上班族 Contents
06
No. 82
10 月號
★ 課文朗讀 MP3 可於網路下載，請至 LiveABC 官方網站： http://www.liveabc.com『雜誌 MP3 下載區』
Trend Focus
市場攻防戰
The Smartphone Battle Heats Up
有情緒的機器人
防「愛瘋」攻防戰 不讓蘋果的 iPhone 獨霸市場，眾家手機大廠卯足 全力、火力全開，各推出外型酷炫與功能強大的 智慧型手機上市廝殺，這波手機大戰究竟誰主天 下？本專題讓您不僅學好英文，更加值充實 biz 職 涯市場分析力。
12
biz 嚴選 聚焦 194 國
Industry Focus 產業百態 李焜耀的危機或轉機？十 進口車市買氣大爆發 十 超商搶市場 開始送貨到府……
14
商務英會話
Getting in Touch with Videoconferencing 跨國視訊不出糗會議英語 1. 視訊速效必備：速效補足各種視訊會議狀況 所需的詞彙與句子。
2. 情境模擬對話應用：萬全的準備 & 從容的會 議
18
上班族變聰明
How Smart Are You? 上班族變聰明 什麼是「Groupon 經濟」？ 十 力求成為「遊戲 界 Google」的是哪家線上遊戲公司？ 十 金融面 向的 IPO 代表什麼？
21
biz 嚴選 聚焦194國
Trend Focus 趨勢哇哇哇 有情緒的機器人 開心時要抱抱 十 真空乾衣機 環保 不傷衣物 十 藥丸內建晶片 提醒服藥
Trend Focus
▏PAGE 21
趨勢哇哇哇 有情緒的機器人 開心時要抱抱 十 真空乾衣機 環保不傷衣物 十 藥丸內建晶片 提醒服藥
22
28
界的魔力
精選
短短 18 分鐘的演說，世界因此得以改變。本文 帶你深入了解 TED 如何推動世界改變的齒輪。
跟著 TED 大獎得主的 One Wish to Change the World，我們也可以是改變世界的一份子。
媒體趨勢
Eighteen Minutes to Change the World TED 風格――18 分鐘改變世
名人應用語錄
TED Prize Winners’ Wishes TED 大獎得主改變世界願望
圖片提供：Aldebaran Robotics、flickr
30
職場生存術
How to Communicate Effectively in the Office 辦公室有效溝通 9 訣竅
54
商務寫作學院
How to Write a Sales Letter 撰寫成功的促銷廣告信
文中九訣竅和速效應用英會話，讓你學好英語， 並解除你的辦公室溝通障礙，上班更愉快！
寫作要點 十 速效措詞 十 1. 線上遊戲促銷廣告信 2. 信用卡促銷廣告信
35
58
上班族熱問哈拉句
廷巴克圖，馬利共合國
說英語不要硬梆梆，本篇道地的美式、英式口語 才叫活化應用！
沙地擴侵、全球暖化和極端降雨使得地處西非撒哈 拉沙漠邊緣的廷巴克圖瀕於消失……
美/英口語、俚語應用
Office Chitchat
36
360 行‧運動員這一行
Taiwan Athletes Shine in Face of Difficulties 他們讓全球看見台灣 本期「360 行」邀您分享運動員們用生命拼搏， 用血汗譜寫出的那份「我來自台灣」的榮耀……
地球萬象‧即將消失的地方
Timbuktu, Mali
61
Eighteen Minutes to Change the World
食物里程
TED 風格――18 分鐘
biz 英語本月鮮辭彙
Food Miles
改變世界的魔力 ▏PAGE 22
62
季節焦點
Have a Monster’s Ball This Halloween
47
英語商務簡報設計／製作篇
Present Perfect! 商用英簡報力訓練營 Part Two
裝神弄鬼――萬聖節扮妝大 蒐奇
3 堂課、8 步驟強化你對簡報的理解力
萬聖節即將到來，你想好該扮妝成什麼角色趕赴派 對了嗎？不可錯過的萬聖節扮妝一次介紹給你！
第一課「核心概念篇」（上期九月號） 第二課「設計 製作篇」（本期十月號） 第三課「臨場互動篇」（十一月號）敬請期待
70 TOEIC Test
多益測驗模擬試題
79 Chinese Translation 中文翻譯 互動光碟收錄精采電影預告片及 MV： “Charlie St. Cloud”《生死情緣》
52
職場風雲起
Points of Interest 上班族大小事 派遣勞工不得超過 3% 十 華語導遊證照夯 十「杜 拉拉」現象席捲中國職場 十 日掀女強人潮……
“My One and Only”《只愛多金男》
Gorillaz ─ On Melancholy Hill 街頭霸王：〈憂鬱山丘〉 圖片提供：金牌大風
Taiwan Athletes Shine in Face of Difficulties ▏PAGE 36
他們讓全球看見台灣
biz
嚴選
聚焦 194 國
Industry Focus 產業百態 biz 產業學院
李焜耀的危機或轉機？
（照片翻攝自網路）
Three of the top executives from Taiwanese flat-panel maker AUO have been slapped with overseas travel bans in the U.S. for alleged price fixing. The corporation’s chairman Lee Kunyao has long predicted such a move by U.S. courts and said he is fully prepared for a long legal battle.
antitrust law 反托拉斯法 防止企業價格壟斷（price fixing）的法案稱為反 托拉斯法，又稱為「競爭法」，用於規範企業不得使 用不當的競爭手段來損害消費者利益。實施至今整整 120 年，全球估計有超過一百個國家訂定了反托拉斯 法的相關法規。
相關辭彙補充：
• fair-trade law 公平貿易法 • price maintenance 限制價格 • monopoly [m4`n3p4y6] 壟斷
全台首部美妝販賣機上市 PayEasy is making inroads into physical distribution channels. The online retailer is collaborating with Q Square to roll out Taiwan’s first cosmetics vending machine. Products will range from NT$180 to NT$299, about 30 percent lower than prices on the retailer’s official site.
