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A LE E M Y USUF' S
Designer Aleem Yusuf is giving other designers a run for their money. From evening gowns to wedding dresses, he is designing couture apparel fit for the fairest of the fair. Since he was nine years old, Yusuf has found burning inspiration in his natural surroundings and scenery, which is evident in his bold, detailed designs. Different experiences, textures, visions or conversations translate into creative, emotional responses for Yusuf, resulting into the next piece or collection of intricate wearable art. These ordeals are then showcased in a variety of eye-catching collections featuring madeto-measure, daintily feathered and uniquely sequined clothing that make the Aleem Yusuf Couture brand one that gives clients a “very personalized” and memorable experience. One of Yusuf’s newest projects, the “Obsession” collection, is just another example of the designer’s eccentric style and creativity. As a way of paying homage to Melbourne black — a beautiful color worn by Melburnians in all seasons—through “Obsession”, the Australian designer has incorporated the deep, warm color into the collection to serve as a welcoming introduction to the many more bold fashion statements that the exquisite collection has to offer. Layered with love, individuality and beauty, “Obsession” is sort of like a rose, as it gives women the strength that they need to showcase their daring beauty, but also the delicacy to acknowledge the compassion that lies within themselves as well.
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March 2 0 2 0 | H ERS M ag az i ne 15
