Online
Mobile
2011 Media Kit ยกHola! Media Group, LLC
Radio
Television
Events
Looking for the Best Way to Reach The Growing Hispanic Market in Arkansas? TAKE A CLOSER LOOK AT YOU OPTIONS Our strategy is simple, to deliver high-quality media, engage our readers with our multi-media products and provide our advertisers with the strongest posible Return On their Investment.
PRINT | ONLINE | MOBILE | RADIO | TELEVISION | EVENTS National Media Leader in Dual Language, 100% Bilingual: English and Spanish The only bilingual newsprint in Arkansas - published since October 2000. Print publications distributed Weekly to over 50 cities throughout the state Printed Edition Circulation: 15,000. Readership: 60,000 Two Print formats to choose Broadsheet and Special Publications on Tabloid. Over 20 Community Events Promote your brand and serve the community. Cost-effective advertising opportunities in two languages Most advertisements are in both, English and Spanish. No worries about translating, typesetting, voiceovers Free translation, talent and design! Help promote a stronger sense of community in Arkansas Local news, local events, local involvement and locally owned. Teacher's aid to teach both, English and Spanish. We didn't choose to go after the Hispanic Market We are the Hispanic market. We are 100% Hispanic & Woman-owned. Guaranteed exposure to the Fastest Growing Hispanic Maura Lozano-Yancy Population in the Country! ยกHola! Arkansas, Founder & Group Publisher
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ARKANSAS HISPANICS By the Numbers Percent Change in Hispanic Population; Arkansas by County: 2000 - 2010
Arkansas has one of Fastest Hispanic Population in the U.S. According to 2010 U.S. Census data Arkansas Hispanic / Latino reached 6.4 percent the state's total population. Arkansas Counties with 10+ percent of Hispanic Population Benton, Bradley, Carroll, Hempstead, Johnston, Sebastian, Sevier, Washington and Yell. Arkansas Hispanic population 0-25 average 10 percent of the total state's population. Hispanic Arkansans Ranked 34th in Buying Power in the country Compared with 43rd in 1990 with a 0.6 percent share of the state market. Arkansas Ranked #1 as the Nation's Fast-Growing Hispanic Consumer Market 1990-2007. Hispanics has risen 1,322 percent in the past 17 years, to $2.3 Billion in 2007 from $164.4 Million in 1990. Arkansas was home to 186,050 Hispanics / Latinos in 2010 Up 935 percent from the 19,876 living in the state in 1990. By 2012 the number is expected to pass 200,875. By 2010 national Hispanic spending power is projected to reach $1 trillion. By 2020, 75% of the Hispanic population will have been born in the U.S.
Source: U.S. Census Bureau, 2010 Census. 2010 Census Redistricting Data (Public Law 94-171) Source: University of Georgia, Urban Institute, U.S. Census Bureau, UALR Institute of Economic Development.
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ARKANSAS HISPANICS
Reader Profile Arkansas Purchasing Power: $2.3 BILLION Household
Median Income: $47,256 With Children: 74% Home Ownership: 51% Employed: 72% People at Home: 5.4
Ethnic Background
Mexican: 76% Non-Mexican: 24% Native Born: 41% Foreign Born: 59%
Audience
Weekly Readership: 60,000 5-6 Reader-End Users per Household Average Age: 29
Gender
Male: 54% Female: 46%
Marital Status Married: 58% Single: 32%
Source: Pew Hispanic Center, U.S. Census Bureau, Alloy Marketing, Selig Center: Minority Buyer Power in the New Century - 2007