新加坡賭場營收將超越拉斯維加斯 Singapore’s fledgling gaming sector could challenge Las Vegas by 2012 according to analysts. The financial services group CLSA has forecast revenues of US$5.1 billion for 2011, while Las Vegas-based consultancy Galaviz & Company predicts figures of US$5.8 billion for Vegas. The industry in Singapore has exceeded expectations following the opening of two resorts earlier this year.
12
圖片提供：台灣賓士、PayEasy、Wikipeida
進口車市買氣大爆發 Import car sales in Taiwan from January to August grew by 36 percent on the same period last year, according to government statistics. Sales of domestic brands were up 26 percent. Me rce de s- Be nz and Volkswage n dealerships said that total car sales for the two franchises this year have grown by 80 percent.
析
3 大超商外送服務拼鬥分
超商搶市場 開始送貨到府 Approximately 60 percent of 7-11 convenience stores in Taiwan are now offering home delivery services, while Hi-Life and OK stores are set to follow suit. FamilyMart is expected to launch a coffee delivery service this coming winter.
7-11
Hi-Life
OK
店數
近 3,000 家
233 家
100 多家
訂購
門市訂購
門市、電話、 門市訂購 傳真訂購
金額
200~500 元以上 150 元以上
約 200 元以上
全球最大連鎖書店 邦諾求售 Shares in bookstore chain Barnes and Noble leaped 20 percent after the U.S.-based company announced it was considering putting itself up for sale. The chain — the largest bookseller in the U.S. — has been struggling against competition from discount retailers and e-book providers. Founder Leonard Riggio is considering a bid as part of a consortium.
（照片翻攝自網路）
Key Words 字 彙 最 前 線 • slap [sl1p] v.
對……起訴
• alleged [4`l5d.d] adj.
被控告的
• collaborate [k4`l1b4%ret] v. 與……合作 • fledgling [`fl5d.l6;] adj. 剛開始的 • franchise [`fr1n%t]a6z] n. 產品經銷權 • approximately [4`pr3ks4m6tl6] adv. 大約 • consortium [k4n`s7r]64m] n. 財團
中文翻譯請見 p. 79
強化英語競爭力，來自英國的 James Baron 主播時間不可錯過，快上 biz 部落收看！ http://golive.liveabc.com/biz
13
biz
嚴選
聚焦 194 國
Trend Focus 趨勢哇哇哇 有情緒的機器人 開心時要抱抱 European scientists have unveiled a robot that can detect and show emotions. Nao, as the machine is known, uses cameras and sensors that record and memorize movement, helping it to interpret the body language of different people. The robot can hunch its shoulders to express sadness and raise its arms when it is happy.
Key Words 字 彙 最 前 線 • unveil [9n`vel] v. 使公諸於眾 • interpret [6n`t-pr6t] v. 領會 • excessive [6k`s5s6v] adj. 過多的 • cutting-edge [%k9t6;`5d.] adj. 先進的 • accessible [4k`s5s4by] adj. 可使用的 • activate [`1kt4%vet] v. 啟動
藥丸內建晶片 提醒服藥
真空乾衣機 環保不傷衣物 To help people save energy and avoid damage to clothes from excessive heat, a German designer has come up with a tumble dryer that employs new vacuum technology. In addition to its cutting-edge appearance, the dryer’s creator advertises the fact that it is accessible from a standing position.
Patients need never forget to take their medicine again, following the creation of pills that remind you when it’s time for another dose. The pills, which were developed by U. S . r e s e a r c h e r s , contain microchips that activate a sensor attached to your shoulder, letting you know when another （照片翻攝自網路） pill needs to be taken. 中文翻譯請見 p. 80
強化英語競爭力，來自英國的 James Baron 主播時間不可錯過，快上 biz 部落收看！ http://golive.liveabc.com/biz
圖片提供：Aldebaran Robotics、Nico Klaber
21
英語商務簡報設計 製作篇
Present Perfect! 商用英簡報力訓練營
II Part
3 堂課、8 步驟強化你對簡報的理解力 第一課「核心概念篇」 （九月號） 第二課「設計 製作篇」 （本期十月號） 第三課「臨場互動篇」 （十一月號）敬請期待
在第二課「設計 製作篇」中，我們將繼續強化您的 簡報力，教您如何將資料轉換成論點清晰的投影片， 並告訴您演練與準備簡報器材時所須注意的要點。
簡報製作 8 步驟 Part I 第一課「核心概念篇」
Part II 第二課「設計 製作篇」
Step 1
Step 2
Step 3
Subject
Purpose
Data
主題
目的
資料
Step 4
4-1 Have one concept per slide
Slides
4-2 Keep phrasing consistent
投影片
4-3 Make data into graphics
Part III
5-1 Arrive early and dress appropriately Rehearsal 5-2 Ensure everything is in order Step 5
Step 8
Step 7
Step 6
Q&A
Elaborate
Opening
問答
鋪陳
開場
演練
5-3 Adjust your tone and pitch 47
英語商務簡報設計 製作篇
II Part
Design/Production 簡報設計
製作特訓篇
Step 4. Slides: layout and consistency 投影片：版面與一致性 4-1 Have one concept per slide 每張簡報只放一個概念
Problem: too many concepts in one slide
Solution: Spread information over more than one slide.
