/Business
12
The Metaverse: the digital matrix is here
"CREATIVITY IS YOUR DEFENCE" At the end of October
Zuckerberg and his
Mark Zuckerberg
developer partners have
announced that Facebook
rebranded Facebook, the
had been rebranded and is
first platform of social
now called Meta.
connectivity, with the aim of turning it into a virtual
At first it was hard to tell if
reality platform known as
we were witnessing a trick
the Metaverse.
or a treat. The timing of the announcement, just before
Their press release made the
Halloween, gave it an
following statements:
ominous twist. Yet
"The metaverse will feel like a hybrid of today’s online social
