Level 20
Cargill Protein Headquarters WICHITA, KANSAS
THE DESIGN CELEBRATES CARGILL’S FARM-TO-FORK ETHOS AND THEIR PRIDE IN FAMILIES FEEDING FAMILIES.
Services Messaging masterplan Tour scripting Custom illustrations Environmental graphics Art commissioning Custom installations Art direction
As the design team was beginning work on a new headquarters for Cargill Protein, the subsidiary was going through a rebrand from Cargill Meat Solutions. The signage and experiential graphics had to support this rebrand, and the group’s own unique personality, within the Cargill family. Working collaboratively with interiors, architecture and landscape, the branded graphics and signage become inseparable from experience. The design theme “families feeding families” drove the approach and ties employees to others in the protein process, such as the farmers, ranchers, chefs, scientists and engineers. Working with local artists and materials enhance the sense of place and connection with the Cargill Protein brand, like the rancher’s rope that is used to create an abstracted threedimensional landscape mural or the custom triptych of the rolling Flint Hills. Materials are sourced locally and reference the landscape, animals, textures, materials and details that are found in the supply chain. The creative application of Cargill brand standards further connects the group to the larger Cargill brand for global consistency and local relevance. Hand-drawn sketches are married with corporate brand guidelines to create a regional expression that is both authentic and humble. Together, they create a holistic picture and authentic expression that is uniquely Cargill Protein.
Project
Protein Group Building 825 E Douglas Ave Witchita, KS 67202 Prepared For
LEVEL 3
LEVEL 1
Cargill
151 N Main St Wichita, KS 67202
Contract No: 16.70066.00
“I love coming here every day.”
That you are valued.
Cool + Competitive Team
Strength/ Industry Leader
Global Footprint.
Hellmuth, Obata + Kassabaum, Inc. 300 West 22nd Street Kansas City, MO 64108 USA t +1 816 472 3360 f +1 816 472 2100 All reproduction & intellectual property rights reserved © 2017
In Association with
Ruggles & Bohm
Civil Engineer 924 N Main Street Wichita, KS 67203
Thornton Tomasetti
Structural Engineer 2323 Grand Boulevard Kansas City, MO 64108
Henderson Engineers, Inc. MEPF Engineer 1801 Main Street, Suite 300 Kansas City, MO 64108
FSC, Inc.
Code Consultant 9225 Indian Creek Parkway, Suite 300 Overland Park, KS 66210
N
Key Plan
Professional Seals
“That we produce quality
Professional & Collaborative
Investment in our future.
protein products for local and global consumers in a safe, responsible, and sustainable way. We have fun while doing it. People are rewarded for doing
“Where we’ve come from and where we’re going.”
No.
Description
Date
Energy! Project
Protein Group Building 825 E Douglas Ave Witchita, KS 67202
good work.”
Prepared For
Cargill
151 N Main St Wichita, KS 67202
LEVEL 2
LEVEL 4 Contract No: 16.70066.00
Date of First Issue: Schematic Design - 3.15.17 Project No: 16.70066.00 Sheet Title
Inclusive & Diverse.
In Association with is 42 x 30. Original drawing
Do not scale contents of this drawing.
LEVEL1
Sheet Number
Ruggles & Bohm
NOT FOR CONSTRUCTION
Civil Engineer 924 N Main Street Wichita, KS 67203
Thornton Tomasetti
Structural Engineer 2323 Grand Boulevard Kansas City, MO 64108
NOT F
Henderson Engineers, Inc. MEPF Engineer 1801 Main Street, Suite 300 Kansas City, MO 64108
FSC, Inc.
Code Consultant 9225 Indian Creek Parkway, Suite 300 Overland Park, KS 66210
Key Plan
N
“Families Feeding Families.”
All reproduction & intellectual property rights reserved © 2017
“We are about the environment.”
2017-03-21 1:34:04 PM
Team work
Feel welcome + want to come to work.
2017-03-21 1:33:15 PM
Hellmuth, Obata + Kassabaum, Inc. OVERALL 300 West 22nd Street PLAN Kansas City, MO 64108 USA t +1 816 472 3360 f +1 816 472 2100
Professional Seals
No.
Visioning
Description
Date
TOP BRANDING PRIORITIES Date of First Issue: Schematic Design - 3.15.17
Project No: 16.70066.00 Sheet Title
Staff Parking
2017-03-21 1:33:38 PM
Courtyard
1.LEVEL2 Welcome / Visitor Entry Original drawing is 42 x 30. Do not scale contents of this drawing.
2017-03-22 2:48:59 PM
Sheet Number
Staff Entry
Visitor Parking
Visitor Entry
NOT FOR CONSTRUCTION
2. Conf. Center/Hospitality 3. Work Cafe / Town Hall
LEVEL 1
4. Exterior Branding
Sensory Center Demonstration Kitchen
We regularly conduct Visioning Sessions with project stakeholders to fully explore a variety of ideas and inspiration. Through this, we created a Visioning Summary for Cargill Protein which served as a resource for the project moving forward. Here are snippets from this report, which clarified the message and story behind the new headquarters.