問題：一張投影片有太多東西要說
解決方法： 將資訊分置於多張投影片
4-2 Keep phrasing consistent 維持語法的一致性
48
Problem: complicated wording and structure not parallel
Solution: Use nouns and verbs and keep them in the same tense.
問題：措詞複雜且句構不一致
解決方法： 用名詞和動詞並使時態一致
Present Perfect!
4-3 Make data into graphics 數據圖像化
Problem: hard to tell the change or difference
Solution: Visualize data in charts or graphs.
問題：難以判讀變化或差別之處
解決方法：數據以圖表作視覺化呈現
你 | 知 | 道 | 嗎? 圖表類別大不同 圖表雖能讓簡報達事半功倍之效，但使用不當卻可能造成聽眾的困擾。以下為您整理常見的圖表類型與其適用情境：
line graph
400 300
折線圖
bar chart
40
多用來呈現總銷售量（total sales） 、 30 200 價格（price）、營收（revenue）和 20 100 費用支出（expenditure）等的趨勢 10 10 20 30 40 50 或走向。
A1 A2 A3 A4
pie chart
長條圖
常用來比較同性質（nature） 但不同項目（category）、範 圍（range）或時期（period of time）的數據差異。
20% 15%
圓餅圖
用來顯示某項 目 和 整 體 比例（percentage）之 關係。
15%
50%
Step 5. Rehearsal: practice makes perfect 演練：熟能生巧
5-1 Arrive early and dress appropriately 提早抵達，穿著得宜
5-2 Ensure everything is in order 確認一切皆井然有序
5-3 Adjust your tone and pitch 調整語氣和聲調
Rehearsal Checklist 演練檢核表 簡報前切記要確認下列項目都有準備到位喔！
□ computer and projector
電腦與投影機
□ lighting and temperature
燈光與溫度
□ supply of water and handouts □ dress and appearance □ microphone or headset
III Part
供水與講義
衣著與外表 麥克風或頭戴式耳機
Real Presentation 臨場互動篇 第三課「臨場互動篇」精采內容將在下一期十一月號為你做特訓，千萬別錯過！
49
英語商務簡報設計 製作篇
互動光碟收錄真人影片
Dialogues 強化口語應用力 透過外籍老師實境模擬演出的情境對話特訓，加深你對 簡報製作第二課的熟練與應用，並同步提升你的簡報英 語會話力。
Scene 1
Slide Rules 投影片製作 特訓重點 ● 簡報的 concept、phrasing、graphs ● 簡報的 8 X 8 規則
長度 1 分 27 秒 手機掃一掃，收看 動 英文 http://golive.liveabc.com/biz
19
互動版》正常 MP3 朗讀版》Audio CD -
H Henry
16 16
/ 慢速 MP3 -
44
A Alex
H : Hi, Alex. Have you got a minute to answer a couple of questions about my PowerPoint presentation?
H : I see. How many slides should I have in total? A : Well, that depends on the length of the presentation but aim to go through one or two slides a minute. Bear in mind your style as a presenter. If you’re a talker who is likely to go into detail about each point, you’ll need fewer slides. H : How about graphics? I want to use them but I’ve seen some terrible presentations where I couldn’t understand what the tables and graphs meant. A : That’s always a danger, so it’s crucial to make sure they are clear and not too busy.
A : Sure. Fire away. Scene 2
H : Well, firstly I’m wondering how many main ideas I should have on each slide.
Be Prepared
A : You should have just one key concept per slide. You can add some extra bullet points expanding the idea but don’t overload the slides. It will overwhelm your audience.
特訓重點 ● 簡報環節確認： outfit、equipment、icebreaker ● 調整你的 pitch and tone
準備與演練
長度 1 分 30 秒 手機掃一掃，收看 動 英文 http://golive.liveabc.com/biz
H : OK, anything else? A : Make sure your phrasing is consistent.1 Use nouns and verbs and keep them in the same tense. Your audience will appreciate this parallel structure. Try sticking to the eight by eight rule too: no more than eight lines per slide, with eight words to a line. 50
20
互動版》正常 MP3 朗讀版》Audio CD -
H Henry
17 / 慢速 MP3 - 45 17
A Alex
H : OK, that’s the slideshow covered. I’m still pretty nervous though. Any suggestions for preparing?
Present Perfect!
A : Well, having the basics in place to start with will help you relax. It goes without saying that you need to be dressed for success.
Key Words 字 彙 最 前 線 1.
H : Good idea. I was planning a couple of brief activities anyway for a change of pace. 3
A : Good. But be flexible. If something isn’t working, try and adapt. H : Speaking of adapting, I’m a bit worried about not being able to vary my tone enough. I don’t want to sound monotonous.4
前後一致的
Murray was praised by the department director for his consistent performance.
