EXHIBITION SPACE DESIGN

AUDI AG, BOOK TRADEFAIR FRANKFURT AM MAIN Design Company SCHMIDHUBER Installation of the artist Christopher Baker Murmur Study Location Frankfurt, Germany

Area 7,000m2 Photographer Andreas Keller

After the International Frankfurt Motor Show (IAA), the Audi Ring remained in use beyond the IAA until October 16, as part of a cooperation with the Frankfurt Book Fair. The temporary expressive building was transformed into the “Open Space” Forum, offering a suitable event location for visionary keynotes, master classes, trend shows, and exclusive previews. Harry Potter producer David Heyman, Transmedia producer Louis-Pierre Pharand, actor Rupert Everett, and producer Roland Emmerich were all present at the Frankfurt StoryDrive Conference – a meeting event for the international world of media and entertainment.

By forming this partnership with the book fair, Audi wanted to lend a stage for the exchange of ideas from different disciplines and schools of thought across various industries. The cooperation is intended to be long-term. With

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the cooperation project “Open Talks” which started during the Book Fair, Audi and the Book Fair intend to develop an interdisciplinary forum for different subjects and lines of thought. The aim is to create space for discussion, enabling exceptional encounters and thus creating impulses for a culture of interdisciplinary openness and dialogue. The leading questions that were put to the forum were: How can a new, future-oriented thinking emerge? What drives creativity and innovation?

In addition to the Audi cooperation area “driven by ideas” where the StoryDrive Conference took place, the “Open Space” was also home to the antiquarian book fair, several SPARKS offers (the digital initiative of the Frankfurt Book Fair), the press center, and the installation “Murmur Study” by the artist Christopher P.Baker.

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AUDI AG, BOOK TRADEFAIR FRANKFURT AM MAIN Design Company SCHMIDHUBER Installation of the artist Christopher Baker Murmur Study Location Frankfurt, Germany

Area 7,000m2 Photographer Andreas Keller

After the International Frankfurt Motor Show (IAA), the Audi Ring remained in use beyond the IAA until October 16, as part of a cooperation with the Frankfurt Book Fair. The temporary expressive building was transformed into the “Open Space” Forum, offering a suitable event location for visionary keynotes, master classes, trend shows, and exclusive previews. Harry Potter producer David Heyman, Transmedia producer Louis-Pierre Pharand, actor Rupert Everett, and producer Roland Emmerich were all present at the Frankfurt StoryDrive Conference – a meeting event for the international world of media and entertainment.

By forming this partnership with the book fair, Audi wanted to lend a stage for the exchange of ideas from different disciplines and schools of thought across various industries. The cooperation is intended to be long-term. With

006

the cooperation project “Open Talks” which started during the Book Fair, Audi and the Book Fair intend to develop an interdisciplinary forum for different subjects and lines of thought. The aim is to create space for discussion, enabling exceptional encounters and thus creating impulses for a culture of interdisciplinary openness and dialogue. The leading questions that were put to the forum were: How can a new, future-oriented thinking emerge? What drives creativity and innovation?

In addition to the Audi cooperation area “driven by ideas” where the StoryDrive Conference took place, the “Open Space” was also home to the antiquarian book fair, several SPARKS offers (the digital initiative of the Frankfurt Book Fair), the press center, and the installation “Murmur Study” by the artist Christopher P.Baker.

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在法兰克福国际汽车展 (IAA) 结束之后，作为法兰克福书展合作项目的一部分，“奥 迪环”汽车展馆将继续开放到 10 月 16 日。这座富有表现力的临时建筑被改造成为“开 放空间”讨论广场，为富有远见的主题讨论会、大师讲座、时尚展览和非公开预演提供 了一个合适的场馆。《哈利 • 波特》的制片人大卫 • 海曼，跨媒体制片人路易 • 皮埃 尔 • 法朗 , 演员鲁伯特 • 艾弗雷特，制片人罗兰 • 艾默里奇都出席了法兰克福故事驱动 大会—— 一个国际媒体和娱乐界的盛会。 奥迪公司的目标是通过与书展合作，为各行各业的不同学科和思想流派提供一个新 的交流平台。 这种合作方式将长期进行下去。随着书展合作项目“公开讲座” 的启动，

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奥迪公司和书展举办方有意将该项目发展成一个可涉及不同主题和思想的跨学科讨论会。 该项目旨在创建一个讨论空间，为精英人物们提供难得的交流机会，从而促进不同学科 之间的开放与对话。讨论会关注的最主要的问题是：着眼于未来的新思想是怎样出现的？ 创造力和革新行为的推动力是什么？ 除了故事驱动大会会场所在地——奥迪公司“再思考，再出发”合作区，“开放空间” 也承办了古文物类的书展，数场 SPARKS 展览（法兰克福书展的数码资料展）、出版中心， 以及艺术家克里斯托弗 •P• 贝克的室内设计作品 “Murmur Study ”。

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在法兰克福国际汽车展 (IAA) 结束之后，作为法兰克福书展合作项目的一部分，“奥 迪环”汽车展馆将继续开放到 10 月 16 日。这座富有表现力的临时建筑被改造成为“开 放空间”讨论广场，为富有远见的主题讨论会、大师讲座、时尚展览和非公开预演提供 了一个合适的场馆。《哈利 • 波特》的制片人大卫 • 海曼，跨媒体制片人路易 • 皮埃 尔 • 法朗 , 演员鲁伯特 • 艾弗雷特，制片人罗兰 • 艾默里奇都出席了法兰克福故事驱动 大会—— 一个国际媒体和娱乐界的盛会。 奥迪公司的目标是通过与书展合作，为各行各业的不同学科和思想流派提供一个新 的交流平台。 这种合作方式将长期进行下去。随着书展合作项目“公开讲座” 的启动，

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奥迪公司和书展举办方有意将该项目发展成一个可涉及不同主题和思想的跨学科讨论会。 该项目旨在创建一个讨论空间，为精英人物们提供难得的交流机会，从而促进不同学科 之间的开放与对话。讨论会关注的最主要的问题是：着眼于未来的新思想是怎样出现的？ 创造力和革新行为的推动力是什么？ 除了故事驱动大会会场所在地——奥迪公司“再思考，再出发”合作区，“开放空间” 也承办了古文物类的书展，数场 SPARKS 展览（法兰克福书展的数码资料展）、出版中心， 以及艺术家克里斯托弗 •P• 贝克的室内设计作品 “Murmur Study ”。

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MERCEDES-BENZ AT THE IAA 2011 FESTIVAL HALL FRANKFURT Client Daimler AG, Mercedes-Benz BC/BP, Stuttgart Architecture Kauffmann Theilig & Partner, Freie Architekten BDA, Ostfildern Project manager Lars Kruse, Constanze Matthes, Heiko Webert Communication and media design Atelier Markgraph, Frankfurt a. M. Lighting planning TLD Planungsgruppe, Wendlingen

Cupola covering, structure stage formTL, Radolfzell Structure planning Pfefferkorn Ingenieure, Stuttgart Climatic concept Transsolar Energietechnik, Stuttgart Construction Display International Schwendinger, Wßrselen Gross floor area 10,800m²

Frankfurt's Festival Hall once again played host to an extraordinary presentation of Mercedes-Benz.

The exhibition design by Kauffmann Theilig & Partner and Atelier Markgraph was a continuation of this year running-theme: 125 years since the invention of the automobile. Along the longitudinal axis of the Festival Hall, visitor ranks on the north side and a vast stage on the south side are sharply juxtaposed. Both rise up, reaching towards the suspended midnightblue dome. Along the side spans silver anodized and brushed aluminum sculptural band. In the center of this sculptural band lies a staggered, kinetic media stage from which a continuous display-cycle of drama arises. A huge LED installation bears the central theme of the exhibition space, an animated pulse, giving rhythm to the visitor experience before the unveiling of vehicles.

From the entrance of the Festival Hall, visitors steadily rise to the top by escalator, where a breathtaking view over the entire exhibition awaits. From there, a route through intimate, terraced spaces return visitors to the ground floor. An optimal view of the media stage was intentionally designed through the entire experience. On all exhibition floors, the glass railings, long edges, and built-in seating areas open new vistas and perceptions for visitors, who can leisurely move between the show on one end and information on the other.

The main actors of this years auto show were the premiering of Mercedes Next vehicles. Visitors experience throughout the exhibition the new B-Class, the new M-Class, the conceptual A-Class, the research vehicle F125! and classic cars.

