouse. Peter Brookes, U.K, 1979
Heinz Ketchup Advertisement
http://blowatlife.blogspot.hk/2009/02/pepsi-logo-response.html
cartoons after Donald Trump’s immigration ban
@hankgreen
http://images.indianexpress.com/2017/01/cartoons-twitter_759.jpg
Pawel Kuczynski
Pawel Kuczynski
Pawel Kuczynski
Typography
The letterform is modified by combining with other graphic elements in order to facilitate the interpretation of a message.
Taiwan is an integral part of China