H : My Sunday best, eh? A : Yep. Turn up well in advance and ensure everything is in order, like the seating arrangements, the lighting and the equipment. If your presentation is right after lunch, or late afternoon, you might want to try some icebreakers to keep your audience engaged.2
consistent [k4n`s6st4nt] adj.
2.
engage [6n`ged.] v.
吸引住（注意力、興趣）
The key to effective speaking is to engage your listeners at all times. 3.
flexible [`fl5ks4by] adj.
有彈性的
Valerie loved her new job because the hours were flexible. 4.
monotonous [m4`n3t4n4s] adj.
無抑揚頓挫的；無聊的
Most kids these days can’t stand doing monotonous household chores. 5.
accentuate [1k`s5nt]8%et] v.
強調
The highlights in the model’s hair accentuated the color of her eyes. 6.
dismissive [d6s`m6s6v] adj.
輕蔑的
Manish really believed he would be rich some day, but his friends were dismissive of his chances. 7.
optimum [`3pt4m4m] adj.
最理想的
Shortly after takeoff, the pilot announced to the passengers that they would enjoy optimum flying conditions.
A : Practice accentuating5 important words and avoid the standard newsreadertype patterns, you know, emphasizing syllables regularly regardless of their significance.
hrase Focus / 片語威力通 • Sunday best 最好的服裝
H : How about my pitch? I don’t want my voice going up and down or cracking in mid-sentence.
• well in advance
A : Try repeating “uh-huh” to yourself. (Henry looks dismissive.)6 Seriously. Professional speakers have discovered this shows you your optimum7 speaking pitch. Got it?
• change of pace
Employees at the Internet firm dressed casually but were required to wear their Sunday best for important meetings. 這家網路公司的員工穿著休閒，但參加重要會議時被要求得 做正式打扮。 及早
The doctor asked that patients notify her well in advance if they needed to cancel appointments. 這名醫師要求她的病人，如果需要取消預約得及早通知她。 改變節奏或步調
To keep the attention of young children in a classroom, a change of pace is often required. 為保持教室內幼童的專注力，適時改變節奏常常是必要的。
H : Uh-huh! 中文翻譯請見 p. 82
51
媒體趨勢
Eighteen Minutes to Change the World TED 風格 18 分鐘改變世界的魔力
短短 18 分鐘的演說，世界因此得以改變── TED 這個全球最有力的論壇，透過知識、網路和語言三大力量，傳遞 「值得被傳播的思想」，改變你我想法，進而改變世界。本文帶你深入了解 TED 如何推動世界改變的齒輪。
What is TED? 何謂 TED
When was TED established?
TED 由科技（technology）、娛樂 （entertainment） 、設計（design）三 字的首字母組成，為非營利機構，旨在建 立跨界知識對話平台，以論壇演說形式傳 遞足以改變世界且值得被傳播的思想。
TED 何時成立
TED Conference & TED Talk TED 大會 & TED 演說 TED 大會每年於加州長堤舉行，邀請各界 精英進行十八分鐘的演說，分享最先進、 最具啟發性的觀念。
理察 • 沃曼（Richard Saul Wurman） 於一九八四年創立，二○○一年時改由 媒體創投家克里斯 • 安德生（Chris Anderson）旗下的種子基金會繼續經營。
解讀
TED
TED Prize TED 大獎
互動版》正常 MP3 朗讀版》Audio CD -
Y
OU
TEDx 以城市為據點，讓全球的 TED 支持 者在經 TED 授權後，自組類似 TED 大會 的活動。台北的 TEDx 活動於今年七月在 華山文化創意園區舉辦。
TED Talk Video 線上觀賞 TED 演說
二○○五年開始頒發，每年有三名獲獎 者，每位可獲得十萬美元獎金。二○一○ 年時則改為一名得獎者，除獎金外，得獎 者還可在大會上許下ㄧ個願望，TED 竭力 配合使之得以實踐。
7
TEDx TEDx 計劃
二○○六年起，網友無須註冊即可於 TED 官網上觀賞七百多支演說，並附字幕功能供 點選。
are TED events that applicants for the all-inclusive
7 / 慢速 MP3 - 35 7
passes are turned away in droves.
apply to attend a conference but are 1
T E D, w h i c h s t a n d s f o r Te c h n o l o g y,
flatly rejected, even though the tickets are
Entertainment, Design, is run by the nonprofit
2
Sapling Foundation. The most important of TED’s
remember: Only the crème de la crème is
annual events is held every spring and sees some
accepted at TED, a set of international
of the world’s top thinkers delivering keynote3
gatherings formed to change the world by
presentations. Speakers get 18 minutes to put
promoting “ideas worth spreading.” So popular
their idea across during the 4-day meet, held
US$6,000 a pop. If this sounds absurd, h
h
22 圖片提供：flickr、Wikipedia
Eighteen Minutes to Change the World
in Long Beach, California. Previous headlinersh
to Change the World with the aim of securing4
include Bill Clinton, entrepreneur Richard Branson,
support. Originally shared between three people,
and even the rock star Bono. It’s not just about showcasing ideas either. In 2005, TED began awarding a prize of US$100,000 to individuals who have tried to get people to commit to world-changing action. Winners are asked to present their One Wish
18
the prize has now been narrowed down to one candidate. This year’s
分鐘
winner was British celebrity chef and
演說為何只有 18 分鐘？ 克里斯 • 安德生表示， 18 分鐘足以闡明一個複 雜的觀點，長度也是一般 人注意力的極限，且 18 分鐘的演說片段長度足以 讓人在短時間就觀賞完 畢，並轉寄給親朋好友。
campaignerh Jamie Oliver. He wished for help in creating a movement that would educate people about healthy eating and combat5 obesity.h 中文翻譯請見 p. 80
Photo by afromusing
TED 重要推手克里斯 • 安德生（左）與《阿凡達》導演詹姆斯 • 柯麥隆 （右）於二○一○年二月的 TED 大會展開對談
▲
Photo by afromusing ▲ 今年
TED 大獎的得主為英國名廚暨社會運動家傑米 • 奧立佛
Key Words 字 彙 最 前 線 1.