Vehicle movements merge with various media and presentation formats in addition to choreography by live presenters with many tempo fluctuations. The design of horizontally and vertically arranged LED screens and curtains, in various resolutions, create marvelous spaces of surprise especially through its depth. The vastness of the stage, with its long passage and generous platform, return the space for various productions.

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MERCEDES-BENZ AT THE IAA 2011 FESTIVAL HALL FRANKFURT Client Daimler AG, Mercedes-Benz BC/BP, Stuttgart Architecture Kauffmann Theilig & Partner, Freie Architekten BDA, Ostfildern Project manager Lars Kruse, Constanze Matthes, Heiko Webert Communication and media design Atelier Markgraph, Frankfurt a. M. Lighting planning TLD Planungsgruppe, Wendlingen

Cupola covering, structure stage formTL, Radolfzell Structure planning Pfefferkorn Ingenieure, Stuttgart Climatic concept Transsolar Energietechnik, Stuttgart Construction Display International Schwendinger, Wßrselen Gross floor area 10,800m²

Frankfurt's Festival Hall once again played host to an extraordinary presentation of Mercedes-Benz.

The exhibition design by Kauffmann Theilig & Partner and Atelier Markgraph was a continuation of this year running-theme: 125 years since the invention of the automobile. Along the longitudinal axis of the Festival Hall, visitor ranks on the north side and a vast stage on the south side are sharply juxtaposed. Both rise up, reaching towards the suspended midnightblue dome. Along the side spans silver anodized and brushed aluminum sculptural band. In the center of this sculptural band lies a staggered, kinetic media stage from which a continuous display-cycle of drama arises. A huge LED installation bears the central theme of the exhibition space, an animated pulse, giving rhythm to the visitor experience before the unveiling of vehicles.

From the entrance of the Festival Hall, visitors steadily rise to the top by escalator, where a breathtaking view over the entire exhibition awaits. From there, a route through intimate, terraced spaces return visitors to the ground floor. An optimal view of the media stage was intentionally designed through the entire experience. On all exhibition floors, the glass railings, long edges, and built-in seating areas open new vistas and perceptions for visitors, who can leisurely move between the show on one end and information on the other.

The main actors of this years auto show were the premiering of Mercedes Next vehicles. Visitors experience throughout the exhibition the new B-Class, the new M-Class, the conceptual A-Class, the research vehicle F125! and classic cars.

Vehicle movements merge with various media and presentation formats in addition to choreography by live presenters with many tempo fluctuations. The design of horizontally and vertically arranged LED screens and curtains, in various resolutions, create marvelous spaces of surprise especially through its depth. The vastness of the stage, with its long passage and generous platform, return the space for various productions.

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法 兰 克 福 的 庆 典 礼 堂 又 一 次 成 为 梅 赛 德 斯 - 奔 驰 的 非 凡 舞 台。 今 年 的 展 厅 由 Kauffmann Theilig & Partner 建筑师事务所和 Markgraph 工作室共同打造，展览继续展 现今年的品牌主题：汽车问世以来的 125 年。北侧的参观台与南侧巨大的展示台齐头并进， 沿着庆典礼堂的纵向轴线两侧缓缓上升，向深邃的蓝色拱顶靠近。展厅一侧是一条贯穿 全厅的银色电镀拉丝铝制雕塑带。雕塑带中心区设置了错落有致的动态媒体舞台，循环 播放生动的场景视频。巨大的 LED 显示屏展现了展览的中心主题——汽车的脉动，在众 款车型亮相之前便使展览现场充满了动感与活力。 参观者从礼堂入口进入展厅，乘扶梯上升到顶层，从这里可以俯瞰壮丽的展厅全景， 随后可经过幽静的阶梯状分层展览空间回到地面。在整个参观过程中，都能够看到精心 040

设计的多媒体中心舞台的美景。展厅各层都安装了玻璃栏杆，绵延的展台边廊和内嵌的 休息座位为饱览美景提供了便利条件，使参观者可以悠闲从容地浏览两侧的展品和展览 信息。 本届汽车展的主角是奔驰未来车型。在参观过程中，参观者时刻感受着新型 B-Class， M-Class 车、概念车 A-Class，F125! 以及众多经典车型。车辆在展台上缓缓移动，与多 彩多姿的动态媒体展示以及现场舞者的动感舞蹈融为一体。不同分辨率的 LED 显示屏与 帷幕纵横交错，营造出令人惊叹的深度空间感。宽敞的舞台、长长的走廊和广阔的展台， 为众多展品提供了丰富的展览空间。

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法 兰 克 福 的 庆 典 礼 堂 又 一 次 成 为 梅 赛 德 斯 - 奔 驰 的 非 凡 舞 台。 今 年 的 展 厅 由 Kauffmann Theilig & Partner 建筑师事务所和 Markgraph 工作室共同打造，展览继续展 现今年的品牌主题：汽车问世以来的 125 年。北侧的参观台与南侧巨大的展示台齐头并进， 沿着庆典礼堂的纵向轴线两侧缓缓上升，向深邃的蓝色拱顶靠近。展厅一侧是一条贯穿 全厅的银色电镀拉丝铝制雕塑带。雕塑带中心区设置了错落有致的动态媒体舞台，循环 播放生动的场景视频。巨大的 LED 显示屏展现了展览的中心主题——汽车的脉动，在众 款车型亮相之前便使展览现场充满了动感与活力。 参观者从礼堂入口进入展厅，乘扶梯上升到顶层，从这里可以俯瞰壮丽的展厅全景， 随后可经过幽静的阶梯状分层展览空间回到地面。在整个参观过程中，都能够看到精心 040

设计的多媒体中心舞台的美景。展厅各层都安装了玻璃栏杆，绵延的展台边廊和内嵌的 休息座位为饱览美景提供了便利条件，使参观者可以悠闲从容地浏览两侧的展品和展览 信息。 本届汽车展的主角是奔驰未来车型。在参观过程中，参观者时刻感受着新型 B-Class， M-Class 车、概念车 A-Class，F125! 以及众多经典车型。车辆在展台上缓缓移动，与多 彩多姿的动态媒体展示以及现场舞者的动感舞蹈融为一体。不同分辨率的 LED 显示屏与 帷幕纵横交错，营造出令人惊叹的深度空间感。宽敞的舞台、长长的走廊和广阔的展台， 为众多展品提供了丰富的展览空间。

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FORM IN MOTION Design Company Zaha Hadid Architect

Location The United States

Innovative architect Zaha Hadid, who in 2004 became the first female recipient of the renowned Pritzker Architecture Prize, has advanced the vocabulary of contemporary architecture and design through the exploration of complex fluid geometries and the use of cutting-edge techniques and manufacturing technologies. For this exhibition – the first in the United States to feature her product designs – the Iraqi-born British architect has created a sculptural environment for a selection of furniture, decorative art, jewelry, and footwear that she has designed in recent years.

This exhibition emphasizes the continuous nature of her work, reinventing the balance between objects and space in an interior landscape. Sleekly curving sofas, tables, and lounge chairs – made of materials ranging from wood, steel, aluminum, and polyurethane – inhabit the gallery, while biomorphic forms represent the new and unusual shapes Hadid has introduced into

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the language of design. Among the highlights are a collection of Swarovski crystal – encrusted necklaces and bracelets, spiraling, strappy shoes made for Lacoste and Melissa, and the three-wheeled Z-car I, a prototype created of high-density foam that echoes several of her sculptural forms.

On November 19, 2011, Collab, a group of design professionals and enthusiasts who support the Museum’s modern and contemporary design collection, will honor Hadid with the 2011 Design Excellence Award.

Collab’s Student Design Competition (offered since 1993) challenges area college students studying architecture and industrial design to be inspired by themes closely associated with the Design Excellence Award winner and the corresponding exhibition.

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FORM IN MOTION Design Company Zaha Hadid Architect

Location The United States

Innovative architect Zaha Hadid, who in 2004 became the first female recipient of the renowned Pritzker Architecture Prize, has advanced the vocabulary of contemporary architecture and design through the exploration of complex fluid geometries and the use of cutting-edge techniques and manufacturing technologies. For this exhibition – the first in the United States to feature her product designs – the Iraqi-born British architect has created a sculptural environment for a selection of furniture, decorative art, jewelry, and footwear that she has designed in recent years.

