Radisson Hotels and SMHCC announce 14 new hotels by 2028

Radisson Hotel Group and SM Hotels & Conventions Corporation (SMHCC) have signed a Master Development Agreement to build 14 new hotels across the country over the next fve years taking the partnership’s total portfolio to 20 properties.

SMHCC chair and president Elizabeth Sy and executive vice president Peggy Angeles, Radisson Hotel Group chief executive ofcer Federico Gonzáles and chief development ofcer for the Asia Pacifc Ramzy Fenianos inked the agreement at Park Inn by Radisson North Edsa in Quezon City last April 26.

The partnership of the two companies commenced in November 2010 with the launch of Radisson Blu Cebu followed by the opening of fve Park Inn by Radisson hotels over the last decade. SMHCC develops and manages the hotel and convention properties of SM Prime Holdings, Inc. (SMPH), one of Southeast Asia’s largest integrated property developers.

SMHCC earmarked PHP15 billion for the expansion that will add 2500 keys and would generate 1250 jobs for Filipinos.

“Today, we are here to celebrate the 10 years of relationship that started with Radisson Blu Cebu that continued to Park Inn Davao. We are setting a new step to get to 20 hotels together with this master development agreement. We are a group that aims to leave our footprint in the world and that has been the reason we have grown. In the last three years, even with COVID, we have been able to sign more than 300 hotels. In the last few years, we have had the highest scores and that is because we have the right brands and we have the brightest people,” Federico Gonzáles, CEO of Radisson Hotel Group, said.

Exclusive rights to Park Inn by Radisson brand

This latest agreement drives the expansion of RHG and SMHCC’s Philippines portfolio through the Radisson Blu, Radisson and Park Inn by Radisson brands, which will be built alongside its integrated property developments with SM Malls. Moreover, part of the agreement is SMHCC’s exclusive development rights for a fve-year term for the Park Inn by Radisson brand.Park Inn by Radisson is the group’s midscale to upper-midscale brand that ofers owners a value-engineered real estate proposition providing a unique experience to its guests based on smart design, communal open spaces and well-equipped amenities that help guests Feel Good. The Park Inn by Radisson Davao built in 2013 is also the frst in the Asia Pacifc. SMHCC built and opened fve Park Inn by Radisson hotels over the last decade in key urban cities such as Bacolod City, Clark, Davao City, Iloilo City and Quezon City.

Expansion outside Metro Manila

Peggy Angeles, SMHCC’s executive vice president, confrmed that the new hotels will be built mostly outside the Philippines’ capital. The frst of the upcoming Radisson properties is the 516-room dualbranded property in Cebu City under the Radisson and Park Inn by Radisson brands, which is scheduled to open its doors in 2027, providing a diverse range of accommodations for travelers visiting the Central Visayas region’s largest city. The properties will be part of an integrated development adjacent to the SMX convention center and SM Seaside Arena as well as the SM Seaside City Cebu Mall.

Other future locations of the Park Inn Radisson brand are in Isabela, Laoag, Olongapo, Cavite, and Laguna, among others. With travel restrictions easing and more people traveling, SMHCC saw the opportunity to expand the midscale brand mainly targeting domestic travelers. She said that occupancy rates of SMHCC hotels have surpassed prepandemic levels.

Part of SMHCC’s goal is to ofer good and quality accommodations in secondary and tertiary cities in the Philippines. Guests are also welcomed with consistent service and signature hospitality experience in Park Inn Radisson hotels as they explore more destinations around the Philippines.

“We celebrate another milestone that will play a critical role in SMHCC’s success and future. orged more than a decade ago, the strength of our partnership with the Radisson Hotel Group continues to grow, unwavering in the midst of global and unforeseen challenges. In that time, fve Park Inn hotel properties have opened with the goal of extending their unique brand of warm hospitality and excellent service in key cities all over the country. We signed the master development agreement, which will kickstart plans to launch more Park Inn hotels in the country,” Angeles said.