flatly [`fl1tl6] adv.
斷然地
5.
The governor flatly denied the charges of corruption. 2.
absurd [4b`s-d] adj.
3.
keynote [`ki%not] n.
主題
The conference organizers rushed to find a replacement after the keynote speaker pulled out. 4.
secure [s6`kj8r] v.
獲得
The garbage disposal company secured a contract with the city authorities.
對抗
The education department announced a new policy to combat bullying in schools.
荒謬的
Farouk thought it was absurd that the company was taking on more staff when business was so bad.
combat [`k3mb1t] v.
字彙補給站 h
pop n.
h
crème de la crème [`krem d4 l3 `krem]
h
headliner [`h5d%la6n0] n.
h
campaigner [k1m`pen0] n.
h
obesity [o`bis4t6] n.
每（張、個、片等） 精英
要角 從事（政治或商業）活動的人
肥胖
hrase Focus / 片語威力通 • in droves
成群結隊
Fans turned up in droves to the famous author’s book signing. 成群粉絲出現在這個知名作家的簽書會上。
• put sth across
• with the aim of doing sth
以達成某事為目的
I’ll take the early train with the aim of getting to your house by 9 a.m. 為了在早上九點前抵達你家，我會搭早班列車。
使（觀點、信仰等）被理解
Anke found public speaking difficult and always felt she could put her points across better in writing. 安可發現公開演說很困難，她總覺得用書面較好傳達她的觀點。
• narrow sth down to sth
減少（可能性或選擇範圍）
From the original 20 candidates for the job, the employment agency narrowed the field down to just three. 就業服務中心將原本的廿位應徵者刪減至僅剩三名。
23
媒體趨勢
Photo by afromusing
8
互動版》正常 MP3 朗讀版》Audio CD -
▲ 比爾 • 蓋茲在倡導防治瘧疾的 TED 演說現場，釋放
Photo by afromusing
了一瓶蚊子，成功喚起觀眾對瘧疾的關注
8 / 慢速 MP3 - 36 8
is drawing a picture of God, the teacher points out that no one
The speakers at TED come
knows what God looks like.
from diverse1 backgrounds but
“They will in a minute,” replies
share something in common:
the girl. Robinson’s point is that
an ability to captivate 2 their
education systems condition
audience.
Photo by eschipul ▲ 羅賓森爵士在二○○六的 TED 演說中提出「學校扼
T h e r e h ave b e e n s o m e
殺了創意嗎？」
children to fear mistakes. The speech is considered one of the best in TED’s history.
memorable performances. Bill Gates made a big impact in
TED talks are frequently
2009 by releasing a glassful of
a call to arms, sometimes
mosquitoes into the audience, to
to stunning5 effect. In 2006,
draw attention to malaria.h The
TED Prize winner Dr. Larry
Microsoft founder has pledged
Brilliant outlined 6 an online nongovernmental system to
US$170 million towards the development of a vaccine h against the disease.
Photo by Joi Ito
▲ 二○○六年 TED 大獎得主之一的賴瑞 • 布里恩博 士在其演說中表述了一個防治全球傳染病的線上非 政府系統
Another rousing3 delivery4
Robinson posed the question:
came in 2006 from Sir Ken
“Do schools kill creativity?” He
Robinson, a world-renowned
used the example of a little girl
ex p e r t o n e du c atio n. His
in an art class who is asked by
theme was that creativit y
the teacher what she is drawing.
is as important as literacy.h
When the girl answers that she
24
fight global pandemics.h His arguments were so persuasive that Google founders Sergey Brin and Larry Page were sold. The pair hired Brilliant to head up their US$1 billion philanthropic7 armh Google.org. 中文翻譯請見 p. 80
Eighteen Minutes to Change the World
Photo by afromusing
Key Words 字 彙 最 前 線 1.
diverse [da6`v-s] adj.
hrase Focus / 片語威力通 • condition sb to do sth （被影響而）養成（某習慣）
多樣的
Harrison’s lack of confidence throughout his childhood had conditioned him to expect failure.
Randall had a very diverse taste in music. 2.
captivate [`k1pt4%vet] v.
使著迷
哈里森因童年時期缺乏信心，導致他養成預期失敗會發生的習慣。
The producers were certain their new animated movie would captivate kids. 3.
rousing [`ra8z6;] adj.
振奮人心的
The junior baseball team put on a rousing display at the competition. 4.
delivery [d6`l6v4r6] n.
演講方式
Delivery is just as important as content for a good speech. 5.
stunning [`st9n6;] adj.