This exhibition emphasizes the continuous nature of her work, reinventing the balance between objects and space in an interior landscape. Sleekly curving sofas, tables, and lounge chairs – made of materials ranging from wood, steel, aluminum, and polyurethane – inhabit the gallery, while biomorphic forms represent the new and unusual shapes Hadid has introduced into

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the language of design. Among the highlights are a collection of Swarovski crystal – encrusted necklaces and bracelets, spiraling, strappy shoes made for Lacoste and Melissa, and the three-wheeled Z-car I, a prototype created of high-density foam that echoes several of her sculptural forms.

On November 19, 2011, Collab, a group of design professionals and enthusiasts who support the Museum’s modern and contemporary design collection, will honor Hadid with the 2011 Design Excellence Award.

Collab’s Student Design Competition (offered since 1993) challenges area college students studying architecture and industrial design to be inspired by themes closely associated with the Design Excellence Award winner and the corresponding exhibition.

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作为 2004 年第一位获得普利兹克建筑奖的女性建筑师，富有创新精神的扎哈 • 哈 迪德通过复杂流线型几何学、尖端技术和制造工艺的探索运用发展了当代建筑和设计的 语言。在此次于美国举行的首次个人作品展览会上，这位伊拉克出生的英国建筑师为其 近年来所设计的家具、装饰性艺术饰品、珠宝和鞋类等作品打造了一个雕塑般的展览空间。 此次展会着重强调了扎哈 • 哈迪德作品设计中的连贯性，在室内景观中重塑了物体 和空间的平衡。展示廊里摆设着由木、钢、铝和聚氨酯材料制成的有着光滑曲线的沙发、 桌子和休闲椅，而仿生物的造型则展现了扎哈 • 哈迪德引入设计语言中的全新的、不寻 常的形状。最精彩的展品包括一系列施华洛世奇水晶镶嵌的项链和手镯、为法国鳄鱼和

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梅丽莎品牌设计的螺旋形挽带鞋，以及第一代三轮 Z-Car 概念跑车模型，模型由高密度泡 沫制成，与作者的多种雕塑形态互相呼应。 2011 年 11 月 19 日，一个名为 Collab 的组织将为扎哈 • 哈迪德颁发 2011 年最佳 设计奖，该组织由设计专家和设计爱好者组成，并为博物馆的现代与当代设计作品展提 供赞助。 自 1993 年起，Collab 学生设计大赛为各地建筑系和工业设计系大学生提供了挑战 机会，设计的主题与最佳设计奖得主的作品及相关会展有关。

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作为 2004 年第一位获得普利兹克建筑奖的女性建筑师，富有创新精神的扎哈 • 哈 迪德通过复杂流线型几何学、尖端技术和制造工艺的探索运用发展了当代建筑和设计的 语言。在此次于美国举行的首次个人作品展览会上，这位伊拉克出生的英国建筑师为其 近年来所设计的家具、装饰性艺术饰品、珠宝和鞋类等作品打造了一个雕塑般的展览空间。 此次展会着重强调了扎哈 • 哈迪德作品设计中的连贯性，在室内景观中重塑了物体 和空间的平衡。展示廊里摆设着由木、钢、铝和聚氨酯材料制成的有着光滑曲线的沙发、 桌子和休闲椅，而仿生物的造型则展现了扎哈 • 哈迪德引入设计语言中的全新的、不寻 常的形状。最精彩的展品包括一系列施华洛世奇水晶镶嵌的项链和手镯、为法国鳄鱼和

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梅丽莎品牌设计的螺旋形挽带鞋，以及第一代三轮 Z-Car 概念跑车模型，模型由高密度泡 沫制成，与作者的多种雕塑形态互相呼应。 2011 年 11 月 19 日，一个名为 Collab 的组织将为扎哈 • 哈迪德颁发 2011 年最佳 设计奖，该组织由设计专家和设计爱好者组成，并为博物馆的现代与当代设计作品展提 供赞助。 自 1993 年起，Collab 学生设计大赛为各地建筑系和工业设计系大学生提供了挑战 机会，设计的主题与最佳设计奖得主的作品及相关会展有关。

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OSRAM OPTO SEMICONDUCTORS “CONSTRUCTED LIGHT” Design Company BACHMANN.KERN UND PARTNER Stand Constructer GES GmbH & Co.KG Location Electronica, Munich, Germany

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Osram Opto Semiconductors manufactures lighting semiconductors, sensors and visualization components. The ability of LED technology to identify opposites was the inspiration for the stand that design firm BACHMANN.KERN UND PARTNER developed for Osram’s presentation at Electronica in 2008.

A black, 6m high wall enclosed the booth. Elliptical openings big enough to step through were cut out of the wall. The light that spilled out of openings provoked curiosity in passers-by, who were drawn to the stand like proverbial moths to a flame. The façade design resulted in a pair of opposites that play in a big role in LED technology, namely visible and invisible. The openings enabled visitors to see into the stand but not all areas were in sight at all times.

Inside the stand, Osram’s company colors, orange and white, were used to visually separate communication and information zones. An orange bar formed the communication area of the stand, where the new Osram OS image film was screened in the background. The bar area was surrounded by illuminated recesses, each containing 12 cubes seats inserted into a shelving system. By pulling them out, visitors could create a random light display and thus influence the appearance of the exhibition stand.

Elsewhere, groups of related products were placed on white columns, and white information desk provided a contact point for visitors.

Area 180m2 Photographer Marco Cormann

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OSRAM OPTO SEMICONDUCTORS “CONSTRUCTED LIGHT” Design Company BACHMANN.KERN UND PARTNER Stand Constructer GES GmbH & Co.KG Location Electronica, Munich, Germany

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Osram Opto Semiconductors manufactures lighting semiconductors, sensors and visualization components. The ability of LED technology to identify opposites was the inspiration for the stand that design firm BACHMANN.KERN UND PARTNER developed for Osram’s presentation at Electronica in 2008.

A black, 6m high wall enclosed the booth. Elliptical openings big enough to step through were cut out of the wall. The light that spilled out of openings provoked curiosity in passers-by, who were drawn to the stand like proverbial moths to a flame. The façade design resulted in a pair of opposites that play in a big role in LED technology, namely visible and invisible. The openings enabled visitors to see into the stand but not all areas were in sight at all times.

Inside the stand, Osram’s company colors, orange and white, were used to visually separate communication and information zones. An orange bar formed the communication area of the stand, where the new Osram OS image film was screened in the background. The bar area was surrounded by illuminated recesses, each containing 12 cubes seats inserted into a shelving system. By pulling them out, visitors could create a random light display and thus influence the appearance of the exhibition stand.

Elsewhere, groups of related products were placed on white columns, and white information desk provided a contact point for visitors.

Area 180m2 Photographer Marco Cormann

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欧司朗光电半导体公司生产发光半导体、传感器和视觉化组件。可区别明暗变化的 LED 技术激发了本展台的设计灵感。本展台是由 BACHMANN.KERN UND PARTNER 设计师 事务所公司为欧司朗公司在 2008 年国际电子元件展览会上的展示而设计的。 展台被 6 米高的黑色墙壁包围起来。墙上布满了能容一人穿行的椭圆形孔洞。从孔 洞中透出的光亮能抓住路人的好奇心，使他们情不自禁地被吸引到展台来。正面的设计 来自于 LED 技术中非常重要的两种相反的状态，即可见和不可见的状态。透过孔洞，人 们可以看到展台里面的情况，却又不能一览无遗。

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在展台内部，欧司朗公司标志性的橙色和白色，在视觉上划分出了交流区和信息区。 橙色的吧台是展台的交流区，吧台身后的屏幕上播放着欧司朗公司最新的形象宣传片。 吧台周围环绕着发光的休息区，每个区域都有 12 个立方体座位，安插在一个灵活的布局 中。参观者如果将这些座位拔出来，就可以重新摆放形成一种随意的灯光照明效果，展 台的样子就会随之产生变化。在休息区以外的地方，相关的产品分类摆放在白色的柱子上， 而白色的信息服务台则为参观者与本公司的联系提供了便利条件。