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JANUARY 07 New Year's Resolution | NEW YEAR 2011 Issue 14 Martin Luther King | EDUCATION Issue 21 Your Money | FINANCIAL Issue 28 Go College | EDUCATION Issue FEBRUARY 04 Your Heart | VALENTINE'S Issue 11 College Goal | EDUCATION Issue 18 Children Dental Health | HEALTH Issue 25 Brides & Quinceañeras | BRIDAL Issue MARCH 04 Adult Education | EDUCATION Issue 11 Career & Business | WORKFORCE issue 18 Your Money | FINANCIAL Issue 25 Your Health | HEALTH Issue APRIL 01 Money Matters | TAXES issue 08 Minority Health | HEALTH issue 15 Home Buyer's | REAL ESTATE Issue 22 Healthcare & Fitness | HEALTH FAIR issue 29 Cinco de Mayo | HEALTH Issue MAY 06 Mother's Day | WOMEN Issue 13 College Education | EDUCATION Issue 20 Riverfest | FAMILY Issue 27 Summer School | EDUCATION Issue JUNE 03 Children & Young Adults | CHILDREN Issue 10 Father's Day | HEALTH Issue 17 Legal Matters | LEGAL Issue 24 Home Buyer's | REAL ESTATE Issue
JULY 01 July 4th | HEALTH Issue 08 Fashion Week | WOMEN Issue 15 College Opportunities | EDUCATION Issue 22 Health Careers | EDUCATION Issue 29 Banking & Finances | AUTO Issue
EDITORIAL CALENDAR 2011:
AUGUST 05 Back to School | EDUCATION Issue 12 College Guide | EDUCATION issue 19 Career Opportunity | EDUCATION Issue 26 Your Money | FINANCIAL Issue
PRINT | ON-LINE
ARKANSA' S P REMIERE B I- L INGUAL N EWSPAPER
SEPTEMBER 02 Adult Education | EDUCATION Issue 09 Career Resources & Employment | EXPO Issue 16 Hispanic Heritage Month I SPECIAL Issue 23 Health Matters | HEALTH Issue 30 Hispanic Heritage Month II I HISPANIC PROFILE OCTOBER 07 Latino AIDS | HEALTH Issue 14 Breast Cancer | HEALTH Issue 21 Halloween & Dia de Los Muertos | BREAST CANCER Issue 28 ¡Hola! Arkansas - - 11th ANNIVERSARY (2000-2011) NOVEMBER 04 Family Matters | HEALTH Issue 11 Your Money | FINANCIAL Issue 18 Family Matters | THANKSGIVEN Issue 25 Go College | EDUCATION Issue DECEMBER 02 Hispanic Holiday | HEALTH Issue 09 Christmas | FINANCIAL Issue 16 New Year Issue
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DISTRIBUTION
Looking for the Best Way to Reach The Growing Hispanic Market in Arkansas? ZIP CODE
The only Hispanic publication in Arkansas with Statewide Distribution! Free every week: over 700,000 copies per year!
Batesville 72143 72501 Beebe 72012 Benton 72015 72018 72158 Bentonville 72712 72716 Blytheville 72315 Bryant 72022 72089 Conway 72032 72033 72034 72035 Crossett 71635
Danville 72833 Dardanelle 72834 DeQueen 71832 Fayetteville 72701 72702 72703 72704 Forrest City 72335 72336 Ft. Smith 72901 72903 72904 Hamburg 71646 Hope 72070 71801
Hot Springs 71901 71913 Jacksonville 72076 Lake Village 71653 Little Rock 72201 72202 72203 72204 72205 72206 72207 72209 72210 72211 72212 72213 72715 72223 72227
Lowell 72745 Maumelle 72113 Morrilton 72110 Nashville 71852 North Little Rock 72114 72115 72116 72117 72118 Pine Bluff 71601 71611 Rogers 72756 72757 72758
Russellville 72801 72802 72811 72812 Searcy 72143 72145 72149 Sherwood 72120 Springdale 72762 72764 72765 72766 Oceola 72370 Paris 72855 Van Buren 72956 72957
Premium Locations Distributed to 39 Health Clinics of the Arkansas Department of Health and 10 Arkansas Department of Human Services offices across the state. High Traffic Areas Street news racks, indoor racks and hand-delivered distribution guarantees proper delivery free of charge to thousands of Arkansas Hispanic consumers. Location! Location! Location! Distributed in schools, colleges, libraries, churches, doctors offices, banks, groceries stores, non-profits, state agencies, convenient stores, tiendas, Hispanic restaurants, pizzerias, the Mexican Consulate, and over 20 events across the state.
