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Limited edition Yarra Burn Prosecco available this summer YARRA BURN PROSECCO HAS FORMED A COLLABORATION WITH BONDI RESCUE LIFEGUARD AND PROFESSIONAL PHOTOGRAPHER, ANTHONY GLICK – WITH A LIMITEDEDITION ANTHONY GLICK ORIGINAL IMAGE OF SYDNEY’S BRONTE BEACH BOTTLE WRAP. Anthony Glick said of the collaboration, ’I was able to combine all the things I love; the beach, the Australian summer and photography. This photo was taken from a helicopter, which isn’t always easy, but allowed me to capture the amazing colours of a typical Australian beach summer scene. The image was selected because we felt like it brought to life the flavours in the Yarra Burn Prosecco; vibrant, refreshing and something to savour no matter the day or night!’ With 9.7 million bottles of Prosecco sold in Australia last year* the Yarra Burn Prosecco, with the one-off packaging will be available from December 2020 through February 2021. Yarra Burn Winemaker, Ella Hoban says, ‘We maintain freshness and vibrancy by picking at night and fermenting the wine at cool temperatures which allows us to preserve the natural fruit intensity and bright acidity. The balance between flavour and acid means that our Prosecco lends itself perfectly to enjoying with a variety of foods and almost every occasion.’ With more than half the Prosecco consumers seeking new and different products, we are expecting to see high demand for the Yarra Burn Prosecco, and for that reason we are encouraging consumers to go in to store quickly to avoid disappointment,’ said Jack Glover, Marketing Director ANZ.
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THE BIGGEST DRINKS INDUSTRY STORIES THIS SPRING AS READ ON WWW.DRINKSTRADE.COM.AU. FROM NEW RELEASES TO THE TRADE IMPASSE WITH CHINA, THESE ARE THE STORIES THAT GRABBED THE MOST ATTENTION. 1. HEINEKEN TO ACQUIRE ASAHI BEVERAGES’ BRANDS October 28, 2020 Heineken has announced the acquisition of Strongbow Cider, Little Green and Bonamy’s cider, as well as the licence for Stella Artois and Beck’s, in Australia from Asahi. These brands will now be distributed in Australia by Drinkworks, the Australian sales and marketing arm of DB Breweries Limited (DB), Heineken’s wholly-owned Australasian subsidiary. The deal remains subject to regulatory approval, which is expected in Q4 2020. 2. PARAMOUNT LIQUOR – A PANDEMIC TALE OF REINVENTION November 2, 2020 Sessions West Brunswick opens for trade next week, the second retail store as part of the new banner group from Paramount Liquor. The retail business is just one of the ways in which the family business has reinvented itself, steadfastly committed to emerging stronger from a year that saw the 2
income of the business drop by 90% when COVID first hit. At that time, Paramount’s revenue streamed from the on-premise business sector across three states: New South Wales, Victoria and South Australia. The first thing the family business did was to take $5 million in stock back from their hospitality partners, to assist their crippled cashflow brought about by lockdown. 3. COLES ONLINE LIQUOR SALES GROW 80 PER CENT October 29, 2020 Supermarket giant Coles Group Limited attributed its strong 2021 first quarter sales results, including an online liquor sales increase of 80 per cent to accelerated strategic investment in digital marketing and online capabilities. The Group reported a first quarter total sales revenue increase of 10.5 per cent to $9.6 billion with liquor sales revenue at $852 million, an increase of 17.4 per cent on the prior corresponding period with comparable sales growth of 17.8 per cent. 3
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