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欧司朗光电半导体公司生产发光半导体、传感器和视觉化组件。可区别明暗变化的 LED 技术激发了本展台的设计灵感。本展台是由 BACHMANN.KERN UND PARTNER 设计师 事务所公司为欧司朗公司在 2008 年国际电子元件展览会上的展示而设计的。 展台被 6 米高的黑色墙壁包围起来。墙上布满了能容一人穿行的椭圆形孔洞。从孔 洞中透出的光亮能抓住路人的好奇心，使他们情不自禁地被吸引到展台来。正面的设计 来自于 LED 技术中非常重要的两种相反的状态，即可见和不可见的状态。透过孔洞，人 们可以看到展台里面的情况，却又不能一览无遗。

092

在展台内部，欧司朗公司标志性的橙色和白色，在视觉上划分出了交流区和信息区。 橙色的吧台是展台的交流区，吧台身后的屏幕上播放着欧司朗公司最新的形象宣传片。 吧台周围环绕着发光的休息区，每个区域都有 12 个立方体座位，安插在一个灵活的布局 中。参观者如果将这些座位拔出来，就可以重新摆放形成一种随意的灯光照明效果，展 台的样子就会随之产生变化。在休息区以外的地方，相关的产品分类摆放在白色的柱子上， 而白色的信息服务台则为参观者与本公司的联系提供了便利条件。

093

KEEN TRADESHOW BOOTH Design Company Dept of Energy Fabricator + Design Detailing Greenspace

Location Salt Lake City, UT / USA Photographer Joshua White

Dept of Energy (DOE) partnered with Greenspace to create this 60’ x 90’ (18.3m x 27.4m ) trade show booth for KEEN. Sustainability is a core value at KEEN and it was important for this to come across in their booth. The challenge was to set them apart from all the other “green” booths that are out there these days. Instead of drawing from the typical palette of ecomaterials, the booth was built almost entirely of materials that were salvaged or repurposed including discarded shipping pallets, old traffic signs and oil drums.

An important element of the strategy behind the booth’s unique aesthetic was making sure that the things that were reused to create the exhibit were recognizable for what they once were. This is what created a connection with people and drove the eco-story home without any explanation required.

It’s obvious that the walls are pallets and the shelves are license plates, and

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traffic signs etc. Some things weren’t as obvious but this added an element of intrigue and discovery to the booth. This playful patchwork of different objects and materials gave the booth immense character and really played off the personality and philosophy of KEEN. The booth has received multiple awards as well as recognition for its environmentally sustainable solution.

“By making use of material that was at the end of its life we were essentially borrowing it on its way to the landfill and therefore creating very little environmental impact. By intercepting these materials, giving them a second life, and then disposing of them responsibly, we are actually reversing their environmental impact.”

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KEEN TRADESHOW BOOTH Design Company Dept of Energy Fabricator + Design Detailing Greenspace

Location Salt Lake City, UT / USA Photographer Joshua White

Dept of Energy (DOE) partnered with Greenspace to create this 60’ x 90’ (18.3m x 27.4m ) trade show booth for KEEN. Sustainability is a core value at KEEN and it was important for this to come across in their booth. The challenge was to set them apart from all the other “green” booths that are out there these days. Instead of drawing from the typical palette of ecomaterials, the booth was built almost entirely of materials that were salvaged or repurposed including discarded shipping pallets, old traffic signs and oil drums.

An important element of the strategy behind the booth’s unique aesthetic was making sure that the things that were reused to create the exhibit were recognizable for what they once were. This is what created a connection with people and drove the eco-story home without any explanation required.

It’s obvious that the walls are pallets and the shelves are license plates, and

178

traffic signs etc. Some things weren’t as obvious but this added an element of intrigue and discovery to the booth. This playful patchwork of different objects and materials gave the booth immense character and really played off the personality and philosophy of KEEN. The booth has received multiple awards as well as recognition for its environmentally sustainable solution.

“By making use of material that was at the end of its life we were essentially borrowing it on its way to the landfill and therefore creating very little environmental impact. By intercepting these materials, giving them a second life, and then disposing of them responsibly, we are actually reversing their environmental impact.”

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美国能源部与绿色空间设计公司合作 为 KEEN 品 牌 打 造 了 这 个 60 英 尺 宽、90 英尺长 (18.3 米宽、27.4 米长 ) 的贸易展 展台。可持续性是 KEEN 公司的核心理念， 因此通过展台将这一理念表现出来至关重 要。设计的难度在于如何将其与当今其他 的那些“绿色”的展台区分开来。本展台 没有使用传统的环保材料，而是用回收的 或者再利用的材料来搭建，包括运输用的 托板、旧的交通标志牌和油桶。 本展台独特的美学设计理念背后的重 要组成部分就是，要确保参观者能一眼便 看出这些再利用材料的本来用途。这样就 在展台与参观者之间产生了共鸣，让人们 不需要任何解释就能轻易地理解其中的环 保理念。很明显地就可以看出展台的墙壁 是用托板搭建的，而架子是用车牌和交通 标志牌等制作的。有一些东西并不那么明 显，但这也为人们带来了参观和发现的乐 趣。这种不同物品和材质的有趣的组合正 是展台的迷人之处，也真正体现了 KEEN 公司的特点和理念。 本展台环保的解决方案得到了广泛的 认可，同时也因此屡屡获奖。 “我们利用了这些本来应该被丢进垃 圾堆的废旧物品，减少了它们对环境的不 良影响。留下这些物品，使其获得新生， 妥当处置它们，实际上我们使它们对环境 产生了良性影响。”

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美国能源部与绿色空间设计公司合作 为 KEEN 品 牌 打 造 了 这 个 60 英 尺 宽、90 英尺长 (18.3 米宽、27.4 米长 ) 的贸易展 展台。可持续性是 KEEN 公司的核心理念， 因此通过展台将这一理念表现出来至关重 要。设计的难度在于如何将其与当今其他 的那些“绿色”的展台区分开来。本展台 没有使用传统的环保材料，而是用回收的 或者再利用的材料来搭建，包括运输用的 托板、旧的交通标志牌和油桶。 本展台独特的美学设计理念背后的重 要组成部分就是，要确保参观者能一眼便 看出这些再利用材料的本来用途。这样就 在展台与参观者之间产生了共鸣，让人们 不需要任何解释就能轻易地理解其中的环 保理念。很明显地就可以看出展台的墙壁 是用托板搭建的，而架子是用车牌和交通 标志牌等制作的。有一些东西并不那么明 显，但这也为人们带来了参观和发现的乐 趣。这种不同物品和材质的有趣的组合正 是展台的迷人之处，也真正体现了 KEEN 公司的特点和理念。 本展台环保的解决方案得到了广泛的 认可，同时也因此屡屡获奖。 “我们利用了这些本来应该被丢进垃 圾堆的废旧物品，减少了它们对环境的不 良影响。留下这些物品，使其获得新生， 妥当处置它们，实际上我们使它们对环境 产生了良性影响。”

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2TEC2 BOOTH Principal Tecla Tangorra, Robert Ivanov Design Team Ana untiveros-Ferrel Design Company LABscape Architecture Location Paris, France

Surface Area 40m² Material Black MDF wood, 2TEC2 carpet, Translucent Plexiglas, 32 LCD screens Photographer Nicolas Schimp

The beginning of the project was based on the gills of the manta ray. How from one surface it divides himself to making progressive openings. The complete geometry is triangulated to make more architectonic effects.

The space is created by 40 stripes of 25cm width, where each one deforms, twists, reduces width, pulls up and down for making the functions of presentation, communication, sitting, table, desk, lights openings, and storage.

All the stripes are following a general geometry of 3 sinusoidal lines that are evolving in the space. These directions lines are making the overall space more structured.

192

These stripes are covered with carpet in one side when the other side is painted in black. Those allow seeing almost the complete collection of 2TEC2, which allow having the entire showroom as a display. People could walk right into it, and step on the carpet, touch the striped wall, read the screens, and be surrounded by the material to be displayed in a way that they become engaged with the product, very actively.

The complete space is made by 2 main materials 2TEC2 carpet and black MDF, which allow a simple reading of the product inside a complex geometry.

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2TEC2 BOOTH Principal Tecla Tangorra, Robert Ivanov Design Team Ana untiveros-Ferrel Design Company LABscape Architecture Location Paris, France

Surface Area 40m² Material Black MDF wood, 2TEC2 carpet, Translucent Plexiglas, 32 LCD screens Photographer Nicolas Schimp

The beginning of the project was based on the gills of the manta ray. How from one surface it divides himself to making progressive openings. The complete geometry is triangulated to make more architectonic effects.