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PRINT ADVERTISING:
SIZE & RATES Broadsheet
Our publication is set up in 6-column format, utilizing Standard Advertsing Units (SAUs) for broadsheet newspapers to specify ad space. The unit of sale of our newspaper is: COLUMN INCH (CI). Our CI is 1.8 x 1 inch high. Our page is 11.625 inches wide x 20 inches high. Our CI cost is $15. A full page contains 120 column inches.
6 col = 11.625”W 5 col = 9.66”W 4 col = 7.695”W 3 col = 5.73”W 2 col = 3.765”W 1 col = 1.8”W
FULL PAGE
HALF PAGE HORIZONTAL
20”
HALF PAGE VERTICAL
10”
11.625”
20”
11.625”
10”
5.73”
BROADSHEET ¡Hola! ARKANSAS
1/8 PAGE
STD. 1/4 PAGE
AD SIZE
5”
5.73”
5.73”
1/4 PAGE VERTICAL
1/16 PAGE
2col X 10
1 col. x 5”
PRICE (NET)
Full Page
11.625”W x 20”H
6 col x 20”
$1,800
1/2 Page
11.625”W x 10”H
6 col x 10 “
$900
1/4 Page
5.73”W x 10”H
3 col x 10”
$450
1/8 Page
5.73”W x 5”H
3 col x 5”
$247
COLOR
1/4 PAGE BANNER
DIMENSION (inch) DIMENSION (col/inch
FULL PAGE
1⁄2 PAGE
1/4 PAGE
1/8 PAGE
1 Spot
$100
$60
$30
$15
2 Spot
$200
$120
$60
$30
Process
$300
$200
$100
$50
CIRCULATION DETAILS: 20”
5” 11.625”
3.763”
RATES: Display Advertising: $15 Col/Inch Classified Advertising: $11 col/Inch FSI Inserts: $70 per 1,000
10” 3.763”
2.5”
5”
5.73”
1.798”
FREQUENCY DISCOUNT 6-12 Weeks
13-25 Weeks
5%
7.5%
26-51 Weeks 52-Up Weeks 10%
Distribution: 15,000 Weekly Readership: 54,000 Weekly Distribution Day: Saturday Coverage: Statewide 50 cities Ownership: 100% Hispanic & Woman Owned
20 %
(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | sales@hola-arkansas.com
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PRINT ADVERTISING: SIZE & RATES Special Supplements: TABLOID PUBLICATIONS EDITORIAL CALENDAR Our Special Edition Supplements are published as a Premier Full Color Tabloid and inserted to the scheduled weekly edition of ¡Hola! Arkansas. Place your Targeted Advertising today!
TABLOID : ¡Hola! EXTRA, ¡Hola! EXPO [ALL COLOR PUBLICATIONS]
AD SIZE
DIMENSION (inch)
Full Page
10.2”W x 11.75”H
4 col x 11.75”
$1,250
1/2 Page
10.2”W x 5.875”H
4 col x 5.875”
$675
1/4 Page
5.1”H x 5.875”H
2 col x 5.875”
$325
Banner
10.2”H x 2.75”H
4 col x 2.75”
$395
FULL PAGE
DIMENSION (col/inch
PRICE (NET)
HALF PAGE HORIZONTAL
11.75” 10.2”
5.875” 10.2”
1/4 PAGE
Distribution: 15,000 Weekly Readership: 54,000 Weekly Distribution Day: Saturday Coverage: Statewide 50 cities Ownership: 100% Hispanic & Woman Owned
5.1”
FINANCES | MONEY MATTERS
29
CINCO DE MAYO | HEALTH
JUNE 10
CHILDREN & YOUNG ADULTS | CHILDREN
AUGUST 5
EDUCATION | BACK TO SCHOOL
SEPTEMBER 9
CAREER & EMPLOYMENT | EXPO
30
HISPANIC HERITAGE MONTH | CULTURE
OCTOBER 7
HISPANIC PROFILE | AR TRAILBLAZER'S
NOVEMBER 18
EDUCATION | COLLEGE
DECEMBER 9
CHRISTMAS | HEALTH
BANNER
5.875”
CIRCULATION DETAILS:
APRIL 1
2.75” 10.2”
(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | sales@hola-arkansas.com
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PRINT ADVERTISING: Classifieds
RATES: Classified Advertising: $11 col/Inch FSI Inserts: $70 per 1,000 BROADSHEET ¡Hola! ARKANSAS
AD SIZE DIMENSION (inch) DIMENSION (col/inch
PRICE (NET)
Full Page
11.625”W x 20”H
6 col x 20”
$1,320
1/2 Page
11.625”W x 10”H
6 col x 10 “
$660
1/4 Page
5.73”W x 10”H
3 col x 10”
$330
1/8 Page
5.73”W x 5”H
3 col x 5”
$165
3,7639 x 10”H