驚人的
The share prices for the company took a stunning drop after the recall of the faulty goods. 6.
outline [`a8t%la6n] v.
概述
This report outlines our goals for the organization over the next year. 7.
philanthropic [%f6l4n`qr3p6k] adj.
Photo by afromusing
慈善的
Bill Gates has given up running the day-to-day operations of Microsoft to concentrate on his philanthropic work.
• a call to arms
The manager’s demand for improved results was seen as a call to arms. 這名經理要求改善效果之舉被視為要大家採取行動的信號。
• be sold on sth
The journalist’s idea for a feature story was so convincing that the editor was instantly sold on it. 這名記者的專題故事構想是如此具說服力，以致於這名編輯馬 上就看好這個點子。
• head up
領導；擔任（ ……的）主管
Lamont was thrilled when he was asked to head up our new R&D department. 當拉蒙被要求擔任我們新研發部門的主管時，他感到很興奮。
Useful Tips 應 用 即 時 通 ful
作字尾
h
malaria [m4`l5r64] n.
瘧疾
arm 手臂
h
vaccine [`v1ksin] n.
疫苗
hand 手
h
literacy [`l6t4r4s6] n.
識字
h
看好（點子、計畫）
字尾 ful 有「充滿某容器所需之量；滿把、口 ; 充滿……的地 方」等義，前面接名詞，常見應用如下：
字彙補給站
h
促使採取行動
pandemic [p1n`d5m6k] n. （於廣大地區蔓延的）流行病 arm n. （機構的）部門
mouth 嘴 room 房間
= armful 一抱之量
+
ful
= handful 一把；少量 = mouthful 一口的份量 = roomful 滿房間的人或物品
• Jake finally decided to clear out the roomful of junk at the back of the house. 傑克終於決定清理屋子後方滿房間的廢棄舊物。
25
媒體趨勢
11
互動版》正常 MP3 朗讀版》Audio CD -
9 / 慢速 MP3 - 37 9
Because speakers have only 18 minutes to
4 Connect with people’s emotions.
sell their big ideas, TED advises them to pay heed to the TED Commandments.
h
Make us laugh! Make us cry!
5
Don’t flaunt2 your ego. Don’t boast.
1 Dream big. Strive to create the best talk
It’s the surest way to switch everyone off.3
you have ever given. Reveal something
6 No selling from the stage! Unless
never seen before. Do something the
we have specifically asked you to, do not
audience will remember forever. Share an
talk about your company or organization.
idea that could change the world.
And don’t even think about pitchingh your
2 Show us the real you. Share your
products or services or asking for funding
passions, your dreams . . . and also your fears. Be vulnerable.h Speak of failure as well as success.
from stage.
7 Feel free to comment on other speakers’ talks, to praise or to criticize.
3 Make the complex plain. Don’t try
Controversy energizes! Enthusiastic
1
to dazzle intellectually. Don’t speak in
endorsementh is powerful!
abstractions.h Explain! Give examples. Tell stories. Be specific.
Arthur Benjamin 亞瑟 • 班傑明
biz 口碑再推薦 5 個 TED Talk
年份：2005 年 身分：數學魔術師（mathemagician） 內容：看人和計算機（calculator）何者能最快算 出 3 位數的平方，以及解出一則困難的心 算題。 Photo by jurvetson
Jeff Han
韓傑夫
年份：2006 年 身分： 工程師 內容： 展示革命性的多點觸控電腦螢幕介面 ──該發明可能宣告僅用滑鼠點擊的 世代將告結束。 （照片翻攝自 YouTube 網站）
26
Eighteen Minutes to Change the World
8 Don’t read your talk. Notes are fine. But if the choice is between reading or
Key Words 字 彙 最 前 線 1.
rambling, then read! h
9 E n d yo u r t a l k o n t i m e . D o i n g
The basketball player dazzled his opponents with his skillful moves. 2.
3.
10 Rehearse your talk in front of a trusted
炫耀
switch off
不再聽；不再理睬
My teacher is so boring! Every time he opens his mouth, I just switch off.
friend . . . for timing, for clarity, for impact. Bearing these principles in mind, TED’s
flaunt [fl7nt] v.
The celebrity flaunted her new diamond necklace at the award ceremony.
otherwise is to steal time from the people that follow you. We won’t allow it.
dazzle [`d1zy] v. （用智力、技能等）使讚嘆不已
字彙補給站 h
commandment [k4`m1ndm4nt] n.
h
vulnerable [`v9ln4r4by] adj.
h
abstraction [1b`str1k]4n] n.
Robinson pointed out that we don’t know what
h
pitch [p6t]] v.
the world will be like in five years. TED aims to
h
endorsement [6n`d7rsm4nt] n.
h
ramble [`r1mby] v.
h
illuminati [6%lum4`n3ti] n.