The space is created by 40 stripes of 25cm width, where each one deforms, twists, reduces width, pulls up and down for making the functions of presentation, communication, sitting, table, desk, lights openings, and storage.

All the stripes are following a general geometry of 3 sinusoidal lines that are evolving in the space. These directions lines are making the overall space more structured.

192

These stripes are covered with carpet in one side when the other side is painted in black. Those allow seeing almost the complete collection of 2TEC2, which allow having the entire showroom as a display. People could walk right into it, and step on the carpet, touch the striped wall, read the screens, and be surrounded by the material to be displayed in a way that they become engaged with the product, very actively.

The complete space is made by 2 main materials 2TEC2 carpet and black MDF, which allow a simple reading of the product inside a complex geometry.

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01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

γ γ

β

β

α

α 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

展厅的创意来源于魟鱼的鳃，由一个平面向两端分开，逐渐形成多个开口。整个几 何体由于采用三角形设计而使结构效果更佳。 展厅空间由 40 条 25 厘米宽的条形结构组成，经过变形、扭曲、渐窄、错位，形成 了不同的功能结构：报告、交流、座位、茶几、服务台、灯光通路和储藏室。 所有的条形结构都沿三条正弦曲线形状展开，在空间中渐变。这些具有方向感的线 条使得整个空间结构更加有序。

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这些条形结构一侧覆盖着绒毯，另一侧漆成黑色。这样的布置将整个展室变成了陈列 室，使所有 2TEC2 展品一览无遗。参观者可以步入其中，走上地毯，触摸条形装饰的墙壁， 观看屏幕信息，主动接触和感受周围的各种展示材料。 展厅的整个空间主要由 2TEC2 绒毯和黑色中密度纤维板这两种材料组成，使得参观 者可以在复杂的几何体建筑中轻松地参观展品。

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01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

γ γ

β

β

α

α 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

展厅的创意来源于魟鱼的鳃，由一个平面向两端分开，逐渐形成多个开口。整个几 何体由于采用三角形设计而使结构效果更佳。 展厅空间由 40 条 25 厘米宽的条形结构组成，经过变形、扭曲、渐窄、错位，形成 了不同的功能结构：报告、交流、座位、茶几、服务台、灯光通路和储藏室。 所有的条形结构都沿三条正弦曲线形状展开，在空间中渐变。这些具有方向感的线 条使得整个空间结构更加有序。

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这些条形结构一侧覆盖着绒毯，另一侧漆成黑色。这样的布置将整个展室变成了陈列 室，使所有 2TEC2 展品一览无遗。参观者可以步入其中，走上地毯，触摸条形装饰的墙壁， 观看屏幕信息，主动接触和感受周围的各种展示材料。 展厅的整个空间主要由 2TEC2 绒毯和黑色中密度纤维板这两种材料组成，使得参观 者可以在复杂的几何体建筑中轻松地参观展品。

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Plan Ceiling

964.0

FRONT ELEVATION 898.7 0 CM

50

150

10

100

FRONT ELEVATION

FRONT FRONT ELEVATION ELEVATION

1000.0 1000.0 15.0

43.5

1.9

0.5

1.9 0.5

22.2 15.0

15.0

22.2 15.0

86.3

43.5

86.3

898.7 898.7

150 100

0 CM

LONGITUDINAL SECTION

50 10

50

150 100

150 100

150

100

RIGHT ELEVATION

50

150

10

100

150

RIGHT ELEVATION

133.5

1.1

100

15.0

50

150

84.2

15.0

RIGHT ELEVATION RIGHT ELEVATION

TRANSVERSAL SECTION 10

300.7

15.0

0 CM

1.1

100

6.7

50 10

15.0

84.2

300.7 0 CM

6.7

0 CM

2.6

0 CM 10

50 10

2.6

0 CM

99.5

150

353.3 2.6

0 CM

50

353.3

2.6

213.8 353.3

353.3

0.62.2

0.6

2.2

150 100

213.8

213.8

50

10

100

196 0

99.5

0 CM

113.0 150

113.0

50

2.2

0.6 213.8 25.0

25.1

25.1

25.0

10

99.5

25.1

6.7

1.1

1.1

25.0

133.5

133.5

TRANSVERSAL SECTION

2.2

15.0

0.6

15.0

133.5

84.2

99.5

15.0

84.2

15.0

300.7 300.7

6.7

TRANSVERSAL SECTION

25.1

25.0

0 CM

375.0

50 10

291.6

0 CM

291.6

LONGITUDINAL SECTION

375.0

LONGITUDINAL SECTION

50 10

150 100

197

Plan Ceiling

964.0

FRONT ELEVATION 898.7 0 CM

50

150

10

100

FRONT ELEVATION

FRONT FRONT ELEVATION ELEVATION

1000.0 1000.0 15.0

43.5

1.9

0.5

1.9 0.5

22.2 15.0

15.0

22.2 15.0

86.3

43.5

86.3

898.7 898.7

150 100

0 CM

LONGITUDINAL SECTION

50 10

50

150 100

150 100

150

100

RIGHT ELEVATION

50

150

10

100

150

RIGHT ELEVATION

133.5

1.1

100

15.0

50

150

84.2

15.0

RIGHT ELEVATION RIGHT ELEVATION

TRANSVERSAL SECTION 10

300.7

15.0

0 CM

1.1

100

6.7

50 10

15.0

84.2

300.7 0 CM

6.7

0 CM

2.6

0 CM 10

50 10

2.6

0 CM

99.5

150

353.3 2.6

0 CM

50

353.3

2.6

213.8 353.3

353.3

0.62.2

0.6

2.2

150 100

213.8

213.8

50

10

100

196 0

99.5

0 CM

113.0 150

113.0

50

2.2

0.6 213.8 25.0

25.1

25.1

25.0

10

99.5

25.1

6.7

1.1

1.1

25.0

133.5

133.5

TRANSVERSAL SECTION

2.2

15.0

0.6

15.0

133.5

84.2

99.5

15.0

84.2

15.0

300.7 300.7

6.7

TRANSVERSAL SECTION

25.1

25.0

0 CM

375.0

50 10

291.6

0 CM

291.6

LONGITUDINAL SECTION

375.0

LONGITUDINAL SECTION

50 10

150 100

197

198

199

198

199

200

201

200

201

INDEX

索引

SCHMIDHUBER

SCHMIDHUBER has developed creative spatial brand staging for over 25 years. At the Munich head office, 70 experts from the fields of architecture, design, and communication strive for strong concepts, creating experience-oriented brand appearances. Depth of content, sustainable quality and designer power are important to them. Their work has won them over 150 international prizes, and today they count among the leading specialists in the field of brand architecture worldwide.

Zaha Hadid

Zaha Hadid studied architecture at the Architectural Association from 1972 and was awarded the Diploma Prize in 1977. As the founder of Zaha Hadid Architects, she was awarded the Pritzker Architecture Prize (considered to be the Nobel Prize of architecture) in 2004 and is internationally known for both her theoretical and academic work.

Each of her dynamic and innovative projects builds on over thirty years of revolutionary exploration and research in the interrelated fields of urbanism, architecture and design. Hadid’s interest lies in the rigorous interface between architecture, landscape and geology as her practice integrates natural topography and human-made systems, leading to experimentation with cutting-edge technologies.

Such a process often results in unexpected and dynamic architectural forms.

nendo is a design firm founded in 2002 in Tokyo, with architect Oki Sato (b. Canada, 1977, M. Arch. Waseda University) as its principal.

The firm realizes its goal of bringing small surprises to people through a multidisciplinary practice whose media include architecture, interiors, furniture, industrial products and graphic design. nendo opened their Milan office in 2005. nendo was selected the “Designer of the Year” from Wallpaper Magazine and Elle Decoration International Design Award in 2012.

MARCUS FISCHER

TULP

Based among the historical central market quarter – TULP was founded in 1999 by the designers Maik Schober, Alexander Striegl and Michael Zanin. Together they studied industrial design at the School of Design in Pforzheim, Germany. TULP interprets and stages ideas, attitudes, characters or content of a company and gives them shape in space – at trade shows, showrooms, exhibitions, POS or the product itself. A good understanding for every task and a desire to always see things in a new and better way, that is what makes their design unique. In the last 13 years TULP won important national and international design awards.