2 col x10”
$220
3,7639 x 5”H
2 col x5”
$110
1/16
$82.50
1,7986 x 5”H
1 col x 5”
$55
1,7986 x 3”H
1 col x 3”
$33
(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | sales@hola-arkansas.com
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ONLINE Advertising www.hola-arkansas.com
The #1 Hispanic Website in Arkansas since 2000 A Fully Bilingual and InteractiveWebsite www.Hola-Arkansas.com offers news relevant to Hispanics live and culture in both, English and Spanish. An Exact Replica of ยกHola! Arkansas PrintedVersion A pioneer of digital newspapers in the country since 2007. Cross Promotion Your ad ONLINE complements your ad in the printed version of ยกHola! Arkansas. Web Banner Campaigns Choose one of several of our standard sizes Microsites, Landing Pages and Customized Programs Our interactive team can create bilingual landing pages, microsites, banners, and links for your promotion. Leader in Interactive Features Photo galleries, video, audio, surveys and polls. Email Marketing Send your message to over 3,000 online subscribers weekly. ยกHola! Arkansas YELLOW PAGES Let us show you how to promote your listing with your logo or picture on www.Hola-Arkansas.com plus our print edition. 54% of U.S. Hispanics are ONLINE Scarborough Research, March 2009
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ONLINE Advertising RATE CARD www.hola-arkansas.com
BANNERS & BUTTONS UNIT TYPE
UNIT SIZE
FILE WEIGH
Leaderboard
728 X 90
20k images / 30k flash
$ 1,000
Channel
728 X 90
20k images / 30k flash
$ 600
Wide Skycraper 160 x 600
25k images / 37k flash
$ 935
Full Banner
468 x 60
15k images / 25k flash
$ 300
Button
1120 x 90
5k images / 8k flash
$ 440
Square button
120 x 120
8k images / 12k flash
$ 400
Vertical Banner
120 x 240
15k images / 22k flash
$ 748
MicroSite
TRATE/Month
$ 820
FREQUENCY DISCOUNT: 3 Months
6 Months
9 Months
5%
10%
15%
12 Months 20%
* All Banner Ads are linked to provide our advertisers with the strongest possible Return on Investment
(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | sales@hola-arkansas.com
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ONLINE Advertising www.Hola-Arkansas.com YELLOW PAGES Less Than $2 a DAY!
Let us show you how to promote your listing with YOUR LOGO or PICTURE on www.Hola-Arkansas.com plus our print edition.
Category
Television Station
Name
Today's THV Ch 11 (CBS)
Description
Today's THV is a CBS Network Affiliate Station, and the largest in the state. Today's THV is the only television station nightly source of live, local television news broadcasted in Spanish in Arkansas since 2003.
Address
720 Izard St.
City
Little Rock
State
AR
Zip Code
72201
Telephone Number
(501) 376-1111
news@todaysthv.com
Each BILINGUAL LISTING, in both English and Spanish includes: Company Name Picture or Logo 200 Character of your Business or Service Description Address, Telephone and E-mail
GO TO WEBSITE
Link to your Website Google Map for your Location
LISTED IN Rate per Year 1 Category
$ 599
2 Categories
$ 650
3 Categories +
$ 675
Category
(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | sales@hola-arkansas.com
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TELEVISION ADVERTISING RATES
Bilingual English and Spanish Weekly Television Program
Nationwide: 80 MARKETS and growing!