illuminatih continue to deliver fresh, innovative ideas aimed at changing the world. Sir Ken
give us an idea. 中文翻譯請見 p. 81
戒律
脆弱的 抽象
竭力推銷 支持
漫談 睿智的人
註：以上 TED Commandments 引用自 www.ted.com
Blaise Aguera y Arcas
Elizabeth Gilbert
布雷斯 • 雅克斯
伊莉莎白 • 吉伯特
年份：2007 年
年份：2009 年
身分： 微軟 Bing 地圖架構師
身分：“Eat, Pray, Love”《享受吧！一 個人的旅行》一書作者
內容： 示範驚人的「相片合成」技術 （Photosynth）──該技術完全 改變人們觀看數位影像的方式。 Photo by jurvetson
Jill Bolte Taylor
吉兒 • 泰勒
內容：談「創造力的培 育」──並非某個特定 的人才能當天才，而是 每個人體內都存在著 「天才」。
年份：2008 年 身分：腦部科學家 內容：分享腦中風的親身經歷：大腦功能徹 分享腦中風的親身經歷：大腦功能徹 底退化，動作、語言、自我意識一個 接一個停止運作。 （照片翻攝自 YouTube 網站）
Photo by jurvetson
27
360行 運動員這一行
Photo by SD Dirk
Taiwan’s Athletes Shine in Face of Difficulties
▲ 重慶國中代表隊勇奪世界青少棒錦標賽首獎
他們讓全球看見台灣
拮据的經費、窘迫的場地與設備幾乎是全台灣運動選手共同面臨的困難，但再大的阻 撓也澆不息他們的鬥志。今年，許多台灣運動員將汗水化為光芒，綻放全球。本期「360 行」邀您分享運動員們用生命拼搏，用血汗譜寫出的那份「我來自台灣」的榮耀……
15
14 朗讀版》Audio CD - 14 互動版》正常 MP3 -
▲
T
/ 慢速 MP3 -
42
▲ 舉重選手郭婞淳
Keeping with baseball, Taiwan’s youngsters recently scooped1 gold at the World Junior Baseball Championship while Chung-Ching
are exciting
Junior High School won the Junior League
times for sports in
World Series. There have also been smashing2
Taiwan. While Major League
performances in racket sports. At Wimbledon
Baseball stars like Wang
in June, tennis ace Lu Yen-hsun became
Chien-ming and Kuo Hong-
the first Asian male in 15 years to make the
chih often grab the headlines,
quarterfinals of a Grand Slam. Former Junior
there are plenty of other
World Champion Yang Tsung-hua looks set to
success stories.
follow in Lu’s footsteps. The 19-year-old helped
HESE
羽球手鄭韶婕
36 圖片提供：adidas、鄭韶婕、蒲雅玲教練、重慶國中、瑞祥高中、西苑高中、flickr、Wikipedia
Taiwan’s Athletes Shine in Face of Difficulties
Key Words 字 彙 最 前 線 1.
scoop [skup] v.
贏得（一大筆錢或豐厚的獎品）
The teenager scooped top prize in the writing competition. 2.
smashing [`sm1]6;] adj.
極好的；了不起的
My favorite group has just released a smashing new album. 3.
tip [t6p] v.
認為……有希望（獲得成功或某職位）
The magazine review tipped the actress as a new star. 4.
stardom [`st3rd4m] n.
明星的地位
When he was young, the TV presenter never dreamed of stardom.
▲ 瑞祥高中女子足球隊奪得挪威盃青年足球錦標賽冠軍
5.
jubilant [`d.uby4nt] adj.
歡欣鼓舞的
The students were jubilant at graduating from university. 6.
division [d4`v6.4n] n. （運動比賽的）分級、分組 The team dropped down from the top league to a lower division.
7.
inaugural [6n`7gj4r4l] adj.
創始的；就任的
The whole country tuned in to the news channel to hear the president’s inaugural speech.
字彙補給站
▲ 西苑高中代表隊為台灣拿下睽違 27 年的世界青棒錦標賽冠軍
Taiwan to a Davis Cup win over the Philippines 3
4
h
archery [`3rt]4r6] n. 射箭運動
h
tourney [`t-n6] n. 錦標賽
Youth Olympics in Singapore. Taiwan also
in July and is tipped for stardom. “He’s a
claimed medals in archeryh and table tennis. At
top 50 player for sure,” says coach Alan Ma. In
the Norway Cup — the world’s biggest youth
badminton, Cheng Shao-chieh fought off injury
soccer tourneyh — a girl’s high school team
to defend her Yonex Open Badminton title in
from Kaohsiung won in the under-19 category.
front of jubilant5 home fans in August.
Perhaps most impressive this year was golfer
Taiwanese competitors have shone in diverse fields. Weightlifter Kuo Hsing-chun recently grabbed the silver medal in the women’s 53 kg division 6 at the inaugural7
Yani Tseng’s victory at the Women’s British Open, which made her the youngest-ever 3-time winner on the women’s tour. 中文翻譯請見 p. 82
37
360行 運動員這一行
18
互動版》正常 MP3 朗讀版》Audio CD -
15 15
/ 慢速 MP3 -
43
It’s not all milk and honey for the budding1 athletes. For many it has been a struggle to make it to the top. In tennis, in par ticular, players and coaches have complained about substandard facilities. Taipei Mayor Hau Lung-pin has promised an international-standard stadium by 2011, but there is fear that it is political grandstanding.2 Lu also says there is not enough support for players. As most of the tournaments are in Europe, it is tough for young Taiwanese
▲ 在榮耀的背後，曾雅妮也曾經歷低潮與挫折，
但強烈的求勝意志使她不放棄任何機會
players traveling alone around the world, he says. “You have to
Ying-jeou to fund an LPGA
pay for a lot of flight tickets and
tournament was dismissed. 3
expenses. It’s this part that’s
Tseng Sr. said that his daughter
most difficult. If you don’t find
was even fined for excess
a sponsor, your family has to
baggage when she returned
support you.”
from a tournament win in 2009.