Maik Schober, Alexander Striegl and Michael Zanin give lectures in design schools and selected companies.

nendo / Oki Sato

Giancarlo Zema Design Group

The Giancarlo Zema Design Group is an architecture studio in Rome, specialized in semisubmerged architectural structures, marine parks, floating habitats and yacht design.

It was founded in 2001 by the architect Giancarlo Zema as a dynamic and flexible organization, which guarantees the whole design process, from the concept to the executive details.

Their projects are frequently shown on TV programmes and published in the most important architecture, design and nautical, magazines and books in all over the world.

Marcus Fischer was born in 1971. International and national trade fairs stands and exhibition concepts are evidence of his lead management. After receiving his degree in interior design in 1999 at the HDK in Berlin, he founded with three partners dan pearlman, a strategic creative agency, working interdisciplinary across the areas of brand and leisure, strategy and implementation. Marcus Fischer is responsible for clients such as smart, BMW, MINI, Atkon on behalf of Deutsche Bahn International, Roca, Museum of Arts and Crafts in Hamburg, Lufthansa or MTV.

Dreimeta

OTA+

OTA+, led by partners Kory Bieg and Alexa Getting, is a San Francisco, California based architecture, design and research office, specialized in the application of advanced digital technologies for the visualization and fabrication of projects of all types and scale.

OTA+ treats every project as an opportunity to use current design software and CNC (computer numerical controlled) machine tools to both generate and construct conceptually rigorous and formally unique design proposals. OTA+ has received several awards for their work and exhibited projects at galleries internationally, including the SFMOMA, the Architectural League of New York, the Storefront for Art and Architecture, the Architectural Association in London, the Universidad de Monterrey Centro and the AIA Gallery in San Francisco. Their work has been published worldwide in books, blogs, magazines and journals.

316

Dennis Wong

Dennis Wong, a degree holder in Industrial Design of the Hong Kong Polytechnic University, is a specialist in spatial planning, exhibition design and the staging of mega-events. As creative director for two international exhibition design companies in the 1980s, he enriched his international experience and exposure by working in China, Japan and Singapore. In 1992 he formed Oval Design Limited with the aim of realizing his personal design aspirations to the full. Under his leadership, the company’s capabilities in design and project implementation have grown from strength to strength. Today, the company is renowned for its ability to integrate sophisticated multidisciplinary design elements including stage lighting, audiovisual effect, multi-media presentations, computer programming with topnotch project implementation to meet the communication needs of clients.

Dreimeta was founded by Armin Fischer in 2003. His team of creative minds works on international projects and on local or regional tasks alike. Dreimeta's aim is to create rooms with their own identity and character. Their approach: to add an emotional appeal to the room - with interior design that tells tales and touches your senses. But still functionality is always part of their concept. Functionality is always part of their concept and sometimes leads to unexpected design solutions.

Most of Dreimeta's tasks originate from the hotel and gastronomy industry or shop/office design concepts. Time and again they take on work for private clients. The Dreimeta network is interdisciplinary; depending on the task, They call in further specialists to work with Dreimeta in mutual collaboration. A cross-over of architects, interior designers, gastronomes, designers, marketing experts and psychologists bring the necessary input for individual solutions with a different outcome each time. Their promise: to use the ideas for a courageous interpretation and fortification of their client's identity and philosophy.

J. MAYER H Architects’ studio

Founded in 1996 in Berlin, Germany, J. MAYER H Architects’ studio, focuses on works at the intersection of architecture, communication and new technology. From urban planning schemes and buildings to installation work and objects with new materials, the relationship between the human body, technology and nature form the background for a new production of space.

Jürgen Mayer H. is the founder and principal of this crossdisciplinairy studio. He studied at Stuttgart University, The Cooper Union and Princeton Universtiy. His work has been published and exhibited worldwide and is part of numerous collections including MoMA New York and SF MoMA. National and international awards include the Mies-van-der-Rohe-Award-Emerging-Architect-Special-Mention-2003 ,Winner Holcim Award Bronze 2005 and Winner Audi Urban Future Award 2010. Jürgen Mayer H. has taught at Princeton University, University of the Arts Berlin, Harvard University, Kunsthochschule Berlin, the Architectural Association in London, the Columbia University, New York and at the University of Toronto, Canada.

plajer & franz studio

plajer & franz studio is an international and interdisciplinary team of 45 architects, interior architects and graphic designers based in Berlin. All project stages – from concept to design as well as rollout supervision – are carried out in-house. Special project-based teams work on over all interior and building construction projects and on communication and graphicdesign. The company’s client list includes Galeries Lafayette, s.Oliver,BMW, Mini, Timberland, Pierre Cardin, Kunert, Hudson, Burlingtonand Salewa. plajer & franz studio has also established itself in the premium sector of luxury residential projects and hotels in both Europe and Asia; These include a recently completed hotel in Porto, a five–star resort in Croatia and 50,000 sqm premium apartments on the portuguese coast, both in development.

Several other major projects, for example luxurious villas in Thailand and Kazakhstan are also currently in the design phase. From private yacht to automobile trade stand via award-winning bars and luxury apartments – the key to plajer & franz studio’s freshness of vision lies in their continuous exploration and crossfertilisation between disciplines and areas of experience.

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INDEX

索引

SCHMIDHUBER

SCHMIDHUBER has developed creative spatial brand staging for over 25 years. At the Munich head office, 70 experts from the fields of architecture, design, and communication strive for strong concepts, creating experience-oriented brand appearances. Depth of content, sustainable quality and designer power are important to them. Their work has won them over 150 international prizes, and today they count among the leading specialists in the field of brand architecture worldwide.

Zaha Hadid

Zaha Hadid studied architecture at the Architectural Association from 1972 and was awarded the Diploma Prize in 1977. As the founder of Zaha Hadid Architects, she was awarded the Pritzker Architecture Prize (considered to be the Nobel Prize of architecture) in 2004 and is internationally known for both her theoretical and academic work.

Each of her dynamic and innovative projects builds on over thirty years of revolutionary exploration and research in the interrelated fields of urbanism, architecture and design. Hadid’s interest lies in the rigorous interface between architecture, landscape and geology as her practice integrates natural topography and human-made systems, leading to experimentation with cutting-edge technologies.

Such a process often results in unexpected and dynamic architectural forms.

nendo is a design firm founded in 2002 in Tokyo, with architect Oki Sato (b. Canada, 1977, M. Arch. Waseda University) as its principal.

The firm realizes its goal of bringing small surprises to people through a multidisciplinary practice whose media include architecture, interiors, furniture, industrial products and graphic design. nendo opened their Milan office in 2005. nendo was selected the “Designer of the Year” from Wallpaper Magazine and Elle Decoration International Design Award in 2012.

MARCUS FISCHER

TULP

Based among the historical central market quarter – TULP was founded in 1999 by the designers Maik Schober, Alexander Striegl and Michael Zanin. Together they studied industrial design at the School of Design in Pforzheim, Germany. TULP interprets and stages ideas, attitudes, characters or content of a company and gives them shape in space – at trade shows, showrooms, exhibitions, POS or the product itself. A good understanding for every task and a desire to always see things in a new and better way, that is what makes their design unique. In the last 13 years TULP won important national and international design awards.

Maik Schober, Alexander Striegl and Michael Zanin give lectures in design schools and selected companies.

nendo / Oki Sato

Giancarlo Zema Design Group

The Giancarlo Zema Design Group is an architecture studio in Rome, specialized in semisubmerged architectural structures, marine parks, floating habitats and yacht design.

It was founded in 2001 by the architect Giancarlo Zema as a dynamic and flexible organization, which guarantees the whole design process, from the concept to the executive details.

Their projects are frequently shown on TV programmes and published in the most important architecture, design and nautical, magazines and books in all over the world.

Marcus Fischer was born in 1971. International and national trade fairs stands and exhibition concepts are evidence of his lead management. After receiving his degree in interior design in 1999 at the HDK in Berlin, he founded with three partners dan pearlman, a strategic creative agency, working interdisciplinary across the areas of brand and leisure, strategy and implementation. Marcus Fischer is responsible for clients such as smart, BMW, MINI, Atkon on behalf of Deutsche Bahn International, Roca, Museum of Arts and Crafts in Hamburg, Lufthansa or MTV.

Dreimeta

OTA+

OTA+, led by partners Kory Bieg and Alexa Getting, is a San Francisco, California based architecture, design and research office, specialized in the application of advanced digital technologies for the visualization and fabrication of projects of all types and scale.