“WhatsUp/Que Pasa' can be seen by over 65% of the entire U.S. population. It's available on 8 of the Top Ten Markets as well as Puerto Rico. PROMOTE YOUR BRAND and PROMOTE: Language Development
Possitive Moral
Cross-Cultural Awareness
Health Choices
Full Sponsorship $12,500 per episode 13 Week Agreement EXCLUSIVE promotion. Includes open and closing Sponsor Billboards, with an announcer voiceover and 3 minutes of commercial time within EACH EPISODE. A full Sponsorship also includes the availability of Al “PapaRap” Lopez and the cast at no extra cost. Co-Sponsorship: $7,500 per episode 13 Week Agreement Includes open and closing Billboards, with an announcer voiceover and 1 minute of commercial time within EACH EPISODE. Close Captioning Sponsorship: $7,500 per season Includes an announcement with your company or product's name, and logo Displayed for the entire 10-second announcement on 13 episodes. Single Market: ARKANSAS
Weekly Spot
13 Week Agreement
:30 Spot
$4,000
:30 Spot $3,000 each 13 weeks $39,000
:20 Spot
$3,000
:15 Spot
$2,000
:20 Spot $2,500 each 13 weeks $32,500
:10 Spot
$1,500
:15 Spot $1,500 each 13 weeks $19,500 :10 Spot $1,000 each 13 weeks $13,000
(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | sales@hola-arkansas.com
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EVENTS
Brand Recognition We are A Pioneer Ready to celebrate 11 years bringing Family and Community Events to the Arkansas' Hispanic Community. We create True Partnerships Plus a tremendous added value when it comes to event promotion, just ask our clients! We integrate Your Campaign to Our Community Events Allow us to increase the power of your message. We support our client's ROI by Promoting brand recognition at our events. We offer Over 20 Community Events to choose from Promote your brand and serve the Hispanic community at the ยกHola! Arkansas Community Signature Events in 2011.
BECOME A SPONSOR TODAY!
(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | sales@hola-arkansas.com
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EVENTS 2011
FEBRUARY
EITC SUPER SATURDAY: Income Tax Credit LANTERNS! Wildwood's Arts Center Winter Festival
Community Involvement
APRIL
Children Festival: La Pantera 1440AM Festival del Niño 2011 Easter Family Festival: 6th Annual Clinton Presidential Center Easter Family Festival
OCTOBER: 11th Anniversary ¡Hola! Arkansas
MAY: Cinco de Mayo
Cinco de Mayo ¡Hola! Arkansas Health & Safety Fair - 8th Annual Hispanic Woman Organization of Arkansas: Festival and Conference Weather Garden Fiesta at “TODAY'S THV” 5:00pm & 6:pm News RIVERFEST: “SUNNY Safety Program” and International Village
JULY
TODAY'S THV 'En Español' - 8th Anniversary, CBS & THV news in Spanish Little Rock Fashion Week 2011 - 3rd Annual
SEPTEMBER: Hispanic Heritage Month
¡Hola Arkansas Career & Business EXPO 2011 4th Annual Hispanic Heritage Month: Sept 15 - Oct 15 Mexican Independence Fiesta “EL GRITO”: Mexican Consulate Hispanic Heritage Month: UALR month long events
¡Hola Arkansas Legacy Gala & Awards Hispanic Heritage Month: Sept 15- Oct 15 Bi- National Health Week: Mexican Consulate National Latino Aids Day: Arkansas Human Development Organization and Partners Hola! Arkansas “Dia de los Muertos”: BOO at the Zoo, 5th Annual Hola! Arkansas “Dia de los Muertos”: Magic Springs, 2nd Annual
NOVEMBER
Walk for CommUNITY: Just Communities of Arkansas Encuentro Hispano: 21st Annual, Dioceses of Little Rock Bevan's Fall Festival: Bevan's Pediatric Dentistry
(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | sales@hola-arkansas.com
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ยกHola! Arkansas Hispanic Media & Publishing Co., LLC Print | Online | Mobile | Radio | Television | Events Since October 2000
P.O. Box 25743 Little Rock, Arkansas 72221 877.568.1206 | 501.771.5007 www.Hola-Arkansas.com Operating subsidiary of:
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ยกHola! Media Group, LLC A media and publishing company specialized in bi-cultural and bi-lingual communications. www.Hola-MediaGroup.com