OVERALL PLAN
Conference Center
Collaboration Hub Stair Hospitality
Welcome
Trading
5. Courtyard 6. Collaboration Hub(s) 7. Trading Floor
LEVEL 3 Open Office
8. Open Office
Town Hall
Collaboration Hub
9. Sensory Center
Work Cafe Collab. Hub
Stair
Collab. Hub
NOT
Cargill Protein Group (Local)
Design Concept Vendors
Customers Core Audiences
Future Talent
Cargill (Global)
Community (Everybody Else)
Based on the visioning, an overall concept of "Our Family" was developed that highlights Cargill's heritage and communicates: - “Families Feeding Families” - “We are one Cargill” - Authentic Heritage/Legacy - Contributing to the Community - Values, Ethics, Trust & Transparency - The Protein Group Personality A corresponding mood board informed material choices and content.
Brand Expression and Tour Path
Transparent Process
Nourishing the World From Farm to Fork
Presentation Kitchen Celebrating the Local Region, Animals & People Sustainability Commitment
Protein Cares
HOK developed a theme for each area based on visitors touring the building and the corresponding story that will be told. Handdrawn sketches are married with corporate brand guidelines to create a regional expression of brand that is both authentic and humble.
Process HOK's Experience Design group works directly in renderings and 3D models to accurately portray the designs and coordinate with the interior designers. Here, the reception desk is designed with integration from all disciplines, with corresponding final images.
B ELEVATION SCALE: 3/8"=1'-0"
A ELEVATION SCALE: 3/8"=1'-0" 3'-2"
3'-2"
ELEVATION D MOCK SCALE: 3/16"=1'-0"
14'-6"
3'-2"
7'-1"
6'-8"
6'-8"
6'-8"
9'-0"
3'-2"
7'-1"
C ELEVATION SCALE: 3/8"=1'-0"
ELEVATION A CONTEXT SCALE: 3/16"=1'-0"
Great Hall and Conference Center As the client-facing gathering space and primary conference center, the Great Hall tells the story of Cargill Protein's farm-to-fork ethos. A triptych, with three images forming one large display, features an image from a photoshoot specifically shot to provide artwork for the space.
14'-6"
6'-8"
6'-8"
6'-8"
6'-8"
14'-6"
6'-8"
REFERENCE IMAGES
mic plates creating texture een paint colors on edges. cured to pole and captured and bottom of wall behind. 28'-2"
15'-0"
Central Stair
ELEVATION C MOCK SCALE: 1/2"=1'-0"
A 28-foot wide custom art display of ceramic plates symbolizes where Cargill Protein’s work meets the consumer—on the plate. It serves as the backdrop to the open central stair that connects all floors. The plates were commissioned from local ceramicist, Greg Lathrop and are all hand-thrown using local clay. A subtle green gradient in the glaze echoes the forms of the Flint Hills and slowly moves up the stair.
Sustainability Rooms At the far end of the conference center, three rooms honor Cargill’s commitment to sustainability. These curated, themed spaces speak to animal, earth and legacy, with custom tables and millwork, unique environments and imagery that visualizes Cargill’s sustainability priorities.
1"
Trading Floor Born out of a work session in which one of Cargill’s employees mentioned how motivated he is by the hard work the company’s plant workers do, these images showcase Cargill’s plant employees. This imagery is intended to connect trading floor employees to the whole Protein process and celebrate fellow staff members who are often working behind the scenes. ARTWORK DETAIL E
DETAIL E ARTWORK NOT TO SCALE
NOT TO SCALE
Digitally printed wallcovering
9'-11"
33'-6"
ELEVATION A MOCK SCALE: 3/8"=1'-0"
The café wall highlights Wichita landmarks and Cargill Protein’s pride for their home city with custom drawings by HOK, featuring iconic elements of the city including the Keeper of the Plains Statue, the Santa Fe Railroad Train, Wichita flag, regional plant life, and a vignette showing a Boeing plane flying over the city.
ELEVATION B MOCK SCALE: 3/8"=1'-0"
REFERENCE
9'-11"
Work Cafe
25'-6"
"[The building] is meant to inspire what we do every day, which is to nourish the world." Tom Windish Cargill Food Distribution President
Daniel Meeker
Firmwide Director daniel.meeker@hok.com (312) 254–5432
Jeff Lancaster
Creative Director jeff.lancaster@hok.com (424) 298–4633
Emily Payne
Regional Leader emily.payne@hok.com (816) 472–3219
Steve Williams
Regional Leader steve.williams@hok.com (713) 407–7879