OTA+ treats every project as an opportunity to use current design software and CNC (computer numerical controlled) machine tools to both generate and construct conceptually rigorous and formally unique design proposals. OTA+ has received several awards for their work and exhibited projects at galleries internationally, including the SFMOMA, the Architectural League of New York, the Storefront for Art and Architecture, the Architectural Association in London, the Universidad de Monterrey Centro and the AIA Gallery in San Francisco. Their work has been published worldwide in books, blogs, magazines and journals.

316

Dennis Wong

Dennis Wong, a degree holder in Industrial Design of the Hong Kong Polytechnic University, is a specialist in spatial planning, exhibition design and the staging of mega-events. As creative director for two international exhibition design companies in the 1980s, he enriched his international experience and exposure by working in China, Japan and Singapore. In 1992 he formed Oval Design Limited with the aim of realizing his personal design aspirations to the full. Under his leadership, the company’s capabilities in design and project implementation have grown from strength to strength. Today, the company is renowned for its ability to integrate sophisticated multidisciplinary design elements including stage lighting, audiovisual effect, multi-media presentations, computer programming with topnotch project implementation to meet the communication needs of clients.

Dreimeta was founded by Armin Fischer in 2003. His team of creative minds works on international projects and on local or regional tasks alike. Dreimeta's aim is to create rooms with their own identity and character. Their approach: to add an emotional appeal to the room - with interior design that tells tales and touches your senses. But still functionality is always part of their concept. Functionality is always part of their concept and sometimes leads to unexpected design solutions.

Most of Dreimeta's tasks originate from the hotel and gastronomy industry or shop/office design concepts. Time and again they take on work for private clients. The Dreimeta network is interdisciplinary; depending on the task, They call in further specialists to work with Dreimeta in mutual collaboration. A cross-over of architects, interior designers, gastronomes, designers, marketing experts and psychologists bring the necessary input for individual solutions with a different outcome each time. Their promise: to use the ideas for a courageous interpretation and fortification of their client's identity and philosophy.

J. MAYER H Architects’ studio

Founded in 1996 in Berlin, Germany, J. MAYER H Architects’ studio, focuses on works at the intersection of architecture, communication and new technology. From urban planning schemes and buildings to installation work and objects with new materials, the relationship between the human body, technology and nature form the background for a new production of space.

Jürgen Mayer H. is the founder and principal of this crossdisciplinairy studio. He studied at Stuttgart University, The Cooper Union and Princeton Universtiy. His work has been published and exhibited worldwide and is part of numerous collections including MoMA New York and SF MoMA. National and international awards include the Mies-van-der-Rohe-Award-Emerging-Architect-Special-Mention-2003 ,Winner Holcim Award Bronze 2005 and Winner Audi Urban Future Award 2010. Jürgen Mayer H. has taught at Princeton University, University of the Arts Berlin, Harvard University, Kunsthochschule Berlin, the Architectural Association in London, the Columbia University, New York and at the University of Toronto, Canada.

plajer & franz studio

plajer & franz studio is an international and interdisciplinary team of 45 architects, interior architects and graphic designers based in Berlin. All project stages – from concept to design as well as rollout supervision – are carried out in-house. Special project-based teams work on over all interior and building construction projects and on communication and graphicdesign. The company’s client list includes Galeries Lafayette, s.Oliver,BMW, Mini, Timberland, Pierre Cardin, Kunert, Hudson, Burlingtonand Salewa. plajer & franz studio has also established itself in the premium sector of luxury residential projects and hotels in both Europe and Asia; These include a recently completed hotel in Porto, a five–star resort in Croatia and 50,000 sqm premium apartments on the portuguese coast, both in development.

Several other major projects, for example luxurious villas in Thailand and Kazakhstan are also currently in the design phase. From private yacht to automobile trade stand via award-winning bars and luxury apartments – the key to plajer & franz studio’s freshness of vision lies in their continuous exploration and crossfertilisation between disciplines and areas of experience.

317

Kauffmann Theilig

molo design

molo, based in Vancouver, Canada, is a collaborative design and production studio led by Stephanie Forsythe (B.EDS, M.ARCH) and Todd MacAllen (B.FA, B.EDS, M.ARCH).

The molo studio is dedicated to the research of materials and the exploration of space making. As a design and manufacturing company, molo creates and distributes its unique and innovative products to clients around the world. molo products grow from Forsythe and MacAllen’s architectural explorations. Inspired by the idea that smaller tactile objects have a real potency in the physical experience of space, molo sets out to create objects that define intimate temporal spaces.

& Partner

Their Philosophy In dialogue with the customer, They design and realise places for encounters, with the aim of starting up and supporting processes of communication. They provide a full service in their areas of activity: fair construction, events service, shop construction, and exhibition and music architecture.

The People With a team of architects and designers, they look after every fair stand from the first draft to building, for a successful fair presentation.

Services In addition to a contemporary fair architecture, oriented towards the corporate identity of the company, they develop unusual presentation solutions, lighting concepts and detail solutions. With partners from catering, PR and communication design, they put together an all-inclusive no-worries package for their customers.

The office Kauffmann Theilig was founded in 1988 by Professor Andreas Theilig and Dieter Ben Kauffmann. 1995 Rainer Lenz and 1999 until 2005 Manfred Ehrle became partner and the office was renamed to Kauffmann Theilig & Partner. As Free Architects BDA and as General Planers respectively the office is planning and realising various size projects in the whole field of building construction as well as stand and exhibition design and since 1994 big projects in China.

The office Kauffmann Theilig & Partner get it‘s orders directly or through expertise, co-operative procedures or competitions. Global methods of thinking and operation enable to support the client already during the project development. Furthermore the office has cultivated an intensive co-operation with experts in the field of structural planning, technical equipment, acoustic and thermodynamically planning, as well as communications, graphics and event techniques. The aim is to gain an integral architectural solution within an interdisciplinary team.

Dept of Energy

Why, oh why, would they — unconventional, youthful, passionate outdoor sports lovers — name their design firm after a bloated, old federal bureaucracy? They didn't.

Their name comes from the idea that every message, product or image you put in front of your customers and prospects should vibrate with the “Energy” of something new, surprising, and utterly unexpected. You see, so much low-voltage stuff is already out there, that there is no way they’d waste your time or money by adding to a creative brownout.

For the “Dept” part of their name, that’s in honor of being smart, organized, strategic, businesslike problem-solvers. And finally, hanging out in the middle, they have “of ” to point out that efficient, highperformance, insightful advisors make especially good sense these days. That is something you can be very sure of.

Karim Rashid Purepartner by Design Karim Rashid is one of the most prolific designers of his generation.

Over 3,000 designs in production, over 300 awards and working in over 35 countries attest to Karim’s legend of design. His award winning designs include democratic objects, interiors and exhibitions. Karim is a frequent guest lecturer at universities and conferences globally disseminating the importance of design in everyday life. His work has been featured in many magazines and books, 20 permanent collections and he exhibits art in galleries worldwide. Karim has also collaborated with clients to create democratic design for Method and Dirt Devil, furniture for Artemide and Magis, brand identity for Citibank and Hyundai, high tech products for LaCie and Samsung, and luxury goods for Veuve Clicquot and Swarovski. In his spare time Karim’s pluralism flirts with DJing, art and fashion and is determined to creatively touch every aspect of our physical landscape.

They are a team of creative brand advocates - a unique collective of architectural, graphic and interactive design professionals who meet at the intersection of their clients' brands, audiences and objectives.

At Purepartner, they believe that expanding marketing conversations into multidimensional brand relationships requires a different approach. It demands that they truly listen to customers and understand their needs. It means creating environments and experiences that engage audiences in ways that touch their lives, not just their pocketbooks. It’s the simple but powerful difference between a television commercial that talks at you, and a real person who converses with you. It is an ideal brand communication that is accomplished through a process they call, Dimensionalizing Your Brand.

LABscape

LABscape is dedicated to the ideal that design has the ability to improve our lives and they provide the opportunity to formally combine their diverse backgrounds and extensive experience in a multi-disciplinary design forum. they believe that in every space there is a landscape to create or adapt to give the opportunity to live in symbioses with the environment and ambient.

The inspiration for LABscape’s work comes from concepts informed by cultural, technological and social dimensions and the belief that architecture in its contemporary manifestation can create meaningful experiences to a large and diverse audience.