Yani Tseng has also been
The extra weight was her clubs.
and private sponsors will need to get behind the n a ti o n’s s p o r ti n g
critical of the lack of government
Athletes across the board
backing for golfers. Her father
have been performing out of
Taiwan’s athletes continue
Tseng Mao-hsin revealed that
their skins.. To ensure success
to compete with the world’s
her request to President Ma
in the future, public authorities
best.i vity,
hopefuls. Only then can
中文翻譯請見 p. 82
38
▲
盧彥勳代言 adidas Clima365 系列
Taiwan’s Athletes Shine in Face of Difficulties
Key Words 字 彙 最 前 線 1.
budding [`b9d6;] adj.
嶄露頭角的
Hattie felt her daughter was becoming a budding dancer. 2.
grandstanding [`gr1nd%st1nd6;] n. （尤指政治、商業等方面）譁眾取寵 The coach claimed his team was unbeatable, but everyone knew it was just grandstanding.
3.
dismiss [d6s`m6s] v.
不受理；摒棄
My father is always dismissing my point of view.
台灣運動產業的窘境 • Lack of governmental support and commercial sponsorship 缺乏政府支持與商業贊助 台灣沒有設備完善的訓練場地（training
site），亦缺乏專業的運動傷害（sports injury）醫師，防護員（athletic trainer） 的素質也參差不齊，仍較國外落後。
• Undeveloped environment 發展不全的產業環境
hrase Focus / 片語威力通 • milk and honey
多樣的享受；富饒
Although he was now a success, it had not all been milk and honey for the businessman as he was growing up. 雖然這位商人現在很成功，但他成長的過程並非都如此順遂。
• make it to the top
常到全球各地征戰的選手、教練與防護 員需要龐大的旅費，聘請世界級教練的 費用更是驚人。例如盧彥勳一年的支出 就需要新台幣五百萬元，但政府提供的 資助卻有限，使其必須另外舉辦「募款 餐會」以尋求援助。
出人頭地
You’ll never make it to the top if you don’t work hard. 如果你不努力，你永遠無法出人頭地。
• be critical of
對……表示不滿
The board of directors was critical of the company’s decision to move into other sectors. 董事會對公司決定將重心轉移至其他產業一事表示不滿。
• across the board
全體；全面地
With a change of leadership, the corporation’s fortunes improved across the board. 隨著領導高層的更替，這家企業的際遇獲得全面改善。
• out of one’s skin （某人）使盡全力 My brother can’t usually beat me at badminton, but yesterday he played out of his skin and won. 我哥哥打羽球通常都輸我，但昨天他使盡全力打敗我。
• get behind
援助
We all need to get behind this financial project in order to get things back on track. 我們得全力支持這項財政計畫好讓一切重回軌道。
biz 突圍問診便利貼 目前，台灣體育產業的發展仍嫌遲緩， 政府和和企業的支持也並非一蹴可幾， 想成為運動選手的人可試著透過以下方 式來充實自己，儲備實力，迎接機會的 到來！ 1. Develop an interest in sports 培養對特一運動的興趣，再循序漸進 地加強自己的實力。
2. Practice and train hard 運動員的實力來自不斷的練習，而紮 實的訓練則是培養實力的重要關鍵。
3. Gain family support 家人的支持是運動員得以堅持不懈的 最大動力。
39
360行 運動員這一行
Picture Dictionary: Play Ball 各式球類運動英語圖解速效應用 網球場圖解 q
w e t
r u a
i
s
y o
d
q baseline
u ad court
底線
w line judge r center line
每邊球員右半邊的球場
o alley/tramlines [`1l6] [`tr1m%la6nz]
單打邊線
單打邊線與
雙打邊線的中間區域
中線
t umpire [`9mpa6r] y ball boy
i deuce court
線審
e singles court
每邊球員左半邊的球場
a service line
主審
s backcourt
球童
發球線 後場
d doubles court
雙打邊線
聽懂網球比賽術語
網球配件圖解
visor [`va6z0]
單局比分說法
tennis racket
遮陽帽
love fifteen thirty forty 零分
十五分
卅分
四十分
deuce advantage game 平分
領先
拿下局點
網球拍
wristband [`r6st%b1nd] 護腕
其他常見術語
• best of five 五盤三勝制
• best of three 三盤兩勝制
• main draw 會內賽
• qualifying draw 會外賽
• quarterfinal 八強賽
• semifinal 四強賽；準決賽
• seeded player 種子球員
• unseeded player 非種子球員
tennis dress 網球洋裝
racket bag 網球球拍袋
Photo by Hulivili
40
Taiwan’s Athletes Shine in Face of Difficulties
棒球 & 高爾夫球配件圖解
batting helmet 打擊頭盔
batting glove 打擊手套
baseball cleat [klit] 棒球釘鞋
head cover 球桿套 driver 一號開球木桿
iron
sleevelet [`sliv%l4t] 袖套
glove 手套
鐵桿
baseball glove 棒球手套
putter 推桿
golf bag 高爾夫球袋
baseball bats 棒球球棒 golf bag stand 高爾夫球袋架
golf shoe 高爾夫球鞋
sports bag 運動手提袋
圖片提供：Mizuno、Yuchun Chang
cleats/spikes （鞋底）防滑釘
41