LABscape is a laboratory of multiple landscapes - a LAB of escaping conventional design.

BACHMANN.KERN UND PARTNER HHD_FUN Founded in the year 2000, architecture and design agency BACHMANN.KERN UND PARTNER is based in the German city of Solingen. The firm´s principal tools are creativity, competence and enthusiasm. Working with a network of stand constructors and trad fair-related agencies, BACHMANN.KERN UND PARTNER focuses on the conseptualisation of bold design solutions for clients in the field of communications, among others.

318

As the Beijing Branch of HHDesign, HHD_FUN is a design and research studio, with interests in bringing knowledge from various fields outside of architecture and experimenting these means into the design of architecture. The mathematics, geometric principles, algorithms, BIM and Artificial Intelligence are one portion of their approaches as the means in architecture generation.

319

Kauffmann Theilig

molo design

molo, based in Vancouver, Canada, is a collaborative design and production studio led by Stephanie Forsythe (B.EDS, M.ARCH) and Todd MacAllen (B.FA, B.EDS, M.ARCH).

The molo studio is dedicated to the research of materials and the exploration of space making. As a design and manufacturing company, molo creates and distributes its unique and innovative products to clients around the world. molo products grow from Forsythe and MacAllen’s architectural explorations. Inspired by the idea that smaller tactile objects have a real potency in the physical experience of space, molo sets out to create objects that define intimate temporal spaces.

& Partner

Their Philosophy In dialogue with the customer, They design and realise places for encounters, with the aim of starting up and supporting processes of communication. They provide a full service in their areas of activity: fair construction, events service, shop construction, and exhibition and music architecture.

The People With a team of architects and designers, they look after every fair stand from the first draft to building, for a successful fair presentation.

Services In addition to a contemporary fair architecture, oriented towards the corporate identity of the company, they develop unusual presentation solutions, lighting concepts and detail solutions. With partners from catering, PR and communication design, they put together an all-inclusive no-worries package for their customers.

The office Kauffmann Theilig was founded in 1988 by Professor Andreas Theilig and Dieter Ben Kauffmann. 1995 Rainer Lenz and 1999 until 2005 Manfred Ehrle became partner and the office was renamed to Kauffmann Theilig & Partner. As Free Architects BDA and as General Planers respectively the office is planning and realising various size projects in the whole field of building construction as well as stand and exhibition design and since 1994 big projects in China.

The office Kauffmann Theilig & Partner get it‘s orders directly or through expertise, co-operative procedures or competitions. Global methods of thinking and operation enable to support the client already during the project development. Furthermore the office has cultivated an intensive co-operation with experts in the field of structural planning, technical equipment, acoustic and thermodynamically planning, as well as communications, graphics and event techniques. The aim is to gain an integral architectural solution within an interdisciplinary team.

Dept of Energy

Why, oh why, would they — unconventional, youthful, passionate outdoor sports lovers — name their design firm after a bloated, old federal bureaucracy? They didn't.

Their name comes from the idea that every message, product or image you put in front of your customers and prospects should vibrate with the “Energy” of something new, surprising, and utterly unexpected. You see, so much low-voltage stuff is already out there, that there is no way they’d waste your time or money by adding to a creative brownout.

For the “Dept” part of their name, that’s in honor of being smart, organized, strategic, businesslike problem-solvers. And finally, hanging out in the middle, they have “of ” to point out that efficient, highperformance, insightful advisors make especially good sense these days. That is something you can be very sure of.

Karim Rashid Purepartner by Design Karim Rashid is one of the most prolific designers of his generation.

Over 3,000 designs in production, over 300 awards and working in over 35 countries attest to Karim’s legend of design. His award winning designs include democratic objects, interiors and exhibitions. Karim is a frequent guest lecturer at universities and conferences globally disseminating the importance of design in everyday life. His work has been featured in many magazines and books, 20 permanent collections and he exhibits art in galleries worldwide. Karim has also collaborated with clients to create democratic design for Method and Dirt Devil, furniture for Artemide and Magis, brand identity for Citibank and Hyundai, high tech products for LaCie and Samsung, and luxury goods for Veuve Clicquot and Swarovski. In his spare time Karim’s pluralism flirts with DJing, art and fashion and is determined to creatively touch every aspect of our physical landscape.

They are a team of creative brand advocates - a unique collective of architectural, graphic and interactive design professionals who meet at the intersection of their clients' brands, audiences and objectives.

At Purepartner, they believe that expanding marketing conversations into multidimensional brand relationships requires a different approach. It demands that they truly listen to customers and understand their needs. It means creating environments and experiences that engage audiences in ways that touch their lives, not just their pocketbooks. It’s the simple but powerful difference between a television commercial that talks at you, and a real person who converses with you. It is an ideal brand communication that is accomplished through a process they call, Dimensionalizing Your Brand.

LABscape

LABscape is dedicated to the ideal that design has the ability to improve our lives and they provide the opportunity to formally combine their diverse backgrounds and extensive experience in a multi-disciplinary design forum. they believe that in every space there is a landscape to create or adapt to give the opportunity to live in symbioses with the environment and ambient.

The inspiration for LABscape’s work comes from concepts informed by cultural, technological and social dimensions and the belief that architecture in its contemporary manifestation can create meaningful experiences to a large and diverse audience.

LABscape is a laboratory of multiple landscapes - a LAB of escaping conventional design.

BACHMANN.KERN UND PARTNER HHD_FUN Founded in the year 2000, architecture and design agency BACHMANN.KERN UND PARTNER is based in the German city of Solingen. The firm´s principal tools are creativity, competence and enthusiasm. Working with a network of stand constructors and trad fair-related agencies, BACHMANN.KERN UND PARTNER focuses on the conseptualisation of bold design solutions for clients in the field of communications, among others.

318

As the Beijing Branch of HHDesign, HHD_FUN is a design and research studio, with interests in bringing knowledge from various fields outside of architecture and experimenting these means into the design of architecture. The mathematics, geometric principles, algorithms, BIM and Artificial Intelligence are one portion of their approaches as the means in architecture generation.

319

后记 本书的编写离不开各位设计师和摄影师的帮助，正是有了他们专业而负责的工作态度，才有了本书的 顺利出版。参与本书的编写人员有： SCHMIDHUBER, Andreas Keller, Studio Kramer visuelle Manufaktur, Oki Sato, Nendo, Daici Ano, Kauffmann Theilig & Partner, Freie Architekten BDA, Ostfildern, Lars Kruse, Constanze Matthes, Heiko Webert, Jörg Hempel Photodesign, Marco Cormann, Maik Schober, Alexander Striegl, Michael Zanin, Oliver Jung, Steve Herud, Marcus Fischer, diephotodesigner.de, Dennis Wong, Benny Pang, Kai Cheng, Frankie Fung, Jason Chan, Ron Caruso, Kinnaresh Mistry, Chris Pollard, Padgett and Company, Markus Pietrek, Kory Bieg, Kory Bieg, Andre Caradec, Andrew Kudless, Kory Bieg, Karim Rashid, Kamala Hutauruk, Camila Tariki, Laila Karim, Tarek Nour, Joshua White, Tecla Tangorra, Robert Ivanov, Nicolas Schimp, Astrid Dreßel, Ueberholz, Photoprop, Michael Ingenweyen, HHD_FUN, Charles Esche, Defne Ayas, Davide Quadrio, Remco de Blaaij, Zhenfei Wang, Luming Wang, Mark Chan, Mario Milana, BACHMANN.KERN UND PARTNER, GES GmbH & Co.KG, TULP DESIGN, Zaha Hadid Architect, Kohlhaas Messebau, Dreimeta, dan pearlman Markenarchitektur GmbH, Giancarlo Zema Design Group, Oval Design Limited, Purepartner by Design, OTA+, Andrew Kudless, Ila Berman, Karim Rashid Inc, Sylvie Blanchet, Le Marche, Dept of Energy, LABscape Architecture, Ana untiveros-Ferrel, Plajer & Franz Studio, J. MAYER H Architects’ studio, molo design, Giancarlo Zema Design Group.

ACKNOWLEDGEMENTS We would like to thank everyone involved in the production of this book, especially all the artists, designers, architects and photographers for their kind permission to publish their works. We are also very grateful to many other people whose names do not appear on the credits but who provided assistance and support. We highly appreciate the contribution of images, ideas, and concepts and thank them for allowing their creativity to be shared with readers around the world.

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